Make your LinkedIn profile pop to viewers with a background image that tells your career story.
This presentation gives you 10 thematic ideas for your background. They're all quick and easy to implement.
Each theme is illustrated with an inexpensive photo downloaded from Canva and properly sized for LinkedIn.
You can see a brief companion video on how to use Canva here: Use Canva to Make a LinkedIn Background Image (w/VIDEO) http://buff.ly/1LtX8V4.
From Donna Svei, Executive Resume Writer
http://www.avidcareerist.com/executive-resume-writer/
Working in a digital role and not feeling confident with code? Then this beginners guide is perfect for you.
We take a look at the most popular use cases and occasions where you are likely to face or interact with code, and teach you basics in HTML, CSS & Javascript knowledge that will enable you to complete those tasks.
You will learn the followings:
-HTML & CSS Basics for Editing & Styling Content
- Understanding & Working with a Web-Pages Source Code (Using Inspect Element)
- How to Use EMBED Codes to Display Content from Social Media Platforms & Third-Party Sites (YouTube Videos, Tweets)
- Understanding & Working with 'Tracking Tags' (Google Analytics, Retargeting Pixels via Facebook, Twitter)
- Useful Resources for Ongoing Learning
The Future Of Technical SEO Isn't Your WebsiteKaizen
Google in the future will reduce traffic to ‘traditional’ websites as the mobile revolution continues. Learn how you can leverage this exciting new world of Technical SEO via App Indexing, Deep Linking, Structured Data and how to build your own API.
Search London - The technical factors that every small or local business shou...StrategiQ Marketing
The simplified deck from my presentation at Search London on 10th May 2016. This presentation was a preview from my larger talk that's happening at Ungagged London in June 2016.
The Trope Factory #SearchLeeds - Why your content should be less originalKelvin Newman
What's a trope? Technically it's a figure of speech but it's also the when a writer relies on a motif or a cliche in a film or TV show. There's tropes in online content as well, What can we learn from the successful ones and how to we avoid the negative tropes?
How to Make Visual Content on a Shoestring BudgetKaizen
In our first year, we made 92 pieces of visual content for SEO campaigns. Despite an internal production budget of £250, we won links off major newspapers and magazines. Here's the exact process we used.
Make your LinkedIn profile pop to viewers with a background image that tells your career story.
This presentation gives you 10 thematic ideas for your background. They're all quick and easy to implement.
Each theme is illustrated with an inexpensive photo downloaded from Canva and properly sized for LinkedIn.
You can see a brief companion video on how to use Canva here: Use Canva to Make a LinkedIn Background Image (w/VIDEO) http://buff.ly/1LtX8V4.
From Donna Svei, Executive Resume Writer
http://www.avidcareerist.com/executive-resume-writer/
Working in a digital role and not feeling confident with code? Then this beginners guide is perfect for you.
We take a look at the most popular use cases and occasions where you are likely to face or interact with code, and teach you basics in HTML, CSS & Javascript knowledge that will enable you to complete those tasks.
You will learn the followings:
-HTML & CSS Basics for Editing & Styling Content
- Understanding & Working with a Web-Pages Source Code (Using Inspect Element)
- How to Use EMBED Codes to Display Content from Social Media Platforms & Third-Party Sites (YouTube Videos, Tweets)
- Understanding & Working with 'Tracking Tags' (Google Analytics, Retargeting Pixels via Facebook, Twitter)
- Useful Resources for Ongoing Learning
The Future Of Technical SEO Isn't Your WebsiteKaizen
Google in the future will reduce traffic to ‘traditional’ websites as the mobile revolution continues. Learn how you can leverage this exciting new world of Technical SEO via App Indexing, Deep Linking, Structured Data and how to build your own API.
Search London - The technical factors that every small or local business shou...StrategiQ Marketing
The simplified deck from my presentation at Search London on 10th May 2016. This presentation was a preview from my larger talk that's happening at Ungagged London in June 2016.
The Trope Factory #SearchLeeds - Why your content should be less originalKelvin Newman
What's a trope? Technically it's a figure of speech but it's also the when a writer relies on a motif or a cliche in a film or TV show. There's tropes in online content as well, What can we learn from the successful ones and how to we avoid the negative tropes?
How to Make Visual Content on a Shoestring BudgetKaizen
In our first year, we made 92 pieces of visual content for SEO campaigns. Despite an internal production budget of £250, we won links off major newspapers and magazines. Here's the exact process we used.
Single Page Apps - Gerry White @ BrightonSEOGerry White
SPAs & PWAs are challenging for SEO for a number of reasons, this checklist is what I’ve seen issues arise with-
- Google Analytics
- JavaScript History API & URLs
- Soft 404s
- JavaScript links
- Heavy code & assets on first load
- No metadata for Facebook Twitter and other sharing platforms.
- Spider traps & loops
- Duplicate Content
- Tracking parameters causing issues
- Fragments, or Hashbangs
- No sitemap
Although this list isn’t exhaustive, it is the main issues that crop up that aren’t expected, as with everything in SEO, the more that it can be tested, the more likely it is that issues are spotted earlier.
SearchLove London 2016 | Stephen Pavlovich | Habits of Advanced Conversion Op...Distilled
Discover how you can increase the performance and velocity of your testing program. Stephen will share his experience at Conversion.com, the UK’s biggest conversion optimisation agency. You’ll learn how to develop a process for personalisation (and avoid the mistakes most people make), how to accelerate your testing (with an advanced framework for prioritisation), and how to run advanced tests on product and price.
Content King and Page One Power: Top 5 SEO DisastersColin Eggleston
We cover five spectacular SEO disasters and how to avoid them. Join Colin Eggleston and Steven van Vessum from Content King as we show you how to stop a catastrophe before it starts.
How to Prevent Loosing Search Traffic at LaunchELM Consulting
When you relaunch or design a new webiste, there are 5 key mistakes people make that can prevent or harm search traffic. If you wat traffic from search engines to your site, you need to check out these common questions to ask your tech team.
Learn how to prevent loosing search traffic when launching your website.
How to build a six-figure website maintenance programWP Engine
Andrew Erickson from Alaniz Marketing will guide you through how Alaniz developed its Super System tech stack and processes and how you can use it to build a $100,000 stream of recurring revenue, bringing stability to your company and value to your clients.
To register for this highly engaging on-demand webinar, go to: https://hs.wpengine.com/webinar-six-figure-website-maintenance
How to Reverse Engineer Content - Paddy MooganPaddy Moogan
A process from Paddy Moogan on how to reverse engineer successful content and learn what you can do to increase the chances of your own content being successful.
Site Speed for Google's Mobile First Index - SMX London 2017Kaizen
Speed performance is one of the strongest factors in the mobile-first index. In this presentation I share unique, first-party data from my in-depth study on how the UK's 700 biggest online retailers rank in terms of mobile site speed, and what you can learn from their successes and failures.
You'll learn how to improve site speed by using technologies such as HTTP/2 and tactics that unlock speed improvements on larger sites.
SearchLove London 2016 | Dom Woodman | How to Get Insight From Your LogsDistilled
In the SEO industry, we obsess on everything Google says, from John Mueller dropping a hint in a Webmaster Hangout, to the ranking data we spend £1000s to gather. Yet we ignore the data Google throws at us every day, the crawling data. For the longest time, site crawls, traffic data, and rankings have been the pillars of SEO data gathering. Log files should join them as something everyone is doing. We'll go through how to get everything set-up, look at some of the tools to make it easy and repeatable and go through the kinds of analysis you can do to get insights from the data.
Search Marketers’ Guide to Our New Robot Overlords #stateofsearchKelvin Newman
It's no secret that automation, machine learning, artificial intelligence and maybe even robots are going to completely change the world of work in the next decade. And it's already playing a role in how Google works.
So how can we humble homo-sapiens prepare ourselves for our new robot overloads?
By learning from the past. I'll take you through stories of success and failures of interactions between the robots and the humans and leave you with a practical approach to avoid search marketing extinction.
The Future of Technical SEO | Women in Tech SEO 2019 | Rachel CostelloRachel Costello
In this talk, Rachel will share her perspective on the key topics we need to be learning about and the main challenges we're up against today as technical SEOs, such as JavaScript rendering, web performance, and keeping up with developers.
Discover actionable SEO tips from industry thought leaders at Online SEMrush and the Melbourne SEO Meetup.
The presentation covers the following topics:
1. Copywriting for Search Success (Jim Stewart)
Jim will dive into a real-world case study and share tips on how to rank in Google's Featured Answer.
2. Basic E-Commerce Site Audit (Tim Capper)
Beginners guide to Auditing your E-Commerce site. Tim will cover the most common problems encountered within an E-Commerce site, and how to check for these problems using both free and paid tools.
3. 10 Techniques to Convert Your Search Visits (Frederic Chanut)
Frederic will share his tips on how to increase profits to online business by understanding what exactly makes audience become customers.
4. WordPress SEO Tips and Tricks (Chris Burgess)
Chris will share the essential steps to creating and optimizing the perfect WordPress website, popular SEO plugins to use and common mistakes marketers make to when working with WordPress.
You can find more tips here: https://www.semrush.com/webinars/online-seo-meetup/
Single Page Apps - Gerry White @ BrightonSEOGerry White
SPAs & PWAs are challenging for SEO for a number of reasons, this checklist is what I’ve seen issues arise with-
- Google Analytics
- JavaScript History API & URLs
- Soft 404s
- JavaScript links
- Heavy code & assets on first load
- No metadata for Facebook Twitter and other sharing platforms.
- Spider traps & loops
- Duplicate Content
- Tracking parameters causing issues
- Fragments, or Hashbangs
- No sitemap
Although this list isn’t exhaustive, it is the main issues that crop up that aren’t expected, as with everything in SEO, the more that it can be tested, the more likely it is that issues are spotted earlier.
SearchLove London 2016 | Stephen Pavlovich | Habits of Advanced Conversion Op...Distilled
Discover how you can increase the performance and velocity of your testing program. Stephen will share his experience at Conversion.com, the UK’s biggest conversion optimisation agency. You’ll learn how to develop a process for personalisation (and avoid the mistakes most people make), how to accelerate your testing (with an advanced framework for prioritisation), and how to run advanced tests on product and price.
Content King and Page One Power: Top 5 SEO DisastersColin Eggleston
We cover five spectacular SEO disasters and how to avoid them. Join Colin Eggleston and Steven van Vessum from Content King as we show you how to stop a catastrophe before it starts.
How to Prevent Loosing Search Traffic at LaunchELM Consulting
When you relaunch or design a new webiste, there are 5 key mistakes people make that can prevent or harm search traffic. If you wat traffic from search engines to your site, you need to check out these common questions to ask your tech team.
Learn how to prevent loosing search traffic when launching your website.
How to build a six-figure website maintenance programWP Engine
Andrew Erickson from Alaniz Marketing will guide you through how Alaniz developed its Super System tech stack and processes and how you can use it to build a $100,000 stream of recurring revenue, bringing stability to your company and value to your clients.
To register for this highly engaging on-demand webinar, go to: https://hs.wpengine.com/webinar-six-figure-website-maintenance
How to Reverse Engineer Content - Paddy MooganPaddy Moogan
A process from Paddy Moogan on how to reverse engineer successful content and learn what you can do to increase the chances of your own content being successful.
Site Speed for Google's Mobile First Index - SMX London 2017Kaizen
Speed performance is one of the strongest factors in the mobile-first index. In this presentation I share unique, first-party data from my in-depth study on how the UK's 700 biggest online retailers rank in terms of mobile site speed, and what you can learn from their successes and failures.
You'll learn how to improve site speed by using technologies such as HTTP/2 and tactics that unlock speed improvements on larger sites.
SearchLove London 2016 | Dom Woodman | How to Get Insight From Your LogsDistilled
In the SEO industry, we obsess on everything Google says, from John Mueller dropping a hint in a Webmaster Hangout, to the ranking data we spend £1000s to gather. Yet we ignore the data Google throws at us every day, the crawling data. For the longest time, site crawls, traffic data, and rankings have been the pillars of SEO data gathering. Log files should join them as something everyone is doing. We'll go through how to get everything set-up, look at some of the tools to make it easy and repeatable and go through the kinds of analysis you can do to get insights from the data.
Search Marketers’ Guide to Our New Robot Overlords #stateofsearchKelvin Newman
It's no secret that automation, machine learning, artificial intelligence and maybe even robots are going to completely change the world of work in the next decade. And it's already playing a role in how Google works.
So how can we humble homo-sapiens prepare ourselves for our new robot overloads?
By learning from the past. I'll take you through stories of success and failures of interactions between the robots and the humans and leave you with a practical approach to avoid search marketing extinction.
The Future of Technical SEO | Women in Tech SEO 2019 | Rachel CostelloRachel Costello
In this talk, Rachel will share her perspective on the key topics we need to be learning about and the main challenges we're up against today as technical SEOs, such as JavaScript rendering, web performance, and keeping up with developers.
Discover actionable SEO tips from industry thought leaders at Online SEMrush and the Melbourne SEO Meetup.
The presentation covers the following topics:
1. Copywriting for Search Success (Jim Stewart)
Jim will dive into a real-world case study and share tips on how to rank in Google's Featured Answer.
2. Basic E-Commerce Site Audit (Tim Capper)
Beginners guide to Auditing your E-Commerce site. Tim will cover the most common problems encountered within an E-Commerce site, and how to check for these problems using both free and paid tools.
3. 10 Techniques to Convert Your Search Visits (Frederic Chanut)
Frederic will share his tips on how to increase profits to online business by understanding what exactly makes audience become customers.
4. WordPress SEO Tips and Tricks (Chris Burgess)
Chris will share the essential steps to creating and optimizing the perfect WordPress website, popular SEO plugins to use and common mistakes marketers make to when working with WordPress.
You can find more tips here: https://www.semrush.com/webinars/online-seo-meetup/
SEO Campixx 2021 - How to win in seo when ads are taking up all the space [vi...Jonas Donbæk
This lecture will teach you practical examples of how you can with SEO in a world where Ads are taking up more and more of the space. The lecture will include the view from s360 on SEO, the approaches and framework that have been the baseline on many great SEO cases during the last couple of years.
SEO has always sat at the intersection between being a science and an art. We all love to try out new ideas and try to understand what makes the search engines tick, but it can be frustrating to have to cut through the guesswork and speculation just to figure out what Google really wants from us. Even worse, we still find ourselves making SEO changes, seeing uplifts, but then not knowing which changes actually had any impact.
Fortunately, new software and better technologies now make it possible to run proper SEO-focused tests and, for the first time, actually measure the impact that each SEO change has on our site. Rob will share these techniques, discuss some of the experiments that Distilled has been running, reveal the unexpected things they’ve learned along the way, and share how you can start running experiments yourself.
A lot changes in SEO but one thing that hasn’t is the essential need to understand how your customers are searching and the words they’re using. Kelvin's practical SearchLeeds session shares some hands-on ways of taking keyword ideals from your SERP rivals.
How To Solve Problems You've Not Seen In SEO Before | Spring Brighton SEO 202...Mat Davis
If you're used to working with a full SEO team at an agency, what do you do if you move client-side and encounter issues you've never seen before? And you can't find answers via the usual channels? Being unable to find similar examples in the community is pretty unusual in 2021, but when it happens it can be a real learning curve to diagnose and solve them yourself.
Using a case study from the last 18 months, Mat looks at achieving the balance between the process of elimination and data interpretation, and uses a touch of conspiracy theorising to resolve the problems.
How to Incorporate ML in your SERP Analysis, Lazarina Stoy -BrightonSEO Oct, ...LazarinaStoyanova
How are you currently doing SERP analysis? Is your approach efficient or scalable?
How SEOs can incorporate programmatic approaches and advances in machine learning in order to identify winning strategies?
This talk will leave you with a better understanding of what is possible for SERP analysis at scale, what insights you can capture with the help of machine learning quickly, and how to incorporate insights into your strategy and visualize your findings to impress your stakeholders.
SERPs: They're Not All About You - Keith L. Goode - Pubcon Austin 2016Keith Goode
SERPs are all about you as a user. They're not about you as an SEO; they never have been. In this slide deck from Pubcon Austin (May 3rd, 2016), Chief SEO Evangelist at seoClarity, Keith L. Goode discusses the evolution of the SERPs to-date, what we're seeing now, and how SEOs can survive.
Objective Creative - South Yorkshire Digital Marketing ConferenceObjectiveAgency
Hosted by Sheffield Chamber of Commerce, this event featured ways to improve performance of search engine optimisation, pay per click advertising and social media campaigns.
Specialists from award winning Sheffield based marketing agency Objective Creative discussed the very latest website development methods, including ways to ensure your website is accessible on all mobile devices.
Similar to How we can respond to the ever-changing face of google search result pages? Kelvin Newman #digitalium2019 (20)
Event Marketing Lessons to Sell Out Your Event in Minutes #eventlabKelvin Newman
EventLAB will feature 2 days of professional development and learning opportunities for the modern events professional, with workshops, panels, keynotes, interactive networking opportunities, and an exhibition of the latest and greatest venues and suppliers in the country.
Why Podcasting Is the Missing Piece In Your Inbound Strategy & How to Excel i...Kelvin Newman
Why podcasting is the missing piece in you inbound strategy and how to excel at audio content
Everybody has a content marketing strategy, most include blog posts, plenty include videos, and some have interactives, but too few have podcasts.
Kelvin will tell you why that's bonkers and how to start producing hugely cost effective audio content that really delivers business changing results.
Blogger Outreach For Brand Awareness - Talk for Etsy OwnersKelvin Newman
Myself and Alexandra Hepworth were recently invited to give a talk around blogging and blogger outreach to the members of the Brighton Etsy Meet-Up group. It was a really enjoyabl
What the Flash Crash & Black Boxes can teach us about the Search #searchlove ...Kelvin Newman
May 6th, 2010 the Dow Jones Industrial Average plunged about 1000 points only to recover those losses within minutes – this was the Flash Crash. No catastrophes or physical events caused this swing, it was the black boxes of stock market algorithms. Black boxes a lot like Google’s. How do we prepare for the future when even Google doesn’t know how its algorithm works?
Nailing Twitter Analytics - There’s never been more tools available to understand what your followers want. Use them to give them what they want and what you want to share.
#smxlondon Everything You Need to Know About How GraphSearch Works in 15-ish ...Kelvin Newman
acebook’s recently unveiled Graph Search is currently being rolled out as a small private beta, but over time all billion-plus users will have access to it, so it’s something all online marketers should start thinking about. While it’s currently not a direct threat to Google, it’s very good at people search, local & vertical search and entertainment search. Come hear our panel discuss how graph search is unique, how it will change SEO, and the opportunities and challenges it’s likely to present for advertisers and marketers.
How to Build Links Google Loves #searchlondonKelvin Newman
Recently at the Search London event I presented this deck on how to build links that Google loves. Really its about content marketing and an approach and model I've used successfully in the past.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Influencer marketing isn't just for big brands or consumer products anymore. In 2024, marketers face hurdles like escalating paid channel costs, diminishing organic reach, and building trust in their ideal customer accounts. This session offers practical ways to bring influencer marketing into your organization, to provide cost-effective access to niche audiences, countering budget constraints and rising CPMs. We'll discuss the impact of social algorithms on reach, the trust deficit in traditional advertising and how influencer partnerships offer genuine connections with audiences. Attendees will gain actionable insights to integrate influencer marketing into their strategies, leveraging influencers for impactful campaigns in both B2B and B2C environments. Join us to unlock the potential of influencers in navigating the evolving marketing landscape of 2024 and driving meaningful business growth.
Key Takeaways:
- Educate on the various types of influence we can use as marketers
- Establish the problems that make influencers a priority
- Walk through some practical tactics on HOW to run a program leveraging several of these influence channels
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CRO
How we can respond to the ever-changing face of google search result pages? Kelvin Newman #digitalium2019
1. How we can respond to the
ever-changing face of Google
Search Result Pages?
Kelvin Newman // brightonSEO
https://www.slideshare.net/kelvinnewman
@kelvinnewman
25. @kelvinnewman
And some have sub-variations!
1. Accelerated Mobile Pages (AMP)
2. Answer Box Results (ABRs)
3. App download
4. Breadcrumbs
5. Discover More Places
6. Events
7. Explore Panels
8. FAQ’s
9. Featured Snippets
10. Google Flights (Paid)
11. Google Hotels (Paid)
1. Map pack
2. Hotels Price Bar Graph
12. How To (1-2)
a) How To Drop-downs
b) How To Carousel
13. Images (1-3)
a) Organic, Image
b) Carousel, Organic, Image
c) Images
14. Jobs Search
15. Knowledge Card (no site reference)
16. Knowledge Card (Advanced): Sports
17. Knowledge Graph Carousel (Places,
People Things)
18. Knowledge Panel – Brand
a) Brand – Google My Business
b) Brand – Knowledge Graph
19. Knowledge Panel – Other
20. New Packs & News Carousels
21. People Also Ask (PAAs)
22. People Also Search For
a) PAA Style
b) Individual Listing
23. Places & Map Packs
24. Podcasts
25. PPC ads (Paid)
26. Ratings & Reviews (GMB)
27. Recipes
a) Recipe Carousel
b) Recipe Cards
28. Refine by
29. Related Searches
a) Related Searches & Featured
Snippet Combo
30. Research Carousel
31. Scholarly Articles
32. Search Box
33. See Results About (Knowledge Panel
Links)
34. Shopping (Paid)
35. Sign in (Voice Assistant)
36. Sitelinks & Jump to’s
37. Translate
38. Twitter Box
39. Videos
a) Video Answers
b) Video Carousels
26. @kelvinnewman
Paige has created a Glossary of these features
This deck is heavily in-debted to her and her exceptional work.
https://weareroast.com/news/serp-features-2019/
27. @kelvinnewman
0% 25% 50% 75% 100%
Restaurants
Hotels
Fashion
Property
Fmcg
Utilities
Education
Insurance
Business
Travel
Gambling
Transport
PAA Featured Snippets Map Pack
Images Refine by Knowledge Panel
FAQ Videos News Carousel
Google Hotels Discover more places Recipes
See Results About Twitter App download
PASF Knowledge Card (AB) Google Flights
Translate Related Searches Howto
SERPs vary A LOT
@PaigeHobart
28. @kelvinnewman
This is a change away from ten
blue links and some ads.
It has implications
Implications for how we understand success, how we
present our content and possibly even our business
model