Why podcasting is the missing piece in you inbound strategy and how to excel at audio content Everybody has a content marketing strategy, most include blog posts, plenty include videos, and some have interactives, but too few have podcasts. Kelvin will tell you why that's bonkers and how to start producing hugely cost effective audio content that really delivers business changing results.

1. Kelvin Newman
Founder - Rough Agenda - @kelvinnewman
Why Podcasting Is the Missing Piece In
Your Inbound Strategy & How to Excel
in Audio Content

2. @kelvinnewman
So, who is this guy?
@kelvinnewman

3. Founder of BrightonSEO
@kelvinnewman
kelvin@brightonseo.com
http://www.slideshare.net/kelvinnewman
Kelvin Newman

4. @kelvinnewman
So inadvertently I’ve become
associated with Brighton
@kelvinnewman

5. @kelvinnewman
Actually; I live in Worthing

6. @kelvinnewman
Which is famous for one thing…
@kelvinnewman
Birdman Competition where people see how far
they can jump of the pier

7. @kelvinnewman
Room above the pub
I started organising a meet up in
the upstairs room of this pub
@kelvinnewman

8. @kelvinnewman
And 3500 people came
along to the last one
@kelvinnewman

9. @kelvinnewman
I also spend a lot of time
assembling stupid stuff I
bought of eBay

10. How it all started
Once upon a time, I decided it would be cool to get a
group of SEO mates together in a pub to talk shop.
The idea was to share ideas and chat about all the
interesting stuff that we can’t really talk about with
anyone outside the industry for fear of them falling
asleep.

11. How it all started
Once upon a time, I decided it would be cool to get a
group of SEO mates together in a pub to talk shop.
The idea was to share ideas and chat about all the
interesting stuff that we can’t really talk about with
anyone outside the industry for fear of them falling
asleep.

12. It started with a podcast…

13. I took over the
Internet
Marketing
Podcast from
Daniel Rowles

14. 391 Episodes
11 Years
Mostly run by other people now.

15. I want to persuade you
that podcasts are what’s
missing from your
content marketing
efforts.

16. And how to excel at
producing them.

17. @kelvinnewman
Why should I care about
podcasts?*
“ “
*Especially now…

18. More people are interested in
them…

19. 24% (67 million) of
Americans listen to a
podcast monthly.
Infinite Dial 2017

20. That’s a 14 percent growth year-
over-year.
Infinite Dial 2017

21. Over the past two years,
monthly podcast
listening has grown by
40%
Infinite Dial 2017Infinite Dial 2017

22. And people who like podcasts,
really, really like podcasts

23. More than half of all podcast
consumers listen to three or
more podcasts per week.
Infinite Dial 2017

24. Over a fifth of podcast listeners
listen to six or more per week.
Infinite Dial 2017

25. 85% of listeners say they tend to
consume the majority or the
entirety of the episode.
Infinite Dial 2017

27. @kelvinnewman
Isn’t that a bit like saying
“Breaking Bad is good, you
should do Video”

28. Isn’t

29. This is a promo shot of the No
Such Thing as a Fish Team

30. But it shows how little you
need to produce a world class
podcast

31. Some Microphones

32. Some interesting people

33. And stuff to talk about.

34. @kelvinnewman
That’s enough why, we want
to know how to do it…
“ “

35. Equipment

36. The most basic
1. You in one take
2. Any modern laptop
3. Quicktime Player

37. Roundtable
1. You & Couple of colleagues
2. Blue Snowball Mic (~£50)
3. Audacity (£0)

38. Interview Remote
1. You & Remote interviewee
2. Internal mic or Rode
Podcaster USB (~£175)
3. Zencastr (Free - £20p/m)

39. Serious set-up
1. You & pretty much anyone in
the same room
2. Rode Procaster XLR (~£160
each)
3. Adobe Audition (£20-50pm)
4. Some kind of XLR Mixer

40. On the road
1. You & pretty much anywhere
2. Sennheiser SM58 (~£90
each)
3. Adobe Audition (£20-50pm)
4. Zoom H6 (~£400)

41. Hosting & Distribution

42. You need to create a feed
that you can submit.

43. The most basic
1. Serious Simple Podcasting -
Wordpress Plugin
2. Your usual Webhost

44. Bit more Robust
Hosting + Basic Stats
https://www.libsyn.com/
https://www.blubrry.com/
https://www.spreaker.com/ http://www.podbean.com/

45. https://www.acast.com/podcasters
https://soundcloud.com/for/podcasting
Hosting and Distribution

46. If you don’t use
Wordpress or a
specialist host you
might need to create
the XML feed yourself

47. http://transom.org/topics/
tools/
Or read these guides

48. https://itunespartner.apple.com/en/podcasts/overview
The main place to
submit is itunes

49. https://powerpresspodcast.com/2016/05/17/podcast-listeners-tuning-blubrry-
surprising-stats/

50. But you can’t get on
Spotify

51. @kelvinnewman
But what about the content
itself?
@kelvinnewman

52. Well it’s just any form of
content marketing, think
about your customers and
what works for them.

53. @kelvinnewman
With a healthy bit of theft from
your competitors
@kelvinnewman

54. Thanks for listening
Kelvin Newman - Founder of BrightonSEO
@kelvinnewman
kelvin@brightonseo.com
http://www.slideshare.net/kelvinnewman