The tracemobi system provides powerful marketing nalytics metrics for mobile app marketers worldwide, these metrics enable you to create an informed strategy based on user engagement, in-app events and retention.
The tracemobi system provides powerful marketing analytics metrics for mobile app marketers worldwide, these metrics enable you to create an informed strategy based on user engagement, in-app events and retention.
Marmalade Webinar Series - GameHouse Increase User Aquisition in Gamesmarmaladeapps
Marmalade Webinar Series - GameHouse Tips to Increase User Acquisition in Games. For more info on Marmalade SDK, visit http://www.madewithmarmalade.com.
Care about learning 'Mobile App Marketing 101' You will find this deck presented by Binay Tiwari, Mobile Internet Evangelist during Digital Marketing Webinar for Digital Vidya. Interested in attending similar Webinar Live? Register Now at http://www.digitalvidya.com/webinars/
Mobile Growth Summit - Mobile User Acquisition: A Network's PerspectiveironSource
A snapshot into how performance advertisers are driving installs through a mixture of incentivised and non-incentivised traffic, balancing targeting with retargeting to find the best audience at the right price. Follow us on Twitter @ironSource!
Interested in mobile user acquisition? Learn more here: www.supersonic.com/user-acquisition
Visit our website to learn more about ironSource: www.ironsrc.com
Finding the Balance: Managing the Monetization and UA Cycle | Casual Connect ...ironSource
This document discusses balancing user acquisition and monetization for mobile apps. It provides an overview of ironSource's platform metrics and numbers. The key points are:
1) The cycle of mobile success involves optimizing monetization, user acquisition, and profit in an infinite loop.
2) Priming the app economy involves providing multiple monetization options for users and understanding spending behaviors and ARPU.
3) User acquisition involves both paid and organic channels, with the challenge being who owns the risk in the user funnel.
4) Both monetization and user acquisition require ongoing optimization to maximize user experience, engagement, and revenue. Balancing these elements is important for success.
How To Get Low CPI High Value Users Via Mobile Ad Networks by Naghi PrasadEdith Yeung
This document discusses how to acquire high value mobile app users through ad networks at low cost per installation (CPI). It recommends measuring the lifetime value (LTV) of users, increasing LTV through optimizing the app experience, and experimenting with different ad campaign types and supply sources to reduce CPI. Retargeting existing app users is also presented as an effective user acquisition technique for mature apps. The document is an introduction to optimizing paid user acquisition on mobile ad networks.
4 (mlp my website) mobile leadership program mobile marketingRein Mahatma
Mobile marketing strategies were discussed including building brand loyalty through the mobile loyalty loop from consideration to purchase to loyalty. Winning on mobile search requires understanding how mobile search differs by using location, calls, and other contextual signals. Growing mobile apps requires acquisition strategies like interstitial ads as well as retention strategies like remarketing. Bridging mobile to physical stores was also covered, such as innovations allowing shoppable video. The presentation provided an overview of Google's mobile marketing solutions across search, display, apps, and YouTube to help advertisers connect with audiences.
The Hard Truths Behind Customer Acquisition - MoMo Singapore Panel slides dur...Colin JG Miles
A couple of slides to stimulate the debate on what is the real essence of customer "APPquisition" strategy and how it fits practitioners approaches to marketing their Apps.
The tracemobi system provides powerful marketing analytics metrics for mobile app marketers worldwide, these metrics enable you to create an informed strategy based on user engagement, in-app events and retention.
Marmalade Webinar Series - GameHouse Increase User Aquisition in Gamesmarmaladeapps
Marmalade Webinar Series - GameHouse Tips to Increase User Acquisition in Games. For more info on Marmalade SDK, visit http://www.madewithmarmalade.com.
Care about learning 'Mobile App Marketing 101' You will find this deck presented by Binay Tiwari, Mobile Internet Evangelist during Digital Marketing Webinar for Digital Vidya. Interested in attending similar Webinar Live? Register Now at http://www.digitalvidya.com/webinars/
Mobile Growth Summit - Mobile User Acquisition: A Network's PerspectiveironSource
A snapshot into how performance advertisers are driving installs through a mixture of incentivised and non-incentivised traffic, balancing targeting with retargeting to find the best audience at the right price. Follow us on Twitter @ironSource!
Interested in mobile user acquisition? Learn more here: www.supersonic.com/user-acquisition
Visit our website to learn more about ironSource: www.ironsrc.com
Finding the Balance: Managing the Monetization and UA Cycle | Casual Connect ...ironSource
This document discusses balancing user acquisition and monetization for mobile apps. It provides an overview of ironSource's platform metrics and numbers. The key points are:
1) The cycle of mobile success involves optimizing monetization, user acquisition, and profit in an infinite loop.
2) Priming the app economy involves providing multiple monetization options for users and understanding spending behaviors and ARPU.
3) User acquisition involves both paid and organic channels, with the challenge being who owns the risk in the user funnel.
4) Both monetization and user acquisition require ongoing optimization to maximize user experience, engagement, and revenue. Balancing these elements is important for success.
How To Get Low CPI High Value Users Via Mobile Ad Networks by Naghi PrasadEdith Yeung
This document discusses how to acquire high value mobile app users through ad networks at low cost per installation (CPI). It recommends measuring the lifetime value (LTV) of users, increasing LTV through optimizing the app experience, and experimenting with different ad campaign types and supply sources to reduce CPI. Retargeting existing app users is also presented as an effective user acquisition technique for mature apps. The document is an introduction to optimizing paid user acquisition on mobile ad networks.
4 (mlp my website) mobile leadership program mobile marketingRein Mahatma
Mobile marketing strategies were discussed including building brand loyalty through the mobile loyalty loop from consideration to purchase to loyalty. Winning on mobile search requires understanding how mobile search differs by using location, calls, and other contextual signals. Growing mobile apps requires acquisition strategies like interstitial ads as well as retention strategies like remarketing. Bridging mobile to physical stores was also covered, such as innovations allowing shoppable video. The presentation provided an overview of Google's mobile marketing solutions across search, display, apps, and YouTube to help advertisers connect with audiences.
The Hard Truths Behind Customer Acquisition - MoMo Singapore Panel slides dur...Colin JG Miles
A couple of slides to stimulate the debate on what is the real essence of customer "APPquisition" strategy and how it fits practitioners approaches to marketing their Apps.
There’s over 2.2 million apps in the Google Play store and another 2 million in the App store. This means more competition for users, and keeping those users engaged and happy while monetizing is no easy feat. We asked developers from around the globe about their biggest pain points, and learned more about which obstacles app developers
are confronting in today’s mobile market.
#MBC2016 Dvir Doron, Cedato: Mobile video - the new growth engine Clickky
28-29 мая 2016 в Одессе состоялась Mobile Beach Conference, самая большая конференция по мобильному маркетингу в Восточной Европе http://mobilebeach.rocks , https://www.facebook.com/MobileBeachConference/
More useful info on our:
- website: https://clickky.biz
- blog: https://clickky.biz/blog
Sign up!
1.5 million other apps. Rising UA costs. Uninstalls and fraud. It’s a tough app world out there. To succeed, app marketers need to unleash the power of campaign and customer data. In this video, Jim Nichols (VP - Marketing at Apsalar) and Murtza Manzur, Developer Evangelist at InMobi will outline six actions app marketers can take to significantly increase revenue and profitability in both the short- and long-terms.
User Acquisition Management (UA) is one of the most crucial parts of integrated app marketing efforts. App user acquisition is usually defined as an action of downloading and installing the mobile app through organic search, word of mouth, paid campaigns or referrals. While most companies in the mobile app marketing ecosystem usually concentrate on paid traffic campaigns, there are many more channels to consider when planning your user acquisition strategy.
1) The document discusses Google AdMob's tools and services for monetizing mobile apps, including smarter ad targeting and mediation, analytics for optimization, and easy integration of ad formats.
2) It provides statistics on the growth of the mobile app market and in-app advertising, noting that advertising now accounts for 50% of app revenue in many markets.
3) The conclusion reaffirms AdMob's commitment to helping developers grow their business through tools for scaling ad revenue, smart monetization strategies, and easy ad integration.
Momondo uses personalized push notifications through Appboy to encourage customers who purchase flights to also book hotels. The notifications contain customized recommendations for hotels near destinations based on customers' previous flight searches. This approach simplified the customer experience, increased engagement and revenue for Momondo, and boosted notification open rates and conversion rates by over 60%.
This document provides information about Daisuke Maeda, the General Manager of the Mobile Division at Adways Inc. It includes his profile and work history at Adways. The rest of the document discusses Adways' app promotion strategies in Japan, including an overview of the company, their promotion approach, use of advertising networks and creative optimization techniques. It also analyzes app store algorithms and how to conduct effective burst campaigns.
Find more of the right users with Google ads: best practices for GamingDevGAMM Conference
The focus of the presentation is Google App Campaigns. You will learn about Google Automation and Machine Learning and how to effectively use this machine powers. We present some trends / benchmarks in the industry and how these impact and imply to your UA strategy, share best practices on campaigns’ optimization and creatives advices.
This document discusses different ways that mobile apps can generate revenue, including selling the app as a product through paid downloads, selling the app as a service through exclusive sponsorships, enabling in-app purchases to pay for additional app features, and selling advertising space within free apps to connect with customers. The key elements are customer experience and different business models like product, service, and integrating e-commerce to monetize parts of apps.
This document discusses pricing strategies for iOS applications. It notes that 40-45% of iOS revenues come from in-app purchases, with subscriptions and ads being other monetization models. The document provides download estimates needed for top rankings and outlines various monetization models including in-app purchases, subscriptions, ads, location-based offerings, and social media integration. It also discusses Apple's subscription policies and considerations around other payment integrations and mobile platforms.
1. Think about revenue models from the beginning and use tools to project earnings.
2. Start marketing before launch through beta testing, social media, and app previews to generate buzz.
3. Optimize app store listings through compelling graphics, descriptions, and high ratings to improve search rankings and conversions.
Mobile Application Monetisation: A Revenue ModelKeegan Ziady
The mobile application monetization framework is a generic revenue model that can be used to systematically assess the possible revenue streams for a mobile application or content service.
Wpug vserv developer deck- march 2014 globalMatt Lacey
Laith Al-Janabi is the Developer Alliances Manager for Vserv.Mobi in Western Europe. Vserv.Mobi provides mobile app monetization solutions through their AudiencePro and AppWrapper products. Their products allow developers to generate revenue from their apps through ads and in-app purchases across emerging markets. Vserv.Mobi has over 280 million users across regions like Southeast Asia, Latin America, the Middle East, India, and Africa who view over 31 billion ad requests per month on their platform.
Boost Retention on Mobile and Keep Users Coming Back for More!InMobi
More than half of mobile app users today lose interest or uninstall within a week. In such a transient environment, the onus is on the app developer to ensure that active users continue to engage and dormant users re-engage with the app. But what steps do you need to take to achieve this? Well, the good thing is that mobile is one of the most measurable ecosystems in the world! Going beyond just app installs, deep dive into your in-app user data to measure and optimize for maximizing retention.
Download this slide to learn:
1. Importance of Mobile Retention
2. Insights into retention rates across different app categories in India
3. How to leverage tracking and attribution partners to boost user retention
4. Evolution of mobile retention from last click attribution to multi-touch attribution
Anthropologie is a women's clothing and home goods retailer that uses in-app messages and deep linking to promote new collections and drive sales. The messages notify users of promotions and link directly to relevant product pages, guiding customers through the purchase process. By leveraging this strategy, Anthropologie saw a 10% increase in sessions per hour, even when promotions were on off-peak days. The approach provided value to both customers, by informing them of deals in a simple way, and the brand, through boosted engagement and revenue.
Affiliate marketing involves businesses rewarding affiliates for marketing efforts that bring customers or sales. Affiliates can earn commissions for lead generation, sales, app installations, video views, or mobile actions. Affiliate marketing is attractive for advertisers because it is risk-free, allows for precise performance measurement and cost analysis, and drives results-oriented marketing. Publishers also benefit through potential for high earnings by optimizing targeting and campaigns. ReklamAction is a Turkish affiliate network that matches advertisers with thousands of publishers to help campaigns succeed through professional support and tools.
This document summarizes the mobile app marketing services of Appromoters, guaranteeing success through data-driven strategies and 15+ years of experience. They offer packages for apps at different stages, focusing on user acquisition, engagement, retention and organic growth. Case studies show clients achieving top app store rankings and becoming the #1 tourist app in their category. Their full-service approach and international expertise aim to get apps into the most successful and profitable categories.
The document outlines tips for optimizing a LinkedIn profile to attract ideal clients, including recommendations for profile elements like name, photo, headline, and links. It also provides strategies for engaging with connections through questions, groups, and maintaining contact with an autoresponder. Finally, it advertises personalized LinkedIn training via Skype from the author.
Co będzie się działo w 2011 roku na rynku telefonów komórkowych? Serwis Skąpiec.pl zadał to pytanie producentom, dziennikarzom serwisów technologicznych i lifestylowych. W pierwszym raporcie specjalnym najstarszej polskiej porównywarki znalazło się podsumowanie roku 2010. Raport oparto na analizie preferencji ponad miliona odwiedzających serwis użytkowników szukających informacji na temat telefonów komórkowych.
There’s over 2.2 million apps in the Google Play store and another 2 million in the App store. This means more competition for users, and keeping those users engaged and happy while monetizing is no easy feat. We asked developers from around the globe about their biggest pain points, and learned more about which obstacles app developers
are confronting in today’s mobile market.
#MBC2016 Dvir Doron, Cedato: Mobile video - the new growth engine Clickky
28-29 мая 2016 в Одессе состоялась Mobile Beach Conference, самая большая конференция по мобильному маркетингу в Восточной Европе http://mobilebeach.rocks , https://www.facebook.com/MobileBeachConference/
More useful info on our:
- website: https://clickky.biz
- blog: https://clickky.biz/blog
Sign up!
1.5 million other apps. Rising UA costs. Uninstalls and fraud. It’s a tough app world out there. To succeed, app marketers need to unleash the power of campaign and customer data. In this video, Jim Nichols (VP - Marketing at Apsalar) and Murtza Manzur, Developer Evangelist at InMobi will outline six actions app marketers can take to significantly increase revenue and profitability in both the short- and long-terms.
User Acquisition Management (UA) is one of the most crucial parts of integrated app marketing efforts. App user acquisition is usually defined as an action of downloading and installing the mobile app through organic search, word of mouth, paid campaigns or referrals. While most companies in the mobile app marketing ecosystem usually concentrate on paid traffic campaigns, there are many more channels to consider when planning your user acquisition strategy.
1) The document discusses Google AdMob's tools and services for monetizing mobile apps, including smarter ad targeting and mediation, analytics for optimization, and easy integration of ad formats.
2) It provides statistics on the growth of the mobile app market and in-app advertising, noting that advertising now accounts for 50% of app revenue in many markets.
3) The conclusion reaffirms AdMob's commitment to helping developers grow their business through tools for scaling ad revenue, smart monetization strategies, and easy ad integration.
Momondo uses personalized push notifications through Appboy to encourage customers who purchase flights to also book hotels. The notifications contain customized recommendations for hotels near destinations based on customers' previous flight searches. This approach simplified the customer experience, increased engagement and revenue for Momondo, and boosted notification open rates and conversion rates by over 60%.
This document provides information about Daisuke Maeda, the General Manager of the Mobile Division at Adways Inc. It includes his profile and work history at Adways. The rest of the document discusses Adways' app promotion strategies in Japan, including an overview of the company, their promotion approach, use of advertising networks and creative optimization techniques. It also analyzes app store algorithms and how to conduct effective burst campaigns.
Find more of the right users with Google ads: best practices for GamingDevGAMM Conference
The focus of the presentation is Google App Campaigns. You will learn about Google Automation and Machine Learning and how to effectively use this machine powers. We present some trends / benchmarks in the industry and how these impact and imply to your UA strategy, share best practices on campaigns’ optimization and creatives advices.
This document discusses different ways that mobile apps can generate revenue, including selling the app as a product through paid downloads, selling the app as a service through exclusive sponsorships, enabling in-app purchases to pay for additional app features, and selling advertising space within free apps to connect with customers. The key elements are customer experience and different business models like product, service, and integrating e-commerce to monetize parts of apps.
This document discusses pricing strategies for iOS applications. It notes that 40-45% of iOS revenues come from in-app purchases, with subscriptions and ads being other monetization models. The document provides download estimates needed for top rankings and outlines various monetization models including in-app purchases, subscriptions, ads, location-based offerings, and social media integration. It also discusses Apple's subscription policies and considerations around other payment integrations and mobile platforms.
1. Think about revenue models from the beginning and use tools to project earnings.
2. Start marketing before launch through beta testing, social media, and app previews to generate buzz.
3. Optimize app store listings through compelling graphics, descriptions, and high ratings to improve search rankings and conversions.
Mobile Application Monetisation: A Revenue ModelKeegan Ziady
The mobile application monetization framework is a generic revenue model that can be used to systematically assess the possible revenue streams for a mobile application or content service.
Wpug vserv developer deck- march 2014 globalMatt Lacey
Laith Al-Janabi is the Developer Alliances Manager for Vserv.Mobi in Western Europe. Vserv.Mobi provides mobile app monetization solutions through their AudiencePro and AppWrapper products. Their products allow developers to generate revenue from their apps through ads and in-app purchases across emerging markets. Vserv.Mobi has over 280 million users across regions like Southeast Asia, Latin America, the Middle East, India, and Africa who view over 31 billion ad requests per month on their platform.
Boost Retention on Mobile and Keep Users Coming Back for More!InMobi
More than half of mobile app users today lose interest or uninstall within a week. In such a transient environment, the onus is on the app developer to ensure that active users continue to engage and dormant users re-engage with the app. But what steps do you need to take to achieve this? Well, the good thing is that mobile is one of the most measurable ecosystems in the world! Going beyond just app installs, deep dive into your in-app user data to measure and optimize for maximizing retention.
Download this slide to learn:
1. Importance of Mobile Retention
2. Insights into retention rates across different app categories in India
3. How to leverage tracking and attribution partners to boost user retention
4. Evolution of mobile retention from last click attribution to multi-touch attribution
Anthropologie is a women's clothing and home goods retailer that uses in-app messages and deep linking to promote new collections and drive sales. The messages notify users of promotions and link directly to relevant product pages, guiding customers through the purchase process. By leveraging this strategy, Anthropologie saw a 10% increase in sessions per hour, even when promotions were on off-peak days. The approach provided value to both customers, by informing them of deals in a simple way, and the brand, through boosted engagement and revenue.
Affiliate marketing involves businesses rewarding affiliates for marketing efforts that bring customers or sales. Affiliates can earn commissions for lead generation, sales, app installations, video views, or mobile actions. Affiliate marketing is attractive for advertisers because it is risk-free, allows for precise performance measurement and cost analysis, and drives results-oriented marketing. Publishers also benefit through potential for high earnings by optimizing targeting and campaigns. ReklamAction is a Turkish affiliate network that matches advertisers with thousands of publishers to help campaigns succeed through professional support and tools.
This document summarizes the mobile app marketing services of Appromoters, guaranteeing success through data-driven strategies and 15+ years of experience. They offer packages for apps at different stages, focusing on user acquisition, engagement, retention and organic growth. Case studies show clients achieving top app store rankings and becoming the #1 tourist app in their category. Their full-service approach and international expertise aim to get apps into the most successful and profitable categories.
The document outlines tips for optimizing a LinkedIn profile to attract ideal clients, including recommendations for profile elements like name, photo, headline, and links. It also provides strategies for engaging with connections through questions, groups, and maintaining contact with an autoresponder. Finally, it advertises personalized LinkedIn training via Skype from the author.
Co będzie się działo w 2011 roku na rynku telefonów komórkowych? Serwis Skąpiec.pl zadał to pytanie producentom, dziennikarzom serwisów technologicznych i lifestylowych. W pierwszym raporcie specjalnym najstarszej polskiej porównywarki znalazło się podsumowanie roku 2010. Raport oparto na analizie preferencji ponad miliona odwiedzających serwis użytkowników szukających informacji na temat telefonów komórkowych.
Este documento presenta el calendario de la temporada 2011/2012 de un torneo de fútbol de peñas en la zona de Guadix. El torneo consta de 14 equipos divididos en una única categoría masculina que jugarán una liga a doble vuelta. Se detallan los resultados de las primeras 8 jornadas, incluyendo los equipos locales y visitantes, las fechas, horas y lugares de los partidos.
This document discusses mobile advertising and analytics. It provides an overview of different mobile ad channels like Admob, Airpush, Facebook and Inmobi. It compares the click-through rates and strengths/weaknesses of each channel. The document also introduces TraceMobi, a mobile analytics platform that allows users to track installs, clicks, events and more in real-time to optimize mobile ad campaigns. TraceMobi offers a free trial for users to track up to 10,000 installs over 1 month.
The document summarizes the activities of the Nokia Technology Institute (INdT), a non-profit research and development center in Brazil focused on generating new concepts, products, and solutions related to mobile technologies and the internet. It describes INdT's areas of research like software/interfaces, networks technologies, product/manufacturing technologies, and service experience. It also provides examples of projects in areas like software platforms, network infrastructure, manufacturing optimization, and application development.
The document discusses several album covers and how their visuals relate to the album titles and implied musical genres. The cover of "Lost Highway" depicts a deserted road reflecting the album title. "The Wall" features a simple wall matching its name. "Back in Black" stands out with a solid black background and white text, implying a rock sound. Another cover depicts graduation, relating to its theme of entering the real world. A black and white cover of a boy using the bathroom looks dirty, tying to its title.
The document discusses the present continuous tense. It explains when and how to use the present continuous tense. Specifically, it is used to talk about activities happening now or around now, as well as planned future events. Examples are provided to illustrate using the present continuous tense to talk about activities in the present or future. The document concludes with a practice section where readers fill in verbs in the present continuous form, followed by answers to the practice.
The document discusses several album covers and how their visuals relate to the album titles and implied musical genres. The cover of "Lost Highway" depicts a deserted road reflecting the album title. "The Wall" features a simple wall matching its name. "Back in Black" stands out with a solid black background and white text, implying a rock sound. Another cover depicts graduation, relating to its theme of entering the real world. A black and white cover of a boy using the bathroom looks dirty, tying to its title.
The survey results show that social networking sites like Twitter and Facebook are very popular and should be linked from the magazine. Most respondents said the ideal price for the magazine would be between £3-£4. While CDs are less commonly used than streaming sites like YouTube, music genres like R&B and rock remain popular, and information about new artists, albums, and concerts should be included in the magazine.
This document summarizes a project that analyzes Airtel's market share and competitors in Nashik, India. The objectives are to understand retailer perceptions, Airtel's market share, retailer satisfaction with plans/offers, and Airtel's main competitors. Research methodology includes primary data collection through retailer interviews and secondary data collection from newspapers, databases, and the internet. Key findings are that Idea has the largest market share while Airtel is the closest competitor and has the best network quality. Limitations and suggestions for improving retailer motivation and sales are also provided.
This document provides an overview of basic principles of audio recording, including differences between tape and digital recording, how digital recording works, benefits and risks of digital recording, and explanations of decibels and noise prevention. Digital recording works by continuously measuring the voltage from a microphone or mixer and assigning a number value 44,000 times per second at CD quality. While digital recording provides accurate reproduction, there is a risk of distortion if the signal exceeds the maximum level, unlike tape which forgives overdriving. Noise can be prevented by avoiding noise-producing devices during recording and identifying noise sources to address them.
Let food be your medicine and medicine be your foodrcmakatidasma
Hippocrates circa 400BC said "Let food be your medicine and medicine be your food". Lucretius circa 75BC said "What is food to one man may be fierce poison to another". This document discusses how the foods we eat can affect our health, explaining food allergies and intolerances, how they differ, common triggers, and conditions they may relate to or cause like malabsorption and persistent inflammation. It also outlines food intolerance testing which detects IgG antibodies to foods to identify likely problematic foods.
This document analyzes Airtel's market share and competitors in Nashik, India. It conducts a survey of 100 retailers to understand perceptions of Airtel's plans, incentives for retailers, and market share compared to competitors like Idea, Vodafone, Reliance, and others. The findings show that Idea has the largest market share in Nashik, but Airtel has excellent network quality and offers attractive plans, positioning it as Idea's closest competitor for second place.
Calculating the Effectiveness of Your Mobile Ad CampaignsAppia
This webinar was presented on June 18, 2014. We took a look at five ways mobile advertisers can calculate the effectiveness of their mobile ad campaigns.. To listen to the full recording, click here: http://www.appia.com/blog/webinar-recap-calculating-the-effectiveness-of-your-mobile-ad-campaigns
InMobi inDecode - How to Acquire & Retain High LTV Users InMobi
InMobi is a global mobile advertising platform that helps app developers build, grow, and monetize their apps. It provides tools to acquire and retain high lifetime value users through optimizing user acquisition campaigns, measuring the right key performance indicators, and leveraging user data and machine learning to continually improve targeting. InMobi processes data from over 1.5 billion monthly active users globally to generate insights that help advertisers find their ideal audiences.
TheScore chose MoPub to manage direct sales campaigns and maximize remnant inventory monetization on its sports app. Using MoPub, TheScore reduced time spent on campaign management, delivered more direct sales campaigns, and increased remnant eCPM by 25%. MoPub's single dashboard and line item priorities helped TheScore seamlessly deliver sponsorships while maximizing fill rates and revenue through MoPub's marketplace and server-to-server networks.
TheScore chose MoPub to manage direct sales campaigns and maximize remnant inventory monetization on its sports app. By using MoPub's platform to seamlessly deliver sponsorships and rich media, TheScore increased eCPM 25% and reduced time spent on campaign management while successfully delivering more direct sales campaigns.
The document discusses different monetization models for mobile apps such as paid/premium, freemium/free-to-play, mcommerce, advertising, lead generation/affiliate, and data. It then discusses how brands and app marketers can measure ROI without direct monetization by looking at metrics like LTV, retention, and virality. Finally, it proposes four approaches - using CPx targets, virtual revenue modeling, focusing on brand KPIs, and assigning value to user data - for measuring user acquisition effectiveness for alternative app business models like branded apps, growth-funded apps, and apps of classifieds.
Why [Mobile] [In-app] Programmatic? A Marketer's GuideMoPub
What do buyers need to know about how RTB works, what "premium" means for mobile inventory, mobile attribution, and more? It's all here in our handy guide.
InMobi Webinar - The 7 Sins of Mobile Ad MonetizationInMobi
The 7 Sins of Mobile Ad Monetization
You have monetized your app but are you doing it right? Is there a potential to tweak your monetization strategy a little bit for greater returns? In this webinar we discuss the seven deadly sins of mobile ad monetization aka things you absolutely shouldn’t be doing while monetizing your apps. These are the fundamental errors made while monetizing that you can absolutely avoid.
Smart insights mobile marketing trends 2014Rob Thurner
This document discusses key mobile marketing trends for 2014. It recommends developing a robust mobile strategy that focuses on both customer acquisition and long-term loyalty programs. Companies should track customer behaviors across multiple devices and optimize their mobile sites and apps for easy use and a good user experience. Location-based messaging, payments, and loyalty programs can help drive engagement when integrated properly. Ongoing testing and optimization of mobile marketing initiatives is important for success.
2019 Mobile Growth Handbook - AbridgedMada Seghete
A preview of the 2019 Mobile Growth Handbook. To unlock the additional 127 pages of frameworks, trends, insights, and tips, download the complete handbook: https://branch.app.link/mgh
4 Top Trade Secrets to Increase App DownloadsOn Tap Growth
We have hundreds of mobile apps out there with perfect designs and neatly written code but how do we reach to the relevant target audience? How to market your perfect product which you think will revolutionize the industry? How to increase the popularity of your mobile app? Do not worry, We can help you to find answers to these questions and help you to learn a well planned Digital Marketing Strategy. Please feel free on Schedule a Meeting with our experts Mobile App Marketers on our website - www.ontapgrowth.com
Post Install Performance – How to Get ROI From Mobile_Stephen RumbelowPerformanceIN
App marketers want assurance around ROI from their mobile media spend. As much is a given when considering pressure on them to measure the return on their activities to the nth degree.
The key concerns lie with the actions taken post-install, as that's where the ROI is. Stephen Rumbelow's session promises insight around post-install performance marketing solutions, and how advertisers can use them to maximise ROI from their mobile media investment.
In a session packed with actionable insight, Stephen will showcase the best places to advertise, a range of key tracking technologies, the KPIs they support, and what marketers can learn from Asia-Pacific – the world’s only mobile-first and mobile-only region.
Leadmill provides mobile marketing services including 360 app strategies, marketing planning, monetization, execution, and analytics. Their services help brands figure out mobile challenges by providing an overview of the mobile ecosystem and how to effectively reach audiences across devices and channels. They have worked in mobile internationally since 2012 on content, distribution, and measurement strategies aligned with consumer behavior from awareness to purchase to loyalty.
The document provides best practices for growing a mobile app business, including utilizing multiple traffic sources to lower user acquisition costs, focusing on acquiring loyal users, tracking organic lift and ad performance to optimize spending, choosing the right app category and target ranking position, and ensuring landing page content is optimized for mobile. It also presents a case study of a successful app campaign for Cleopatra's Pyramid that generated ROI for the client and increased downloads. Working with networks that can help track performance, optimize campaigns, and expand the user base is essential for long-term success.
How to make your social app a success mahak sharma_in_mobiMahak Sharma
The document discusses strategies for making social apps successful. It covers topics like marketing social apps, user acquisition, tracking conversions, increasing app store ranks, and taking social apps global. Key points include choosing the right marketing channels for user acquisition, optimizing across channels, leveraging social media and pre-launch marketing, creating effective app landing pages, and localizing apps for different countries and platforms to increase downloads and revenues.
This document provides a list and overview of 12 incentivized mobile ad networks: SupersonicAds, NativeX, FreeMyApps, TapJoy, Kiip, CA Reward, Getjar, WildTangent Media, Metaps, Jana, TinyLoot. It describes each network's pricing models, platforms supported, and key features. Incentivized mobile ad networks allow users to earn rewards like virtual currency for engaging with ads or completing tasks. The document discusses how this model can increase user engagement with ads compared to regular mobile advertising.
Revisit the Strategies to Make Money with Free Apps.pdfTechugo
In today's world, the use of mobile devices has become a daily routine for many people. With the increase in demand for mobile apps, there are numerous opportunities to make money with free apps. However, it is crucial to revisit your strategies and ensure that you are following the right approach. This may involve incorporating ads, subscriptions, or offering in-app purchases. With the right tactics, you can effectively monetize your free app and generate a steady stream of revenue.
WEBINAR: How To Bring Native And Programmatic Advertising TogetherInMobi
The document discusses bringing native and programmatic advertising together. It provides an overview of native ad formats and how they are seen as less intrusive than banners. It discusses how programmatic buying through real-time bidding can help target native ads using mobile data and audiences. Best practices for buying native ads programmatically include selecting a demand-side platform, meeting Open RTB 2.3 standards, defining key performance indicators, and choosing an attribution partner focused on mobile. Q&A follows on using the InMobi exchange and Adelphic as programmatic solutions.
The document provides tips and strategies for analyzing competitors and determining if a mobile app product is unique. It outlines an 8-step process for conducting a competitive analysis that includes identifying key competitors, checking accessibility across platforms and stores, analyzing traffic patterns and sources, researching media mentions, reviewing product updates, analyzing app store optimization efforts, comparing monetization models, and identifying key product features. The goal is to understand how a competitor achieved success and position a product differently to avoid direct competition. Thorough research is emphasized as key to developing a successful marketing strategy.
Similar to Tracemobi - Mobile Ads Tracking tool introduction (20)
Spotify: Revolutionizing the Music Streaming IndustryTMR Infra
Spotify's unique blend of technology, user-centric design, and industry influence has
cemented its position as a leader in music streaming. By continuously evolving and adapting,
Spotify remains a dominant force, shaping the future of music consumption. As it continues
to innovate and expand, Spotify is likely to maintain its position as the go.
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Boost Your Instagram Views Instantly Proven Free Strategies.InstBlast Marketing
Supercars use advanced materials and tech for top-speed performance. Join Performance Car Exclusive to experience driving excellence.
https://instblast.com/instagram/free-instagram-views
Did you know that while 50% of content on the internet is in English, English only makes up 26% of the world’s spoken language? And yet 87% of customers won’t buy from an English only website.
Uncover the immense potential of communicating with customers in their own language and learn how translation holds the key to unlocking global growth. Join Smartling CEO, Bryan Murphy, as he reveals how translation software can streamline the translation process and seamlessly integrate into your martech stack for optimal efficiency. And that's not all – he’ll also share some inspiring success stories and practical tips that will turbocharge your multilingual marketing efforts!
Key takeaways:
1. The growth potential of reaching customers in their native language
2. Tips to streamline translation with software and integrations to your tech stack
3. Success stories from companies that have increased lead generation, doubled revenue, and more with translation
In the face of the news of Google beginning to remove cookies from Chrome (30m users at the time of writing), there’s no longer time for marketers to throw their hands up and say “I didn’t know” or “They won’t go through with it”. Reality check - it has already begun - the time to take action is now. The good news is that there are solutions available and ready for adoption… but for many the race to catch up to the modern internet risks being a messy, confusing scramble to get back to "normal"
Evaluating the Effectiveness of Women-Focused MarketingHighViz PR
Women centric marketing is a vital part in reaching one of the most influential groups of consumers. Here is a guide to know and measure the impact of women-centric marketing efforts-
The advent of AI offers marketers unprecedented opportunities to craft personalized and engaging customer experiences, evolving customer engagements from one-sided conversations to interactive dialogues. By leveraging AI, companies can now engage in meaningful dialogues with customers, gaining deep insights into their preferences and delivering customized solutions.
Susan will present case studies illustrating AI's application in enhancing customer interactions across diverse sectors. She'll cover a range of AI tools, including chatbots, voice assistants, predictive analytics, and conversational marketing, demonstrating how these technologies can be woven into marketing strategies to foster personalized customer connections.
Participants will learn about the advantages and hurdles of integrating AI in marketing initiatives, along with actionable advice on starting this transformation. They will understand how AI can automate mundane tasks, refine customer data analysis, and offer personalized experiences on a large scale.
Attendees will come away with an understanding of AI's potential to redefine marketing, equipped with the knowledge and tactics to leverage AI in staying competitive. The talk aims to motivate professionals to adopt AI in enhancing their CX, driving greater customer engagement, loyalty, and business success.
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Boost Your Instagram Views Instantly Proven Free Strategies.pptxInstBlast Marketing
Join Performance Car Exclusive to drive the finest supercars, engineered with advanced materials and cutting-edge technology for peak performance.
https://instblast.com/instagram/free-instagram-views
Build marketing products across the customer journey to grow your business and build a relationship with your customer. For example you can build graders, calculators, quizzes, recommendations, chatbots or AR apps. Things like Hubspot's free marketing grader, Moz's site analyzer, VenturePact's mobile app cost calculator, new york times's dialect quiz, Ikea's AR app, L'Oreal's AR app and Nike's fitness apps. All of these examples are free tools that help drive engagement with your brand, build an audience and generate leads for your core business by adding value to a customer during a micro-moment.
Key Takeaways:
Learn how to use specific GPTs to help you Learn how to build your own marketing tools
Generate marketing ideas for your business How to think through and use AI in marketing
How AI changes the marketing game
Unlock the secrets to enhancing your digital presence with our masterclass on mastering online visibility. Learn actionable strategies to boost your brand, optimize your social media, and leverage SEO. Transform your online footprint into a powerful tool for growth and engagement.
Key Takeaways:
1. Effective techniques to increase your brand's visibility across various online platforms.
2. Strategies for optimizing social media profiles and content to maximize reach and engagement.
3. Insights into leveraging SEO best practices to improve search engine rankings and drive organic traffic.
How to Start Affiliate Marketing with ChatGPT- A Step-by-Step Guide (1).pdfSimpleMoneyMaker
Discover the power of affiliate marketing with ChatGPT! This comprehensive guide takes you through the process of starting and scaling your affiliate marketing business using the latest AI technology. Learn how to leverage ChatGPT to generate content ideas, create engaging articles, and connect with your audience through personalized interactions. From building your strategy and optimizing conversions to analyzing performance and staying updated with industry trends, this eBook provides everything you need to know to succeed in affiliate marketing. Whether you're a beginner looking to start your online business or an experienced marketer wanting to take your efforts to the next level, this guide is your roadmap to success in the world of affiliate marketing.
AI Best Practices for Marketing HUG June 2024Amanda Farrell
During this presentation, the Nextiny marketing team reviews best practices when adopting generative AI into content creation. Join our HUG community to register for more events https://events.hubspot.com/sarasota/
1. Leading Marketing
& Analytic Platform
Presented by
Tala Cao
August 2014
9/10/2014 www.tracemobi.com 1
2. About TraceMobi
TraceMobi is the leading marketing and analytic platform
for mobile and web apps. TraceMobi works with some of
famous companies, like Baidu, Redbus, Newshunt and OLX,
helping them create great experiences for their customers
and maximizing profitability, engagement, lifetime value,
and loyalty. TraceMobi’ has offices in Netherland, China
and Singapore.
Learn more at http://www.tracemobi.com.
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3. App Global Marketing
More and more money is being spent by consumers in
apps, and mobile is becoming the revenue channel we’ve
expected it to be for past few years.
• US
• China
• Vietnam
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5. Campaign Optimization
CPC
Google Admob/adwords,
Twitter, Inmobi, Airpush,
Millennial Media, Leadbolt,
Buzzcity, mobfox, hundreds
of CPC channels. What you
need to do is to OPTIMIZE
traffic to your own, to
TARGET the right Audience.
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6. Campaign Optimization
CPA
Advertisers prefer CPA, because they don’t need to care
about the optimization operation, which requires more
human power investment and more time for the team to
study the optimization skills.
CPA media sources:Startapp, Mobvista, many affiliate networks
like mobpartner, neverblue… hundreds of CPA channels.
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7. Campaign Optimization
CPC/CPI/CPA/CPM/CPT Campaign
• It’s an easy way to gain users but spending money.
• You can obtain lots of users in a short time.
• Most mobile game advertisers spend 30-40% of their revenue on
CPC/CPA campaigns.
• For Mobile Games, you just need to calculate your ROI, users
lifetime value, users retention, Average Revenue Per User.
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8. TraceMobi Advantages
• A very strong hand to study the user quality of
different kinds of media source.(CPC, CPA, CPM,
CPT ad network)
• It is easy to use and provides strong functions to
know all kinds of user behaviors, and the quality
of each media source.
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9. Going Beyond Downloads
Today, nearly 22% of apps downloaded are never
used more than once.
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10. Right Analytics
Developers, marketers, sales executives, and even business
owners might all have slightly different goals in mind, so
take the time to answer some questions around why you
launched the app:
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11. App Promotion
The Need for Mobile Metrics
• Conversion Rate
Click to Install
• LTV
Retention: is measured as the percentage of users who return to your
app based on the date of their first visit.
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12. Our Platform Function
• Real-time Analysis
• Powerful Events
• Data Export And API Access
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14. In-App Event
Measuring in-app events with TraceMobi to understand
how your audience interacts with your mobile app directly
impacts your ability to build effective and profitable
advertising campaigns.
By analyzing the interactions that users have with your app,
you can:
• Enable Re-Targeting
• Understand Your App’s Audience
• Analyze and Optimize Retention
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16. Reasonable Price
TraceMobi: ONLY pay for channel attributed
installs (non-organic). Organic installs, clicks,
API access are all FREE.
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