This document discusses mobile advertising and analytics. It provides an overview of different mobile ad channels like Admob, Airpush, Facebook and Inmobi. It compares the click-through rates and strengths/weaknesses of each channel. The document also introduces TraceMobi, a mobile analytics platform that allows users to track installs, clicks, events and more in real-time to optimize mobile ad campaigns. TraceMobi offers a free trial for users to track up to 10,000 installs over 1 month.

1. Mobile Ads
Sharing
By: Pham Lan Khanh

2. About ME
Pham Lan Khanh

3. Pham Lan Khanh – Career Timeline
2013
- now
2010
-
2012
2009
-
2010
2007
-
2009
Mobile Entertainment
Corporation (MEcorp) – Head
of Marketing Department
NOW:
FreelancerViet.vn – Founder
Tracemobi Vietnam – Country
Manager
eBrand Co., Ltd - Digital Media
Agency
Account Manager
AsiaSoft Vietnam - Category
Marketing Manager
VNG corporation – Zingdeal
KingBee Media - Digital Media
Agency
Account Manager

4. Why Mobile Ads?

5. Why Mobile Ads?

6. Why Mobile Ads?
Source: VServ

7. Mobile ads targeting

8. Mobile Ads Channels
Admob Facebook Airpush
Inmobi Mobvista Vserv

9. Ads Types
Google Admob

10. Ads Types
• Airpush

11. Ads Effectiveness
Channel CTR (impression to click)
Admob 0.5 – 1.5%
Airpush 1,5 – 3%
Inmobi 1 – 1.7%
Facebook 1.5 – 2%

12. Ads channels –Strength and Weakness
Channel Strength Weakness
Admob - High impression
- Strong performance
- Long time for approval
(2-3 working days)
- Slow supporting
Airpush - High impression
- High CTR, CVR
- Fast support
- Do not offer CPI
Facebook - High impression
- High CTR
- Fast approval
- Just on Facebook User
- SDK integration
complicated
Mobvista - Offer CPI service
- Strong performance
- Very Fast Supporting
- Do not offer CPC
Inmobi - High CTR - Long time for approval
- Slow supporting
- Not very strong
performance
- Do not offer CPI

13. Mobile Ads Tracking tool
• Optimize traffic
• RIGHT targeting
• Measure ROI, user lifetime value, user retention, APU

14. Platform Function
• Real-time Analysis
•Powerful Events
• Data Export And API Access
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15. Real–time Analysis
• Clicks
• Installation
• CVR
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16. In-App Event
Measuring in-app events with TraceMobi to understand how
your audience interacts with your mobile app directly impacts
your ability to build effective and profitable advertising
campaigns.
By analyzing the interactions that users have with your app, you
can:
• Enable Re-Targeting
• Understand Your App’s Audience
• Analyze and Optimize Retention
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17. Powerful Event
Unlimited Customized Event
Example:
• Opens
• Registrations
• Purchases
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18. Free Trial offering – Mobile ads tracking
• 0 – 10,000 installs
• 1 month
• See more at: http://www.tracemobi.com