SlideShare a Scribd company logo
1 0 T I P S O N
C O N T E N T
M A R K E T I N G &
C R E A T I O N
with FASHION AND DECORATING.COM
CONTENT MARKETING
GET PEOPLE TO TALK ABOUT YOUR
PRODUCTS, SERVI CES, AND COMPANY
ENGAGE YOUR CUSTOMERS
CREATE A COMMUNI TY
FASHIONANDDECORATING.COM
DEFINE YOUR
CONTENT
MARKETING GOAL
T R A F F I C ?
NE W S UB S C R I B E R S ?
A P P DOWNL OA DS ?
C ONV E R S I ONS ?
S OC I A L S HA R E S A ND
E NG A G E ME NT ?
V I DE O V I E WS ?
P ODC A S T DOWNL OA DS ?
S A L E S ?
HOW WILL YOU MEASURE THE
SUCCESS OF YOUR CAMPAIGN?
FASHIONANDDECORATING.COM
Understanding your goal
early on will guide other
important decisions as you
develop your content
marketing strategy.
FASHIONANDDECORATING.COM
RESEARCH AND
RESEARCH AND
UNDERSTAND YOUR
UNDERSTAND YOUR
AUDIENCE
AUDIENCE
Understand exactly who your
audience will be.
The best content marketing
strategy is designed to answer
the most pressing questions your
target audience has - to educate
and transform them.
FASHIONANDDECORATING.COM
YOUR CONTENT
YOUR CONTENT
SHOULD BE
SHOULD BE
CONTEXTUAL TO THE
CONTEXTUAL TO THE
PLATFORM
PLATFORM
Y OUR P OS T I NG DA T E
T HE L OC A T I ON OF Y OUR
T A R G E T A UDI E NC E
T HE P L A T F OR M Y OU A R E
P OS T I NG I N
R E F E R E NC E T HE F OL L OWI NG :
FASHIONANDDECORATING.COM
DECIDE THE FORMAT OF YOUR CONTENT
Whether it would be a blog post,
podcast, infographic, or blog, they all
tell a story.
EMOTION
What do you want
people to feel?
CHANGE
How do you change
people with your
product or content
ALERT
How do you tell you
have something new
SHARE
How can you get
people to share your
content
FASHIONANDDECORATING.COM
CREATE YOUR OWN ORIGINAL CONTENT
Create something unique. Do not just
copy-paste your content from other
websites. Have your own unique style
or provide research data to support
your points
FASHIONANDDECORATING.COM
YOUR CONTENT
SHOULD BE ABLE
TO PROVIDE
ANSWERS
FASHIONANDDECORATING.COM
People use a search engine to get
answers.
And they want answers FAST.
So your content should be easily
understandable and easy to scan so
people can immediately get the
important details they need.
CREATE ENGAGING AND
THOUGHT-PROVOKING
CONTENT
LEAVE READERS WITH QUESTIONS
HAVE AN INTERESTING AND
ENCOURAGING INTRODUCTION
PEOPLE LOVE STORIES
FASHIONANDDECORATING.COM
PAY A LOT
OF
ATTENTION
TO YOUR
KEYWORD
RESEARCH
Keyword research is very important.
The better you rank for specific keywords, the
better you'll perform in the Search Engine
Results Pages (SERPs)
FASHIONANDDECORATING.COM
Choosing the right keyword can attract the
right audience, which could propel your
content marketing strategy into the largest
driver of new customers for your customers.
ENGAGE
WITH YOUR
PROSPECTS
AS MUCH AS
POSSIBLE
FASHIONANDDECORATING.COM
How frequently are you connecting with your
prospects and customers?
Once a week? Once a year?
If you do ask for comments (as you should!)
don't make it obvious that you are asking
them to leave a comment. Instead, make it
more natural by saying something like,
"let me know what you think of..."
ONLY
PUBLISH
YOUR VERY
BEST
MATERIAL -
AND BE
CONSISTENT
With so much content being
produced and posted online, the
competition today has never been
more intense. That's why it is only
vital to publish the very best content
possible.
FASHIONANDDECORATING.COM
NOTE: It is better to publish one
excellent content post per week than
five mediocre posts per week
FASHIONANDDECORATING.COM
Useful, valuable content is the keystone of any
marketing content strategy. Without content that has
worth on your readers, you'll be publishing bluff that no
one will care about.
ULTIMATE TIP
The ultimate goal of content marketing is to increase profit..
MAILING ADDRESS
Colbert, Business Park Grand Baie,
Mauritius
EMAIL ADDRESS
info@fashionanddecorating.com
PHONE NUMBER
(+230) 5733-0932
FASHIONANDDECORATING.COM

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10 Tips on Content Creation and Marketing

  • 1. 1 0 T I P S O N C O N T E N T M A R K E T I N G & C R E A T I O N with FASHION AND DECORATING.COM
  • 2. CONTENT MARKETING GET PEOPLE TO TALK ABOUT YOUR PRODUCTS, SERVI CES, AND COMPANY ENGAGE YOUR CUSTOMERS CREATE A COMMUNI TY FASHIONANDDECORATING.COM
  • 3. DEFINE YOUR CONTENT MARKETING GOAL T R A F F I C ? NE W S UB S C R I B E R S ? A P P DOWNL OA DS ? C ONV E R S I ONS ? S OC I A L S HA R E S A ND E NG A G E ME NT ? V I DE O V I E WS ? P ODC A S T DOWNL OA DS ? S A L E S ? HOW WILL YOU MEASURE THE SUCCESS OF YOUR CAMPAIGN? FASHIONANDDECORATING.COM
  • 4. Understanding your goal early on will guide other important decisions as you develop your content marketing strategy. FASHIONANDDECORATING.COM
  • 5. RESEARCH AND RESEARCH AND UNDERSTAND YOUR UNDERSTAND YOUR AUDIENCE AUDIENCE Understand exactly who your audience will be. The best content marketing strategy is designed to answer the most pressing questions your target audience has - to educate and transform them. FASHIONANDDECORATING.COM
  • 6. YOUR CONTENT YOUR CONTENT SHOULD BE SHOULD BE CONTEXTUAL TO THE CONTEXTUAL TO THE PLATFORM PLATFORM Y OUR P OS T I NG DA T E T HE L OC A T I ON OF Y OUR T A R G E T A UDI E NC E T HE P L A T F OR M Y OU A R E P OS T I NG I N R E F E R E NC E T HE F OL L OWI NG : FASHIONANDDECORATING.COM
  • 7. DECIDE THE FORMAT OF YOUR CONTENT Whether it would be a blog post, podcast, infographic, or blog, they all tell a story. EMOTION What do you want people to feel? CHANGE How do you change people with your product or content ALERT How do you tell you have something new SHARE How can you get people to share your content FASHIONANDDECORATING.COM
  • 8. CREATE YOUR OWN ORIGINAL CONTENT Create something unique. Do not just copy-paste your content from other websites. Have your own unique style or provide research data to support your points FASHIONANDDECORATING.COM
  • 9. YOUR CONTENT SHOULD BE ABLE TO PROVIDE ANSWERS FASHIONANDDECORATING.COM People use a search engine to get answers. And they want answers FAST. So your content should be easily understandable and easy to scan so people can immediately get the important details they need.
  • 10. CREATE ENGAGING AND THOUGHT-PROVOKING CONTENT LEAVE READERS WITH QUESTIONS HAVE AN INTERESTING AND ENCOURAGING INTRODUCTION PEOPLE LOVE STORIES FASHIONANDDECORATING.COM
  • 11. PAY A LOT OF ATTENTION TO YOUR KEYWORD RESEARCH Keyword research is very important. The better you rank for specific keywords, the better you'll perform in the Search Engine Results Pages (SERPs) FASHIONANDDECORATING.COM Choosing the right keyword can attract the right audience, which could propel your content marketing strategy into the largest driver of new customers for your customers.
  • 12. ENGAGE WITH YOUR PROSPECTS AS MUCH AS POSSIBLE FASHIONANDDECORATING.COM How frequently are you connecting with your prospects and customers? Once a week? Once a year? If you do ask for comments (as you should!) don't make it obvious that you are asking them to leave a comment. Instead, make it more natural by saying something like, "let me know what you think of..."
  • 13. ONLY PUBLISH YOUR VERY BEST MATERIAL - AND BE CONSISTENT With so much content being produced and posted online, the competition today has never been more intense. That's why it is only vital to publish the very best content possible. FASHIONANDDECORATING.COM NOTE: It is better to publish one excellent content post per week than five mediocre posts per week
  • 14. FASHIONANDDECORATING.COM Useful, valuable content is the keystone of any marketing content strategy. Without content that has worth on your readers, you'll be publishing bluff that no one will care about. ULTIMATE TIP The ultimate goal of content marketing is to increase profit..
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