In my presentation at BrightonSEO April 2017 edition I shared reasons and methods to use custom dimensions in Google dynamic remarketing campaigns to increase website conversion.
Trade Secrets Of Getting More Press ExposureKelvin Newman
Jason Woodford from http://www.SiteVisibility.co.uk and Rob Shepard from the Press Dispensary talk about easy ways for your business to get more press exposure.
Social media for Estate Agents - an essential guide from Sam AshdownSam Ashdown
Hi, I'm Sam Ashdown and I'm a digital marketing strategist for estate agents. I help you get more valuations, win more instructions and sell more properties.
Here's a beginner's guide to how to use Social Media to grow your business effectively, without becoming overwhelmed by it!
I'm happy to answer any questions, or if you just want a chat about how best to use digital marketing for estate agency - drop me a line at sam@home-truths.co.uk or catch me on Twitter @TheHomeTruths
Sam
Buyer persona is a representation of your ideal customers which provides a detailed description of a typical buyer or target audience.
Understanding exactly who you’re trying to attract and their stories will allow you to better craft your messages and create relevant and valuable content that will appeal to the right people.
10 rules for a killer content marketing Strategy!TheFamily
Are you engaging with social media or blogging in order to talk about your startup or your product?
Breaking news: you already have a content marketing strategy! While it may not be an official, documented strategy, you likely aren't just producing content for content's sake ;)
You maybe have content goals (if only vague ones), a loose publishing schedule and a general idea of the types of content you plan to publish.
During this 45 min. Workshop, Grégory Nicolaidis will share with you 10 tips to improve your content marketing strategy: how to engage your audience, how to build your reputation, how it can have an impact on your SEO, etc.
Trade Secrets Of Getting More Press ExposureKelvin Newman
Jason Woodford from http://www.SiteVisibility.co.uk and Rob Shepard from the Press Dispensary talk about easy ways for your business to get more press exposure.
Social media for Estate Agents - an essential guide from Sam AshdownSam Ashdown
Hi, I'm Sam Ashdown and I'm a digital marketing strategist for estate agents. I help you get more valuations, win more instructions and sell more properties.
Here's a beginner's guide to how to use Social Media to grow your business effectively, without becoming overwhelmed by it!
I'm happy to answer any questions, or if you just want a chat about how best to use digital marketing for estate agency - drop me a line at sam@home-truths.co.uk or catch me on Twitter @TheHomeTruths
Sam
Buyer persona is a representation of your ideal customers which provides a detailed description of a typical buyer or target audience.
Understanding exactly who you’re trying to attract and their stories will allow you to better craft your messages and create relevant and valuable content that will appeal to the right people.
10 rules for a killer content marketing Strategy!TheFamily
Are you engaging with social media or blogging in order to talk about your startup or your product?
Breaking news: you already have a content marketing strategy! While it may not be an official, documented strategy, you likely aren't just producing content for content's sake ;)
You maybe have content goals (if only vague ones), a loose publishing schedule and a general idea of the types of content you plan to publish.
During this 45 min. Workshop, Grégory Nicolaidis will share with you 10 tips to improve your content marketing strategy: how to engage your audience, how to build your reputation, how it can have an impact on your SEO, etc.
Pitching the media is an essential task for marketers and publicists looking to get their stories and products blasted out to a wider audience. Follow these tips and learn how to best approach media contacts to increase the odds your content will get promoted.
10 essential elements to create a successful online businessVA Simple Services
There are many factors that will impact the success of your business. With the increasing number of businesses moving online, the competition is huge!
Many of those businesses will fail but there are certain basic elements you can establish to help turn your online business into a successful one.
The Live video streaming checklist is a live streaming checklist from Fraser Hay at http://www.growyourbusiness.club
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Social media marketing strategy & plan 2017Fraser Hay
Social media marketing strategy plan coaching 22017 is an overview of the social media marketing coaching program available at http://www.growyourbusiness.club
Social Media Marketing Strategy
Social Media Marketing Plan 2017
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grow your business coaching
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I hate to see people not leveraging their time, and it’s just so unnecessary, because the opportunities for one step yielding multiple wins are all around.
Innovative Technology to use with Small Business Marketingheidianne32
Janell Anderson-Erhke, CEO of GROW Nebraska, presented this on Sept. 14, 2011 at the Omaha Chamber of Commerce.
Learn more about social media and technology, how you can incorporate these in your small business marketing plan, and how to evaluate your efforts. Also, includes information on the ROI of social media.
"10 tips to build your personal brand in order to grow sales" by J. McDonaldTheFamily
As a founder, your product is an extension of what you are and what you believe in and so, the first sales tool you have is yourself.
Today almost every individual has a personal brand. Personal branding is a - digital or not - footprint in the sands of time and space crowd sourced by friends, colleagues, and bosse. The question is no longer IF you have a personal brand, but how to guide and cultivate the brand in the service of your startup.
Jason will give you tips and tricks to build and cultivate your personal brand in order to grow your sales.
October 2011 - GROW Nebraska Presentation on Innovative Technologyheidianne32
GROW Nebraska Offered Networking and Training Events For Nebraska Businesses
On October 25, GROW Nebraska and NBDC partnered to host a networking and training event in Omaha for Nebraska business owners who wanted to maximize the potency of their marketing budget.
At 2:00 p.m. in the UNO Alumni Center (6705 Dodge Street), GROW and Nebraska Business Development Center (NBDC) hosted a presentation on “Innovative Technology for Marketing to Greater Nebraska and the World” with networking afterward.
The Nebraska Business Development Center is a department of the UNO College of Business Administration that strives to educate and build Nebraska business.
All registration and information is available on the GROW Nebraska web site at www.grownebraska.org. To find out more about these opportunities, call GROW Nebraska at 888.GROW.NEB (476.9632), or e-mail info@grownebraska.org.
GROW Nebraska’s mission is to maximize the state’s entrepreneurial and small business spirit, create an economically viable and sustainable environment for entrepreneurs, and generate social awareness through promotion, marketing and education.
You get it. You've been told hundreds of times about the power and importance of social media marketing for your startups success. You've got that one annoying friend who also owns a business that can't stop talking about all of their quality low cost leads! Yet, you can't seem to crack the code. Maybe you don't have the time. Maybe you don't have the resources.
In this session you'll learn:
How to build a strong foundation on Facebook to sustain results as time goes on
How to properly build a Facebook funnel that doesn't just get you leads, but gets you qualified leads
How to recognize signs that it's time to freshen things up
Making the Case for Doing More Video - WistiaFestWil Reynolds
Pitching your company to do more video? Not every company / manager or boss "gets it" so this presentation will help you get that opportunity / buy in.
Entrepreneur’s Connect Promotional Presentation by @itseugenecEugene Cheng
Presentation re-design done for Entrepreneur's Connect @ Ngee Ann Polytechnic in Singapore : An initiative to aid budding student entrepreneurs. Slides are used to promote entrepreneur-aid initiatives by the entity to students.
Want something like this done for your next pitch? Contact me at my site : http://itseugene.me/contact
B2C storytelling has a long history and stable. Think Don Draper of Mad Men, which was basically tell good stories (and act less intoxicated than it was supposed to). But B2B? It is harder to reach good examples of successful marketing companies to other companies with an interesting history of the brand.
Pitching the media is an essential task for marketers and publicists looking to get their stories and products blasted out to a wider audience. Follow these tips and learn how to best approach media contacts to increase the odds your content will get promoted.
10 essential elements to create a successful online businessVA Simple Services
There are many factors that will impact the success of your business. With the increasing number of businesses moving online, the competition is huge!
Many of those businesses will fail but there are certain basic elements you can establish to help turn your online business into a successful one.
The Live video streaming checklist is a live streaming checklist from Fraser Hay at http://www.growyourbusiness.club
Live Video Streaming Checklist
live streaming video checklist
streaming video checklist
Live Streaming Checklist
Streaming Checklist
Video webinar checklist
Webcast checklist
Live webcast
video streaming checklist
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streaming live event
streaming live checklist
Social media marketing strategy & plan 2017Fraser Hay
Social media marketing strategy plan coaching 22017 is an overview of the social media marketing coaching program available at http://www.growyourbusiness.club
Social Media Marketing Strategy
Social Media Marketing Plan 2017
Social Media marketing strategy 2017
Social media marketing plan
social media marketing course 2017
social media marketing
marketing plan 2017
marketing plan
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marketing strategy
Social media marketing 2017
social media strategy 2017
grow your business coaching
grow your business club
grow your business
online marketing strategy
online marketing plan
I hate to see people not leveraging their time, and it’s just so unnecessary, because the opportunities for one step yielding multiple wins are all around.
Innovative Technology to use with Small Business Marketingheidianne32
Janell Anderson-Erhke, CEO of GROW Nebraska, presented this on Sept. 14, 2011 at the Omaha Chamber of Commerce.
Learn more about social media and technology, how you can incorporate these in your small business marketing plan, and how to evaluate your efforts. Also, includes information on the ROI of social media.
"10 tips to build your personal brand in order to grow sales" by J. McDonaldTheFamily
As a founder, your product is an extension of what you are and what you believe in and so, the first sales tool you have is yourself.
Today almost every individual has a personal brand. Personal branding is a - digital or not - footprint in the sands of time and space crowd sourced by friends, colleagues, and bosse. The question is no longer IF you have a personal brand, but how to guide and cultivate the brand in the service of your startup.
Jason will give you tips and tricks to build and cultivate your personal brand in order to grow your sales.
October 2011 - GROW Nebraska Presentation on Innovative Technologyheidianne32
GROW Nebraska Offered Networking and Training Events For Nebraska Businesses
On October 25, GROW Nebraska and NBDC partnered to host a networking and training event in Omaha for Nebraska business owners who wanted to maximize the potency of their marketing budget.
At 2:00 p.m. in the UNO Alumni Center (6705 Dodge Street), GROW and Nebraska Business Development Center (NBDC) hosted a presentation on “Innovative Technology for Marketing to Greater Nebraska and the World” with networking afterward.
The Nebraska Business Development Center is a department of the UNO College of Business Administration that strives to educate and build Nebraska business.
All registration and information is available on the GROW Nebraska web site at www.grownebraska.org. To find out more about these opportunities, call GROW Nebraska at 888.GROW.NEB (476.9632), or e-mail info@grownebraska.org.
GROW Nebraska’s mission is to maximize the state’s entrepreneurial and small business spirit, create an economically viable and sustainable environment for entrepreneurs, and generate social awareness through promotion, marketing and education.
You get it. You've been told hundreds of times about the power and importance of social media marketing for your startups success. You've got that one annoying friend who also owns a business that can't stop talking about all of their quality low cost leads! Yet, you can't seem to crack the code. Maybe you don't have the time. Maybe you don't have the resources.
In this session you'll learn:
How to build a strong foundation on Facebook to sustain results as time goes on
How to properly build a Facebook funnel that doesn't just get you leads, but gets you qualified leads
How to recognize signs that it's time to freshen things up
Making the Case for Doing More Video - WistiaFestWil Reynolds
Pitching your company to do more video? Not every company / manager or boss "gets it" so this presentation will help you get that opportunity / buy in.
Entrepreneur’s Connect Promotional Presentation by @itseugenecEugene Cheng
Presentation re-design done for Entrepreneur's Connect @ Ngee Ann Polytechnic in Singapore : An initiative to aid budding student entrepreneurs. Slides are used to promote entrepreneur-aid initiatives by the entity to students.
Want something like this done for your next pitch? Contact me at my site : http://itseugene.me/contact
B2C storytelling has a long history and stable. Think Don Draper of Mad Men, which was basically tell good stories (and act less intoxicated than it was supposed to). But B2B? It is harder to reach good examples of successful marketing companies to other companies with an interesting history of the brand.
Social Selling: The Ten Commandments - Jena Apgar, Brand Dot BlogSales Summit
Social Selling presents new challenges to business owners while providing an opportunity to bring in leads for pennies & cultivate engaged communities. Walk away knowing exactly what to post and how.
Your Brand Is Not My Friend: Twin Cities VersionAlan Wolk
The Classic "Your Brand Is Not My Friend" presentation adapted for the students at MCAD and for the Conversations About the Future of Advertising Series
Facebook Ads Advanced Training for Beginners | Portland Business Alliance Baer On Marketing
For more Facebook Ads training for your business or organization, visit https://baeronmarketing.com/facebook-course-bundle
And for consulting and live training inquiries, please visit https://baeronmarketing.com/consulting
Presentation by Scot McKee, Managing Director of Birddog, to the DSM Animal Nutrition and Health Leadership Team on 'Journey Brands' (Milan, June 2016).
Zero to 100 - Part 3: Founder-led Selling - Pete KazanjyDavid Skok
Zero to 100 is a learning program from David Skok. It is a detailed instruction manual for how to take your startup from zero to $100m, with a particular focus on the area of building a go-to-market machine. So many of today’s founders come from a product or technical background, and have never been involved with sales and marketing. Right after starting their venture, they are hit with the huge problem of how to build their go-to-market organization and processes. It breaks the journey down into 9 steps, and explains why it is crucial not to skip steps in this journey in the rush to get ahead. The major Zero to 100 is a learning program from David Skok. It is a detailed detailed instruction manual for how to take your startup from zero to $100m, with a particular focus on the area of building a go-to-market machine. So many of today’s founders come from a product or technical background, and have never been involved with sales and marketing. Right after starting their venture, they are hit with the huge problem of how to build their go-to-market organization and processes. It breaks the journey down into 9 steps, and explains why it is crucial not to skip steps in this journey in the rush to get ahead. The major emphasis of the course focuses on building a repeatable, scalable and profitable growth machine. Once you have that in place, you are ready to hit the gas and scale like crazy.
To see videos of the presentations, click here: https://www.forentrepreneurs.com/matrix-growth-academy-zero-to-100-videos/
B2B Journey Brands, and Other Animals – AN&H Leadership Team – Scot McKeeBirddogB2B
Keynote presentation given by Scot McKee, Managing Director, Birddog, for the DSM Animal Nutrition and Health Leadership Team. Milan, Italy, 2016.
McKee explores B2B Journey Brands and the changing relationship between businesses and their customers. While businesses continue to force customers along a prescribed communications path, McKee advocates a more inclusive relationship where the business responds to the preferred customer journey.
McKee’s books on the subject of Creative B2B Branding and Business Marketing are available from Amazon - http://is.gd/mckeebooks
How to Use Social Media to Tell Your Brand Story, by Kim GarstY'all Connect
Kim Garst
Y'all Connect Presented by Alabama Power
June 13, 2014
Birmingham, Alabama
Social media can dramatically impact a brand’s image positively and negatively. Nearly 2 billion people use it not only as a source of news and information, but also as a resource to compare, shop, follow and evaluate brands.
The major difference between the old and new forms of brand messaging is that the consumer controls the message. That does not mean that the corporation does not have control over its online image: If it instead takes a positive, proactive and strategically balanced approach to crafting and consistently delivering high-quality, engaging content (brand storytelling), it can enhance its overall brand appeal.
Kim will discuss brand storytelling using social media and provide listeners with detailed, actionable steps they can follow to develop a comprehensive social media content strategy.
This deck is from a presentation I gave on February 2nd, 2017 to a group of ~200 Multifamily Industry Executives and Managers in Napa, California. The MultiFamily Social Media Summit is a "One-of-a-Kind Conference for Managers and Executives Focused on the ROI of Social Media and Content Marketing in Retaining and Attracting New Residents."
Volpe Marco: Vendere turismo usando i dati a SMAU Milano 2019Marco Volpe
Utilizzare Google Analytics e gli altri servizi di Google per costruire modelli di analisi del mercato (Business Intelligence) che aiutano a vendere in maniera mirata ed efficace i prodotti turistici. Verranno presentati casi di studio di successo di strutture annuali di città e stagionali balneari in cui raccogliendo ed analizzando i numeri giusti si sono attivate strategie contestuali mirate all'aumento di fatturato, occupazione e frequenza di ritorno.
Rivolto ad operatori turistici ed a tutti coloro che facciano analisi dei dati di vendita e di distribuzione.
Smxl 2017 Milano - Fare marketing turistico ai tempi del GDPRMarco Volpe
Il GDPR e la sua piena applicazione sono una grande opportunità per chi opera eticamente ed orienta le sue attività alla piena soddisfazione del cliente. Vediamo come rendere efficace l'evoluzione degli strumenti per il turismo nel rispetto della protezione dei dati personali.
Spostare il fuoco delle attività di marketing dagli strumenti al risultato. Come orientare alle metriche misurate in Euro ogni attività di comunicazione, marketing e vendita.
Smau Padova 2017: Volpe marco - Persone al centro (della conversione)Marco Volpe
Come riportare l'attenzione degli operatori economici e del settore digital sulle persone che rappresentano il vero valore delle imprese commerciali italiane. Sia sugli operatori di vendita che sugli operatori di acquisto. Vendere online oggi significa trasmettere entusiasmo attraverso gli strumenti della comunicazione digitale. Per riuscire a vincere la sfida contro i grandi brand della vendita americani e cinesi le persone devono tornare al centro della comunicazione lasciando da parte parole come prezzo, qualità e urgenza. Casi pratici di successo di aziende che hanno visto esplodere il fatturato mettendo in evidenza le persone che "creano" valore percepito ed erogato.
Il marketing per il mobile richiede un nuovo approccio ora che gli utenti hanno un comportamento diverso con gli strumenti che tengono tra le mani, a cui parlano e che spesso agiscono in maniera preventiva.
Smx milan 2015: Retargeting to the next levelMarco Volpe
Gli strumenti per il retarketing (ed il remarketing di Google) diventano sempre più potenti ed efficaci. Tornare a colpire l'attenzione di un visitatore che ha abbandonato il sito in un momento diverso porta a tassi di conversioni a 2 cifre.
Wmf15: Digital Analytics per il TurismoMarco Volpe
Con quali strumenti e come analizzare il comportamento dei visitatori del sito di una struttura turistica. Definire i corretti indicatori della Performance e identificare i punti di frizione.
Wmf16: Email marketing dalla segmentazione al superamento dei filtri anti spamMarco Volpe
Come segmentare i contatti email e superare i filtri anti spam per garantire la massima efficacia ad una attività di email marketing. Casi concreti e strumenti gratuiti pronti all'uso.
Digital Strategies Forum Milan 2016: EuromarketingMarco Volpe
Costruire strategie e gestire campagne di marketing digitale che sono focalizzate al risultato in Euro. Abbandonare tutte le metriche di vanità e cortesia per generare risultati tangibili.
Emetrics Milan 2015: Conversion OptimizationMarco Volpe
Utilizzare gli strumenti di Digital Analytics alternativi e complementali a Google Analytics per aumentare le conversioni del proprio sito internet o di specifiche landing pages.
Utilizzare le dimensioni personalizzate di Google Analytics per creare segmenti su cui fare remarketing in maniera mirata e simulare le funzionalità del remarketing dinamico sui segmenti che ancora Google Adwords non rende disponibili.
Come spostare l'attenzione dagli indicatori basati sulla vanità ed i punti di passaggio, fino alla vera metrica capace di soddisfare i decisori della aziende. Misurare tutto in Euro.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
Search Engine Marketing - Competitor and Keyword researchETMARK ACADEMY
Over 2 Trillion searches are made per day in Google search, which means there are more than 2 Trillion visits happening across the websites of the world wide web.
People search various questions, phrases or words. But some words and phrases are searched
more often than others.
For example, the words, ‘running shoes’ are searched more often than ‘best road running
shoes for men’
These words or phrases which people use to search on Google are called Keywords.
Some keywords are searched more often than others. Number of times a keyword is searched
for in a month is called keyword volume.
Some keywords have more relevant results than others. For the phrase “running shoes” we
get more than 80M relevant results, whereas for “best road running shoes for men” we get
only 8.
The former keyword ‘running shoes’ has way more competition from popular websites to
new and small blogs, whereas the latter keyword doesn’t have that much competition. This
search competition for a keyword is called search difficulty of a keyword or keyword
difficulty.
In other words, if the keyword difficulty is ‘low’ or ‘easy’, there won’t be any competition
and if you target such keywords on your site, you can easily rank on the front page of Google.
Some keywords are searched for, just to know or to learn some information about something,
that’s their search intention. For example, “What shoe size should I choose?” or “How to pick
the right shoe size?”
These keywords which are searched just to know about stuff are called informational
keywords. Typically people who are searching this type of keywords are top of a Conversion
funnel.
Conversion funnel is the journey that search visitors go through on their way to an email
subscription or a premium subscription to the services you offer or a purchase of products
you sell or recommend using your referral link.
For some buyers, research is the most important part when they have to buy a product.
Depending on that, their journey either widens or narrows down. These types of buyers are
Researchers and they spend more time with informational keywords.
Conversion is the action you want from your search visitors. Number of conversions that you
get for every 100 search visitors is called Conversion rate.
People who are at different stages of a conversion funnel use different types of keywords.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
32. COMUNICARE bene per VENDERE
www.edita.it
the most important question
Is my price low enough?
Is it reliable enough?
Do I offer enough features?
Am I on the right social media channels?
Is the website cool enough?
Am I promising enough?
33. COMUNICARE bene per VENDERE
www.edita.it
"Do they trust me enough to
believe my promises?"
Seth Godin
http://sethgodin.typepad.com/seths_blog/2014/02/the-most-important-question.html
34. COMUNICARE bene per VENDERE
www.edita.it
handling sales objections
No need = 15%
No money = 31%
No hurry = 12 %
No trust = 42 %
35. COMUNICARE bene per VENDERE
www.edita.it
"Perfection is achieved, not when
there is nothing more to add,
but when there is
nothing left to take away"
Antoine de Saint-Exupery