The document provides tips and techniques for using media profiles as a business tool. It discusses 15 techniques for building credibility and reputation through media engagement, including having an opinion, a good photo, an elevator pitch, and utilizing business milestones. The document then provides additional tips for more experienced businesses, such as developing a media section, using media endorsements, networking, writing a blog, telling stories, and engaging with bloggers. The presenter emphasizes starting small with initiatives and building media mentions and endorsements over time to grow a business using media profiles.
The document discusses the history and growth of social media and how NW Technologies can benefit from utilizing social media. It outlines how social media has evolved from early platforms like email and bulletin boards to today's major sites. The document also explains how social media can be used as a low-cost way for NW Technologies to interact with customers, strengthen their brand, drive traffic to their website, and gain marketing insights. It recommends NW Technologies create a social media action plan and work with an agency to begin participating consistently across key platforms.
This document summarizes the services offered by CommPRO.biz, an online platform that connects buyers and sellers in integrated communications. It offers lead generation, thought leadership, and brand marketing opportunities through its website, daily email newsletters, and sponsored events. Companies can advertise on the website or sponsor specific content sections, emails, or an online event series. Analytics show the website averages over 67,000 visits per month from a global audience, with the largest portions from the US, Canada, and UK.
BIZ Builder Magazine - The Decline of Trust in Corporate America - June 2012CommPRO.biz
1) Apple innovates every aspect of their business, not just products, through a process of identifying constraints, generating ideas, prioritizing solutions, and rapidly implementing improvements.
2) Apple excels at managing customer impressions of their service, even when service issues arise, through focused teams that innovate all touchpoints with customers.
3) Apple creates a consistent brand experience across all interactions by identifying and commonalizing themes, qualities, and touchpoints to connect different experiences into a cohesive whole.
This document discusses marketing operations and customer reference management. It provides an overview of marketing operations as a framework to apply processes, technology, guidance and metrics to run marketing as a profit/value center and growth driver. It also discusses customer reference management as tools and processes for promoting and managing how customers participate in sales and marketing. Key benefits of customer reference management include increasing close rates and shortening sales cycles. The document suggests applying a marketing operations approach and mindset to customer reference management to achieve business impacts like establishing market credibility.
Digital PR: How to Use Digital and Social Media to Support your PR Efforts - ...SFIMA
Digital PR: How to Use Digital and Social Media to Support your PR Efforts
Jacques Hart, CEO, Roar Media
Social media and digital PR has become the antidote to expensive, ineffective traditional paid advertising. As a result, brand marketers and agencies have significantly increased budgets for earned media and PR in 2011, 15% and 24% respectively.* ""Significantly increased budgets for earned media?"" That’s right: although you cannot buy it, you still must earn it.
Join this session to learn how to deploy proven digital PR and social media strategies to earn conversational capital, stimulate demand and increase brand loyalty. Lessons include:
1. The ROI of earned media over traditional paid advertising
2. The definition and benefits of digital PR
3. The benefits of social media news releases
4. Ways to optimize your news online
5. How to manage your online reputation and crisis communications
*eMarketer, 2011
A corporate lead summit focusing on how big business can utilize the power of social media fully. Join leading brands like AMEX, Dell, Gap, Whole Foods, KLM as they tackle external engagement, customer service, monitoring and integration. It is the only summit designed exclusively to take your social media strategy to the next level.
The document discusses the history and growth of social media and how NW Technologies can benefit from utilizing social media. It outlines how social media has evolved from early platforms like email and bulletin boards to today's major sites. The document also explains how social media can be used as a low-cost way for NW Technologies to interact with customers, strengthen their brand, drive traffic to their website, and gain marketing insights. It recommends NW Technologies create a social media action plan and work with an agency to begin participating consistently across key platforms.
This document summarizes the services offered by CommPRO.biz, an online platform that connects buyers and sellers in integrated communications. It offers lead generation, thought leadership, and brand marketing opportunities through its website, daily email newsletters, and sponsored events. Companies can advertise on the website or sponsor specific content sections, emails, or an online event series. Analytics show the website averages over 67,000 visits per month from a global audience, with the largest portions from the US, Canada, and UK.
BIZ Builder Magazine - The Decline of Trust in Corporate America - June 2012CommPRO.biz
1) Apple innovates every aspect of their business, not just products, through a process of identifying constraints, generating ideas, prioritizing solutions, and rapidly implementing improvements.
2) Apple excels at managing customer impressions of their service, even when service issues arise, through focused teams that innovate all touchpoints with customers.
3) Apple creates a consistent brand experience across all interactions by identifying and commonalizing themes, qualities, and touchpoints to connect different experiences into a cohesive whole.
This document discusses marketing operations and customer reference management. It provides an overview of marketing operations as a framework to apply processes, technology, guidance and metrics to run marketing as a profit/value center and growth driver. It also discusses customer reference management as tools and processes for promoting and managing how customers participate in sales and marketing. Key benefits of customer reference management include increasing close rates and shortening sales cycles. The document suggests applying a marketing operations approach and mindset to customer reference management to achieve business impacts like establishing market credibility.
Digital PR: How to Use Digital and Social Media to Support your PR Efforts - ...SFIMA
Digital PR: How to Use Digital and Social Media to Support your PR Efforts
Jacques Hart, CEO, Roar Media
Social media and digital PR has become the antidote to expensive, ineffective traditional paid advertising. As a result, brand marketers and agencies have significantly increased budgets for earned media and PR in 2011, 15% and 24% respectively.* ""Significantly increased budgets for earned media?"" That’s right: although you cannot buy it, you still must earn it.
Join this session to learn how to deploy proven digital PR and social media strategies to earn conversational capital, stimulate demand and increase brand loyalty. Lessons include:
1. The ROI of earned media over traditional paid advertising
2. The definition and benefits of digital PR
3. The benefits of social media news releases
4. Ways to optimize your news online
5. How to manage your online reputation and crisis communications
*eMarketer, 2011
A corporate lead summit focusing on how big business can utilize the power of social media fully. Join leading brands like AMEX, Dell, Gap, Whole Foods, KLM as they tackle external engagement, customer service, monitoring and integration. It is the only summit designed exclusively to take your social media strategy to the next level.
Yvette Adams Director of The Creative Collective provides insightful presentation slides on LinkedIn as presented at The Creative Collective's Become a Social Media Super Hero workshop. This presentation will help you learn more about social media and how it can impact your business.
Edelman is the world's largest independent public relations firm. It was founded in 1952 in the US by Daniel Edelman with a focus on ethics and personalized service. The company now has over 3,600 employees across 50+ countries. Edelman Taiwan was established 15 years ago and provides strategic communications services including digital entertainment, healthcare, technology, consumer markets, corporate communications, financial communications, social media, and more. Some high-profile clients include GE, Samsung, Walmart, Starbucks, Dove, Microsoft, and Aberdeen Asset Management.
This document provides an overview of using social media to boost a small business. It discusses developing a social media strategy using the P.O.S.T. framework: defining the target People, setting Objectives, developing a Strategy, and choosing appropriate Technologies. The key phases of a social media strategy are to listen to customers, engage by building relationships and cultivating followers, respond to feedback, persuade customers through valuable content, and measure results. Social media can increase brand awareness, build relationships, and potentially increase sales in a very cost-effective manner for small businesses.
Care about learning 'The Social Enterprise of 2014' You will find this deck presented by Bhupendra Khanal (CEO, Simplify360) during Digital Marketing Webinar for Digital Vidya. Interested in attending similar Webinar Live? Register Now at http://www.digitalvidya.com/webinars/
The document discusses ways that volunteers can support the charity Media Trust. Media Trust provides communications resources, training, and support to help other charities improve their marketing and communications. Volunteers can speak at Media Trust events, contribute written content and resources to help charities, and provide mentoring. They are seeking volunteers to review and rewrite existing materials, create new guides and templates, and participate in training and networking events. The document promotes volunteering with Media Trust and provides contact information for those interested.
The document discusses PR strategies for businesses to promote themselves through media coverage. It provides tips on developing media relationships, writing effective media releases, and pitching story ideas to journalists. Key points include spending only 10 seconds on average reading each media release, understanding the target publication's audience, and following an "inverted pyramid" structure with the most important details at the top of the release.
This presentation was given at the 2010 IASA Annual Conference by Jennifer Overhulse-King of St. Nick Media Services and Craig Lowenthal of Glatfelter Insurance. It details the basics of social media, how insurance companies are using it, how technology and service providers can use it, the dangers of social media, privacy and regulatory concerns, and how to put a policy in place to regulate use by your company's employees.
The document discusses various strategies for marketing a business globally, including using social media and referral marketing. It provides tips on connecting with others internationally, adding value in relationships, and examples of successful referral marketing stories. The document also emphasizes the importance of measuring the return on marketing investments to optimize strategies and focus resources on the most effective tactics.
This document provides guidance on personal branding. It defines personal branding as being noticed in today's business world and emphasizes the importance of knowing yourself and building your own unique brand. It includes two case studies that demonstrate how to analyze strengths and weaknesses, tell your story, and leverage tools like LinkedIn to find new opportunities. The key rules of personal branding discussed are knowing yourself through SWOT analysis, being self-confident, creating a value proposition, and building your brand through storytelling and multimedia. For networking, it recommends using professional social media, leveraging your network, improving your online reputation, and having an effective 30-second elevator pitch prepared.
The document provides an overview of social media and how to get started using it. It defines social media as technology-enabled direct communication with a community. It discusses popular social media platforms like LinkedIn, Facebook, and Twitter and how they can be used for business purposes like sales, marketing and customer service. It then provides a 10-day plan for getting started with social media in 10 minutes a day by setting up accounts and connecting with contacts on each platform.
Trade Secrets Of Getting More Press ExposureKelvin Newman
This document summarizes a presentation given by Jason Woodford of SiteVisibility and Rob Shepherd of Press Dispensary. They discuss the role of public relations (PR) in marketing and selling products or services. They provide examples of low-cost PR activities that can be done with just two hours per week, including writing press releases, blog posts, and social media updates. They also emphasize the importance of understanding your target audience and building relationships with journalists and customers through engaging conversations.
Just when you think you’ve mastered social media… along comes UGC, the “visual web” and SnapChat. We explore practical tips on how to adapt 6 key social media trends.
The document summarizes key topics discussed in a teleseminar about using social media and other online marketing strategies for tech companies during an economic recession. It provides tips on using tools like Twitter, blogs, online video and social bookmarking sites to engage customers and promote brands while spending less on traditional marketing. Specific strategies highlighted include developing relationships with bloggers, monitoring social media conversations, and testing content and design changes on websites.
Social media is changing how people interact with each other and do business. It allows for broadcast messages to become interactive dialogues. While using social media is inevitable, businesses must decide how effectively to engage with customers on these new channels. An integrated social media strategy can generate revenue, promote products, improve customer service, and foster innovation if businesses listen to customers, consistently engage across multiple platforms, and address any crises rapidly. The most engaged brands on social media saw 18% revenue growth compared to a 6% loss for the least engaged brands.
Social Media in Action - The Good, The Bad and the UglySu Butcher
This document summarizes Clare Watson's presentation on RIBA Enterprises' experience with social media. It discusses how RIBA Enterprises initially had an inconsistent social media strategy dependent on individuals. In 2012, they defined clear goals and processes, engaged consultants, and tested strategies. The presentation outlines the benefits they saw, such as increased engagement and traffic, but also challenges including time/resources. It provides advice such as starting slowly, training staff, and engaging rather than just broadcasting.
The document provides an overview of social media and how businesses can utilize social media marketing. It discusses the benefits of social media, how to identify target communities, and ways to integrate social media into a company's website. Examples are given of successful social media campaigns including Compare the Meerkat and Frugi Organic Clothing. The summary concludes that social media can drive increased traffic, sales, and word of mouth if content is engaging and communities are actively engaged.
The document provides information about AD VYBE Brand Development & Public Relations Firm and its services. It outlines Tamara Lawrence's background and experience as the firm's publicist. The firm offers various public relations packages and services, including social media management, press release writing and distribution, and consulting services, with pricing ranging from $2500 to $8500 per month. It also lists various individual social media and publicity services that can be purchased separately, with costs ranging from $65 to $8,090.
Yvette Adams Director of The Creative Collective provides insightful presentation slides on LinkedIn as presented at The Creative Collective's Become a Social Media Super Hero workshop. This presentation will help you learn more about social media and how it can impact your business.
Edelman is the world's largest independent public relations firm. It was founded in 1952 in the US by Daniel Edelman with a focus on ethics and personalized service. The company now has over 3,600 employees across 50+ countries. Edelman Taiwan was established 15 years ago and provides strategic communications services including digital entertainment, healthcare, technology, consumer markets, corporate communications, financial communications, social media, and more. Some high-profile clients include GE, Samsung, Walmart, Starbucks, Dove, Microsoft, and Aberdeen Asset Management.
This document provides an overview of using social media to boost a small business. It discusses developing a social media strategy using the P.O.S.T. framework: defining the target People, setting Objectives, developing a Strategy, and choosing appropriate Technologies. The key phases of a social media strategy are to listen to customers, engage by building relationships and cultivating followers, respond to feedback, persuade customers through valuable content, and measure results. Social media can increase brand awareness, build relationships, and potentially increase sales in a very cost-effective manner for small businesses.
Care about learning 'The Social Enterprise of 2014' You will find this deck presented by Bhupendra Khanal (CEO, Simplify360) during Digital Marketing Webinar for Digital Vidya. Interested in attending similar Webinar Live? Register Now at http://www.digitalvidya.com/webinars/
The document discusses ways that volunteers can support the charity Media Trust. Media Trust provides communications resources, training, and support to help other charities improve their marketing and communications. Volunteers can speak at Media Trust events, contribute written content and resources to help charities, and provide mentoring. They are seeking volunteers to review and rewrite existing materials, create new guides and templates, and participate in training and networking events. The document promotes volunteering with Media Trust and provides contact information for those interested.
The document discusses PR strategies for businesses to promote themselves through media coverage. It provides tips on developing media relationships, writing effective media releases, and pitching story ideas to journalists. Key points include spending only 10 seconds on average reading each media release, understanding the target publication's audience, and following an "inverted pyramid" structure with the most important details at the top of the release.
This presentation was given at the 2010 IASA Annual Conference by Jennifer Overhulse-King of St. Nick Media Services and Craig Lowenthal of Glatfelter Insurance. It details the basics of social media, how insurance companies are using it, how technology and service providers can use it, the dangers of social media, privacy and regulatory concerns, and how to put a policy in place to regulate use by your company's employees.
The document discusses various strategies for marketing a business globally, including using social media and referral marketing. It provides tips on connecting with others internationally, adding value in relationships, and examples of successful referral marketing stories. The document also emphasizes the importance of measuring the return on marketing investments to optimize strategies and focus resources on the most effective tactics.
This document provides guidance on personal branding. It defines personal branding as being noticed in today's business world and emphasizes the importance of knowing yourself and building your own unique brand. It includes two case studies that demonstrate how to analyze strengths and weaknesses, tell your story, and leverage tools like LinkedIn to find new opportunities. The key rules of personal branding discussed are knowing yourself through SWOT analysis, being self-confident, creating a value proposition, and building your brand through storytelling and multimedia. For networking, it recommends using professional social media, leveraging your network, improving your online reputation, and having an effective 30-second elevator pitch prepared.
The document provides an overview of social media and how to get started using it. It defines social media as technology-enabled direct communication with a community. It discusses popular social media platforms like LinkedIn, Facebook, and Twitter and how they can be used for business purposes like sales, marketing and customer service. It then provides a 10-day plan for getting started with social media in 10 minutes a day by setting up accounts and connecting with contacts on each platform.
Trade Secrets Of Getting More Press ExposureKelvin Newman
This document summarizes a presentation given by Jason Woodford of SiteVisibility and Rob Shepherd of Press Dispensary. They discuss the role of public relations (PR) in marketing and selling products or services. They provide examples of low-cost PR activities that can be done with just two hours per week, including writing press releases, blog posts, and social media updates. They also emphasize the importance of understanding your target audience and building relationships with journalists and customers through engaging conversations.
Just when you think you’ve mastered social media… along comes UGC, the “visual web” and SnapChat. We explore practical tips on how to adapt 6 key social media trends.
The document summarizes key topics discussed in a teleseminar about using social media and other online marketing strategies for tech companies during an economic recession. It provides tips on using tools like Twitter, blogs, online video and social bookmarking sites to engage customers and promote brands while spending less on traditional marketing. Specific strategies highlighted include developing relationships with bloggers, monitoring social media conversations, and testing content and design changes on websites.
Social media is changing how people interact with each other and do business. It allows for broadcast messages to become interactive dialogues. While using social media is inevitable, businesses must decide how effectively to engage with customers on these new channels. An integrated social media strategy can generate revenue, promote products, improve customer service, and foster innovation if businesses listen to customers, consistently engage across multiple platforms, and address any crises rapidly. The most engaged brands on social media saw 18% revenue growth compared to a 6% loss for the least engaged brands.
Social Media in Action - The Good, The Bad and the UglySu Butcher
This document summarizes Clare Watson's presentation on RIBA Enterprises' experience with social media. It discusses how RIBA Enterprises initially had an inconsistent social media strategy dependent on individuals. In 2012, they defined clear goals and processes, engaged consultants, and tested strategies. The presentation outlines the benefits they saw, such as increased engagement and traffic, but also challenges including time/resources. It provides advice such as starting slowly, training staff, and engaging rather than just broadcasting.
The document provides an overview of social media and how businesses can utilize social media marketing. It discusses the benefits of social media, how to identify target communities, and ways to integrate social media into a company's website. Examples are given of successful social media campaigns including Compare the Meerkat and Frugi Organic Clothing. The summary concludes that social media can drive increased traffic, sales, and word of mouth if content is engaging and communities are actively engaged.
The document provides information about AD VYBE Brand Development & Public Relations Firm and its services. It outlines Tamara Lawrence's background and experience as the firm's publicist. The firm offers various public relations packages and services, including social media management, press release writing and distribution, and consulting services, with pricing ranging from $2500 to $8500 per month. It also lists various individual social media and publicity services that can be purchased separately, with costs ranging from $65 to $8,090.
11. 3. Know your Elevator Pitch About Challenge Trust Challenge Trust is a charitable trust which commenced operation in 1993 and now has 230 staff providing services to more than 1,500 people out of 20 sites in the Northland, Auckland, Waikato and Bay of Plenty regions. Challenge Trust’s clients include people affected by mental illness, physical disability, intellectual disability, addictions, dual disability and dual diagnosis. The organization is employed by District Health Boards, the Accident Compensation Corporation and other government departments, and an increasing number of private clients. Services provided include 24-hour residential accommodation, community support to people living in their own homes, educational services, employment and life skills training, advocacy, information, employment opportunities, family/whanau support and various housing options.
12. 4. Have a good (short) bio Steve is an economist with 26 years’ experience in the transport, infrastructure and resources sectors (including 22 years in consulting based in Australia, the UK and Ireland); he has worked on major projects In more than a dozen countries in the Pacific, Asia, UK/Europe, Africa and the Middle East Mark is a director of Clean Planet . He has has devoted his career to combining his deep ecological convictions with progressive business solutions. He is a Council member of the Angel Association of New Zealand, Chief Executive of Venture Accelerator (the Top of the South based investor in start-ups), and the Chair of Organic Farm Holdings (an expanding South Island pastoral enterprise). Before immigrating to New Zealand, nearly three years ago, Mark was previously Organic Farmer of the Year in the United Kingdom, having founded his own range of branded health foods, which are still selling successfully in all the major Supermarkets there. Mark has a Finance degree and has been a longstanding Trustee of the Soil Association, Britain's leading environmental charity promoting sustainability and championing human health, and a Director of its Certification subsidiary.
23. B. Use Media “Endorsement” Dr. Paul Winton Principal Temple: Capital Investment Specialists e: paul.winton@templeinvestment.com w: www.templeinvestment.com p: +64 9 8899370 m: +64 21 766581 - Temple helps your company make complex capital investment decisions- - ASB Business TV – How to boost your capital productivity - Unlimited Magazine – Tender Promises: building tomorrows internet infrastructure
24. C. Send your top clients & prospects your latest article
38. Networking & Media Building Reputation begins and ends with 1-1 Communication
39. Conclusion Some initiatives you can start tomorrow... Others require a little planning and thought But you can build your business using media mentions and “endorsement”
40.
41. GET IN TOUCH For Further information, please contact Dwayne Alexander Director, Alexander Communications Ph: + 64 9 522 5541 M: 021 3244 63 Web: www.alexandercommunications.co.nz Email: [email_address] Twitter: @AlexanderComms @goalgetter LinkedIn:dwaynealexander
42. And one more thing We have detailed case studies that I can send you via e-mail if you would like to have a look at our other companies are doing it. More details here …. Web: www.alexandercommunications.co.nz Or provide me with your business card and I will e-mail you a PDF with Case studies
Editor's Notes
API: application program interface Creating content that people and companies can use is a great way to position yourself and your company. Have a plan for which you will use. Trial different combinations and see what works for you. Don’t dismiss anything off-hand. Remember the person who said – we might need 4 computers in the world ? Neather do I..
Three Pillars Introspective- Strategy- what problem do I solve for customers? Action – plan – translation Communication- with staff, team, suppliers, clients, prospects and the market
1. Have an opinion – be willing to comment clearly and pithily on industry issues and how they relate to the national / local news agenda
Have a quality, creative photo (not a passport- type photo) that demonstrates your personality / what you do
3. Have an elevator pitch for your company and know how to adapt it according to the situation
Have a good, relevant (short-form) bio
Be open to using business milestones to illustrate economic shifts and trends – for example: You are investing in a new strategy / building / refurbishing / market You are moving factories / warehouse / plants / stores You are acquiring or being acquired by a company You have an overseas visitor / international CEO / manager / guest speaker that has relevant ideas for New Zealand You have done research on your markets You have a new product or service that has relevance to business or consumer markets You have invested in a community initiative – are ‘paying it forward’ in some way – or are attracting your community through a creative idea
Be open to using business milestones to illustrate economic shifts and trends – for example: You are investing in a new strategy / building / refurbishing / market You are moving factories / warehouse / plants / stores You are acquiring or being acquired by a company You have an overseas visitor / international CEO / manager / guest speaker that has relevant ideas for New Zealand You have done research on your markets You have a new product or service that has relevance to business or consumer markets You have invested in a community initiative – are ‘paying it forward’ in some way – or are attracting your community through a creative idea
Be open to using business milestones to illustrate economic shifts and trends – for example: You are investing in a new strategy / building / refurbishing / market You are moving factories / warehouse / plants / stores You are acquiring or being acquired by a company You have an overseas visitor / international CEO / manager / guest speaker that has relevant ideas for New Zealand You have done research on your markets You have a new product or service that has relevance to business or consumer markets You have invested in a community initiative – are ‘paying it forward’ in some way – or are attracting your community through a creative idea
6. Once you have a few ‘runs on the board’ and are getting quoted regularly and have developed trust: Create an In The Media section on your website – this will help you build momentum and share your media milestones with customers and prospects Share your media links, such as interviews and opinion pieces, in your e-mail signature, newsletters, and with staff – these create talking points for people within your company. When teams are talking with customers, that’s a good thing. Send your loyal clients and prospects a copy of the latest NBR, Unlimited or New Zealand Herald in which you or a company executive has been quoted. It’s a conversation starter
6. Once you have a few ‘runs on the board’ and are getting quoted regularly and have developed trust: Create an In The Media section on your website – this will help you build momentum and share your media milestones with customers and prospects Share your media links, such as interviews and opinion pieces, in your e-mail signature, newsletters, and with staff – these create talking points for people within your company. When teams are talking with customers, that’s a good thing. Send your loyal clients and prospects a copy of the latest NBR, Unlimited or New Zealand Herald in which you or a company executive has been quoted. It’s a conversation starter
6. Once you have a few ‘runs on the board’ and are getting quoted regularly and have developed trust: Create an In The Media section on your website – this will help you build momentum and share your media milestones with customers and prospects Share your media links, such as interviews and opinion pieces, in your e-mail signature, newsletters, and with staff – these create talking points for people within your company. When teams are talking with customers, that’s a good thing. Send your loyal clients and prospects a copy of the latest NBR, Unlimited or New Zealand Herald in which you or a company executive has been quoted. It’s a conversation starter
6. Once you have a few ‘runs on the board’ and are getting quoted regularly and have developed trust: Create an In The Media section on your website – this will help you build momentum and share your media milestones with customers and prospects Share your media links, such as interviews and opinion pieces, in your e-mail signature, newsletters, and with staff – these create talking points for people within your company. When teams are talking with customers, that’s a good thing. Send your loyal clients and prospects a copy of the latest NBR, Unlimited or New Zealand Herald in which you or a company executive has been quoted. It’s a conversation starter
6. Once you have a few ‘runs on the board’ and are getting quoted regularly and have developed trust: Create an In The Media section on your website – this will help you build momentum and share your media milestones with customers and prospects Share your media links, such as interviews and opinion pieces, in your e-mail signature, newsletters, and with staff – these create talking points for people within your company. When teams are talking with customers, that’s a good thing. Send your loyal clients and prospects a copy of the latest NBR, Unlimited or New Zealand Herald in which you or a company executive has been quoted. It’s a conversation starter
Write a regular blog – this creates another opportunity to share your thoughts/ opinions/ ideas with your immediate community of staff, partners, stores, sales teams, regional teams etc. If they are written in a relevant way they can also be syndicated to mainstream media and used to ‘bait one-to-one coffees with journalists
8. Learn how to tell stories. Nothing much has changed since sitting around the campfire thousands of years ago. Journalists know their readers like anecdotes and real stories that capture their imagination.
9. Get to know the journalists and bloggers in your area of specialization. Read what they write and be ready to engage them on relevant story ideas.
10. Ask for recommendations of your work on LinkedIn and on your own website – these add credibility when journalists are investigating your background.
11. Don’t send a “media release” to multiples of outlets expecting journalists to pick it up. They receive hundreds, sometimes thousands a day.
11. Don’t send a “media release” to multiples of outlets expecting journalists to pick it up. They receive hundreds, sometimes thousands a day.
13. Write a book – it’s not only a giant business card , but another good excuse for a conversation
Reputation is built 1-1 and shared through traditional and new media. Good old coffee sessions, introducing people within your network to each other. Stay in touch –the old fashioned way (telephone / face to face) plus using online tools