How to make every employee part of your marketing team (BrightonSEO April 201...Mike Essex
As presented at BrightonSEO in April 2016 by Mike Essex (@blagman) this deck looks at ways to make every employee do your marketing work for you through to power of internal communication.
Tips, Tools and Templates To Build Your Content Marketing StrategyMichael Brenner
Are you looking for help to develop your content marketing strategy? In this presentation delivered at Content Marketing World, I'm offering all the tips, tools and templates you need to go from wherever you are in your content marketing journey to being a world class content brand.
How to Build Useful Audience Personas to Guide Your Digital Strategy | Laura ...Laura Hampton
Digital marketing expert Laura Hampton provides her guidance on creating useful audience personas to guide your digital strategy. This presentation was first delivered at Brighton SEO in April 2016.
Thank you for your interest in Content Marketing in the UK 2017: Benchmarks, Budgets, and Trends.
The annual content marketing survey, from which the results of this report were generated, revealed many new insights this year. We asked more questions about content marketing strategy, factors that in uence content marketing success, marketers’ attitudes about content creation and content marketing in general, and much more.
We also asked respondents about their commitment level to content marketing. To see the types of content marketing activities that those who are more committed are prioritizing, see the chart on page 4. Enjoy!
Content Marketing in 15 Minutes a Day for RestaurantsAnn Handley
What if you have mere minutes a day to market with content? Can it be done? Yes, once you get a plan in place. Here's a deck Shelly Kramer of V3 Integrated Marketing and I co-presented at the International Pizza Expo.
How to make every employee part of your marketing team (BrightonSEO April 201...Mike Essex
As presented at BrightonSEO in April 2016 by Mike Essex (@blagman) this deck looks at ways to make every employee do your marketing work for you through to power of internal communication.
Tips, Tools and Templates To Build Your Content Marketing StrategyMichael Brenner
Are you looking for help to develop your content marketing strategy? In this presentation delivered at Content Marketing World, I'm offering all the tips, tools and templates you need to go from wherever you are in your content marketing journey to being a world class content brand.
How to Build Useful Audience Personas to Guide Your Digital Strategy | Laura ...Laura Hampton
Digital marketing expert Laura Hampton provides her guidance on creating useful audience personas to guide your digital strategy. This presentation was first delivered at Brighton SEO in April 2016.
Thank you for your interest in Content Marketing in the UK 2017: Benchmarks, Budgets, and Trends.
The annual content marketing survey, from which the results of this report were generated, revealed many new insights this year. We asked more questions about content marketing strategy, factors that in uence content marketing success, marketers’ attitudes about content creation and content marketing in general, and much more.
We also asked respondents about their commitment level to content marketing. To see the types of content marketing activities that those who are more committed are prioritizing, see the chart on page 4. Enjoy!
Content Marketing in 15 Minutes a Day for RestaurantsAnn Handley
What if you have mere minutes a day to market with content? Can it be done? Yes, once you get a plan in place. Here's a deck Shelly Kramer of V3 Integrated Marketing and I co-presented at the International Pizza Expo.
Here's the slides that helped me along at the December Brighton Social Media meet up where I spoke publicly for the first time :) If you came along - I hope you liked it! Connect with me on Twitter @digitaldabbler
7 Tactics to Boost Your Digital Marketing Conversion RatesAnne Marie Dono
Increasing digital conversions rates is the top priority for any marketer this year, according to a recent ExactTarget survey. In this webinar we introduced 7 tactics you can use immediately to increase sales, leads, or the metric that you define as a conversion via your website or mobile apps.
This was the first time we introduced the concept of Growth Rate Optimization (GRO), a term I coined to describe a more holistic approach to optimization that is laser-focused on growing revenue by finding the perfect balance between user needs and business goals. Under this umbrella concept, we cover 7 tactics or concepts that help you optimize across various digital marketing channels from media buying to websites and mobile apps.
Hopefully you'll leave with some ideas on how to jumpstart or kick-start your optimization program. If not, email me!
Stay tuned for more webinars regarding Growth Rate Optimization.
Evolution of Content & Digital Marketing in 2014Kevin Gibbons
How has digital marketing and content evolved? This presentation looks at what has changed over the last 12 months - from the #DigitalMarketingShow from November 2013 in London.
Content Strategy: The Importance of Content Strategy in MarketingZest Digital
Matt Goolding from Zest Digital looks at the importance of a wider strategy in undertaking content marketing. A comprehensive content strategy is essential, and this presentation outlines how to develop and utilise the bigger picture in order to see the most positive effects.
The 25 Must-Read Content Marketing Presentations of 2014David Laubner
2014 was another excellent year for the content marketing industry and the presentations posted to slideshare were equally good as the previous years selections.
www.twitter.com/bostondave
www.thinkingphones.com
8 Marketing Skills You Need to Land Your Dream Job in 2015HubSpot
The advertising and marketing industry is facing a talent crisis. This means there is an opportunity for those looking to gain new skills, advance their careers, or change jobs. Learn about the eight skills marketing agencies and brands want and need to hire for in 2015.
It’s important to know how to measure your business success.
If you want to stand above the competition, follow these ideas for a great social media plan.
The key to successful is creating content that your customers wants to read.
Augment Content Marketing with Influencer StrategyTraackr
90% of the world’s data has been generated in the past 2 years; and while content marketing is approaching mass adoption, getting a message in front of the right people at the right time is as formidable as it is essential. To rise above the noise, convey a message and mobilize buyers, content marketers are turning to influencers.
Content Marketing and Influencer Strategy must work together for either to be successful. Here are a few ways influencers can help you augment your content marketing efforts to generate results.
As the practice of content marketing evolves, it’s not only the term itself that is difficult to define, but even more so the role for social media and public relations professionals. Maccabee Vice President and Social Media Director Christina Milanowski explains the state of content marketing with tips and tricks for creating quality content and how to start a best-in-class content marketing program at your B2B or B2C organization. To learn more about content marketing, visit MaccaPR.com.
SearchLeeds, Matt Barby 'There's more to life than "great content"'Branded3
Matt Barby discusses why there's more to life than great content. Matthew is an award-winning digital marketer specialising in developing growth strategies for businesses of all sizes. Matthew is an industry speaker and lecturer for the Digital Marketing Institute, as well as a regular columnist for a number of marketing publications, including Marketing Land, Moz and Search Engine Journal.
What I Learned About Software Marketing and Growth After 2 Years in Venture C...Kyle Lacy
This deck is being used for a presentation at High Alpha's Marketing Forum in Indianapolis on 1/2/17. I've spent the past two years working at OpenView, a venture capital firm based in Boston.
The lessons I learned watching the partners, my colleagues, portfolio CEOs, countless pitch meetings and hundreds of conversations between leadership teams was invaluable.
Here are a few.
In this e-book, you'll see over 50 predictions from thought leaders who share their views on brand strategy, organizational structure, emerging technology and platforms, and other big developments that may be on the horizon for content marketing.
Here's the slides that helped me along at the December Brighton Social Media meet up where I spoke publicly for the first time :) If you came along - I hope you liked it! Connect with me on Twitter @digitaldabbler
7 Tactics to Boost Your Digital Marketing Conversion RatesAnne Marie Dono
Increasing digital conversions rates is the top priority for any marketer this year, according to a recent ExactTarget survey. In this webinar we introduced 7 tactics you can use immediately to increase sales, leads, or the metric that you define as a conversion via your website or mobile apps.
This was the first time we introduced the concept of Growth Rate Optimization (GRO), a term I coined to describe a more holistic approach to optimization that is laser-focused on growing revenue by finding the perfect balance between user needs and business goals. Under this umbrella concept, we cover 7 tactics or concepts that help you optimize across various digital marketing channels from media buying to websites and mobile apps.
Hopefully you'll leave with some ideas on how to jumpstart or kick-start your optimization program. If not, email me!
Stay tuned for more webinars regarding Growth Rate Optimization.
Evolution of Content & Digital Marketing in 2014Kevin Gibbons
How has digital marketing and content evolved? This presentation looks at what has changed over the last 12 months - from the #DigitalMarketingShow from November 2013 in London.
Content Strategy: The Importance of Content Strategy in MarketingZest Digital
Matt Goolding from Zest Digital looks at the importance of a wider strategy in undertaking content marketing. A comprehensive content strategy is essential, and this presentation outlines how to develop and utilise the bigger picture in order to see the most positive effects.
The 25 Must-Read Content Marketing Presentations of 2014David Laubner
2014 was another excellent year for the content marketing industry and the presentations posted to slideshare were equally good as the previous years selections.
www.twitter.com/bostondave
www.thinkingphones.com
8 Marketing Skills You Need to Land Your Dream Job in 2015HubSpot
The advertising and marketing industry is facing a talent crisis. This means there is an opportunity for those looking to gain new skills, advance their careers, or change jobs. Learn about the eight skills marketing agencies and brands want and need to hire for in 2015.
It’s important to know how to measure your business success.
If you want to stand above the competition, follow these ideas for a great social media plan.
The key to successful is creating content that your customers wants to read.
Augment Content Marketing with Influencer StrategyTraackr
90% of the world’s data has been generated in the past 2 years; and while content marketing is approaching mass adoption, getting a message in front of the right people at the right time is as formidable as it is essential. To rise above the noise, convey a message and mobilize buyers, content marketers are turning to influencers.
Content Marketing and Influencer Strategy must work together for either to be successful. Here are a few ways influencers can help you augment your content marketing efforts to generate results.
As the practice of content marketing evolves, it’s not only the term itself that is difficult to define, but even more so the role for social media and public relations professionals. Maccabee Vice President and Social Media Director Christina Milanowski explains the state of content marketing with tips and tricks for creating quality content and how to start a best-in-class content marketing program at your B2B or B2C organization. To learn more about content marketing, visit MaccaPR.com.
SearchLeeds, Matt Barby 'There's more to life than "great content"'Branded3
Matt Barby discusses why there's more to life than great content. Matthew is an award-winning digital marketer specialising in developing growth strategies for businesses of all sizes. Matthew is an industry speaker and lecturer for the Digital Marketing Institute, as well as a regular columnist for a number of marketing publications, including Marketing Land, Moz and Search Engine Journal.
What I Learned About Software Marketing and Growth After 2 Years in Venture C...Kyle Lacy
This deck is being used for a presentation at High Alpha's Marketing Forum in Indianapolis on 1/2/17. I've spent the past two years working at OpenView, a venture capital firm based in Boston.
The lessons I learned watching the partners, my colleagues, portfolio CEOs, countless pitch meetings and hundreds of conversations between leadership teams was invaluable.
Here are a few.
In this e-book, you'll see over 50 predictions from thought leaders who share their views on brand strategy, organizational structure, emerging technology and platforms, and other big developments that may be on the horizon for content marketing.
Nichola Stott – BrightonSEO April 2016: SEO SUX: How and Why UX Must Be Front...Authoritas
https://www.authoritas.com/brightonseo/
Nichola Stott – BrightonSEO April 2016: SEO SUX: How and Why UX Must Be Front and Centre to Your Technical Strategy
Getting your audience to create your content for you Sophie J Turton
83% of consumers say they are happy to recommend a product or service to a friend, but only 29% do. It’s up to us to inspire them to actually do it. So how do we get our audiences creating?
Art, virtual snowballs and the feels - BrightonSEOHannah Smith
We want links and coverage and social shares. So we make stuff. Stuff that’s supposed to get us those things. But it doesn’t always work out, and it can be tough to figure out why.
Hannah shares what she’s learned about creative content and provides tips and insights on how to improve your own creative processes.
You’ve probably heard that SEO is dead. Every couple of weeks its claimed to be dying. From giant paid ads on every device, the move to app, machine learning algorithms to stop spam and everything in-between. Can SEO ever truly die?
Lessons from Link Building in 2009 that Apply Today by @staceycav at #brighto...Stacey MacNaught
Lessons from Link Building in 2009 that Apply Today by @staceycav at #brightonseo.
What lessons from 2009 link building can we learn when link building in 2016?
Are you Prepared for Voice Search- BrightonSEO September 2016- Purna VirjiPurna Virji
Voice Search adoption rates continue to soar...how does this impact advertisers? Purna Virji shares 5 actionable steps that SEO, SEA and SEM marketers can do right now to help adapt for voice. From Brighton SEO, September 2016
Creatig content with a purpose 2014 - Class #5 HubSpot Inbound Academy Certif...Sorin Magureanu
Without content, inbound doesn't exist.
Great content is created with your ideal buyers in mind. Content that converts focuses on providing those ideal customers solutions to their problems and is tailored to precisely where they are in the buyer's journey. This class will explore not only what makes great content, but how you can develop a content creation machine at your own organization.
This class fits into the "Convert" stage of Inbound Methodology - we create the right kinds of content that converts website visitors into leads.
http://academy.hubspot.com/inbound-marketing-certification/convert/offers
BUILDING CONTENT STRATEGY SEMINAR
The tips, tools and advice you need to build an effective content strategy
Whether you’re looking to get into content marketing, are responsible for your company’s website and social platforms, or want to use information and advice to better connect with consumers, you need content strategy to be successful. But what is content strategy and how do you build a successful one?
In this seminar, you will learn about the exciting new discipline of content strategy and a step-by-step method to build one — all with a focus of putting people -- those that will be consuming, commenting, and sharing your content -- first. You will learn how to develop a well thought out strategy that satisfies business objectives. Plus, you’ll get a behind-the-scenes look at how one of Canada’s leading content agencies crafts award-winning strategies for some of Canada’s biggest brands.
In this full-day session, participants will explore key concepts of the discipline of content strategy and how apply these ideas to your own business.
@ariadcomm February 2015 Content Strategy Seminar
@bstat
@kieranmiles
@michaudmark
The Stepstones to Real Content MarketingSimon Schwarz
This Slideshare presentation The Stepstones to Real Content Marketing provides a how to guide of what you have to consider in doing real Content Marketing.
Ariad's Baron Manett (SVP, Strategy) and Mark Michaud (Senior Vice President, Head of Ariad's Strategy Team) teach the CMA's Building Content Strategy seminar.
Digital Marketing and Lead Generation for Startups. Focused on online lead generation, but also covering Outbound lead generation processes. Covers identifying target buyers; value proposition; website design for lead generation; content marketing; paid online ads; Search Engine Optimization, email marketing, social media marketing. Describes key steps in Outbound lead generation too - prospecting, prospecting tools, initial email contacts, follow-up and conversion.
Social media and relationship development for salesEconsultancy
Econsultancy Director Peter Abraham's presentation on the topic of social media and relationship development for sales. (originally presented at Chicago Booth University School of Business)
Digital Marketing for Startups: a seminar on how to use web marketing to generate leads and acquire customers. Includes defining your Value Proposition; identifying your Ideal Customer Profile; revising your Website design to support lead generation; using Content Marketing, SEO, Social Media and paid online adds to generate traffic; using landing pages, content and downloads to convert that traffic to leads; and using lead nurturing to convert those leads to sales opportunities. Also discusses using Outbound Lead Generation campaigns in parallel with Online / Inbound Lead generation to maximize results for early stage tech firms.
How to Build A Big Brand Without Money In 2024.pdfSmartSkill97
In today’s competitive market, let’s talk about how establishing a big brand presence without significant financial resources can seem like a daunting task. But with the right strategic planning and leveraging available resources effectively, it's possible to build a unique identity and gain traction in your market segment.
I've seen many videos about building big brands, but the issue is, most of the time people don't have much money or resources. However, if you really want to create something valuable for customers and help them improve their lives, you can still do it even with limited resources. Let’s break down all the key steps:
The coverage material for a merchant of one business of brand strategy. From creating a brand awareness, selling their product or services until creating customer advocacy.
Did you know that a strong talent brand attracts more than 2x the number of applicants for job postings, and can cut your cost per hire by almost 50%?
3 things you'll learn how to do in this deck:
Brand your organization as a great place to work
Engage individuals with exactly the skills you need
Get your opportunities in front of mission driven candidates
Social media levels the branding playing field. By leveraging LinkedIn strategically, even small nonprofits can compete with the hottest companies for talent.
Check out the full webinar on how to make your nonprofit irresistible: http://youtu.be/GhgpWsQcvR4
This presentation provides a simple 6 step content marketing framework to help businesses plan the content they need to provide customers online in order to transform their use of fast broadband internet and achieve faster business growth.
The Superfast Broadband Business Support Programme is led by Peninsula Enterprise and delivered with consortium partners Business West and Wessex Enterprise on behalf of the Department for Communities and Local Government (DCLG) and Local Authorities.
This is an ERDF Competitiveness funded programme worth £6m and runs from April 2012 to March 2015.
The service is dedicated to helping businesses maximise the opportunities of Superfast Broadband (SFBB) and associated technologies.
The aim of the program is to transform the way businesses in rural areas use a faster internet connection by offering information and business support to open up the opportunities made possible by more effective working practices, accessing new markets and greatly improving productivity.
The program offers top value one-to-one specialist expertise and access to training and advice.
Creating an Agile Marketing Framework - Centerline Digital - Version 1 - Marc...Centerline Digital
Marketers must become more agile to keep up with the speed of communication. Creating an Agile Marketing Framework is a methodology for brands to operate more like media companies – to pursue stories of value to their audiences like journalists.
While foundational elements of marketing solutions—like brand goals, audience understanding and measurement—will remain, the mediums, channels, contributors and pace must be constantly adjusted and optimized to reach audiences with valuable content.
Learn more: http://www.centerline.net
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
janani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...janudm24
Myself Janani Digital marketing consultant located in coimbatore I offer all kinds of digital marketing services for your business requirements such as SEO SMO SMM SMO CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Janani Digital Marketer
Coimbatore,Tamilnadu.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...Demandbase
Delve into essential ABM ‘plays' that propel success while identifying and leaving behind tactics that no longer yield results. Led by ABM Experts, Jon Barcellos, Head of Solutions at Postal and Tom Keefe, Principal GTM Expert at Demandbase.
In the digital age, businesses are inundated with tools promising to streamline operations, enhance creativity, and boost productivity. Yet, the true key to digital transformation lies not in the accumulation of tools but in strategically integrating the right AI solutions to revolutionize workflows. Join Jordache, an experienced entrepreneur, tech strategist and AI consultant, as he explores essential AI tools across three critical categories—Ideation, Creation, and Operations—that can reshape the way your business creates, operates, and scales.This talk will guide you through the practicalities of selecting and effectively using AI tools that go beyond the basics of today’s popular tools like ChatGPT, Claude, Gemini, Midjourney, or Dall-E. For each category of tools, Jordache will address three crucial questions: What is each tool? Why is each one valuable to you as a business leader? How can you start using it in your workflow? This approach will not only clarify the role of these tools but also highlight their strategic value, making it perfect for business leaders ready to make informed decisions about integrating AI into their workflows.
Key Takeaways:
>> Strategic Selection and Integration: Understand how to select AI tools that align with your business goals and how to conceptually integrate them into your workflows to enhance efficiency and innovation.
>> Understanding AI Tool Categories: Gain a deeper understanding of how AI tools can be leveraged in the areas of ideation, creation, and operation—transforming each aspect of your business.
>> Practical Starting Points: Learn how you can start using these tools in your business with practical tips on initial steps and integration ideas.
>> Future-Proofing Your Business: Discover how staying informed about and utilizing the latest AI tools and strategies can keep your business competitive in a rapidly evolving digital landscape.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
Trust Element Assessment: How Your Online Presence Affects Outbound Lead Gene...Martal Group
Learn how your business's online presence affects outbound lead generation and what you can do to improve it with a complimentary 13-Point Trust Element Assessment.
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
Mastering Dynamic Web Designing A Comprehensive Guide.pdfIbrandizer
Dynamic Web Designing involves creating interactive and adaptable web pages that respond to user input and change dynamically, enhancing user experience with real-time data, animations, and personalized content tailored to individual preferences.
In today's digital world, customers are just a click away. "Grow Your Business Online: Introduction to Digital Marketing" dives into the exciting world of digital marketing, equipping you with the tools and strategies to reach new audiences, expand your reach, and ultimately grow your business.
website = https://digitaldiscovery.institute/
address = C 210 A Industrial Area, Phase 8B, Sahibzada Ajit Singh Nagar, Punjab 140308
Gokila digital marketing| consultant| Coimbatoredmgokila
Myself Gokila digital marketing consultant located in Coimbatore other various types of digital marketing services such as SEM
SEO SMO SMM CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Gokila digital marketer
Coimbatore
Mastering Email Campaign Automation Strategies and Best Practices - Michelle...
Mike Essex – BrightonSEO April 2016: Internal Communications: How to turn employees into your greatest
1. 1
HOW TO MAKE EVERY
EMPLOYEE PART OF YOUR
MARKETING TEAM
MIKE ESSEX
@BLAGMAN
2. 2
Remember when SEO was this simple?
BOT
VIEWS
WEBSITE
BOT
GIVES
RANKINGS
USER
VIEWS
WEBSITE
USER
BUYS
STUFF
3. 3
Then over time we cared more about users:
BOT
VIEWS
WEBSITE
BOT
GIVES
RANKINGS
USER B
ARRIVES
VIA BOT
USER B
VISITS
SITE
OUTRECH / PR
CAMPAIGN
INFLUENCER
WRITES
CONTENT
USER A
READS
CONTENT
USER A
VISITS
SITE
PPC /
SPONSORED
CONTENT
AD/CONTENT
RUNS ON
NETWORK
USER C
CLICKS ON
AD
USER C
VISITS
SITE
4. 4
And the customer journey became more
complicated (and human):
OUTRECH / PR
CAMPAIGN
INFLUENCER
WRITES
CONTENT
USER
READS
CONTENT
USER
VISITS
SITE
USER
SEARCHES,
CLICKS
ORGANIC
USER
VISITS
COMPETITOR
USER
SEARCHES,
CLICKS
PAID
USER
BUYS
STUFF
5. 5
But somewhere along the way we missed a lot
of people who affect customer perceptions
CUSTOMER
SERVICE
DELIVERY
TEAM
SALES
TEAM
PRODUCT
DEVELOPMENT
QUALITY
CONTROL
TRAINING
AND HR
FINANCE
ACCOUNT
MANAGERS
6. 6
And the way they interact with customers can
help and hinder the process hugely
CUSTOMER
SERVICE
DELIVERY
TEAM
SALES
TEAM
PRODUCT
DEVELOPMENT
QUALITY
CONTROL
TRAINING
AND HR
FINANCE
ACCOUNT
MANAGERS
USER
17. 17
Kill silos
Action: Simplify complicated
internal organisation charts and
kill silos.
Value: Improved flow of
information and more cohesive
messaging and journey for
customers.
HR / INTERNAL
TEAMS
18. 18
Lunch and learn sessions
Action: Hold lunch and learn
sessions with people who write
your online and offline content.
MARKETING
TEAM
19. 19
Lunch and learn sessions
Action: Hold lunch and learn
sessions with people who write
your online and offline content.
Value: You can ensure they put
the principles of SEO in
everything they do and you’ll
understand better who can
provide you with future
information.
MARKETING
TEAM
20. 20
The art of sitting in
Action: Identify missed
opportunities for marketing by
sitting in on sales meetings and
knowing everyone in sales.
SALES /
BUSINESS
DEVELOPMENT
21. 21
The art of sitting in
Action: Identify missed
opportunities for marketing by
sitting in on sales meetings and
knowing everyone in sales.
Value: You’ll get an understanding
of what customers really want and
what information they may need
online to make that enquiry - build
and optimise pages around that.
SALES /
BUSINESS
DEVELOPMENT
22. 22
The art of listening in
Action: Spend time with
customer call centres and find out
the most common questions.
CUSTOMER
SERVICE /
QUALITY
CONTROL
23. 23
The art of listening in
Action: Spend time with
customer call centres and find out
the most common questions.
Value: Develop FAQ’s to answer
those queries. You’ll get additional
traffic and make customers lives
easier.
CUSTOMER
SERVICE /
QUALITY
CONTROL
25. 25
Internal newsletters
Action: Seek out stories and
share them through internal
newsletters and intranets that fit
the values you want to promote.
ALL
EMPLOYEES
26. 26
Internal newsletters
Action: Seek out stories and
share them through internal
newsletters and intranets that fit
the values you want to promote.
Value: Wider awareness
throughout the business of how
its growing and the people within
it.
ALL
EMPLOYEES
28. 28
Listen internally
Action: Share internal content
externally on your website and
others.
Value: The opportunity to turn
internal news in to extra content
marketing opportunities.
ALL
EMPLOYEES
29. 29
New product launches
Action: Use your communications
channels to help make the
company aware of new products
and services being launched that
need to be promoted heavily.
PRODUCT
DEVELOPMENT
30. 30
New product launches
Action: Use your communications
channels to help make the
company aware of new products
and services being launched that
need to be promoted heavily.
Value: Better promotion of new
key products and services
throughout all communications.
PRODUCT
DEVELOPMENT
32. 32
Listen internally
Action: Share internal content
externally on your website and
others.
Value: The opportunity to turn
internal news in to extra content
marketing opportunities.
ALL
EMPLOYEES
33. 33
New clients
Action: Get early awareness
from sale and BD teams of any
upcoming wins so you can have
press releases and content
ready to go.
SALES TEAM /
BUSINESS
DEVELOPMENT
34. 34
New clients
Action: Get early awareness
from sale and BD teams of any
upcoming wins so you can have
press releases and content
ready to go.
Value: More PR related content
for your site and external sites,
along with strong links back.
SALES TEAM /
BUSINESS
DEVELOPMENT
35. 35
Think internally
Action: Build external messaging
around your marketing plan and
understand explicitly what the
road ahead looks like. MARKETING
36. 36
Think internally
Action: Build external messaging
around your marketing plan and
understand explicitly what the
road ahead looks like.
Value: You’ll spend less time on
pointless content and more time
on what can actually get you
sales.
MARKETING
38. 38
Always mention a value
Action: Include at least one value
in every internal communication.
ALL
EMPLOYEES
39. 39
Always mention a value
Action: Include at least one value
in every internal communication.
Value: There’s more chance of
employees showing those values
when interacting with customers.
ALL
EMPLOYEES
40. 40
Educate and inform
Action: Use eLearning platforms
to walk employees through the
values in real life scenarios. ALL
EMPLOYEES
41. 41
Educate and inform
Action: Use eLearning platforms
to walk employees through the
values in real life scenarios.
Value: Interactive eLearning
helps aid retention of the values
and increase the chance they’ll be
followed.
ALL
EMPLOYEES
43. 43
Recognise success
Action: Recognise success
internally that matches your
values with awards / awareness
and ask for suggestions.
Value: Along with encouraging
employees to follow the values it
can provide additional content.
ALL
EMPLOYEES
44. 44
Market around your values
Action: Promote your values to
customers and understand how
they tie in to what customers
want. Align and market around
this.
MARKETING
45. 45
Market around your values
Action: Promote your values to
customers and understand how
they tie in to what customers
want. Align and market around
this.
Value: Unique content that
absolutely no one else has.
MARKETING
47. 47
The big takeaway
You can’t be everywhere at once,
but with internal communications
you can at the very least be the
little voice in every employee’s
ear, steering them in the right
direction.
48. 48
The big takeaway
You can’t be everywhere at once,
but with internal communications
you can at the very least be the
little voice in every employee’s
ear, steering them in the right
direction.
Make sure they:
• Live the values
• Embrace the vision
• Follow the plan
49. 49
Thank you, any questions?
Mike Essex
Marketing Manager
Email: mike.essex@petrofac.com
Twitter: @blagman
Image Credit:
Cover - Jason Ford/Heart.