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Twitter Analytics & Tools #smx #smxlondon @kelvinnewman
The document outlines strategies for effectively utilizing Twitter analytics to enhance digital marketing efforts, emphasizing the importance of understanding customer needs and tailoring content accordingly. It highlights various tools for analyzing Twitter performance, identifying trends, and engaging with followers, while also advocating for the use of personality in tweets to increase visibility. Additionally, it suggests actionable steps for marketers to improve their Twitter presence and meet their audience's demands.
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Twitter Analytics & Tools #smx #smxlondon @kelvinnewman
- 1. Nailing Twitter Analytics Kelvin Newman RoughAgenda @kelvinnewman
- 2. Rough Agenda... ! Helping digitalmarketers meet, learn and do their job a little better brightonSEO. CONTENT MARKETING SHOW MeasureFest BiddableWorld Completely Email AffiliateHuddle
- 3. The business wasbuilt with two channels ! Twitter & Email
- 4. The fundamentals We allknow this but it is worth repeating
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- 6. what customers want what you want to tellthem London | 10–13 February 2014 | #SESLON | @SESConf
- 7. We all knowit, but never forget it www.flickr.com/photos/jdhancock/
- 8. The importance of personalityin Twitter marketing
- 9. London | 10–13 February 2014 | #SESLON | @SESConf Hands up who wants more tweets from companies?
- 10. London | 10–13 February 2014 | #SESLON | @SESConf Supply is ∞ ! Demand ≠ Supply
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- 12. Your Stream London | 10–13 February 2014 | #SESLON | @SESConf
- 13. Personality makes your contentstand out Personality is the best way for your tweets to get noticed www.flickr.com/photos/jdhancock/
- 14. Knowing what youaren’t it often easier to define than what you are London | 10–13 February 2014 | #SESLON | @SESConf
- 15. Inclusive Surprising Involved Agile Corporate Obvious Serious Neutral London | 10–13 February 2014 | #SESLON | @SESConf
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- 17. https://analytics.twitter.com Awesome Tools fromTwitter Analysing your account
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- 19. Trends in Mentions,Follows & Unfollows The challenge is making this actionable.
- 20. Highlight your “best”Tweets What’sthe trends and your ideal outcomes.
- 21. There’s lots ofdetail in that screen Remember Twitter’s definition of “best” might not match yours.
- 22. Trends in followers Whatleads to increases in followers?
- 23. What are your followers interestedin? Mostly this won’t surprise you but where is most useful is where it allows you to go ‘off-topic’ yet still appeal to your audience.
- 24. Big in Japan? Doesthis follow where your targeting? ! Do you have followers likely to disclose their location?
- 25. These are your influencers Primarilythis is useful for targeting adverts. ! But can be useful for outreach and other purposes. ! I often set these people up as a private list.
- 26. Tweet Binder Find theinfluential Tweeters around a topic. http://www.tweetbinder.com/
- 27. BlueNod Visualise the TwitterNetwork around a topic or hashtag. http://bluenod.com/
- 28. FollowerWonk Find the overlapsbetween influencers in your space. https://followerwonk.com/
- 29. Google Trends Understand theseasonality in content demand. Use this to better time content. http://www.google.com/trends/explore
- 30. BuzzSumo Identify the mostshared links and key influencers for any topic http://buzzsumo.com/
- 31. Social Crawlytics Learn fromyour competitors content success stories https://socialcrawlytics.com/
- 32. Klout Save time andeffort finding great content to share. http://klout.com/#/create
- 33. Bottlenose Tap into andunderstand the Zeitgeist http://bottlenose.com/
- 34. Twitter Archiving GoogleSpreadsheet Carry out your Twitter Analysis in Google Docs http://mashe.hawksey.info/2013/02/twitter-archive-tagsv5/
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- 37. See info aboutall the tweets, posted by anyone, that includes a link to your domain https://blog.twitter.com/2014/introducing-analytics-for- twitter-cards
- 38. Use custom audiences totailor ads to existing customers https://www.flickr.com/photos/buskersbern/
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- 42. tl;dr There’s never beenmore tools available to understand what your followers want. Use them to give them what they want and what you want to share.
- 43. Rough Agenda... ! Helping digitalmarketers meet, learn and do their job a little better @kelvinnewman ! kelvin@roughagenda.com ! http://www.slideshare.net/kelvinnewman