The Real Reasons Marketers Love Twitter

•Download as PPTX, PDF•

4 likes•968 views

Marketers absolutely luuuuuuuurrrrrrrve Twitter, but whats the real reasons why they are so infatuated with the service.

Technology

It's no secret that automation, machine learning, artificial intelligence and maybe even robots are going to completely change the world of work in the next decade. And it's already playing a role in how Google works. So how can we humble homo-sapiens prepare ourselves for our new robot overloads? By learning from the past. I'll take you through stories of success and failures of interactions between the robots and the humans and leave you with a practical approach to avoid search marketing extinction.

Forty five talks we’ve got lined up for the the next brightonSEO.

Kelvin Newman

#TFM16 5 easy things you must do to improve your search rankings

Kelvin Newman

The Trope Factory #SearchLeeds - Why your content should be less original

Kelvin Newman

How to have less rubbish ideas #brightonseo

Kelvin Newman

Blogger Outreach For Brand Awareness - Talk for Etsy Owners

Kelvin Newman

THE MOST IMPORTANT LESSON IN SOCIAL ANALYTICS - #smx #smxlondon

Kelvin Newman

Building Search Marketing Technology Stack #smxlondon - @kelvinnewman

Kelvin Newman

What the Flash Crash & Black Boxes can teach us about the Search #searchlove ...

Kelvin Newman

15 Awesome Content Marketing Tools you should use

Kelvin Newman

Twitter Analytics & Tools #smx #smxlondon @kelvinnewman

Kelvin Newman

Why are they ranking higher than me? by @kelvinnewman #tfma2014 with @theidm

Kelvin Newman

Bringing personality to your email marketing #seslon @kelvinnewman

Kelvin Newman

Knowledge engineering: from people to machines and back

Elena Simperl

FIDO Alliance Osaka Seminar: Passkeys at Amazon.pdf

FIDO Alliance

Recently uploaded

Knowledge engineering: from people to machines and back

Elena Simperl

FIDO Alliance Osaka Seminar: Passkeys at Amazon.pdf

FIDO Alliance

State of ICS and IoT Cyber Threat Landscape Report 2024 preview

Prayukth K V

The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development. The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers: State of global ICS asset and network exposure Sectoral targets and attacks as well as the cost of ransom Global APT activity, AI usage, actor and tactic profiles, and implications Rise in volumes of AI-powered cyberattacks Major cyber events in 2024 Malware and malicious payload trends Cyberattack types and targets Vulnerability exploit attempts on CVEs Attacks on counties – USA Expansion of bot farms – how, where, and why In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East Why are attacks on smart factories rising? Cyber risk predictions Axis of attacks – Europe Systemic attacks in the Middle East Download the full report from here: https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/

GraphRAG is All You need? LLM & Knowledge Graph

Guy Korland

Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs. 1. Unifying Large Language Models and Knowledge Graphs: A Roadmap. https://arxiv.org/abs/2306.08302 2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs: https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/

From Daily Decisions to Bottom Line: Connecting Product Work to Revenue by VP...

Product School

GenAISummit 2024 May 28 Sri Ambati Keynote: AGI Belongs to The Community in O...

Sri Ambati

Software Delivery At the Speed of AI: Inflectra Invests In AI-Powered Quality

Inflectra

In this insightful webinar, Inflectra explores how artificial intelligence (AI) is transforming software development and testing. Discover how AI-powered tools are revolutionizing every stage of the software development lifecycle (SDLC), from design and prototyping to testing, deployment, and monitoring. Learn about: • The Future of Testing: How AI is shifting testing towards verification, analysis, and higher-level skills, while reducing repetitive tasks. • Test Automation: How AI-powered test case generation, optimization, and self-healing tests are making testing more efficient and effective. • Visual Testing: Explore the emerging capabilities of AI in visual testing and how it's set to revolutionize UI verification. • Inflectra's AI Solutions: See demonstrations of Inflectra's cutting-edge AI tools like the ChatGPT plugin and Azure Open AI platform, designed to streamline your testing process. Whether you're a developer, tester, or QA professional, this webinar will give you valuable insights into how AI is shaping the future of software delivery.

Essentials of Automations: Optimizing FME Workflows with Parameters

Safe Software

Are you looking to streamline your workflows and boost your projects’ efficiency? Do you find yourself searching for ways to add flexibility and control over your FME workflows? If so, you’re in the right place. Join us for an insightful dive into the world of FME parameters, a critical element in optimizing workflow efficiency. This webinar marks the beginning of our three-part “Essentials of Automation” series. This first webinar is designed to equip you with the knowledge and skills to utilize parameters effectively: enhancing the flexibility, maintainability, and user control of your FME projects. Here’s what you’ll gain: - Essentials of FME Parameters: Understand the pivotal role of parameters, including Reader/Writer, Transformer, User, and FME Flow categories. Discover how they are the key to unlocking automation and optimization within your workflows. - Practical Applications in FME Form: Delve into key user parameter types including choice, connections, and file URLs. Allow users to control how a workflow runs, making your workflows more reusable. Learn to import values and deliver the best user experience for your workflows while enhancing accuracy. - Optimization Strategies in FME Flow: Explore the creation and strategic deployment of parameters in FME Flow, including the use of deployment and geometry parameters, to maximize workflow efficiency. - Pro Tips for Success: Gain insights on parameterizing connections and leveraging new features like Conditional Visibility for clarity and simplicity. We’ll wrap up with a glimpse into future webinars, followed by a Q&A session to address your specific questions surrounding this topic. Don’t miss this opportunity to elevate your FME expertise and drive your projects to new heights of efficiency.

Connector Corner: Automate dynamic content and events by pushing a button

DianaGray10

Here is something new! In our next Connector Corner webinar, we will demonstrate how you can use a single workflow to: Create a campaign using Mailchimp with merge tags/fields Send an interactive Slack channel message (using buttons) Have the message received by managers and peers along with a test email for review But there’s more: In a second workflow supporting the same use case, you’ll see: Your campaign sent to target colleagues for approval If the “Approve” button is clicked, a Jira/Zendesk ticket is created for the marketing design team But—if the “Reject” button is pushed, colleagues will be alerted via Slack message Join us to learn more about this new, human-in-the-loop capability, brought to you by Integration Service connectors. And... Speakers: Akshay Agnihotri, Product Manager Charlie Greenberg, Host

Monitoring Java Application Security with JDK Tools and JFR Events

Ana-Maria Mihalceanu

JMeter webinar - integration with InfluxDB and Grafana

RTTS

Watch this recorded webinar about real-time monitoring of application performance. See how to integrate Apache JMeter, the open-source leader in performance testing, with InfluxDB, the open-source time-series database, and Grafana, the open-source analytics and visualization application. In this webinar, we will review the benefits of leveraging InfluxDB and Grafana when executing load tests and demonstrate how these tools are used to visualize performance metrics. Length: 30 minutes Session Overview ------------------------------------------- During this webinar, we will cover the following topics while demonstrating the integrations of JMeter, InfluxDB and Grafana: - What out-of-the-box solutions are available for real-time monitoring JMeter tests? - What are the benefits of integrating InfluxDB and Grafana into the load testing stack? - Which features are provided by Grafana? - Demonstration of InfluxDB and Grafana using a practice web application To view the webinar recording, go to: https://www.rttsweb.com/jmeter-integration-webinar

FIDO Alliance Osaka Seminar: Passkeys and the Road Ahead.pdf

FIDO Alliance

Unsubscribed: Combat Subscription Fatigue With a Membership Mentality by Head...

Product School

Kubernetes & AI - Beauty and the Beast !?! @KCD Istanbul 2024

Tobias Schneck

As AI technology is pushing into IT I was wondering myself, as an “infrastructure container kubernetes guy”, how get this fancy AI technology get managed from an infrastructure operational view? Is it possible to apply our lovely cloud native principals as well? What benefit’s both technologies could bring to each other? Let me take this questions and provide you a short journey through existing deployment models and use cases for AI software. On practical examples, we discuss what cloud/on-premise strategy we may need for applying it to our own infrastructure to get it to work from an enterprise perspective. I want to give an overview about infrastructure requirements and technologies, what could be beneficial or limiting your AI use cases in an enterprise environment. An interactive Demo will give you some insides, what approaches I got already working for real.

Empowering NextGen Mobility via Large Action Model Infrastructure (LAMI): pav...

Thierry Lestable

FIDO Alliance Osaka Seminar: Overview.pdf

FIDO Alliance

Epistemic Interaction - tuning interfaces to provide information for AI support

Alan Dix

Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024 https://alandix.com/academic/papers/synergy2024-epistemic/ As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.

FIDO Alliance Osaka Seminar: FIDO Security Aspects.pdf

FIDO Alliance

Generating a custom Ruby SDK for your web service or Rails API using Smithy

g2nightmarescribd

Have you ever wanted a Ruby client API to communicate with your web service? Smithy is a protocol-agnostic language for defining services and SDKs. Smithy Ruby is an implementation of Smithy that generates a Ruby SDK using a Smithy model. In this talk, we will explore Smithy and Smithy Ruby to learn how to generate custom feature-rich SDKs that can communicate with any web service, such as a Rails JSON API.

When stars align: studies in data quality, knowledge graphs, and machine lear...

Elena Simperl

Recently uploaded (20)

Knowledge engineering: from people to machines and back

FIDO Alliance Osaka Seminar: Passkeys at Amazon.pdf

State of ICS and IoT Cyber Threat Landscape Report 2024 preview

GraphRAG is All You need? LLM & Knowledge Graph

From Daily Decisions to Bottom Line: Connecting Product Work to Revenue by VP...

GenAISummit 2024 May 28 Sri Ambati Keynote: AGI Belongs to The Community in O...

Software Delivery At the Speed of AI: Inflectra Invests In AI-Powered Quality

Essentials of Automations: Optimizing FME Workflows with Parameters

Connector Corner: Automate dynamic content and events by pushing a button

Monitoring Java Application Security with JDK Tools and JFR Events

JMeter webinar - integration with InfluxDB and Grafana

FIDO Alliance Osaka Seminar: Passkeys and the Road Ahead.pdf

Unsubscribed: Combat Subscription Fatigue With a Membership Mentality by Head...

Kubernetes & AI - Beauty and the Beast !?! @KCD Istanbul 2024

Empowering NextGen Mobility via Large Action Model Infrastructure (LAMI): pav...

FIDO Alliance Osaka Seminar: Overview.pdf

Epistemic Interaction - tuning interfaces to provide information for AI support

FIDO Alliance Osaka Seminar: FIDO Security Aspects.pdf

Generating a custom Ruby SDK for your web service or Rails API using Smithy

When stars align: studies in data quality, knowledge graphs, and machine lear...

The Real Reasons Marketers Love Twitter

Recommended

Recommended

More Related Content

More from Kelvin Newman

More from Kelvin Newman (20)

Recently uploaded

Recently uploaded (20)