Mobile ads experience sharing
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This document discusses mobile advertising and analytics. It provides an overview of different mobile ad channels like Admob, Airpush, Facebook and Inmobi. It compares the click-through rates and strengths/weaknesses of each channel. The document also introduces TraceMobi, a mobile analytics platform that allows users to track installs, clicks, events and more in real-time to optimize mobile ad campaigns. TraceMobi offers a free trial for users to track up to 10,000 installs over 1 month.
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www.andrewredwards.com
How would your business benefit from increasing your website leads & sales, without any extra traffic?
This powerful & revealing PPT will show you the realistic and achievable opportunity to increase your revenue from providing a great user experience from a dedicated smartphone website.
Learn about the opportunity from
1) Mobile advertising
2) Mobile apps
3) Many revealing statistics about the opportunity to grow your website buyers
4) The top 10 mobile website best practices
A one off investment that can give you an ongoing return on investment.
http://andrewredwards.com/mobile-sites/
Mobile Marketing - Consumer journey use cases
I have covered details around Mobile Marketing, and structured my presentation
1) Landscape
2) Dollar Flow in the AD Ecosystem
3) Traditional VAS Marketing Methods for Feature Phones
4) Mobile Marketing
5) Automation of Campaigns based on Data - Machine Learning
6) Investor Interests in the Space
7) Traditional Cookie Data from Traditional Browsers
Mo pub case_study_thescore_2013
TheScore chose MoPub to manage direct sales campaigns and maximize remnant inventory monetization on its sports app. By using MoPub's platform to seamlessly deliver sponsorships and rich media, TheScore increased eCPM 25% and reduced time spent on campaign management while successfully delivering more direct sales campaigns.
Apps vs-mobile
Early Motion provides mobile app design build services. Mobile is the future and the future is here. Feel free to peruse these informative presentations to learn more about what we do and how you can use mobile applications to help connect with your valued customers.
Mo pub case_study_thescore_2013
TheScore chose MoPub to manage direct sales campaigns and maximize remnant inventory monetization on its sports app. Using MoPub, TheScore reduced time spent on campaign management, delivered more direct sales campaigns, and increased remnant eCPM by 25%. MoPub's single dashboard and line item priorities helped TheScore seamlessly deliver sponsorships while maximizing fill rates and revenue through MoPub's marketplace and server-to-server networks.
The Award-winning performance-oriented case study: Renowned ridesharing mobil...
Vpon has been a trustworthy partner when it comes to boost installation and first transaction rate through mobile ads for the ridesharing mobile app. Vpon constantly optimized the campaign performance through multiple dimensions and digged out customer insights for our client.
This case study has bagged the Top Mobile Awards in Big Data Marketing Category, proving the outstanding capability of Vpon’s big data analytics. Thanks to the artificial intelligence algorithm optimized by the combination of machine learning and expert experience, both the installation rate and first transaction rate have been improved phase by phase. Meanwhile, the cost per installation and cost per first transaction have been lowered by 81% and 63% respectively.
Vbs mobile vs app powerpoint
The document compares mobile apps and websites for small businesses. A survey found that 73% of businesses saw a higher return on investment from mobile apps than websites, and 81% of customers preferred apps. Apps were also better than websites for getting new customers (75%) and retaining repeat customers (86%). However, the document advocates using both an app and website as each has strengths - apps have better user experiences and access device features, while websites have lower costs and are accessible to anyone.
Apps VS Mobile
A survey of 500 small businesses with both mobile apps and websites found that 73% said mobile apps returned a higher ROI. Customers also preferred apps over mobile websites. Apps were better than websites for getting new customers (75% vs 25%) and retaining repeat customers (86% vs 14%). However, the document advocates that both apps and mobile-optimized websites are important for a complete mobile strategy. While apps provide richer experiences, websites allow access without downloading and are less expensive to develop than native apps. The company promotes developing both an app and website to reach all mobile users and maximize marketing opportunities like push notifications.
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Mobile ads experience sharing
- 1. Mobile Ads Sharing By: Pham Lan Khanh
- 2. About ME Pham Lan Khanh
- 3. Pham Lan Khanh – Career Timeline 2013 - now 2010 - 2012 2009 - 2010 2007 - 2009 Mobile Entertainment Corporation (MEcorp) – Head of Marketing Department NOW: FreelancerViet.vn – Founder Tracemobi Vietnam – Country Manager eBrand Co., Ltd - Digital Media Agency Account Manager AsiaSoft Vietnam - Category Marketing Manager VNG corporation – Zingdeal KingBee Media - Digital Media Agency Account Manager
- 6. Why Mobile Ads? Source: VServ
- 8. Mobile Ads Channels Admob Facebook Airpush Inmobi Mobvista Vserv
- 9. Ads Types Google Admob
- 10. Ads Types • Airpush
- 11. Ads Effectiveness Channel CTR (impression to click) Admob 0.5 – 1.5% Airpush 1,5 – 3% Inmobi 1 – 1.7% Facebook 1.5 – 2%
- 12. Ads channels –Strength and Weakness Channel Strength Weakness Admob - High impression - Strong performance - Long time for approval (2-3 working days) - Slow supporting Airpush - High impression - High CTR, CVR - Fast support - Do not offer CPI Facebook - High impression - High CTR - Fast approval - Just on Facebook User - SDK integration complicated Mobvista - Offer CPI service - Strong performance - Very Fast Supporting - Do not offer CPC Inmobi - High CTR - Long time for approval - Slow supporting - Not very strong performance - Do not offer CPI
- 13. Mobile Ads Tracking tool • Optimize traffic • RIGHT targeting • Measure ROI, user lifetime value, user retention, APU
- 14. Platform Function • Real-time Analysis •Powerful Events • Data Export And API Access 10/23/2014 www.tracemobi.com 14
- 15. Real–time Analysis • Clicks • Installation • CVR 10/23/2014 www.tracemobi.com 15
- 16. In-App Event Measuring in-app events with TraceMobi to understand how your audience interacts with your mobile app directly impacts your ability to build effective and profitable advertising campaigns. By analyzing the interactions that users have with your app, you can: • Enable Re-Targeting • Understand Your App’s Audience • Analyze and Optimize Retention 10/23/2014 www.tracemobi.com 16
- 17. Powerful Event Unlimited Customized Event Example: • Opens • Registrations • Purchases 10/23/2014 www.tracemobi.com 17
- 18. Free Trial offering – Mobile ads tracking • 0 – 10,000 installs • 1 month • See more at: http://www.tracemobi.com