Tactical Social Media

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This presentation discusses how to incorporate social media into your marketing, why social media is important and which social platforms you should be using

A website migration can be one of the most stressful situations that an SEO will encounter. There are so many things to consider and so many potential issues that it can be daunting. These slides are from a webinar hosted by SiteVisibility in which Marcos Alvarez (Senior SEO Analyst at SiteVisibility & BrightonSEO trainer) and Rachel Pearson (Digital Marketing Manager at SiteVisibility and Founder of Brighton Digital Women) run through each of the aspects that you'll need to consider from an SEO perspective when working on a web migration. They discuss the different types of migrations and provide a road map of all the activities that should take place before, during and after the launch, from redirect maps to setting up the new platform. You'll learn: - What a website migration is - The different types of web migrations - The pre-migration activities you'd need to undertake (Staging site, benchmark, URL mapping...) - The activity you need to undertake during the Migration (Redirect implementation, speed up indexation, initial tests...) - The post migration activities you'll need to check off (Compare benchmark, regular checks...)

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