The document outlines a training session on strategic marketing communications for BOSCO Uganda. The agenda includes an introduction to BOSCO Uganda, a marketing strategy briefing, and a discussion of the modern marketing mix. Trainees are then assigned to develop a full strategic marketing plan for BOSCO Uganda for the next fiscal year, including strategy, tactics, measurement, and ensuring it stays within budget. The document provides background on BOSCO Uganda and covers various digital and traditional marketing channels that could be used as part of the plan.
Creating a Successful Social Media Campaign (DIMA & PMA@CES)Grow Socially, Inc.
interlinkONE and Grow Socially CEO John Foley, Jr. spoke to the DIMA group at the 2012 PMA@CES event in Las Vegas.
In this presentation, "Creating a Successful Social Media Campaign", John shared information on how companies in the photo industry can utilize social networks to grow their business.
John covers this items such as:
- How to create a social media strategy
- Finding ways to connect with your audience
- Best practices on measuring social media efforts
- And more!
Leading Social Media Strategies In Real Estate Continuing Education (Georgia ...HSA Home Warranty
This presentation is approved for continuing education in the state of Georgia. Burke Smith is a national speaker and founder of YourNetCoach.com and IPayOne. Learn the new trends that real estate agents are using to win listings and convert buyers using social media. Including Facebook, YouTube, Google Plus.
New Content Marketing Research and Resources [Webinar]LinkedIn
LinkedIn hosted a webinar entitled "New Content Marketing Research and Resources" in which Taylor Schreiner, Director of Insights for LinkedIn Marketing Solutions, and Valter Sciarrillo, Head of Measurement, presented new research and resources for marketers looking to better measure and drive success with their content marketing efforts. Check out this presentation from the webinar.
Want more LinkedIn Marketing Solutions insights and resources? Visit our page here: http://business.linkedin.com/marketing-solutions/social-media-strategy.html?src=s-ss
Creating a Successful Social Media Campaign (DIMA & PMA@CES)Grow Socially, Inc.
interlinkONE and Grow Socially CEO John Foley, Jr. spoke to the DIMA group at the 2012 PMA@CES event in Las Vegas.
In this presentation, "Creating a Successful Social Media Campaign", John shared information on how companies in the photo industry can utilize social networks to grow their business.
John covers this items such as:
- How to create a social media strategy
- Finding ways to connect with your audience
- Best practices on measuring social media efforts
- And more!
Leading Social Media Strategies In Real Estate Continuing Education (Georgia ...HSA Home Warranty
This presentation is approved for continuing education in the state of Georgia. Burke Smith is a national speaker and founder of YourNetCoach.com and IPayOne. Learn the new trends that real estate agents are using to win listings and convert buyers using social media. Including Facebook, YouTube, Google Plus.
New Content Marketing Research and Resources [Webinar]LinkedIn
LinkedIn hosted a webinar entitled "New Content Marketing Research and Resources" in which Taylor Schreiner, Director of Insights for LinkedIn Marketing Solutions, and Valter Sciarrillo, Head of Measurement, presented new research and resources for marketers looking to better measure and drive success with their content marketing efforts. Check out this presentation from the webinar.
Want more LinkedIn Marketing Solutions insights and resources? Visit our page here: http://business.linkedin.com/marketing-solutions/social-media-strategy.html?src=s-ss
Creating, Curating and Cultivating the Social Web - By Esteban Contreras - Pr...Esteban Contreras
Creating, Curating and Cultivating the Social Web: How Brands Can Make Sense of the Madness. By Esteban Contreras, Social Media Manager for Samsung USA. This was presented at the Marketing 2.0 Conference in Paris, France on March 29th, 2011. If you're interested in content creation, content curation, community management, social media strategy and marketing, then this presentation might provide some insights. Let me know if you have any questions. I'm @SamsungEsteban and @SocialNerdia on Twitter.
Note: Video broken into 4 parts are attached to the 4 final slides. You can also find these videos here http://www.youtube.com/view_play_list?p=AB5FA2277D2F9063
Social media for business. Guess what? It's not about social media at all. It's about Your Business, Your Expertise and how you communicate your message. This is a presentation that I did for a recent boardroom lunch meeting for Pivotal Accounting in Newcastle NSW. Contact me if you'd like the complete handout.
13 Ways to Make Selling Easy with LinkedInNoah Rickun
I've created "13 Ways to Make Selling Easy with LinkedIn" as a companion to my chapter in Jeffrey Gitomer's latest book, "Social BOOM!" for anyone and everyone wanting to take full advantage of the power of LinkedIn.
This ebook is the key to optimizing your sales activity and to evolving from salesperson to sales pro. These are the strategies I have used to successfully prospect, appoint, connect, uncover, relate, prepare, engage, attract, qualify, close, and stay in touch with customers. These 13 Ways are the ways I out-sell my competition and out-earn my quotas and targets.
Most LinkedIn users are passive users. They sign up, they fill out a few profile details, they connect with a few people they already know, and then they wait.
What are they waiting for? What are YOU waiting for?
And so I give you, 13 Ways to Make Selling Easy with LinkedIn. Read it, try it, use it, profit from it, and then hide it from your competition.
You will learn to:
- Uncover "insider info" in preparation for your next sales call or meeting.
- Build and grow your online reputation.
- Leverage LinkedIn to help land appointments with prospects.
- Join a group.
- Create your own group and become known as a person of value.
- Earn recommendations.
- Stay top-of-mind with your present customers and prospects.
- Impress your prospects with a great first impression.
- Host and promote events.
- Integrate video into your profile.
- Be "in-the-know" about companies in your industry and on your prospect list.
- Use LinkedIn Mobile to your advantage.
This practical, step-by-step guide takes you through the often-complex world of online marketing and outlines the digital tools and strategies you need to grow your practice.
Download the PDF at: http://ignite.avvo.com/whitepapers/attorney-online-marketing-strategy-ebook.html
Let your desire to put your customers at
the center of your business be the driving force behind your participation for the long term. Your
community will thank you with their attention, their trust, their voice and their loyalty.
Social Media is huge and any business not tapping into the power of these tools and networks is missing out.
Yet it can be overwhelming and difficult to know where to start and what tools to use.
This presentation was done as a webinar for entrepreneurs wishing to know top tips and tricks to making the most out of their social media efforts. Enjoy
Creating, Curating and Cultivating the Social Web - By Esteban Contreras - Pr...Esteban Contreras
Creating, Curating and Cultivating the Social Web: How Brands Can Make Sense of the Madness. By Esteban Contreras, Social Media Manager for Samsung USA. This was presented at the Marketing 2.0 Conference in Paris, France on March 29th, 2011. If you're interested in content creation, content curation, community management, social media strategy and marketing, then this presentation might provide some insights. Let me know if you have any questions. I'm @SamsungEsteban and @SocialNerdia on Twitter.
Note: Video broken into 4 parts are attached to the 4 final slides. You can also find these videos here http://www.youtube.com/view_play_list?p=AB5FA2277D2F9063
Social media for business. Guess what? It's not about social media at all. It's about Your Business, Your Expertise and how you communicate your message. This is a presentation that I did for a recent boardroom lunch meeting for Pivotal Accounting in Newcastle NSW. Contact me if you'd like the complete handout.
13 Ways to Make Selling Easy with LinkedInNoah Rickun
I've created "13 Ways to Make Selling Easy with LinkedIn" as a companion to my chapter in Jeffrey Gitomer's latest book, "Social BOOM!" for anyone and everyone wanting to take full advantage of the power of LinkedIn.
This ebook is the key to optimizing your sales activity and to evolving from salesperson to sales pro. These are the strategies I have used to successfully prospect, appoint, connect, uncover, relate, prepare, engage, attract, qualify, close, and stay in touch with customers. These 13 Ways are the ways I out-sell my competition and out-earn my quotas and targets.
Most LinkedIn users are passive users. They sign up, they fill out a few profile details, they connect with a few people they already know, and then they wait.
What are they waiting for? What are YOU waiting for?
And so I give you, 13 Ways to Make Selling Easy with LinkedIn. Read it, try it, use it, profit from it, and then hide it from your competition.
You will learn to:
- Uncover "insider info" in preparation for your next sales call or meeting.
- Build and grow your online reputation.
- Leverage LinkedIn to help land appointments with prospects.
- Join a group.
- Create your own group and become known as a person of value.
- Earn recommendations.
- Stay top-of-mind with your present customers and prospects.
- Impress your prospects with a great first impression.
- Host and promote events.
- Integrate video into your profile.
- Be "in-the-know" about companies in your industry and on your prospect list.
- Use LinkedIn Mobile to your advantage.
This practical, step-by-step guide takes you through the often-complex world of online marketing and outlines the digital tools and strategies you need to grow your practice.
Download the PDF at: http://ignite.avvo.com/whitepapers/attorney-online-marketing-strategy-ebook.html
Let your desire to put your customers at
the center of your business be the driving force behind your participation for the long term. Your
community will thank you with their attention, their trust, their voice and their loyalty.
Social Media is huge and any business not tapping into the power of these tools and networks is missing out.
Yet it can be overwhelming and difficult to know where to start and what tools to use.
This presentation was done as a webinar for entrepreneurs wishing to know top tips and tricks to making the most out of their social media efforts. Enjoy
PROGNOZ Platform is a fully integrated BI platform that provides easy-to-use tools for constructing business applications with a broad range of analytic capabilities.
Key features:
1. One of the best ever designs for a BI platform
2. Entirely new user-friendly interface
3. Advanced Web-based capabilities for creating reports, dashboards, and scorecards using different kinds of visualization tools (charts, maps, gauges)
4. Modeling, forecasting, and time series analysis
5. Enhanced mobile capabilities (Apple iOS)
6. Collaboration tools: Integration with social media (Facebook, Twitter, and so on)
7. Portal integration tools (Microsoft SharePoint, SAP NetWeaver, IBM WebSphere)
8. Cross-platform application server (Windows and Linux)
9. Enhanced mapping visualizations with Web mapping services (Google Maps, Microsoft Bing, OpenStreetMap, ArcGIS) and 3D technology
10. Common security, metadata, administration, portal integration, object model, and query engine for all platform components
The powepoint presentation with resources produced as part of the Social Media Taster Course run by UKNetWeb on Thurs 2nd April.
Video footage of all presentations to follow soon.
Coverings2011: Practical Marketing - Digital Visibility for Small BusinessesSimple Marketing Now LLC
Marketing and promoting your business matter now more than ever in a world where customers educate themselves online first. You must be digitally visible. The challenge for many small businesses is finding the resources [including people] to market effectively while also running day-to-day operations. How then to prioritize what you do so you don’t neglect activities that connect with customers online and offline, while also delivering business results? The solution has to do with thinking about how you deliver value to customers, while creating content that addresses customers’ needs.
How Market Your Business Using Facebook 2009 New3 EbizSocial Jack
Just released for June - including new Facebook features!
LIVE June16th at 11:00 amCST
In working with hundreds of companies to find new business, Dean DeLisle working with eBiz have assembled the Top items that their clients are using to find new business in Facebook. They will take you step-by-step to create an actual campaign!
Just Think!
• Facebook….. IS NOT JUST FOR KIDS!
• Over 68mil Unique Visitors a Month!
• Ages between 45 and 54 has grown 165% in last 4 months!
• Over the age of 45 is about 35 million registered users
• 600,000 people will join today!
• Over 100,000,000 - People will Login Today!
…………………..Will they find you?
Watch a program set up
Get your profile optimized
Use groups effectively
Get connected to your target
Connect to your website
Gain a whole new source of business
“Thanks to Dean DeLisle and his guidance on Social Networks, we are seeing consistent growth and a wider reach than we could ever afford with traditional advertising. The classes and coaching have saved us thousands!” – Mark F. – CenterCars.com
SMITH had the pleasure of hosting a Social Media & Digital Marketing seminar in Raleigh. We covered the top 10 digital trends business owners need to be aware of.
This is part 2 of 3 of a presentation given at the Fancy Foods Show, New York City, June 2008 on Narrowcasting and Interactive PR and Marketing for emerging food businesses. Features Lisa Donoughe from LAD communications, Lizzy Caston, and James Curry - the Editor in Chief of Epicurious.com
Why Publishing is the Future of Marketing - 8 Step Content Marketing StrategyJoe Pulizzi
Content marketing expert Joe Pulizzi reviews how marketers are indeed publishers today, and details eight steps to completing a content marketing strategy that works for both small and large brands. Case studies include P&G, Hubspot, BlendTec and more.
Similar to BOSCO Uganda Interterm Intensive Project (20)
How To Expand Your Online Influence (Farmer Version)Don Schindler
This deck will help you understand the tools you need to expand your online influence and get a solid following. It involves blogging, email marketing and social media. You'll also find apps to make your life easier as an online content creator - people trust farmers so get connected with them online using these tools.
In this presentation, I breakdown the three steps to building brand advocates.
1. Find Them
2. Feed Them
3. Champion Them
There are many different ways to do those three steps and I provide insights into how to find, feed and champion them for your brand.
http://donschindler.com
2015 Digital Consumer Insights - What To Do About The Modern Mobile and Socia...Don Schindler
The Digital Consumer seems so much more complex than consumers of the past but I don't think they are that hard to understand.
There are ten consumer insights grouped into three categories that I think you'll agree with.
It's as simple as this.
THE MOMENT OF NEED - The Moment of Need is when the customer figures out they have a problem and they need a solution immediately - where do they go? They touch the nearest device and expect the answer to be right there. To get the moment of need, you need to:
- Be Found
- Be Flexible
- Be Helpful
- Be Interesting
EMOTION/LOGIC BALANCE - It’s the time in which the customer takes the time to justify his emotional need for the product or service with the logical side. He is searching for approval of his choice and he will find it. To answer the call of Emotion/Logic Balance, you need to:
- Be the Expert Choice
- Be Easy
- Be Transparent
WHITE GLOVE LOVE - This is the customer experience which matches the promises that were made via the Moment of Need and the Emotion/Logic Balance. To finish with great White Glove Love, you need to:
- Be Quick
- Be Collaborative
- Be Responsive
4 Steps on How to Get Executive Support for your Advocacy ProgramDon Schindler
Online Word of Mouth Programs are one of the best ways to market your business. This presentation goes through the four steps to get your executive team to say "yes" to your employee or customer advocacy program.
Top Reasons Why You Should Be Using Hootsuite For Your Farm - Blog Post at http://wp.me/pb2VJ-40
Are you tired of jumping from website to application to mobile to keep up with all your social media networks? Well, Hootsuite may be the answer you are looking for to integrate all your networks.
Hootsuite will take most of your main social media networks (Facebook, Twitter, Linkedin, Google+, YouTube, Instagram, etc…) and linking these networks together so you can become a super engaged farmer and social media influencer. You can monitor, listen, engage, follow, like, love and link yourself to others digitally through the platform.
While this takes some time, the integration allows you to only have to login to one website or application and quickly navigate conversations and keep abreast of what important conversations are happening in both your network and the digital world.
You may think, that's great. I don't have time to learn something new. Well, it's not that hard and I'm here to show you what it can do and how you can do it yourself pretty quickly.
A review of the growth of the Israel Genealogy Research Association Database Collection for the last 12 months. Our collection is now passed the 3 million mark and still growing. See which archives have contributed the most. See the different types of records we have, and which years have had records added. You can also see what we have for the future.
Exploiting Artificial Intelligence for Empowering Researchers and Faculty, In...Dr. Vinod Kumar Kanvaria
Exploiting Artificial Intelligence for Empowering Researchers and Faculty,
International FDP on Fundamentals of Research in Social Sciences
at Integral University, Lucknow, 06.06.2024
By Dr. Vinod Kumar Kanvaria
it describes the bony anatomy including the femoral head , acetabulum, labrum . also discusses the capsule , ligaments . muscle that act on the hip joint and the range of motion are outlined. factors affecting hip joint stability and weight transmission through the joint are summarized.
Delivering Micro-Credentials in Technical and Vocational Education and TrainingAG2 Design
Explore how micro-credentials are transforming Technical and Vocational Education and Training (TVET) with this comprehensive slide deck. Discover what micro-credentials are, their importance in TVET, the advantages they offer, and the insights from industry experts. Additionally, learn about the top software applications available for creating and managing micro-credentials. This presentation also includes valuable resources and a discussion on the future of these specialised certifications.
For more detailed information on delivering micro-credentials in TVET, visit this https://tvettrainer.com/delivering-micro-credentials-in-tvet/
June 3, 2024 Anti-Semitism Letter Sent to MIT President Kornbluth and MIT Cor...Levi Shapiro
Letter from the Congress of the United States regarding Anti-Semitism sent June 3rd to MIT President Sally Kornbluth, MIT Corp Chair, Mark Gorenberg
Dear Dr. Kornbluth and Mr. Gorenberg,
The US House of Representatives is deeply concerned by ongoing and pervasive acts of antisemitic
harassment and intimidation at the Massachusetts Institute of Technology (MIT). Failing to act decisively to ensure a safe learning environment for all students would be a grave dereliction of your responsibilities as President of MIT and Chair of the MIT Corporation.
This Congress will not stand idly by and allow an environment hostile to Jewish students to persist. The House believes that your institution is in violation of Title VI of the Civil Rights Act, and the inability or
unwillingness to rectify this violation through action requires accountability.
Postsecondary education is a unique opportunity for students to learn and have their ideas and beliefs challenged. However, universities receiving hundreds of millions of federal funds annually have denied
students that opportunity and have been hijacked to become venues for the promotion of terrorism, antisemitic harassment and intimidation, unlawful encampments, and in some cases, assaults and riots.
The House of Representatives will not countenance the use of federal funds to indoctrinate students into hateful, antisemitic, anti-American supporters of terrorism. Investigations into campus antisemitism by the Committee on Education and the Workforce and the Committee on Ways and Means have been expanded into a Congress-wide probe across all relevant jurisdictions to address this national crisis. The undersigned Committees will conduct oversight into the use of federal funds at MIT and its learning environment under authorities granted to each Committee.
• The Committee on Education and the Workforce has been investigating your institution since December 7, 2023. The Committee has broad jurisdiction over postsecondary education, including its compliance with Title VI of the Civil Rights Act, campus safety concerns over disruptions to the learning environment, and the awarding of federal student aid under the Higher Education Act.
• The Committee on Oversight and Accountability is investigating the sources of funding and other support flowing to groups espousing pro-Hamas propaganda and engaged in antisemitic harassment and intimidation of students. The Committee on Oversight and Accountability is the principal oversight committee of the US House of Representatives and has broad authority to investigate “any matter” at “any time” under House Rule X.
• The Committee on Ways and Means has been investigating several universities since November 15, 2023, when the Committee held a hearing entitled From Ivory Towers to Dark Corners: Investigating the Nexus Between Antisemitism, Tax-Exempt Universities, and Terror Financing. The Committee followed the hearing with letters to those institutions on January 10, 202
Macroeconomics- Movie Location
This will be used as part of your Personal Professional Portfolio once graded.
Objective:
Prepare a presentation or a paper using research, basic comparative analysis, data organization and application of economic information. You will make an informed assessment of an economic climate outside of the United States to accomplish an entertainment industry objective.
The simplified electron and muon model, Oscillating Spacetime: The Foundation...RitikBhardwaj56
Discover the Simplified Electron and Muon Model: A New Wave-Based Approach to Understanding Particles delves into a groundbreaking theory that presents electrons and muons as rotating soliton waves within oscillating spacetime. Geared towards students, researchers, and science buffs, this book breaks down complex ideas into simple explanations. It covers topics such as electron waves, temporal dynamics, and the implications of this model on particle physics. With clear illustrations and easy-to-follow explanations, readers will gain a new outlook on the universe's fundamental nature.
Read| The latest issue of The Challenger is here! We are thrilled to announce that our school paper has qualified for the NATIONAL SCHOOLS PRESS CONFERENCE (NSPC) 2024. Thank you for your unwavering support and trust. Dive into the stories that made us stand out!
A Strategic Approach: GenAI in EducationPeter Windle
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
2024.06.01 Introducing a competency framework for languag learning materials ...Sandy Millin
http://sandymillin.wordpress.com/iateflwebinar2024
Published classroom materials form the basis of syllabuses, drive teacher professional development, and have a potentially huge influence on learners, teachers and education systems. All teachers also create their own materials, whether a few sentences on a blackboard, a highly-structured fully-realised online course, or anything in between. Despite this, the knowledge and skills needed to create effective language learning materials are rarely part of teacher training, and are mostly learnt by trial and error.
Knowledge and skills frameworks, generally called competency frameworks, for ELT teachers, trainers and managers have existed for a few years now. However, until I created one for my MA dissertation, there wasn’t one drawing together what we need to know and do to be able to effectively produce language learning materials.
This webinar will introduce you to my framework, highlighting the key competencies I identified from my research. It will also show how anybody involved in language teaching (any language, not just English!), teacher training, managing schools or developing language learning materials can benefit from using the framework.
Thinking of getting a dog? Be aware that breeds like Pit Bulls, Rottweilers, and German Shepherds can be loyal and dangerous. Proper training and socialization are crucial to preventing aggressive behaviors. Ensure safety by understanding their needs and always supervising interactions. Stay safe, and enjoy your furry friends!
7. Who is this? To be Earth's most customer-centric company where people can find and discover anything they want to buy online.
8. Who is this? To be Earth's most customer-centric company where people can find and discover anything they want to buy online.
9. Marketing Goals Must be numbered based. Should be tied closely to Objectives. Should be a stretch goal but not unreasonable.
10. Market Research How does the marketplace look? Who is your chief competition?
11. Who is most likely to give? Who is most likely to tell their friends? Who I is more likely to stay engaged over one year? Two years? Ten Years? A lifetime? Target Audience Profile
12. Why Do They Matter? Demographics Female White Affluent Two Kids in High School / College Makes decisions on finances
13. What Do They Believe Now? About: The Issue The Potential Solutions Your Potential Solution Your Company
14. Where Do They Get Their Info? TV Programs Newspaper Magazines Online News Sites Social Networking Direct Mail Mommy Blogs Donation Sites
15. Who Do They Trust? Other Moms News Websites Advertising Celebrities
16. What Will Move Them? Sympathy Guilt Laughter Peer Testimonials
17. What Do We Want Them To Do? Donate/ Pledge Volunteer Share Story Stay Connected
18. Why Won’t They Do It Lack of Awareness Lack of Connectedness Lack of Ability (charity doesn’t allow easy online giving)
20. Strategy We are the resource We are the thought leader We are the low end branded price leader We are the best value for the price We are the connection
21. Tactics – Your Marketing Mix Print Brochures, Flyers Digital Websites, blogs, email Video & Photography YouTube, Flickr Advertising TV, Radio, Search Social Media Facebook, Linkedin, Twitter
22. Measurement ROI Revenue from Investment – Cost of Investment Cost of Investment $200,000 – $15,000 $15,000 = 12.33 (Good) $200,000 – $115,000 $115,000 = .74 (Not so good)
27. Estimated Budget Be careful of spending too much / too little on marketing assets. Non-profits have a hard time justifying marketing spends to donors. How would you approach this?
33. Objectives Leverage technology to build globally connected, locally rooted authentic communities in developing context beginning in Northern Uganda, BOSCO Uganda wishes to create global awareness and advocates of its mission.
34. Marketing Goals BOSCO Uganda raised: 2006 – 2008: $242,503 2009: $33,709 2010: $20,485 (-40%) April, 2011: $18,800 (-9%) GOAL: Increase funding by 50% to $50,563 by May 1, 2012
37. Invisible Children Invisible Children uses film, creativity and social action to end the use of child soldiers in Joseph Kony's rebel war and restore LRA-affected communities in central Africa to peace and prosperity.
42. Target Audience Donors (Women give more than men) Catholics Potential Partners (USAID) Scholars Funding Agencies People with interest in African politics
43. Why They Matter Women/Catholics Financial Giving Advocates to spread the message
44. What Do They Believe Now? Women/Catholics Physical Needs are more important than communication BOSCO is not known Computers are not an exciting sell like Ending War or Saving Children or Both like Invisible Children
45. How Do They Get Their Info? Women/Catholics Internet News TV News / Talk Shows Social Networks Word of Mouth Churches Email Lists
46. Who Do They Trust? Women/Catholics Peers Churches TV News Internet News Social Network
47. What Will Move Them? Stories of Uganda women breaking free of isolation Connections to those Uganda Women Vision Story of BOSCO Ability to make a difference in the lives of these Uganda women and children Grassroots and low overhead Simple Technology
48. What Do We Want Them To Do? Donate Connect to the Uganda women Share the story Volunteer to help BOSCO Uganda Advocate for BOSCO Uganda
49. Why Won’t They Do It? Don’t know anything about BOSCO Uganda Don’t understand what BOSCO Uganda is doing Not connected to the Uganda women/children Not asked Not easy to donate Other needs are more pressing Africa is too remote Don’t know what they are getting for their donation
51. What Story Means To Marketing We love stories more than facts. Stories are how we remember, relate, and share our lives. Stories touch emotionally and can influence the defensive. We are not rational beings. Narration is as much a part of human nature as breath and the circulation of the blood. – A.S. Byatt
57. What We Need From You Finish a Strategic Marketing Communications Plan include Strategy, Tactics, and Measurement for the next fiscal year. Put together a Marketing Rollout Plan and an Editorial Calendar if needed. Use what you’ve learned and research to create a key insight and target audience story. DREAM BIG – But keep to the limited budget and limited staff resources.
58. How Will You Succeed? Professional Presentation Great Key Insight / Target Audience Story Confidence in the Pitch and Execution (vague ideas about how to do are looked down upon) Staying within the budget and limited staff resources
62. Print Materials Brochure Flyers Direct Mailers Invites Business Cards Annual Reports Business Letterhead
63. New Techniques in Print Using variable data on print pieces for personalization. QR Codes and Vanity URLs to track when people take the CALL TO ACTION.
66. How to enhance your digital presence You can control this - the more you add, the more the search engines find. Industry Standards Websites/Blog Social Media Sites Digital Media Sites
82. The power of a blog Pages Specific Answers Comments Search Engines love them Inbound Links Personality Easy to use Must be on your website for benefits
98. Linkedin Power More connections, more touches Connected to Twitter and Facebook Open up your profile A group can offer sharing Being a community manager takes time, patience and planning Encourage others to talk Automatically emails others with updates they control
103. Facebook brings More conversations More personality More chances to get into their “life” stream than other pieces
104. Facebook secrets Bias against newcomers “Most Recent” is not really your friends Links are favored over updates. Photo and Videos trump links. Stalking won’t get you noticed. Get people to comment. Popular kids won’t see you. http://www.thedailybeast.com/articles/2010/10/18/the-facebook-news-feed-how-it-works-the-10-biggest-secrets.html
105. What to delete People should be able to vent but not attack or curse Be careful what you delete Put up a facebook policy
106. Facebook CALL TO ACTION Join the email list Visit our website Encourage followers to go to website via links, photos, & video Be careful of contests
113. PROS Power of instant conversations Spreading the word quickly Helping out member businesses Companies are not the answer – your personality is. Company Twitter as an aggregator You can collect users with bots
120. Google understands threads and keeping conversations together. I do think that Google+ is more suited for rapid communication over Twitter as it threads the whole discussion in one place, and also allows for longer responses. jeremiahowyang
128. What We Need From You Finish a Strategic Marketing Communications Plan include Strategy, Tactics, and Measurement for the next fiscal year. Put together a Marketing Rollout Plan and an Editorial Calendar if needed. Use what you’ve learned and research to create a key insight and target audience story. DREAM BIG – But keep to the limited budget and limited staff resources.
129. How Will You Succeed? Professional Presentation Great Key Insight / Target Audience Story Confidence in the Pitch and Execution (vague ideas about how to do are looked down upon) Staying within the budget and limited staff resources