Creative Kalakar proposes a Facebook page promotion package that includes sponsored ads, page management, and monthly reporting for 13,000 rupees per month. The package aims to increase fan page likes, connect with customers, build a community around the business, and generate leads. Facebook marketing is described as an essential tool to build long-term relationships and repeat business by getting found online, engaging customers, and creating a community around the business.
Trade Secrets Of Getting More Press ExposureKelvin Newman
This document summarizes a presentation given by Jason Woodford of SiteVisibility and Rob Shepherd of Press Dispensary. They discuss the role of public relations (PR) in marketing and selling products or services. They provide examples of low-cost PR activities that can be done with just two hours per week, including writing press releases, blog posts, and social media updates. They also emphasize the importance of understanding your target audience and building relationships with journalists and customers through engaging conversations.
Social Media 102 - Instagram Hacks - Content Strategy and AnalyticDini Prathivi
The document discusses using Instagram for business and provides tips on digital marketing, content creation, and analytics. It recommends defining your social media platforms, creating appealing content tailored to your target audience, filling out your bio strategically, using high quality photos and hashtags, and tracking analytics like follower demographics and engagement to measure brand awareness, sales, and community building. The key aspects are knowing your business, audience, and creating cohesive, appealing content while analyzing Instagram metrics.
The document discusses key aspects of creating quality content over focusing on quantity. It recommends knowing your audience by creating customer profiles and finding pain points. It emphasizes creating original content by leveraging subject matter experts. It also suggests using different mediums like blogs, videos and podcasts to engage audiences. Finally, it advises defining metrics to track success and creating your own platform like a website for full content control.
Mindy Weinstein - Current Search Strategies That Will Increase Your ExposureJulia Grosman
This document outlines an agenda for an SEO training seminar. The agenda includes discussions of SEO fundamentals, Google updates, fixing website foundations, performing competitor analysis, conducting keyword research, and attracting links. The presentation will provide guidance on focusing efforts on optimizing websites, understanding Google algorithm changes, identifying personas, and developing deeper keyword research strategies that account for user intent. Attendees will learn how to stay ahead of Google updates and ensure their websites have a solid foundation for SEO success.
This document contains summaries from a presentation on building digital traffic through various online marketing strategies. It discusses using social media for branding, choosing effective social media platforms, paid search advertising including keyword matching types and quality score, local SEO tips, retargeting visitors who leave a site, and using geo-fencing to deliver location-based messages. The presentation aims to help attendees get serious about their online presence through search engine optimization, search engine marketing, pay-per-click, social media and more.
You get it. You've been told hundreds of times about the power and importance of social media marketing for your startups success. You've got that one annoying friend who also owns a business that can't stop talking about all of their quality low cost leads! Yet, you can't seem to crack the code. Maybe you don't have the time. Maybe you don't have the resources.
In this session you'll learn:
How to build a strong foundation on Facebook to sustain results as time goes on
How to properly build a Facebook funnel that doesn't just get you leads, but gets you qualified leads
How to recognize signs that it's time to freshen things up
Derric give a fun talk on a relatively boring subject: Startup jargon and buzzwords. This talk was given on June 13th, 2016 to Startup Week San Diego, and you can find the associated Facebook Live video here: https://www.facebook.com/derric.haynie/videos/10102311591319328/
3 Key Takeaways:
An MVP is the simplest form of your end solution. Not a shitty form of your end solution.
Find your OMTM – One Metric That Matters.
Be skeptical, hungry for knowledge, objective, and always LDT - Learn, Do, Teach.
Creative Kalakar proposes a Facebook page promotion package that includes sponsored ads, page management, and monthly reporting for 13,000 rupees per month. The package aims to increase fan page likes, connect with customers, build a community around the business, and generate leads. Facebook marketing is described as an essential tool to build long-term relationships and repeat business by getting found online, engaging customers, and creating a community around the business.
Trade Secrets Of Getting More Press ExposureKelvin Newman
This document summarizes a presentation given by Jason Woodford of SiteVisibility and Rob Shepherd of Press Dispensary. They discuss the role of public relations (PR) in marketing and selling products or services. They provide examples of low-cost PR activities that can be done with just two hours per week, including writing press releases, blog posts, and social media updates. They also emphasize the importance of understanding your target audience and building relationships with journalists and customers through engaging conversations.
Social Media 102 - Instagram Hacks - Content Strategy and AnalyticDini Prathivi
The document discusses using Instagram for business and provides tips on digital marketing, content creation, and analytics. It recommends defining your social media platforms, creating appealing content tailored to your target audience, filling out your bio strategically, using high quality photos and hashtags, and tracking analytics like follower demographics and engagement to measure brand awareness, sales, and community building. The key aspects are knowing your business, audience, and creating cohesive, appealing content while analyzing Instagram metrics.
The document discusses key aspects of creating quality content over focusing on quantity. It recommends knowing your audience by creating customer profiles and finding pain points. It emphasizes creating original content by leveraging subject matter experts. It also suggests using different mediums like blogs, videos and podcasts to engage audiences. Finally, it advises defining metrics to track success and creating your own platform like a website for full content control.
Mindy Weinstein - Current Search Strategies That Will Increase Your ExposureJulia Grosman
This document outlines an agenda for an SEO training seminar. The agenda includes discussions of SEO fundamentals, Google updates, fixing website foundations, performing competitor analysis, conducting keyword research, and attracting links. The presentation will provide guidance on focusing efforts on optimizing websites, understanding Google algorithm changes, identifying personas, and developing deeper keyword research strategies that account for user intent. Attendees will learn how to stay ahead of Google updates and ensure their websites have a solid foundation for SEO success.
This document contains summaries from a presentation on building digital traffic through various online marketing strategies. It discusses using social media for branding, choosing effective social media platforms, paid search advertising including keyword matching types and quality score, local SEO tips, retargeting visitors who leave a site, and using geo-fencing to deliver location-based messages. The presentation aims to help attendees get serious about their online presence through search engine optimization, search engine marketing, pay-per-click, social media and more.
You get it. You've been told hundreds of times about the power and importance of social media marketing for your startups success. You've got that one annoying friend who also owns a business that can't stop talking about all of their quality low cost leads! Yet, you can't seem to crack the code. Maybe you don't have the time. Maybe you don't have the resources.
In this session you'll learn:
How to build a strong foundation on Facebook to sustain results as time goes on
How to properly build a Facebook funnel that doesn't just get you leads, but gets you qualified leads
How to recognize signs that it's time to freshen things up
Derric give a fun talk on a relatively boring subject: Startup jargon and buzzwords. This talk was given on June 13th, 2016 to Startup Week San Diego, and you can find the associated Facebook Live video here: https://www.facebook.com/derric.haynie/videos/10102311591319328/
3 Key Takeaways:
An MVP is the simplest form of your end solution. Not a shitty form of your end solution.
Find your OMTM – One Metric That Matters.
Be skeptical, hungry for knowledge, objective, and always LDT - Learn, Do, Teach.
The document discusses strategic social media planning for businesses. It recommends choosing key social media platforms based on factors like time investment, strategic goals, and target audience size. Facebook, Pinterest, and Instagram are identified as generally being the most important platforms. It emphasizes focusing content on quality over quantity, and having different messaging approaches for direct sales periods vs. indirect periods. It also discusses using paid promotion to boost organic reach and mentions budgeting approximately 25% of marketing funds for digital efforts like paid social ads, search ads, retargeting, and email.
Copywriting is writing content to promote and advertise brands, and plays a vital role in marketing success. It can include sales copy, brochures, newsletters, social media posts, and more. Copywriting helps shape how the brand is viewed by audiences. It has played a major role in social media success by helping to increase awareness, interest, and engagement with the brand over time. The document goes on to discuss why copywriting is important for social media success and provides tips for using copywriting effectively on social media platforms.
A consistent message across platforms, especially your website and Facebook business page makes all the difference in reaching potential and returning clients. There is value in creating an online strategy to accurately reflect the experience which you offer customers in your brick & mortar store. Platforms such as Google Business and other social channels will also be discussed.
This document summarizes the results of a marketing survey. It shows that while younger people spend more time with digital media, traditional media like television, radio and billboards still influence purchasing decisions. The document recommends businesses spend 5-8% of gross sales on marketing, allocating around half to traditional media, 20% to digital media, and 25-28% to event marketing. It emphasizes that both traditional and digital strategies are needed for a complete marketing plan.
How to Build Transformational Organization Wide MarketingBernie Borges
The modern marketing department has an overwhelming responsibility. In many ways, the deck is stacked against marketers. Demands from the c-suite to demonstrate ROI on marketing spend is at an all time high. The tools and technology are changing at lightning speed. Resources are limited. Additionally, most of a brand’s expertise rests in the employee ranks across various departments where these employees engage directly with customers and consequently have a deeper knowledge of the customer’s buying journey.
The modern marketing department is undergoing a transformation whereby the marketing function can no longer be considered the sole responsibility of one department called marketing.
Enterprise-wide marketing is not an option.
The modern marketer must build consensus with other departments to willingly participate in strategies and tactics that help to humanize the brand and to communicate the promise of the brand.
Bernie Borges, a Futurist and Social Business Strategist offers a framework for any business to implement an organization-wide marketing plan.
This document discusses how small businesses can create targeted content marketing by developing buyer personas. It recommends that businesses answer questions to understand their target customers, then create detailed buyer persona profiles that represent their ideal customers. The document provides an example of a buyer persona profile for a business selling custom ceramics for weddings. It then suggests that businesses craft content topics and formats that directly address the needs, challenges, and interests of the personas to attract and engage them. Developing buyer personas is important for understanding who a business is marketing to and how to create valuable content for them.
Digital Marketing in a Pandemic - Alex OliveiraChad Gray
Covid-19 has caused a conundrum for marketers all over the world. With over 10 years of experience in digital marketing, Alex Oliveira will go over what he thinks companies should do during a pandemic to acquire new customers while also keeping current customers happy. He goes over the things you can do with your customer journey, your website, your clients, your leads, and your social media to keep your business top of mind during times of skepticism.
Internet Marketing Ideas To Grow Your Website Nowsmdiet
This document provides tips for growing a website through internet marketing. It recommends using multiple marketing channels, both online and offline, to maximize traffic. It emphasizes the importance of search engine optimization to help people find the website. The tips suggest keeping advertisements tasteful to avoid sending visitors away and developing a professional logo as the brand representation. It also recommends making the website unique and interesting to gain readers, and adapting to changes in internet marketing trends over time. Social media is presented as a way to promote products and increase backlinks and traffic. The overall message is that an internet marketing strategy using these tips can attract more customers at low cost.
Digital Marketing Lecture - MBA Programbvetteraustin
The document provides an overview of an integrated digital marketing plan, including key channels, strategies, timing, analytics, and tools. The plan focuses on paid search, marketplaces, email, SEO, video ads, social media, display ads, comparison shopping, and affiliate marketing across the sales funnel from awareness to purchase. Spend is allocated across channels with a focus on paid search, marketplaces, and email in Q1, increasing spend in other channels like video and social media in later quarters. Analytics priorities include real estate analysis, search analysis, and success profiles. Recommended free and cheap tools are also included.
School Fundraisers is your best source for school fundraising ideas and products. From elementary schools to high schools to churches, non-profits, and sports ....http://www.xtramanfundraising.com/
Changes in Facebook algorithm has affected the effectiveness of how Facebook business Pages can reach their audience. What are your options and should you dump your Facebook Page this year.
This document provides 9 tips for effectively pitching your company, product, or executive to the media for coverage. The tips include targeting one reporter at a time and mentioning a specific article of theirs; using tip lines if available; helping journalists understand the big picture; keeping explanations simple; newsjacking by relating to current events; providing examples of customer use; only sending attachments if requested; promptly following up; and recognizing that journalists need story ideas from pitches. The overall aim is to make the journalist's job easier and increase the chances of gaining media coverage.
This document provides guidance on using Facebook ads effectively. It recommends starting with a daily budget of $5 and focusing ads on the US, UK, UAE and Australia. It also suggests excluding California from ads due to higher costs there. The document advises creating curiosity and engagement with question-based ads. It identifies not having enough high-quality content as a common mistake and stresses preparing a year's worth of niche content to engage audiences.
Shana Sullivan - Precon- The Proven 8 Step Formula to Successful Content Mark...Autumn Quarantotto
The document outlines an agenda for a content marketing workshop. The workshop will cover developing a content strategy, performing ideation and market research, developing useful content, optimizing and promoting content, lead nurturing, and measuring results. It includes presentations on the definition of content marketing, Google algorithm changes driving the need for content, developing personas, brainstorming content ideas, creating a content calendar, and types of content to create like blogs, videos, and more. Breakout sessions will have participants develop their own content strategy, identify who will create content, and where it will be published.
How To Plan And Build A Successful Content Marketing StrategyMichael Brenner
http://www.b2bmarketinginsider.com/content-marketing/plan-build-successful-content-marketing-strategy -- Did you know that every day on the internet:
There are 4.75 Billion pieces of content shared
There are 1.8 Billion photos uploaded
There are 700 Million Snapchats
There are 500 Million tweets
Marketing, as we know it, is being transformed right in front of our eyes. More and more messages are being promoted every day, on more channels, and as a result, consumers are learning to simply tune out the noise.
Because of this, brands must leverage content marketing to deliver the useful information necessary to educate and build trust with their audiences. But they often fail to document what they are trying to achieve, how they will get it done, and what measures will prove success.
Yesterday I presented to more than 600 attendees of the NewsCred #ThinkContent Webinar: "How To Plan And Build A Successful Content Marketing Strategy." I presented:
The key factors for content marketing success
The core components of a content marketing strategy
I answered the main questions of how to build a solid content marketing strategy
I shared my secret that effective content marketing was relatively simple:
"The buyer journey is nothing more than a series of questions that must be answered." ~ IDC
I shared the Content Marketing Institute's more formal definition of content marketing:
“Content marketing is the marketing and business process for creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action.” ~ Content Marketing Institute
And I shared the rallying cry for why we need to change:
"We have to stop interrupting what people are interested in, and be what people are interested in." ~ Craig Davis (former Chief Creative Office - J. Walter Thompson)
Backed by research and our own customer engagements, I covered
The 6 factors to content marketing success:
Document content strategy
Have someone in charge of content
Consistently publish quality content
Map content to buyer journey
Balance Paid, Owned, Earned Media
Track Content Marketing ROI
I provided an example and a template for anyone to develop:
Your Content Marketing Mission Statement
Become a destination for [target audience] interested in [topics]. To help them [customer value].
This will help us [your content marketing goals]
Earn your audience’s attention vs. just buying it
Reach, engage and convert NEW buyers
AmEx Open Forum Example: Help Small Businesses Do More Business. To become the largest source of inbound leads.
I provided spreadsheets to help anyone conduct a content audit and measure their content marketing results:
Paarami is a digital marketing company that helps businesses plan digital marketing budgets. They recommend allocating budgets to different digital marketing activities based on short-term and long-term goals. For a 3-month plan, they allocate most of the budget to PPC, with smaller amounts going to SEO, email marketing, and website development/analysis. For longer term 6-9-12 month plans, they allocate more budget to SEO and social media marketing as those activities require more time to achieve results. Paarami evaluates clients' business and needs to create customized and effective digital marketing budget plans.
October 2011 - GROW Nebraska Presentation on Innovative Technologyheidianne32
GROW Nebraska Offered Networking and Training Events For Nebraska Businesses
On October 25, GROW Nebraska and NBDC partnered to host a networking and training event in Omaha for Nebraska business owners who wanted to maximize the potency of their marketing budget.
At 2:00 p.m. in the UNO Alumni Center (6705 Dodge Street), GROW and Nebraska Business Development Center (NBDC) hosted a presentation on “Innovative Technology for Marketing to Greater Nebraska and the World” with networking afterward.
The Nebraska Business Development Center is a department of the UNO College of Business Administration that strives to educate and build Nebraska business.
All registration and information is available on the GROW Nebraska web site at www.grownebraska.org. To find out more about these opportunities, call GROW Nebraska at 888.GROW.NEB (476.9632), or e-mail info@grownebraska.org.
GROW Nebraska’s mission is to maximize the state’s entrepreneurial and small business spirit, create an economically viable and sustainable environment for entrepreneurs, and generate social awareness through promotion, marketing and education.
Create a content plan that’ll help you become top of mind with your audience. Gain access to a story bank of content prompts, a monthly plug-in calendar to get you going, and a system for keeping up the momentum long past the first month.
1. The document discusses various marketing and business development services offered by SabaIdea including creative design, campaign development, social media marketing, content marketing, search engine optimization, and brand development.
2. It emphasizes the importance of these services in delivering value to customers, engaging audiences, and helping businesses succeed through the right marketing strategies and data-driven decisions.
3. Several services are described in more detail including explaining how they can provide strategic solutions, creative assets, analytical insights, and customized plans to meet business goals and outperform competitors.
The document discusses strategic social media planning for businesses. It recommends choosing key social media platforms based on factors like time investment, strategic goals, and target audience size. Facebook, Pinterest, and Instagram are identified as generally being the most important platforms. It emphasizes focusing content on quality over quantity, and having different messaging approaches for direct sales periods vs. indirect periods. It also discusses using paid promotion to boost organic reach and mentions budgeting approximately 25% of marketing funds for digital efforts like paid social ads, search ads, retargeting, and email.
Copywriting is writing content to promote and advertise brands, and plays a vital role in marketing success. It can include sales copy, brochures, newsletters, social media posts, and more. Copywriting helps shape how the brand is viewed by audiences. It has played a major role in social media success by helping to increase awareness, interest, and engagement with the brand over time. The document goes on to discuss why copywriting is important for social media success and provides tips for using copywriting effectively on social media platforms.
A consistent message across platforms, especially your website and Facebook business page makes all the difference in reaching potential and returning clients. There is value in creating an online strategy to accurately reflect the experience which you offer customers in your brick & mortar store. Platforms such as Google Business and other social channels will also be discussed.
This document summarizes the results of a marketing survey. It shows that while younger people spend more time with digital media, traditional media like television, radio and billboards still influence purchasing decisions. The document recommends businesses spend 5-8% of gross sales on marketing, allocating around half to traditional media, 20% to digital media, and 25-28% to event marketing. It emphasizes that both traditional and digital strategies are needed for a complete marketing plan.
How to Build Transformational Organization Wide MarketingBernie Borges
The modern marketing department has an overwhelming responsibility. In many ways, the deck is stacked against marketers. Demands from the c-suite to demonstrate ROI on marketing spend is at an all time high. The tools and technology are changing at lightning speed. Resources are limited. Additionally, most of a brand’s expertise rests in the employee ranks across various departments where these employees engage directly with customers and consequently have a deeper knowledge of the customer’s buying journey.
The modern marketing department is undergoing a transformation whereby the marketing function can no longer be considered the sole responsibility of one department called marketing.
Enterprise-wide marketing is not an option.
The modern marketer must build consensus with other departments to willingly participate in strategies and tactics that help to humanize the brand and to communicate the promise of the brand.
Bernie Borges, a Futurist and Social Business Strategist offers a framework for any business to implement an organization-wide marketing plan.
This document discusses how small businesses can create targeted content marketing by developing buyer personas. It recommends that businesses answer questions to understand their target customers, then create detailed buyer persona profiles that represent their ideal customers. The document provides an example of a buyer persona profile for a business selling custom ceramics for weddings. It then suggests that businesses craft content topics and formats that directly address the needs, challenges, and interests of the personas to attract and engage them. Developing buyer personas is important for understanding who a business is marketing to and how to create valuable content for them.
Digital Marketing in a Pandemic - Alex OliveiraChad Gray
Covid-19 has caused a conundrum for marketers all over the world. With over 10 years of experience in digital marketing, Alex Oliveira will go over what he thinks companies should do during a pandemic to acquire new customers while also keeping current customers happy. He goes over the things you can do with your customer journey, your website, your clients, your leads, and your social media to keep your business top of mind during times of skepticism.
Internet Marketing Ideas To Grow Your Website Nowsmdiet
This document provides tips for growing a website through internet marketing. It recommends using multiple marketing channels, both online and offline, to maximize traffic. It emphasizes the importance of search engine optimization to help people find the website. The tips suggest keeping advertisements tasteful to avoid sending visitors away and developing a professional logo as the brand representation. It also recommends making the website unique and interesting to gain readers, and adapting to changes in internet marketing trends over time. Social media is presented as a way to promote products and increase backlinks and traffic. The overall message is that an internet marketing strategy using these tips can attract more customers at low cost.
Digital Marketing Lecture - MBA Programbvetteraustin
The document provides an overview of an integrated digital marketing plan, including key channels, strategies, timing, analytics, and tools. The plan focuses on paid search, marketplaces, email, SEO, video ads, social media, display ads, comparison shopping, and affiliate marketing across the sales funnel from awareness to purchase. Spend is allocated across channels with a focus on paid search, marketplaces, and email in Q1, increasing spend in other channels like video and social media in later quarters. Analytics priorities include real estate analysis, search analysis, and success profiles. Recommended free and cheap tools are also included.
School Fundraisers is your best source for school fundraising ideas and products. From elementary schools to high schools to churches, non-profits, and sports ....http://www.xtramanfundraising.com/
Changes in Facebook algorithm has affected the effectiveness of how Facebook business Pages can reach their audience. What are your options and should you dump your Facebook Page this year.
This document provides 9 tips for effectively pitching your company, product, or executive to the media for coverage. The tips include targeting one reporter at a time and mentioning a specific article of theirs; using tip lines if available; helping journalists understand the big picture; keeping explanations simple; newsjacking by relating to current events; providing examples of customer use; only sending attachments if requested; promptly following up; and recognizing that journalists need story ideas from pitches. The overall aim is to make the journalist's job easier and increase the chances of gaining media coverage.
This document provides guidance on using Facebook ads effectively. It recommends starting with a daily budget of $5 and focusing ads on the US, UK, UAE and Australia. It also suggests excluding California from ads due to higher costs there. The document advises creating curiosity and engagement with question-based ads. It identifies not having enough high-quality content as a common mistake and stresses preparing a year's worth of niche content to engage audiences.
Shana Sullivan - Precon- The Proven 8 Step Formula to Successful Content Mark...Autumn Quarantotto
The document outlines an agenda for a content marketing workshop. The workshop will cover developing a content strategy, performing ideation and market research, developing useful content, optimizing and promoting content, lead nurturing, and measuring results. It includes presentations on the definition of content marketing, Google algorithm changes driving the need for content, developing personas, brainstorming content ideas, creating a content calendar, and types of content to create like blogs, videos, and more. Breakout sessions will have participants develop their own content strategy, identify who will create content, and where it will be published.
How To Plan And Build A Successful Content Marketing StrategyMichael Brenner
http://www.b2bmarketinginsider.com/content-marketing/plan-build-successful-content-marketing-strategy -- Did you know that every day on the internet:
There are 4.75 Billion pieces of content shared
There are 1.8 Billion photos uploaded
There are 700 Million Snapchats
There are 500 Million tweets
Marketing, as we know it, is being transformed right in front of our eyes. More and more messages are being promoted every day, on more channels, and as a result, consumers are learning to simply tune out the noise.
Because of this, brands must leverage content marketing to deliver the useful information necessary to educate and build trust with their audiences. But they often fail to document what they are trying to achieve, how they will get it done, and what measures will prove success.
Yesterday I presented to more than 600 attendees of the NewsCred #ThinkContent Webinar: "How To Plan And Build A Successful Content Marketing Strategy." I presented:
The key factors for content marketing success
The core components of a content marketing strategy
I answered the main questions of how to build a solid content marketing strategy
I shared my secret that effective content marketing was relatively simple:
"The buyer journey is nothing more than a series of questions that must be answered." ~ IDC
I shared the Content Marketing Institute's more formal definition of content marketing:
“Content marketing is the marketing and business process for creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action.” ~ Content Marketing Institute
And I shared the rallying cry for why we need to change:
"We have to stop interrupting what people are interested in, and be what people are interested in." ~ Craig Davis (former Chief Creative Office - J. Walter Thompson)
Backed by research and our own customer engagements, I covered
The 6 factors to content marketing success:
Document content strategy
Have someone in charge of content
Consistently publish quality content
Map content to buyer journey
Balance Paid, Owned, Earned Media
Track Content Marketing ROI
I provided an example and a template for anyone to develop:
Your Content Marketing Mission Statement
Become a destination for [target audience] interested in [topics]. To help them [customer value].
This will help us [your content marketing goals]
Earn your audience’s attention vs. just buying it
Reach, engage and convert NEW buyers
AmEx Open Forum Example: Help Small Businesses Do More Business. To become the largest source of inbound leads.
I provided spreadsheets to help anyone conduct a content audit and measure their content marketing results:
Paarami is a digital marketing company that helps businesses plan digital marketing budgets. They recommend allocating budgets to different digital marketing activities based on short-term and long-term goals. For a 3-month plan, they allocate most of the budget to PPC, with smaller amounts going to SEO, email marketing, and website development/analysis. For longer term 6-9-12 month plans, they allocate more budget to SEO and social media marketing as those activities require more time to achieve results. Paarami evaluates clients' business and needs to create customized and effective digital marketing budget plans.
October 2011 - GROW Nebraska Presentation on Innovative Technologyheidianne32
GROW Nebraska Offered Networking and Training Events For Nebraska Businesses
On October 25, GROW Nebraska and NBDC partnered to host a networking and training event in Omaha for Nebraska business owners who wanted to maximize the potency of their marketing budget.
At 2:00 p.m. in the UNO Alumni Center (6705 Dodge Street), GROW and Nebraska Business Development Center (NBDC) hosted a presentation on “Innovative Technology for Marketing to Greater Nebraska and the World” with networking afterward.
The Nebraska Business Development Center is a department of the UNO College of Business Administration that strives to educate and build Nebraska business.
All registration and information is available on the GROW Nebraska web site at www.grownebraska.org. To find out more about these opportunities, call GROW Nebraska at 888.GROW.NEB (476.9632), or e-mail info@grownebraska.org.
GROW Nebraska’s mission is to maximize the state’s entrepreneurial and small business spirit, create an economically viable and sustainable environment for entrepreneurs, and generate social awareness through promotion, marketing and education.
Create a content plan that’ll help you become top of mind with your audience. Gain access to a story bank of content prompts, a monthly plug-in calendar to get you going, and a system for keeping up the momentum long past the first month.
1. The document discusses various marketing and business development services offered by SabaIdea including creative design, campaign development, social media marketing, content marketing, search engine optimization, and brand development.
2. It emphasizes the importance of these services in delivering value to customers, engaging audiences, and helping businesses succeed through the right marketing strategies and data-driven decisions.
3. Several services are described in more detail including explaining how they can provide strategic solutions, creative assets, analytical insights, and customized plans to meet business goals and outperform competitors.
20 steps to drive content marketing success with SEOKevin Gibbons
This presentation is about what I feel is the right way to do content marketing. A strategy first approach is essential to making sure you're not just going from campaign to campaign, instead you're building short-term impact into longer success.
Content Marketing: Publishing is the New MarketingJoe Pulizzi
The document discusses content marketing and how it has become essential for businesses. It notes that consumers now spend more time online and on social networks than with traditional media. As a result, businesses need to become publishers that provide valuable content to attract and engage customers. The document provides tips for developing an effective content marketing strategy, such as understanding customer needs, creating a content calendar, and distributing content where customers spend their time online. The goal of content marketing is for businesses to become trusted resources and thought leaders in their industry.
This document discusses strategies for successful digital marketing and search engine optimization (SEO) that goes beyond basic SEO and search engine marketing (SEM). It emphasizes the importance of real content strategies (RCS) that focus on things like persuasive copy, engaging images and videos. The core principles for RCS SEO success outlined are to innovate, dedicate efforts to understanding audiences, educate audiences with high-quality content, and accommodate audiences' needs.
The Art And Science Behind Killer ContentRob Bonham
Whether you are an in-house or agency marketer, strategic content development is crucial to drive qualified web traffic that converts. Learn how to develop strategic content backed by data to drive SEO success and beyond.
Originally presented at WordCamp Riverside 2019 by Michael Tesauro (slides 1-9) & Rob Bonham (slides 10-19)
https://2019.riverside.wordcamp.org/session/the-art-science-behind-killer-content/
This is a presentation from our recent webcast 'The Power of Media and Content'. Part II of the Social Recruiting series for Staffing, Search and Recruitment agencies with Alex Charraudeau.
This presentation will provide a five step fail proof guide to put your social media plan into practice, and ideas you can implement immediately to get ahead of your competition using LinkedIn.
Hoe spreek jij als recruitment organisatie kandidaten en opdrachtgevers aan? Inderdaad, content is king in het huidige social media tijdperk.
Binnen het recruitment landschap is content marketing momenteel hot topic. Het delen van goede content versterkt relaties met kandidaten en opdrachtgevers en verandert hun beeld van jouw recruitment brand. Een sterke content strategie is essentieel om passief talent te binden aan je recruitment brand.
Last week I ventured to Manilla to share at The Summit Media Audience Aware conference, how 3rdspace helps brands bring their purpose to life through content that provokes action. Our thinking takes the work of Simon Sinek into the content space. While involving my audience in a quick sing along and sharing a few case studies, here's 9 steps I shared to create content with purpose.
Joe Pulizzi gives a presentation on content marketing and how publishing content is the new form of marketing. He discusses how traditional marketing is no longer effective and content must be used to attract and engage customers. Pulizzi provides a 8 step process for content marketing, which includes understanding customer needs, creating valuable content, distributing it where customers are online, and consistently creating and sharing content over time. The goal is for companies to become a trusted resource and thought leader in their industry through helpful, relevant content.
Content Marketing for the Wine IndustryJoe Pulizzi
Presentation given by Joe Pulizzi, Junta42 for the National Wine Marketing conference in Geneva, Ohio. Presentation discusses how the new marketing for wineries is actually publishing, and gives 10+ ideas for wineries to steal as part of their own content marketing program.
The Ultimate Guide to Professional Development for Marketing & PRThe Muse
Are you a marketer or PR professional who wants to be even better at your job? Or, just wondering what it takes to have a great career in the marketing world?
Look no further.
The Muse asked some of the best marketing and PR professionals out their for their secrets to success, and brought it all together in one place. Flip through for their practical tips and resources for upping your career game.
For exciting job opportunities, expert advice, and a peek behind the scenes into fantastic companies and career path check out the http://www.themuse.com. Everything you need to find a job and kick ass in your career.
This document provides a 7-step content marketing toolkit to help marketers develop an effective content marketing strategy. The steps include understanding your purpose and audience, developing a compelling narrative, identifying relevant channels, creating optimized content, amplifying your content, and using analytics to evaluate performance. The toolkit is intended to equip marketers with fundamentals to systematically develop a content marketing roadmap for success.
Presentation on marketing, social media and branding that Kate Austin-Avon delivered to the MicroEnterprise Assistance Program at SUNY Adirondack on Tuesday, March 28, 2017.
Attract. Nurture. Followup. Close.: How to Turn Strangers Into Paying CustomersAshley Northington
Want to learn how to leverage digital platforms to turn strangers into paying customers? This strategy is designed to help businesses generate sales leads, nurture the relationship with the leads and eventually turn them into paying customers.
Branding overview along with general information about inbound marketing and social media and SEO tips. This goes alongside a presentation by Advokate at SUNY Adirondack on Monday, March 21, 2016. Contact Advokate, LLC, with any questions, or to schedule a marketing consultation! www.advokate.net
This document provides tips on how to promote a tourism business using social media. It defines key terms like advertising, public relations, marketing, social networking and social media. It stresses the importance of having a clear marketing plan that identifies customers and their needs. It recommends using social media like blogs, Facebook, and Twitter to build relationships, manage reputation, and attract customers by sharing engaging content rather than overtly selling. Regular posting and interacting is key to success.
Helpful advice on how to grow your business using social media marketing. Covering planning, defining your audience, creating content and some useful time hacks and time saving tips.
Similar to 10 Tips on Content Creation and Marketing (20)
Lifecycle of a GME Trader: From Newbie to Diamond Handsmediavestfzllc
Your phone buzzes with a Reddit notification. It's the WallStreetBets forum, a cacophony of memes, rocketship emojis, and fervent discussions about Gamestop (GME) stock. A spark ignites within you - a mix of internet bravado, a rebellious urge to topple the hedge funds (remember Mr. Mayo?), and maybe that one late-night YouTube rabbit hole about tendies. You decide to YOLO (you only live once, right?).
Ramen noodles become your new best friend. Every spare penny gets tossed into the GME piggy bank. You're practically living on fumes, but the dream of a moonshot keeps you going. Your phone becomes an extension of your hand, perpetually glued to the GME ticker. It's a roller-coaster ride - every dip a stomach punch, every rise a shot of adrenaline.
Then, it happens. Roaring Kitty, the forum's resident legend, fires off a cryptic tweet. The apes, as the GME investors call themselves, erupt in a frenzy. Could this be it? Is the rocket finally fueled for another epic launch? You grip your phone tighter, heart pounding in your chest. It's a wild ride, but you're in it for the long haul.
This tutorial presentation offers a beginner-friendly guide to using THREADS, Instagram's messaging app. It covers the basics of account setup, privacy settings, and explores the core features such as close friends lists, photo and video sharing, creative tools, and status updates. With practical tips and instructions, this tutorial will empower you to use THREADS effectively and stay connected with your close friends on Instagram in a private and engaging way.
The Evolution of SEO: Insights from a Leading Digital Marketing AgencyDigital Marketing Lab
Explore the latest trends in Search Engine Optimization (SEO) and discover how modern practices are transforming business visibility. This document delves into the shift from keyword optimization to user intent, highlighting key trends such as voice search optimization, artificial intelligence, mobile-first indexing, and the importance of E-A-T principles. Enhance your online presence with expert insights from Digital Marketing Lab, your partner in maximizing SEO performance.
Your LinkedIn Success Starts Here.......SocioCosmos
In order to make a lasting impression on your sector, SocioCosmos provides customized solutions to improve your LinkedIn profile.
https://www.sociocosmos.com/product-category/linkedin/
STUDY ON THE DEVELOPMENT STRATEGY OF HUZHOU TOURISMAJHSSR Journal
ABSTRACT: Huzhou has rich tourism resources, as early as a considerable development since the reform and
opening up, especially in recent years, Huzhou tourism has ushered in a new period of development
opportunities. At present, Huzhou tourism has become one of the most characteristic tourist cities on the East
China tourism line. With the development of Huzhou City, the tourism industry has been further improved, and
the tourism degree of the whole city has further increased the transformation and upgrading of the tourism
industry. However, the development of tourism in Huzhou City still lags far behind the tourism development of
major cities in East China. This round of research mainly analyzes the current development of tourism in
Huzhou City, on the basis of analyzing the specific situation, pointed out that the current development of
Huzhou tourism problems, and then analyzes these problems one by one, and put forward some specific
solutions, so as to promote the further rapid development of tourism in Huzhou City.
KEYWORDS:Huzhou; Travel; Development
EASY TUTORIAL OF HOW TO USE REMINI BY: FEBLESS HERNANEFebless Hernane
Using Remini is easy and quick for enhancing your photos. Start by downloading the Remini app on your phone. Open the app and sign in or create an account. To improve a photo, tap the "Enhance" button and select the photo you want to edit from your gallery. Remini will automatically enhance the photo, making it clearer and sharper. You can compare the before and after versions by swiping the screen. Once you're happy with the result, tap "Save" to store the enhanced photo in your gallery. Remini makes your photos look amazing with just a few taps!
This tutorial presentation provides a step-by-step guide on how to use Facebook, the popular social media platform. In simple and easy-to-understand language, this presentation explains how to create a Facebook account, connect with friends and family, post updates, share photos and videos, join groups, and manage privacy settings. Whether you're new to Facebook or just need a refresher, this presentation will help you navigate the features and make the most of your Facebook experience.
Telegram is a messaging platform that ushers in a new era of communication. Available for Android, Windows, Mac, and Linux, Telegram offers simplicity, privacy, synchronization across devices, speed, and powerful features. It allows users to create their own stickers with a user-friendly editor. With robust encryption, Telegram ensures message security and even offers self-destructing messages. The platform is open, with an API and source code accessible to everyone, making it a secure and social environment where groups can accommodate up to 200,000 members. Customize your messenger experience with Telegram's expressive features.
EASY TUTORIAL OF HOW TO USE G-TEAMS BY: FEBLESS HERNANEFebless Hernane
Using Google Teams (G-Teams) is simple. Start by opening the Google Teams app on your phone or visiting the G-Teams website on your computer. Sign in with your Google account. To join a meeting, click on the link shared by the organizer or enter the meeting code in the "Join a Meeting" section. To start a meeting, click on "New Meeting" and share the link with others. You can use the chat feature to send messages and the video button to turn your camera on or off. G-Teams makes it easy to connect and collaborate with others!
UR BHatti Academy dedicated to providing the finest IT courses training in the world. Under the guidance of experienced trainer Usman Rasheed Bhatti, we have established ourselves as a professional online training firm offering unparalleled courses in Pakistan. Our academy is a trailblazer in Dijkot, being the first institute to officially provide training to all students at their preferred schedules, led by real-world industry professionals and Google certified staff.
Project Serenity is an innovative initiative aimed at transforming urban environments into sustainable, self-sufficient communities. By integrating green architecture, renewable energy, smart technology, sustainable transportation, and urban farming, Project Serenity seeks to minimize the ecological footprint of cities while enhancing residents' quality of life. Key components include energy-efficient buildings, IoT-enabled resource management, electric and autonomous transportation options, green spaces, and robust waste management systems. Emphasizing community engagement and social equity, Project Serenity aspires to serve as a global model for creating eco-friendly, livable urban spaces that harmonize modern conveniences with environmental stewardship.
1. 1 0 T I P S O N
C O N T E N T
M A R K E T I N G &
C R E A T I O N
with FASHION AND DECORATING.COM
2. CONTENT MARKETING
GET PEOPLE TO TALK ABOUT YOUR
PRODUCTS, SERVI CES, AND COMPANY
ENGAGE YOUR CUSTOMERS
CREATE A COMMUNI TY
FASHIONANDDECORATING.COM
3. DEFINE YOUR
CONTENT
MARKETING GOAL
T R A F F I C ?
NE W S UB S C R I B E R S ?
A P P DOWNL OA DS ?
C ONV E R S I ONS ?
S OC I A L S HA R E S A ND
E NG A G E ME NT ?
V I DE O V I E WS ?
P ODC A S T DOWNL OA DS ?
S A L E S ?
HOW WILL YOU MEASURE THE
SUCCESS OF YOUR CAMPAIGN?
FASHIONANDDECORATING.COM
4. Understanding your goal
early on will guide other
important decisions as you
develop your content
marketing strategy.
FASHIONANDDECORATING.COM
5. RESEARCH AND
RESEARCH AND
UNDERSTAND YOUR
UNDERSTAND YOUR
AUDIENCE
AUDIENCE
Understand exactly who your
audience will be.
The best content marketing
strategy is designed to answer
the most pressing questions your
target audience has - to educate
and transform them.
FASHIONANDDECORATING.COM
6. YOUR CONTENT
YOUR CONTENT
SHOULD BE
SHOULD BE
CONTEXTUAL TO THE
CONTEXTUAL TO THE
PLATFORM
PLATFORM
Y OUR P OS T I NG DA T E
T HE L OC A T I ON OF Y OUR
T A R G E T A UDI E NC E
T HE P L A T F OR M Y OU A R E
P OS T I NG I N
R E F E R E NC E T HE F OL L OWI NG :
FASHIONANDDECORATING.COM
7. DECIDE THE FORMAT OF YOUR CONTENT
Whether it would be a blog post,
podcast, infographic, or blog, they all
tell a story.
EMOTION
What do you want
people to feel?
CHANGE
How do you change
people with your
product or content
ALERT
How do you tell you
have something new
SHARE
How can you get
people to share your
content
FASHIONANDDECORATING.COM
8. CREATE YOUR OWN ORIGINAL CONTENT
Create something unique. Do not just
copy-paste your content from other
websites. Have your own unique style
or provide research data to support
your points
FASHIONANDDECORATING.COM
9. YOUR CONTENT
SHOULD BE ABLE
TO PROVIDE
ANSWERS
FASHIONANDDECORATING.COM
People use a search engine to get
answers.
And they want answers FAST.
So your content should be easily
understandable and easy to scan so
people can immediately get the
important details they need.
11. PAY A LOT
OF
ATTENTION
TO YOUR
KEYWORD
RESEARCH
Keyword research is very important.
The better you rank for specific keywords, the
better you'll perform in the Search Engine
Results Pages (SERPs)
FASHIONANDDECORATING.COM
Choosing the right keyword can attract the
right audience, which could propel your
content marketing strategy into the largest
driver of new customers for your customers.
12. ENGAGE
WITH YOUR
PROSPECTS
AS MUCH AS
POSSIBLE
FASHIONANDDECORATING.COM
How frequently are you connecting with your
prospects and customers?
Once a week? Once a year?
If you do ask for comments (as you should!)
don't make it obvious that you are asking
them to leave a comment. Instead, make it
more natural by saying something like,
"let me know what you think of..."
13. ONLY
PUBLISH
YOUR VERY
BEST
MATERIAL -
AND BE
CONSISTENT
With so much content being
produced and posted online, the
competition today has never been
more intense. That's why it is only
vital to publish the very best content
possible.
FASHIONANDDECORATING.COM
NOTE: It is better to publish one
excellent content post per week than
five mediocre posts per week
14. FASHIONANDDECORATING.COM
Useful, valuable content is the keystone of any
marketing content strategy. Without content that has
worth on your readers, you'll be publishing bluff that no
one will care about.
ULTIMATE TIP
The ultimate goal of content marketing is to increase profit..
15. MAILING ADDRESS
Colbert, Business Park Grand Baie,
Mauritius
EMAIL ADDRESS
info@fashionanddecorating.com
PHONE NUMBER
(+230) 5733-0932
FASHIONANDDECORATING.COM