Leadmill provides mobile marketing services including 360 app strategies, marketing planning, monetization, execution, and analytics. Their services help brands figure out mobile challenges by providing an overview of the mobile ecosystem and how to effectively reach audiences across devices and channels. They have worked in mobile internationally since 2012 on content, distribution, and measurement strategies aligned with consumer behavior from awareness to purchase to loyalty.

1. Leadmill
360°app framework

2. Our mission is to help
brands figure out mobile.
We are mobile specialists
and app experts.
About us

3. Performance
Leadmill Tech stack
Audience data
Crossdevice& channel
Media buying
Ad Messaging
Preferred vendor
Conversiontracking

4. Leadmill services
360° App
Strategy
Marketing
planner
Monetisation
&Audience SDK
Marketing
execution
% onMedia spend/PerformancebasedConsultancy Profitsharing
Businessmodels

5. 9 out of 10 Marketeers find it very
difficult to get an overview of the
mobile eco-system and what supply
channels to use to effectively reach
their target audience.
We’ve worked this complex eco-system internationally since 2012

6. Crossdevice& channel Acquireupperfunnel audiences
The mobile challenges forapp advertisers

7. <2012 20162014
App user acquisition strategy development
CPI
based
KPiKPI
based

8. strategy
Align content, distribution and
measurement strategies with
consumer intent at all stages
framework
See, Think, Do, Care

9. Content
strategy
Measurement
strategy
distribution
strategy
360°app
strategy
App promotionframework

10. App Store OptimisationPostconversionengagement
App promotion campaignsRe-engagementcampaigns
Lost USers
USers
Howitimpacts conversion& retention
Keyinfluencers
Channel
Creative type & messaging
User data
Targeting
Keyinfluencers
Landing Page
Keywords
Images
Reviews
Video
Logo
Title
Keyinfluencers
Sign-up flow
In-app messaging
Push notifications
UX
Keyinfluencers
Retargeting
Ad messaging
In-app deep linking
Installing theapp
Using theapp
Uninstalling theapp

11. ContentStrategy
Align content
with each
stage in the
consumer
path.

12. DistributionStrategy
Align channel KPI with the user moment.

13. Measurement
Strategy
Do not have a
siloed view of
the world. The
user does not.

14. see Anyone that would buy your product
think
do
care
Qualified audience
Anyone that signals interest in your industry
Anyone that is ready to buy
Anyone that bought from you

15. see Help people learn
think
do
care
KPI
Help people consider
Help people buy
Help people enjoy
objective
Awareness
Branded searches
Financial KPI
Repurchase

16. User acquisition
strategy

17. Useracquisitionstrategy
Newusers
Existing customers
1 App Store Optimisation
2 Mobile Search
3 User Acquisition
Channel examples
Your Properties
1 App Store Optimisation
2 Own Properties / Data
3 Organic / Social
4 Paid

18. ASO
Useracquisitionchannelstrategy
Performance
1. social
2. Networks
(incl video & native)
Programmatic
1. Audiencetargeting
2. Directdeals
Distribution deals
1. pre-installs
2. Crosspromotions
Seo / SEm

19. Timeline
Steps:
Scaleupprofitablechannels, Testing new
channels, Ongoing AppStoreoptimisation
Steps:
Testing user acquisitionchannels, ad messaging,AppStore
Optimisation
Marketing execution

20. Timeline
Path2:
Using user datato create look-a-likes
Path1:
Using deviceID to target excisting users
Marketing execution

21. App store
optimisation
An introduction

22. WhyApp Store
optimisation matter$?
ASO produces the highest ROI of any
User Acquisition (UA) channel.
It increases rankings and grows install
volume from overall and category
toplist discovery.
ASO increases relevant number of
installs from app store searches.
Use App Store Optimisation to increase
RoaS from any paid UA campaigns.
Increases rankings and impressions on
Google mobile-Search Engine Results
Pages
App Store Search Google Search

23. App Store optimisationframework
The Leadmill ASO Framework is divided into
three key areas
SEarch
ASO foryouRAPP, iswhatSEO &
CRO isforyourwebsite – Getit
rightand begintobenefittoday
indexing Appeal
ASO
framework
Does your app appear in
relevant searches in App Store
and Google Mobile Search?

24. App Store optimisationareas
SEarch
indexing Appeal
ASO
framework
Search optimisation aims to maximise your
apps rankings & visibility on relevant app
stores and Google searches.
Search optimisation
Appeal optimisation aims to attract people
to visit your app store page and convince
them download your app.
Appeal optimisation
App indexing is to ensure your in-app
content appear on relevant searches in
app stores and on Google.
Appindexing

25. App Store optimisationina context
ASO has crucial influence on your paid & organic user
acquisition & retention efforts
Appstore
optimisation
Retention &
engagement
App
promotion
360°app
strategy

26. Ste
Gota mobile
challenge forus?
+45 36 946 374
Mobile advertising that matters
We’d love to hear from you
requests@leadmill.com