At TFM 2016 I shared some simple but immediately useful ideas to improve your natural search rankings

1. 5 easy things you must do to
improve your search rankings
Kelvin Newman @ TFM 2016

2. Who is this guy?
Kelvin Newman - Founder of BrightonSEO
@kelvinnewman
kelvin@brightonseo.com
http://www.slideshare.net/kelvinnewman

3. @kelvinnewman

4. @kelvinnewman
What this presentation isn’t?

5. @kelvinnewman
You know what, SEO is amazing…
You should do some of that stuff
“ “

6. @kelvinnewman
I’m going to assume you’re
more interest in how to do SEO,
rather than why

7. So I’ve got five practical things
you can do to get more from the
search engines.
@kelvinnewman

8. @kelvinnewman
1. How your home page affects
search results

9. @kelvinnewman
2. When to release your next big
piece of content?

10. @kelvinnewman
3. How to easily speed-up
your site

11. @kelvinnewman
4. How to brainstorm content
ideas

12. @kelvinnewman
5. How to learn the problems
your customer really have

13. @kelvinnewman
Let’s get started…

14. @kelvinnewman
1. How your home page affects
search results
Using Fundamental SEO Best Practice

15. @kelvinnewman
Perfectly Optimised Page
Technical Content Usability
Every element can be
understood by search
engines.
What you do is obvious and
described in the same
words your customers use.
The page loads quickly and
looks as it should across
multiple devices.
There’s enough text to both
answer the immediate
questions your customers
have and cover variations in
how you describe what you
sell.
There’s a clear “next step”
for customers that benefits
you and the visitor.
Clear signals are sent about
the relative importance of
the text on the page using
common semantic mark
up.

16. @kelvinnewman
What search phrase is this page targeting?

17. @kelvinnewman

18. @kelvinnewman

19. @kelvinnewman
This is an h1

20. @kelvinnewman
This describes what the
page is about

21. @kelvinnewman
What’s the next step

22. @kelvinnewman
And loads of keyword variations
and related words you’d expect

23. @kelvinnewman
And load of other text when you
scroll and across the tabs

24. @kelvinnewman
Is this page perfect? Probably not
but it’s a lot better than some of
it’s rivals for the ranking.

25. @kelvinnewman
2. When to release your next big
piece of content?
Using Google Trends

26. @kelvinnewman
Who got more searches?

27. @kelvinnewman
Who got more searches?
13,600,000
5,000,000

28. Which gets more searches?
5,000,000
1,500,000

29. @kelvinnewman
Which gets more searches?

30. @kelvinnewman
Which gets more searches?
7,480,000 20,400,000

31. @kelvinnewman
Which gets more searches?
beach wedding dresses
designer wedding dresses

32. @kelvinnewman
Which gets more searches?
beach wedding dresses
designer wedding dresses
74,000
22,200

33. @kelvinnewman
These all came from Google
Keyword Planner
https://adwords.google.co.uk/KeywordPlanner

34. @kelvinnewman
But there’s a better tool

35. Google Insights
http://www.google.com/trends

36. @kelvinnewman
Which month of the year is the
most popular to search for Gym
Membership?

37. @kelvinnewman
OK, what about a slightly harder
one…

38. @kelvinnewman
What about the second most
popular month for Gym
Membership?

40. @kelvinnewman
What about Contact Lenses?

42. @kelvinnewman
Why?

44. @kelvinnewman
Halloween?

45. @kelvinnewman
3. How to easily speed-up your site
Using Accelerated Media Pages

46. @kelvinnewman
For many, reading on the mobile web is a slow,
clunky and frustrating experience - but it doesn’t
have to be that way.
The Accelerated Mobile Pages (AMP) Project is
an open source initiative that embodies the
vision that publishers can create mobile
optimized content once and have it load
instantly everywhere.
https://www.ampproject.org/

47. @kelvinnewman

48. @kelvinnewman
Google’s way of speeding up the
web.
While doing their business model no harm

49. @kelvinnewman
It’s easy on Wordpress
https://wordpress.org/plugins/amp/

50. @kelvinnewman
If not you’ll need your
developers help

51. @kelvinnewman
4. How to brainstorm content
ideas
Using 6-3-5 Brainwriting and word clouds

52. @kelvinnewman
Word-cloud the
most socially
popular pages
and look for the
patterns.

53. @kelvinnewman
Try 6-3-5 Brain-Writing as an ego
free brainstorming approach
https://en.wikipedia.org/wiki/6-3-5_Brainwriting

54. @kelvinnewman
A group-structured brainstorming
technique aimed at aiding
innovation processes by stimulating
creativity developed by Bernd
Rohrbach.

55. @kelvinnewman
6 participants supervised by a
moderator who are required to write
down 3 ideas on a specific worksheet
within 5 minutes.
They then pass sheet to the next
participant.
This repeats for six rounds.

56. @kelvinnewman
108 ideas generated in 30
minutes

57. @kelvinnewman
5. How to learn the problems
your customer really have
Using Answer the Public

58. @kelvinnewman
The Jar-Jar Binks Hypothesis
But they often do…
Nobody sets out to make something shit

59. @kelvinnewman
This is IMDB Reviews
http://blog.moertel.com/posts/2006-01-17-mining-gold-from-the-internet-movie-database-part-1.html

60. @kelvinnewman
This is a normal distribution “bell curve”

61. @kelvinnewman
Most content is average

62. @kelvinnewman
Understanding our audience interests shorten the odds of our content success

63. @kelvinnewman
Cover all the
sensible
suggestions
from
answerthepublic.com

64. @kelvinnewman
it takes the
ideas from
Google suggest
The questions your
audience are asking

65. Next
brightonSEO.
Friday 7th of April, 2017 at the
Brighton Centre
Free tickets released 7th of
November.
Last time sold out in fifteen
minutes.

66. Thanks for listening
Kelvin Newman - Founder of BrightonSEO
@kelvinnewman
kelvin@brightonseo.com
http://www.slideshare.net/kelvinnewman