1. Think about revenue models from the beginning and use tools to project earnings.
2. Start marketing before launch through beta testing, social media, and app previews to generate buzz.
3. Optimize app store listings through compelling graphics, descriptions, and high ratings to improve search rankings and conversions.
This document discusses pricing strategies for iOS applications. It notes that 40-45% of iOS revenues come from in-app purchases, with subscriptions and ads being other monetization models. The document provides download estimates needed for top rankings and outlines various monetization models including in-app purchases, subscriptions, ads, location-based offerings, and social media integration. It also discusses Apple's subscription policies and considerations around other payment integrations and mobile platforms.
Mobile Application Monetisation: A Revenue ModelKeegan Ziady
The mobile application monetization framework is a generic revenue model that can be used to systematically assess the possible revenue streams for a mobile application or content service.
Mobile App Monetization Mistakes and Tips droidcon Dubai
The document provides tips and lessons learned for monetizing mobile apps. It discusses integrating surveys with just one line of code and how they can generate high payouts compared to ads. Surveys allow learning about users and running internal surveys. Freemium and in-app advertising are the most successful monetization models. Proper positioning and timing of ads is important. Building community and understanding user behavior can also help monetization. Monetization strategies should evolve with platforms, devices, and users.
How To Get Low CPI High Value Users Via Mobile Ad Networks by Naghi PrasadEdith Yeung
This document discusses how to acquire high value mobile app users through ad networks at low cost per installation (CPI). It recommends measuring the lifetime value (LTV) of users, increasing LTV through optimizing the app experience, and experimenting with different ad campaign types and supply sources to reduce CPI. Retargeting existing app users is also presented as an effective user acquisition technique for mature apps. The document is an introduction to optimizing paid user acquisition on mobile ad networks.
How to Acquire Mobile Users using Facebook by Stephanie Shum Edith Yeung
The document discusses using mobile app ads on Facebook to drive app installs and engagement. It outlines two key challenges for mobile apps: customer discovery/acquisition and retention/engagement. It then describes how mobile app install ads and mobile app engagement ads can help address these challenges by driving new users to install an app and get existing users to re-engage. The document provides best practices for creating effective mobile app ads, targeting the right audiences, and scaling ad campaigns.
>> What is App Monetization
>> App Monetization Models
>> Apple iTunes App Store
>> Amazon Android App Store
>> Google Play Store
>> Sample Apps & Monetization Strategy
InMobi indecode - How Did We Build Our App at FreechargeInMobi
Raghuram Trikutam, Head of Mobile @ FreeCharge spoke about 'How To Build An App Like FreeCharge' at InMobi's inDecode event. Learn more at indecode.inmobi.com
This document discusses pricing strategies for iOS applications. It notes that 40-45% of iOS revenues come from in-app purchases, with subscriptions and ads being other monetization models. The document provides download estimates needed for top rankings and outlines various monetization models including in-app purchases, subscriptions, ads, location-based offerings, and social media integration. It also discusses Apple's subscription policies and considerations around other payment integrations and mobile platforms.
Mobile Application Monetisation: A Revenue ModelKeegan Ziady
The mobile application monetization framework is a generic revenue model that can be used to systematically assess the possible revenue streams for a mobile application or content service.
Mobile App Monetization Mistakes and Tips droidcon Dubai
The document provides tips and lessons learned for monetizing mobile apps. It discusses integrating surveys with just one line of code and how they can generate high payouts compared to ads. Surveys allow learning about users and running internal surveys. Freemium and in-app advertising are the most successful monetization models. Proper positioning and timing of ads is important. Building community and understanding user behavior can also help monetization. Monetization strategies should evolve with platforms, devices, and users.
How To Get Low CPI High Value Users Via Mobile Ad Networks by Naghi PrasadEdith Yeung
This document discusses how to acquire high value mobile app users through ad networks at low cost per installation (CPI). It recommends measuring the lifetime value (LTV) of users, increasing LTV through optimizing the app experience, and experimenting with different ad campaign types and supply sources to reduce CPI. Retargeting existing app users is also presented as an effective user acquisition technique for mature apps. The document is an introduction to optimizing paid user acquisition on mobile ad networks.
How to Acquire Mobile Users using Facebook by Stephanie Shum Edith Yeung
The document discusses using mobile app ads on Facebook to drive app installs and engagement. It outlines two key challenges for mobile apps: customer discovery/acquisition and retention/engagement. It then describes how mobile app install ads and mobile app engagement ads can help address these challenges by driving new users to install an app and get existing users to re-engage. The document provides best practices for creating effective mobile app ads, targeting the right audiences, and scaling ad campaigns.
>> What is App Monetization
>> App Monetization Models
>> Apple iTunes App Store
>> Amazon Android App Store
>> Google Play Store
>> Sample Apps & Monetization Strategy
InMobi indecode - How Did We Build Our App at FreechargeInMobi
Raghuram Trikutam, Head of Mobile @ FreeCharge spoke about 'How To Build An App Like FreeCharge' at InMobi's inDecode event. Learn more at indecode.inmobi.com
Pollfish presentation at Droidcon Paris 2014. App Monetization Mistakes - Mistakes and Tips. At this presentation we share insights on lessons learned, mistakes and best practises for efficient mobile app monetization based on real-world app examples we have seen so far on our platform.
The document provides best practices for growing a mobile app business, including utilizing multiple traffic sources to lower user acquisition costs, focusing on acquiring loyal users, tracking organic lift and ad performance to optimize spending, choosing the right app category and target ranking position, and ensuring landing page content is optimized for mobile. It also presents a case study of a successful app campaign for Cleopatra's Pyramid that generated ROI for the client and increased downloads. Working with networks that can help track performance, optimize campaigns, and expand the user base is essential for long-term success.
User Acquisition Management (UA) is one of the most crucial parts of integrated app marketing efforts. App user acquisition is usually defined as an action of downloading and installing the mobile app through organic search, word of mouth, paid campaigns or referrals. While most companies in the mobile app marketing ecosystem usually concentrate on paid traffic campaigns, there are many more channels to consider when planning your user acquisition strategy.
This document discusses the AppPrizes platform, which allows app developers to run contests and tournaments within their apps to engage users and increase revenue. AppPrizes offers real prizes to reward engaged users, providing motivation for them to spend more time and virtual currency within apps. The platform increases user engagement metrics like daily active users and time spent. It also allows for more personalized ads and purchases within apps. Data on apps that used AppPrizes showed increased user loyalty and engagement, as well as growth in key metrics like monthly users and daily impressions. Integrating AppPrizes takes only 5 minutes - developers simply copy code, customize settings, and go live.
The document discusses how the mobile app marketing platform Trademob simplifies the complex process of mobile app promotion. Trademob offers one tracking solution, aggregated market data, and clear reporting to optimize results. This reduces cost per installation by 30-60% compared to managing multiple ad networks, SDKs, and reporting dashboards. Trademob uses fingerprinting technology for privacy-compliant user tracking across different traffic sources and devices.
How Successful Brand Marketers Combine the Power of Mobile Data Science And C...InMobi
Brands have complex goals when it comes to mobile marketing. Crafting effective creatives for mobile in addition to delivering on large-scale awareness and ‘real’ user-engagement goals are major pain points for agencies and brands. We tell you how brand marketers and agencies on mobile achieve higher engagement by combining the power of real-time data signals with immersive creatives for each campaign.
In this presentation, you will
1. Learn how award-winning mobile campaigns of brands like Unilever harness the true power of mobile marketing
2. Know how to create ad campaigns that are relevant (what the user likes) and contextual (where and when she is), so your brand is discovered at the most appropriate moment
3. Understand how to combine mobile data sciences with a user-first approach and innovative creatives to enable discovery, engagement, and loyalty for brands.
Knowing When to Build Versus Buy a Mobile BackendInMobi
Murtza Manzur, Developer Evangelist @ InMobi spoke about "Knowing When To Build Versus Buy A Mobile Backend" at InMobi's inDecode event. Learn more at indecode.inmobi.com
This document discusses strategies for international expansion across different business models. It provides Zomato's approach as an example, starting in India and now operating in over 20 countries. Key aspects discussed include evaluating market potential and resources, using organic or inorganic growth, and localizing the product for each market through customized features and content in local languages. The challenges of expanding into different categories like social/messaging, online-to-offline, gaming, and B2B are also summarized. Localization goes beyond just translation and requires understanding regulatory frameworks, cultural norms, and customizing themes, graphics and gameplay to each local market.
There’s over 2.2 million apps in the Google Play store and another 2 million in the App store. This means more competition for users, and keeping those users engaged and happy while monetizing is no easy feat. We asked developers from around the globe about their biggest pain points, and learned more about which obstacles app developers
are confronting in today’s mobile market.
This document discusses different business models for making money with mobile apps. It finds that the majority of top-grossing iOS apps use a freemium model where the app is free to download but makes money through in-app purchases or advertising. For premium apps that charge a download fee, it is important to price the app appropriately, promote value through the app store listing, and cross-promote across other apps. The freemium model has a lower barrier to entry and allows for unlimited potential revenue from each user through careful pricing of in-app purchases and ad placements. Both models require focusing on user retention and providing incentives for users to return regularly through new content or virtual goods.
The mobile space is exploding and affiliates need to avoid mistakes and move quickly to generate revenue. Discuss practical case studies and learn from our real-life client examples.
Experience level: Beginner, Intermediate, Advanced
Target audience: Affiliate/Publisher, Merchant/Advertiser
Niche/vertical: Mobile
Jeff Stevens, Director of Sales, DirectTrack (Twitter @jstevnz )
AppLift is the leading mobile games marketing platform, focussed on freemium games. We bridge mobile game developers who wish to acquire loyal gamers with publishers that are able deliver these at high-quality and scale. So far, we partner with 100+ game publishers such as King, Wooga and EA and with 1000+ publishers.
As freemium mobile games are sky-rocketing and consumers already play ø 55mins on their smartphones / tablets per day, we help publishers around the globe to substantially benefit from these dynamics:
By complementing their digital products & services with compelling games. This not only complements and monetizes traffic, but much more leads to incremental subscribers, increased satisfaction / loyalty and thus ARPU.
We are 65 people headquartered in Berlin with offices in San Francisco and Seoul
Are you looking for new ways to promote your app outside of social and app store optimization? Read how you can get partners and publishers to sell your app for you. What's best is that you only have to pay when you earn revenue. Learn how to set up an affiliate program for your mobile app!
Wpug vserv developer deck- march 2014 globalMatt Lacey
Laith Al-Janabi is the Developer Alliances Manager for Vserv.Mobi in Western Europe. Vserv.Mobi provides mobile app monetization solutions through their AudiencePro and AppWrapper products. Their products allow developers to generate revenue from their apps through ads and in-app purchases across emerging markets. Vserv.Mobi has over 280 million users across regions like Southeast Asia, Latin America, the Middle East, India, and Africa who view over 31 billion ad requests per month on their platform.
The App Marketing Company provides mobile app marketing services to help game developers increase engagement, daily active users, and ranking visibility through user acquisition and retention campaigns. They offer incentives campaigns on networks like Line and AppDriver to boost new user installs and rankings for new games. For quality users and retention, they suggest non-incentive campaigns using BlackBerry Messenger, which has over 50 million active users in Indonesia. They also assist with community development by creating and promoting game channels on BlackBerry Messenger. Their services help optimize smartphone marketing and provide analytics tools to track metrics like DAU, MAU, and in-app purchases.
Got tired of long Ads? Spending to much timer searching for relevant Ads? Want to search Ads around your location ? ZygurAds will solve your problems !
You can search Ads using listing search, or search directly on the map around you ("radar search").
http://www.zygurads.com/
Buy "Walking On Clouds" on
Decoding Monetization Models For Social & Chat AppsInMobi
The social networking category has exploded on the app stores with each app catering to different purposes - be it for dating, maintaining professional acquaintances, sharing posts anonymously or even just keeping for keeping different aspects of your life separate.
Across the globe, developers are exploring unique monetization models which allow them to grow beyond the traditional paid downloads or subscription methods.
The tracemobi system provides powerful marketing analytics metrics for mobile app marketers worldwide, these metrics enable you to create an informed strategy based on user engagement, in-app events and retention.
This document describes Aptoide's OEM Partner Program which allows device manufacturers to include the Aptoide Android app market client on their devices. Through the program, OEMs can brand the Aptoide client with their logo and share 50% of ad revenue and a cut of paid app sales. The program offers OEMs a large selection of over 30,000 apps to include on their devices at no upfront cost.
Codestrong 2012 keynote jonathan rende, appcelerator's vp of productsAxway Appcelerator
The document discusses Appcelerator's Titanium mobile application development platform and Appcelerator Cloud Services. It provides an overview of new features in Titanium 3.0 like the Alloy framework and command line interface. It also demonstrates how developers can build, connect, release and analyze mobile apps using Appcelerator's products and services.
Codestrong 2012 keynote jeff haynie, appcelerator's ceoAxway Appcelerator
This document appears to be from a conference or event focused on mobile application development. It includes sponsors, speakers like Rainn Wilson and Steve Jobs, and sessions/demos on topics like using the Titanium platform for Windows 8, Blackberry 10, and game development. Advertisements promote various SDKs, modules, and opportunities from sponsors like AT&T, Red Hat, Denso and Appcelerator.
Pollfish presentation at Droidcon Paris 2014. App Monetization Mistakes - Mistakes and Tips. At this presentation we share insights on lessons learned, mistakes and best practises for efficient mobile app monetization based on real-world app examples we have seen so far on our platform.
The document provides best practices for growing a mobile app business, including utilizing multiple traffic sources to lower user acquisition costs, focusing on acquiring loyal users, tracking organic lift and ad performance to optimize spending, choosing the right app category and target ranking position, and ensuring landing page content is optimized for mobile. It also presents a case study of a successful app campaign for Cleopatra's Pyramid that generated ROI for the client and increased downloads. Working with networks that can help track performance, optimize campaigns, and expand the user base is essential for long-term success.
User Acquisition Management (UA) is one of the most crucial parts of integrated app marketing efforts. App user acquisition is usually defined as an action of downloading and installing the mobile app through organic search, word of mouth, paid campaigns or referrals. While most companies in the mobile app marketing ecosystem usually concentrate on paid traffic campaigns, there are many more channels to consider when planning your user acquisition strategy.
This document discusses the AppPrizes platform, which allows app developers to run contests and tournaments within their apps to engage users and increase revenue. AppPrizes offers real prizes to reward engaged users, providing motivation for them to spend more time and virtual currency within apps. The platform increases user engagement metrics like daily active users and time spent. It also allows for more personalized ads and purchases within apps. Data on apps that used AppPrizes showed increased user loyalty and engagement, as well as growth in key metrics like monthly users and daily impressions. Integrating AppPrizes takes only 5 minutes - developers simply copy code, customize settings, and go live.
The document discusses how the mobile app marketing platform Trademob simplifies the complex process of mobile app promotion. Trademob offers one tracking solution, aggregated market data, and clear reporting to optimize results. This reduces cost per installation by 30-60% compared to managing multiple ad networks, SDKs, and reporting dashboards. Trademob uses fingerprinting technology for privacy-compliant user tracking across different traffic sources and devices.
How Successful Brand Marketers Combine the Power of Mobile Data Science And C...InMobi
Brands have complex goals when it comes to mobile marketing. Crafting effective creatives for mobile in addition to delivering on large-scale awareness and ‘real’ user-engagement goals are major pain points for agencies and brands. We tell you how brand marketers and agencies on mobile achieve higher engagement by combining the power of real-time data signals with immersive creatives for each campaign.
In this presentation, you will
1. Learn how award-winning mobile campaigns of brands like Unilever harness the true power of mobile marketing
2. Know how to create ad campaigns that are relevant (what the user likes) and contextual (where and when she is), so your brand is discovered at the most appropriate moment
3. Understand how to combine mobile data sciences with a user-first approach and innovative creatives to enable discovery, engagement, and loyalty for brands.
Knowing When to Build Versus Buy a Mobile BackendInMobi
Murtza Manzur, Developer Evangelist @ InMobi spoke about "Knowing When To Build Versus Buy A Mobile Backend" at InMobi's inDecode event. Learn more at indecode.inmobi.com
This document discusses strategies for international expansion across different business models. It provides Zomato's approach as an example, starting in India and now operating in over 20 countries. Key aspects discussed include evaluating market potential and resources, using organic or inorganic growth, and localizing the product for each market through customized features and content in local languages. The challenges of expanding into different categories like social/messaging, online-to-offline, gaming, and B2B are also summarized. Localization goes beyond just translation and requires understanding regulatory frameworks, cultural norms, and customizing themes, graphics and gameplay to each local market.
There’s over 2.2 million apps in the Google Play store and another 2 million in the App store. This means more competition for users, and keeping those users engaged and happy while monetizing is no easy feat. We asked developers from around the globe about their biggest pain points, and learned more about which obstacles app developers
are confronting in today’s mobile market.
This document discusses different business models for making money with mobile apps. It finds that the majority of top-grossing iOS apps use a freemium model where the app is free to download but makes money through in-app purchases or advertising. For premium apps that charge a download fee, it is important to price the app appropriately, promote value through the app store listing, and cross-promote across other apps. The freemium model has a lower barrier to entry and allows for unlimited potential revenue from each user through careful pricing of in-app purchases and ad placements. Both models require focusing on user retention and providing incentives for users to return regularly through new content or virtual goods.
The mobile space is exploding and affiliates need to avoid mistakes and move quickly to generate revenue. Discuss practical case studies and learn from our real-life client examples.
Experience level: Beginner, Intermediate, Advanced
Target audience: Affiliate/Publisher, Merchant/Advertiser
Niche/vertical: Mobile
Jeff Stevens, Director of Sales, DirectTrack (Twitter @jstevnz )
AppLift is the leading mobile games marketing platform, focussed on freemium games. We bridge mobile game developers who wish to acquire loyal gamers with publishers that are able deliver these at high-quality and scale. So far, we partner with 100+ game publishers such as King, Wooga and EA and with 1000+ publishers.
As freemium mobile games are sky-rocketing and consumers already play ø 55mins on their smartphones / tablets per day, we help publishers around the globe to substantially benefit from these dynamics:
By complementing their digital products & services with compelling games. This not only complements and monetizes traffic, but much more leads to incremental subscribers, increased satisfaction / loyalty and thus ARPU.
We are 65 people headquartered in Berlin with offices in San Francisco and Seoul
Are you looking for new ways to promote your app outside of social and app store optimization? Read how you can get partners and publishers to sell your app for you. What's best is that you only have to pay when you earn revenue. Learn how to set up an affiliate program for your mobile app!
Wpug vserv developer deck- march 2014 globalMatt Lacey
Laith Al-Janabi is the Developer Alliances Manager for Vserv.Mobi in Western Europe. Vserv.Mobi provides mobile app monetization solutions through their AudiencePro and AppWrapper products. Their products allow developers to generate revenue from their apps through ads and in-app purchases across emerging markets. Vserv.Mobi has over 280 million users across regions like Southeast Asia, Latin America, the Middle East, India, and Africa who view over 31 billion ad requests per month on their platform.
The App Marketing Company provides mobile app marketing services to help game developers increase engagement, daily active users, and ranking visibility through user acquisition and retention campaigns. They offer incentives campaigns on networks like Line and AppDriver to boost new user installs and rankings for new games. For quality users and retention, they suggest non-incentive campaigns using BlackBerry Messenger, which has over 50 million active users in Indonesia. They also assist with community development by creating and promoting game channels on BlackBerry Messenger. Their services help optimize smartphone marketing and provide analytics tools to track metrics like DAU, MAU, and in-app purchases.
Got tired of long Ads? Spending to much timer searching for relevant Ads? Want to search Ads around your location ? ZygurAds will solve your problems !
You can search Ads using listing search, or search directly on the map around you ("radar search").
http://www.zygurads.com/
Buy "Walking On Clouds" on
Decoding Monetization Models For Social & Chat AppsInMobi
The social networking category has exploded on the app stores with each app catering to different purposes - be it for dating, maintaining professional acquaintances, sharing posts anonymously or even just keeping for keeping different aspects of your life separate.
Across the globe, developers are exploring unique monetization models which allow them to grow beyond the traditional paid downloads or subscription methods.
The tracemobi system provides powerful marketing analytics metrics for mobile app marketers worldwide, these metrics enable you to create an informed strategy based on user engagement, in-app events and retention.
This document describes Aptoide's OEM Partner Program which allows device manufacturers to include the Aptoide Android app market client on their devices. Through the program, OEMs can brand the Aptoide client with their logo and share 50% of ad revenue and a cut of paid app sales. The program offers OEMs a large selection of over 30,000 apps to include on their devices at no upfront cost.
Codestrong 2012 keynote jonathan rende, appcelerator's vp of productsAxway Appcelerator
The document discusses Appcelerator's Titanium mobile application development platform and Appcelerator Cloud Services. It provides an overview of new features in Titanium 3.0 like the Alloy framework and command line interface. It also demonstrates how developers can build, connect, release and analyze mobile apps using Appcelerator's products and services.
Codestrong 2012 keynote jeff haynie, appcelerator's ceoAxway Appcelerator
This document appears to be from a conference or event focused on mobile application development. It includes sponsors, speakers like Rainn Wilson and Steve Jobs, and sessions/demos on topics like using the Titanium platform for Windows 8, Blackberry 10, and game development. Advertisements promote various SDKs, modules, and opportunities from sponsors like AT&T, Red Hat, Denso and Appcelerator.
Appcelerator Titanium is a mobile-first platform that enables enterprises to deliver transformative mobile experiences across devices and manage mobile apps. Founded in 2007, Appcelerator has 148 employees and has raised $50 million in funding. It offers a platform to achieve ROI and has 470K developers and 55K apps built for over 140M devices. An example is provided of a company that used Appcelerator Titanium to create an enterprise sales mobile app, seeing benefits like reduced costs, 80% adoption by sales reps within 3 months, and outperforming projections.
Apps, APIs & Analytics: What "Mobile First" Really MeansAxway Appcelerator
This document discusses the shift towards mobile-first strategies in enterprises. It makes three key points:
1. The user experience must be optimized for mobile as users expect smart, context-aware experiences on their mobile devices. Legacy web approaches are insufficient for the mobile environment.
2. Enterprises have lost control over release velocity as mobile platforms and user expectations evolve rapidly. HTML5 cannot meet all mobile needs due to differences in browser support and priorities of mobile platform providers.
3. Enterprises must move from reactive to strategic in their mobile approach, developing metrics to measure user experience and outcomes, sourcing both internally and externally, and pursuing continuous innovation to differentiate themselves and open new markets.
Mobile & The New Experience Economy (And What it Means for IT)Axway Appcelerator
Mobile is replacing the Web -- not soon, now -- but too many companies have their heads in the sand, convinced it’s just another “trend.” It too shall pass, right? See what Appcelerator co-founder and CTO, Nolan Wright, has to say about why B2U is the only acronym that matters.
1) Mobile is replacing the web, with over 6.5 billion mobile subscribers globally now compared to only 2.5 billion internet users.
2) To keep up with the fast pace of mobile, companies need to adopt a minimum viable product approach focused on continuous learning through measurement of user behavior and feedback.
3) Key mobile metrics that every company should track include acquisition, engagement, retention, conversion, and quality to understand user experiences and drive faster optimization of their mobile products and strategy.
f your company is caught up wondering which mobile apps to build or which devices to support, chances are you’re asking the wrong questions. Instead, organizations need to understand first how user expectation is being rewired in a mobile world - one in which “mobile moments” are the new battleground for customer and employee engagement.
The document discusses how mobile is replacing the web and driving an evolution towards an "experience economy". Some key points made include:
- Mobile penetration now exceeds 93% globally, with mobile built for intuitive user experiences
- There is no longer a distinction between business-to-consumer, business-to-business, etc. but rather a focus on "business-to-user"
- Companies need to build great user experiences across any device quickly to succeed in this new mobile environment
- The "device explosion" has eliminated the Windows monopoly, with 81% of companies now building for multiple operating systems
The document provides 5 tips for making more money with mobile apps: 1) Think about revenue from the start and understand your monetization options. 2) Start marketing before launch to generate early buzz. 3) Optimize app store listing details like graphics, description, and cross-promotion of other apps. 4) Develop a paid user acquisition plan where lifetime value exceeds customer acquisition costs. 5) Continuously iterate the app based on user feedback.
The document discusses why companies should choose native mobile apps over mobile web apps. It notes that native apps provide a better user experience through deeper interactions and automatic playing of audio/video. They are also found through app store searches, allowing companies to "own" space on the user's home screen. While native apps require developing for each platform, they are easier to monetize and where most mobile users spend their time. The document then provides tips for developing successful native apps, including building engaging apps, getting promoted in app stores, and using analytics to improve apps and marketing.
Revisit the Strategies to Make Money with Free Apps.pdfTechugo
In today's world, the use of mobile devices has become a daily routine for many people. With the increase in demand for mobile apps, there are numerous opportunities to make money with free apps. However, it is crucial to revisit your strategies and ensure that you are following the right approach. This may involve incorporating ads, subscriptions, or offering in-app purchases. With the right tactics, you can effectively monetize your free app and generate a steady stream of revenue.
This document discusses various monetization models for mobile apps, including immediate revenue models like paid downloads, subscriptions, and in-app purchases, as well as long-term branding models. It focuses on the benefits of in-app purchases, noting that the top grossing apps utilize this model through virtual goods, upgrades, and other purchases within free apps. While in-app purchases can drive high revenue, developers must ensure their app has strong potential for microtransactions and additional content to justify this approach. In conclusion, the best monetization strategy depends on factors like the target market and value offered.
This document provides a practical guide for integrating mobile into B2B business strategies and marketing mixes. It discusses why mobile is important for B2Bs, noting that customers are increasingly using smartphones for both personal and work purposes. The document then outlines a 7 step process for developing a mobile strategy, including evaluating current assets, identifying customer needs, performing competitive analyses, developing appropriate mobile content and applications, monitoring and improving offerings, and measuring ROI. Key tactics discussed include mobile websites, apps, location-based services, video, social media and QR codes.
Mobile Healthcare Apps: 7 things to remember to get your app noticedScott Hague
The presentation was conducted at an event organised by the NHS Innovations South East and was hosted at the Maidstone & Tunbridge Wells NHS Trust and will provide you with 7 key points to implement, consider and remember when trying to get your healthcare app noticed.
How to get your app noticed. Often, too much time, energy and money is spent during the design and development phase of a mobile app with little consideration on a launch and marketing strategy. Many healthcare organisations wonder 'what next.
The document proposes a new travel app called Blue Chimes that provides customized trip planning and activity suggestions based on user preferences. It analyzes the growing market for travel apps and outlines Blue Chimes' strategy to target 18-40 year olds looking for new experiences. The app will offer free basic suggestions and premium features for a low monthly fee. Blue Chimes will partner with local businesses and use word-of-mouth, social media, and app store placement for promotion. A multi-team structure and 1-2 month implementation schedule is proposed to launch the product.
This document provides an overview of mobile app development including the benefits of apps, the app development process, and strategies for monetizing apps. Some key points covered include:
- Mobile apps offer businesses opportunities for customer engagement, brand visibility, and revenue generation.
- The cost of app development depends on factors like the type of app, features, and whether an outside developer is hired.
- Getting an app listed on the Apple App Store requires following guidelines and ensuring the app is simple, original, and inoffensive.
- Both Android and iOS are important platforms, but developers should start with one platform based on budget and use testing to guide expanding to another platform.
App developers are increasingly spending more on advertising, moving away from CPM and CPC models towards cost-per-install (CPI) models. CPI is believed to be more cost-effective with better lead quality. However, incentivized CPI leads to poor lead quality and retention as users download apps for rewards rather than interest. The document recommends using non-incentivized CPI to acquire interested users and discusses how to properly implement mobile app postback tracking.
Sandeep Amar on Monetization of Apps at ad:tech BangaloreiMediaIndia
This document discusses various strategies for monetizing mobile apps, including:
1) Paid apps, in-app purchases, and mobile advertising are the main monetization strategies discussed.
2) Case studies on app monetization from companies like Pandora, EA, Amazon, and magazine publishers show success integrating advertising, in-app purchases, and commerce.
3) Local mobile advertising is very promising but also challenging to implement due to difficulties with location data processing, hyper-local targeting, matching consumers to offers in real-time.
How to make your social app a success mahak sharma_in_mobiMahak Sharma
The document discusses strategies for making social apps successful. It covers topics like marketing social apps, user acquisition, tracking conversions, increasing app store ranks, and taking social apps global. Key points include choosing the right marketing channels for user acquisition, optimizing across channels, leveraging social media and pre-launch marketing, creating effective app landing pages, and localizing apps for different countries and platforms to increase downloads and revenues.
The Content helps those who wish to program mobile applications using android platform. The content has been used to conduct mobile application boot camps using android platform on different regions in Tanzania
Boost Retention on Mobile and Keep Users Coming Back for More!InMobi
More than half of mobile app users today lose interest or uninstall within a week. In such a transient environment, the onus is on the app developer to ensure that active users continue to engage and dormant users re-engage with the app. But what steps do you need to take to achieve this? Well, the good thing is that mobile is one of the most measurable ecosystems in the world! Going beyond just app installs, deep dive into your in-app user data to measure and optimize for maximizing retention.
Download this slide to learn:
1. Importance of Mobile Retention
2. Insights into retention rates across different app categories in India
3. How to leverage tracking and attribution partners to boost user retention
4. Evolution of mobile retention from last click attribution to multi-touch attribution
Proven App Marketing Strategies for Social AppsInMobi
In 2012, Facebook & WhatsApp dominated the social networking space on mobile devices, accounting for 85% of the usage in North America and securing the #1 position in most markets. However, in 2013, Asian newcomers such as Line and Kakao have redefined social networking on mobile. With 74 million users in less than 18 months and already profitable, Line, a messaging application from NHN Japan, has adopted a completely different strategy for acquiring and monetizing users on mobile devices. The success of Asian players has carved out a path for other players to break into new global segments with better monetization. Find out what it really takes to make your social & communication apps a whopping success!
You'll learn about: Top countries, platforms, and devices to target when launching a messaging app Most effective ways of spending your marketing budget - distribution across countries, different channels Life Time Value of users from different segments Pricing strategies for promoting social apps Campaign best practices while promoting social apps on ad networks Proven monetization tactics / strategies for different markets
In case you have any questions you would like us to address in webinar, feel free to drop us an email at developer@inmobi.com and we will try our best to address your questions.
This presentation was made by Ms.Mahak Sharma as part of the InMobi insights webinar series. You may check out the full recording of this webinar at http://www.youtube.com/watch?v=ZxlLD0ch_No
Increase Mobile Conversions- Boost your business.Techugo
To increase mobile conversions, it's important to optimize your mobile website or app for user experience, making sure it's fast, responsive and easy to navigate. Additionally, providing clear and concise product information, as well as offering a secure and seamless checkout process, can help boost conversions.
Windows Phone Code Camp Montreal - marketplaceFrédéric Harper
This document summarizes a presentation about succeeding on the app marketplace. It discusses that only 26% of downloaded apps are opened more than once, so apps need to be compelling from the first use. It also emphasizes that trials are important to allow users to try apps before buying, and that proper pricing is key to attracting users. The presentation provides tips on understanding the target market, knowing competitors, treating the app like a business, and keeping pricing options open. It concludes by discussing what makes apps stand out in app stores.
The document discusses different monetization models for mobile apps such as paid/premium, freemium/free-to-play, mcommerce, advertising, lead generation/affiliate, and data. It then discusses how brands and app marketers can measure ROI without direct monetization by looking at metrics like LTV, retention, and virality. Finally, it proposes four approaches - using CPx targets, virtual revenue modeling, focusing on brand KPIs, and assigning value to user data - for measuring user acquisition effectiveness for alternative app business models like branded apps, growth-funded apps, and apps of classifieds.
Esta guía está diseñada para los desarrolladores de aplicaciones de comenzar a estudiar la forma de monetizar sus aplicaciones. Proporciona una visión global de aplicación de la monetización y acciones votos ejemplos y consejos prácticos para ayudarle a empezar. #Admob
Attack the Dealer App Gap: Reach Gen Y – Keep All Customers Close – and Serio...My_Lithia
Mark Conner, Assistant Vice President of Marketing for Lithia Motor Group, shares his experience launching their first mobile app, My Lithia, at the 2012 DrivingSales Executive Summit.
1.5 million other apps. Rising UA costs. Uninstalls and fraud. It’s a tough app world out there. To succeed, app marketers need to unleash the power of campaign and customer data. In this video, Jim Nichols (VP - Marketing at Apsalar) and Murtza Manzur, Developer Evangelist at InMobi will outline six actions app marketers can take to significantly increase revenue and profitability in both the short- and long-terms.
Similar to Codestrong 2012 keynote how to build a top ten app (20)
Titanium SDK 6.1.0.GA has just been released and more releases are upcoming. This presentation describes the changes of the most recent release, as well as a roadmap about future releases of Titanium, Hyperloop and Alloy.
Codestrong 2012 breakout session at&t api platform and trendsAxway Appcelerator
The document introduces the AT&T API Platform and Developer Program. It describes the API Platform as exposing AT&T capabilities through RESTful APIs, including Speech, SMS, Payment, and Location APIs. It also outlines the benefits of the Developer Program, including resources, events, and a community for developers to build and test applications.
Codestrong 2012 breakout session what's new in titanium studioAxway Appcelerator
Titanium 3.0 is Appcelerator's biggest release ever, with over 1,000 enhancements to increase productivity. It introduces the Alloy MVC framework to write less code and build richer apps more simply and reusable. It also includes a Command Line Interface, on-device debugging, accessibility support, and Node.ACS integration to build custom backend services. Key goals of Titanium 3.0 are to help beginners get started more easily and provide experienced developers with better tools.
Codestrong 2012 breakout session using appcelerator cloud services in your ...Axway Appcelerator
1) Appcelerator Cloud Services (ACS) provides predefined cloud services and APIs that developers can use to add cloud functionality to their mobile apps without having to build their own backend.
2) Popular social apps tend to revolve around common elements like users, photos, checkins, statuses, friends, likes, and reviews. ACS aims to provide these types of services out of the box.
3) With ACS, developers design their app's client interface and logic first before defining the required backend services and data models. They can then use ACS APIs to manage app data rather than having to build their own custom server components.
Codestrong 2012 breakout session the role of cloud services in your next ge...Axway Appcelerator
This document discusses the role of cloud services in developing next-generation mobile apps. It defines next-gen apps as being mobile-first, incorporating social capabilities, context awareness, access to multiple enterprise data sources, and an immersive experience. It then outlines options for mobile app development including client-side, server-side, and using public cloud services. The document introduces Appcelerator Cloud Services as a mobile backend as a service (MBaaS) that reduces development time and costs through pre-built services and APIs.
Codestrong 2012 breakout session new device platform support for titaniumAxway Appcelerator
This document compares the key differences between Windows RT and Windows 8 operating systems. Windows RT runs on ARM-based devices and can only run Windows Store apps, while Windows 8 is x86-based and can run both Windows Store apps and traditional Windows desktop apps. Both support Microsoft Office and can be used on Surface tablets, but Windows 8 supports a wider range of apps and devices.
Codestrong 2012 breakout session mobile platform and infrastructureAxway Appcelerator
1) The document discusses technologies that can enable enterprises to become mobile-first, including mobile device/application management, compelling UI/UX design, and next generation mobile application platforms.
2) It promotes applying an application factory approach using reusable application components to help IT quickly respond to business needs.
3) An ideal next generation platform would provide visibility across the entire mobile application lifecycle and allow integration of best of breed tools through an open ecosystem of developers.
Codestrong 2012 breakout session making money on appcelerator's marketplaceAxway Appcelerator
The document discusses how to make money by creating and selling modules on Appcelerator's open marketplace. It describes what modules are (extensions that add functionality to mobile apps), provides statistics on the marketplace's size and growth, and gives examples of top-selling modules. It then explains how to create a module, market it on the marketplace, use it to promote a company or apps, wrap existing APIs into modules, and monetize apps with advertising modules. The document advises thinking about features, pricing, categorization, and support when setting up a module on the marketplace.
Codestrong 2012 breakout session live multi-platform testingAxway Appcelerator
The document discusses a new Titanium Dev Workflow called XLITE. It describes features like hot code loading, improved testing capabilities, and a streamlined development experience. The CTO, Pratik Patel, gives an overview of the motivation to rethink the JavaScript and development models. He highlights benefits like a 25% productivity boost and functional programming approach. Pratik also provides context on the history and components of the XLITE workflow like the TI Studio IDE and Titanium library.
Codestrong 2012 breakout session leveraging titanium as part of your mobile...Axway Appcelerator
This document discusses the lifecycle approach to mobile application development. It outlines the key stages in a mobile app lifecycle: plan, build/connect, test, manage/release, and analyze. Each stage represents important steps, from requirements gathering and design in the plan stage to distribution, management, and analysis of usage in later stages. The document notes that as apps and operating systems increase in number, managing the lifecycle of mobile applications across their development and use has become more complex, requiring improved processes and visibility across roles.
Codestrong 2012 breakout session i os internals and best practicesAxway Appcelerator
This document summarizes best practices for developing responsive, memory-efficient, and high-performance iOS apps using Titanium. It discusses Titanium's architecture including proxies, bindings, and modules. It provides tips for managing memory by avoiding closures, using properties over setters, and nulling out variables. It also offers recommendations for fast drawing like using opaque textures, avoiding dynamic resizing, and setting view sizes explicitly.
Codestrong 2012 breakout session introduction to mobile web and best practicesAxway Appcelerator
This document discusses optimizing apps for the mobile web platform. It provides an overview of the Titanium Mobile target, architecture, user interface controls and file system access. It also covers splash screens, icons, modules, debugging, instrumentation and deploying mobile web apps. Limitations discussed include local storage limits, cross-domain HTTP requests, unsupported APIs and browser compatibility. Best practices for security, layout, images and pre-caching resources are presented to optimize performance for the mobile web.
Codestrong 2012 breakout session how to win bigger mobile dealsAxway Appcelerator
This document discusses how to have more successful mobile deal conversations by focusing on comprehensive solutions rather than just apps, prioritizing user experience (UX) over user interface (UI), and delivering solutions in an agile manner. It recommends focusing conversations on customers' goals and envisioned user experiences to develop holistic, long-term solutions while demonstrating thought leadership in mobility strategies. This approach helps establish trusted advisor status and increases opportunities for additional sales.
Codestrong 2012 breakout session how to develop your own modulesAxway Appcelerator
This document provides an introduction to module development for Android and iOS using Titanium Studio. It discusses creating basic modules that integrate third party libraries. For Android, it demonstrates integrating the Skyhook geolocation SDK. For iOS, it demonstrates integrating the Card.io credit card scanning SDK. The key steps shown include importing libraries, passing credentials to the module, setting up callbacks, making API calls from the module, and returning results. Code samples are provided for the completed Android and iOS modules.
The document discusses Titanium and ways to improve the development experience through tools like TiShadow and Cornwall. TiShadow acts as a proxy for the Titanium SDK, allowing developers to code on any device by bundling, rewriting, and sending code to devices. Cornwall allows executing native Titanium code from the web by passing functions and data between the web and native contexts. These tools help developers code in Titanium on any device and more easily pass data and functions between the web and native worlds.
Codestrong 2012 breakout session exploring the new titanium command line in...Axway Appcelerator
The document provides an overview of the new Titanium command line interface (CLI):
[1] The CLI is built using Node.js for its small size, large library of modules, and JavaScript language. It allows installing Titanium SDKs, managing modules and plugins, and performing tasks like creating projects, building apps, and getting system information.
[2] Key commands include `titanium create` to generate new apps or modules, `titanium project` to manage project settings, `titanium build` to compile code, and `titanium clean` to remove build files. The CLI also supports authentication, downloading SDKs, and viewing installed modules and plugins.
[3] The CLI provides
Codestrong 2012 breakout session developing i phone and android apps using ...Axway Appcelerator
This document discusses using MongoDB with Titanium Studio and OpenShift. It introduces Titanium Studio as an IDE for building mobile apps using HTML5, CSS, JavaScript and other languages. MongoDB is described as a document-oriented, high performance, scalable JSON document store that is well-suited for Titanium apps. OpenShift is introduced as a platform-as-a-service that allows users to quickly build and deploy applications while leveraging its scalability and ease of use. The document encourages using these tools together for mobile development.
Codestrong 2012 breakout session designing the ultimate user experienceAxway Appcelerator
- The document discusses various topics related to designing mobile applications and user experiences, including considering the user's full experience from start to finish, balancing familiar and innovative designs, focusing on usability, and designing for specific mobile platforms.
- It emphasizes the importance of designing for mobility from the beginning, balancing consistency with new features, and avoiding overloading the user with too much content or context switching.
- The document advocates designing experiences that are simple, meaningful, fun and memorable for users while meeting the constraints of different platforms.
Codestrong 2012 breakout session creating a mobile strategyAxway Appcelerator
The document discusses creating an enterprise mobile strategy. It recommends establishing a Mobile Center of Excellence (MCoE) to organize efforts across departments and prioritize mobile applications. It presents a mobile maturity model from exploration to transformation and sample frameworks for evaluating application requests and BYOD policies. The conclusions emphasize starting with the right organization and learning from successful implementations.
Codestrong 2012 breakout session create real interactive prototypes in minutesAxway Appcelerator
This document promotes interactive prototyping tools that allow users to quickly create prototypes by building screens, linking them together, and downloading or deploying them. It highlights the free online tools uiStencils and Keynote Mockups Templates that enable creating prototypes within a web browser or presentation software without coding. Other paid prototyping tools like Balsamiq Mockups and OmniGraffle are also mentioned. Contact information is provided to learn more about the principal consultant's work with clients.
Codestrong 2012 breakout session create real interactive prototypes in minutes
Codestrong 2012 keynote how to build a top ten app
1. Making More Money With Your Apps:
Top 5 Tips and Tricks
Jeremia Kimelman
Developer Evangelist
@jeremiak
2. So who are you?
(this should build 1 at a time)
1. Who here has a live mobile app
in any store?
2. Who is deployed apps?
3. Ok, well making a living off of your
who is at least making some beer
money from their mobile apps?
3. So let’s build a mobile business
1. Think about revenue while building
your app
2. Marketing doesn't start on launch day,
it should start way before
3. Optimize marketing collateral (ASO)
4. Develop a paid user acquisition plan
5. Iterate with user feedback
10. 1. Revenue
Projections and realistic expectations are crucial
for a well performing business
Only 4 ways to make money in mobile:
1. Contracting
2. Paid downloads
3. In-app purchases
4. Advertising
20. Beta Testing
• Get feedback through beta testing
– Great find for finding errors,
bugs and crashes
– Not just errors, but also UX/UI feedback
• Beta testers will be your most loyal users, and
you can leverage them as an unpaid army of
evangelists
21.
22. While you’re knee-deep in bytes…
• Idea validation
• APIs that will help you acquire
and retain customers
– Push notifications
– Analytics
– Performance advertising tracking for paid
user acquisition campaigns
– Social ties to increase engagement and discovery
• Work flows that consider advertising
(if that's part of your monetization model) as well
as getting your users to rate you in the
App Store
25. 2. More buzz = more success
• With 700K+ apps, its going to be
hard to get noticed
• Leveraging your users through
the social or interests graphs can
be a great idea
• Social will likely not carry your app
to the top of the charts, you’re going
to need a good app
26. 3. Two Pillars of ASO
• Improve conversion rate of landing
page to download
• Improve rankings in search
43. Step 5: Feedback
• Analyze and iterate
– Where are your users spending their time?
– Where are they not?
– How long does each user spend in
the app and what is the best way to
monetize that pattern?
• Errors and crashes will cost you dearly
The situation is very similar on the Android side of the house
Marketing is not a magic bullet that will automatically result in tons of sales. The most important thing is to develop a good app. Marketing leverages your awesome app for (hopefully) awesome results. Here's the truth: Technical execution is relatively trivial (besides unique, well-researched and tested algorithms); it is the marketing execution that sets the hot products apart from those languishing at #1,380 in a given category.
So, what is a good app?That's really up to you and what your audience demands. Clear is a great example of this: in a super crowded to-do list space, they focused on unique UX and it served them well. Here's a good exercise to figure out if you have a unique concept: can you pitch your app in 80 characters or less. That's about the size of a standard email status.
Let's set some expectations and some context. First of all, we need a business plan if we're going to be building a business. And the biggest item on a business plan: REVENUE. There are only 4 ways to make money directlyfrom your mobile appsI’ll bet a lot of you are making money with contracting, which is awesome! But the scope of this talk will cover how to make money from your apps
Unfortunately, without any sort of understanding of how popular your app will be, you can't really build an accurate projection of revenue.
Unfortunately, without any sort of understanding of how popular your app will be, you can't really build an accurate projection of revenue.
Test, test, test.Fortunately, we've built a little tool to help you set some realistic expectations when it comes to revenue, at least from in-app advertising. Use our Developer Economic Tookit to get a good handle on what you can be expecting.The best plan of action is to see what works best and delivers the highest ROI for your business.
Monetize from the get-go
What we're really trying to understand is the Lifetime Value (LTV) of each customer. Keep in mind, right now we're just working with projections. There is no way to actually know these numbers until the app is out in the wild. Once you do have some data, however, this formula will help you understand the LTV of each of your users:
Unfortunately, all too often we focus on Step 2: Coding to the detriment of the other stages.Marketing applies to every aspect of the life cycle, not just after your app has gone live in the app store. Marketing even has a role in planning/ideation. Make sure to do some market research, not only target market feedback, but also take a look at the app stores and the apps that are similar. The App Store is your best comp intel tool with 700K+ of your competitors in a single catalog. Pay attention to the highest rated, and make sure to note what their users appreciate. Oh, and don't forget to remember what they hate.Ok, so when do I start marketing? Some have taken the approach of marketing the day you start coding, and that seems to have mixed results. The benefits seem to be that you can maybe generate some early buzz. Of course you have to weigh that against a realistic timeline of your app.
Anybody know these titles? Both were hyped up YEARRRS before their launch (DNF hasn’t even launched yet), and pissed off all the fans and gamers.
If Bear can’t survive, how will your users???
But as long as you don't plan to start marketing YEARS before you launch and condemning your app to development hell, generating early buzz has never been easier. You can throw up a LaunchRock page, create a Twitter account, even perhaps get a Tumblr or Wordpress blog going. If you have a little more ambition, you can easily make a teaser trailer for your app with something like Screenflow or iMovie. Video humanizes digital communication and can spark interest in your app as consumers will get a better feel for what they can expect. Look at it this way, launch day is a point on your marketing timeline, not Day 1. Use every day to build up your list of emails and Twitter followers so that your launch day activities have more reach.You can also use the promo codes in the app stores effectively. The impact is lessened for the Android platform since Google’s approval time is so short, but on iOS you can leverage the long approval time to your advantage. You can give people access to the app before it is launched, but after it is approved. The temptation is to click that green button as soon as you’re approved from Apple. But by utilizing the 50 promo codes that Apple gives you to get some initial feedback and make sure the app runs well can be very valuable. And unlike the hassle of beta testing (commitment, Test Flight and provisioning), giving promo codes not only incentivizes your friends to actually download your app, but it is doable with a single code in the native App Store.In fact, you can leverage the promo codes very effectively by reaching out to bloggers of all shapes and audiences and offering an early peak. There are legions of bloggers out there from the “tech press” to mommy bloggers who rate and review apps for their readers.
Of course, if you're considering doing some beta testing (which is highly recommended for not only errors but UX/UI feedback), these early buzz generators will help you in acquiring a cohort of trusted testers who can help you polish your app. And in this age of SaaS for everything, there are services that can help you with beta testing, such as Test Flight.
But while you're coding, make sure to consider elements that will help you with marketing later on:
Its easy to get bogged down in coding and making sure that all the code is as perfect as possible; so remember - the user never knows how pretty your code is. At the end of the day, its all about shipping. So code and code and code, until you have a minimum viable productand then ship that out to your beta testers. Get some feedback, fix some critical errors and make a decision to push to the App Store or not.All the while, keep generating some early buzz. Keep that Twitter account active and keep doing market research to make sure you're not putting three sunless and friendless months into a product that fills no need.
I've coded, and I'm about to launch. In fact, my app is already live and has approval. What should I do?Now comes the really fun part: deployment and launch day! Push your app live to the App Store, pop open a few beers and wait for the money to start pouring in.
Remember, launch day builds on top of all the pre-launch marketing that you've been doing, so the more successful your buzz generation are, the easier it will be to have a successful launch. But it is not going to happen over night. In fact, with close to a million apps, it is going to be hard to get noticed. This is where all those APIs you considered and built into your app can come in really handy.But don't count on just a social integration to help your app reach stardom. It can really help, as it did with Turntable.fm and as Pinterest, but again, these sites had a really compelling, and at least somewhat unique value proposition. You can leverage your users' social graphs to gain more traction, but be wary of acting in a spammy kind of way. You don’t want to be Socialcam.But don’t put all your eggs in the social basket. At Tout, we tried to leverage OpenGraph to drive sign ups and sharing activity, and the lack of results plus the fact that it was bothering our users to have to authenticate all the time made us pull it out.In the end it is still about the perceived value of your app to a potential user
In practice, not many outside of the app marketplace providers have a complete understanding of the algorithms, but we can surmise a few things. My counter part in London, Terence Eden actually got up close and personal with the Android team and learned a few things. Check out his blog post here, but of the more than 200 metrics that play a part in Google Play rankings, the big three are:Ratings, length on handset and velocity. Remember that the ratings are an average and not an absolute.There are similar guidelines for both the Apple App Store as well as the Amazon Appstore. So far we have stressed the importance of earning and acquiring ratings by making high quality apps, soliciting user feedback, and listening to it. All of these actions lead not only to better ratings but a longer length on the handset because you have happier users.
Make sure to have visually appealing assetsThis is a pretty big deal as your app icon will be the first (and perhaps only) interaction that potential customers will have with your product. Of course, your screenshots are also visual assets and should up to snuff.This change is even more apparent for the new App Store on iOS. Think of your logo as your storefront, as users are trying to determine which apps will get their time, visually appealing icons matter.Also, do your research. I was searching for a fashion app the other day and of the top 10 results, 9 had black icons with white text. This would have been a really easy opportunity for one of the apps to stand out from the rest and really attract users.
Make sure the app description is bulleted and frequently updated.Simple bullet points that call out key features are an effective and easy to way to explain the game. Frequent updates demonstrate that the app is actively maintained and helps users steer clear of apps that are not well supported. Make sure to also include any awards you've won hereNotice that you barely have any room for characters before you’re cut off by the “More” in both the “description” and “what’s new”
Make sure to cross promoteReal estate on the App Store isn't cheap, so don't take it for granted! Leverage what success you do have to increase sales across your portfolio by cross promoting your apps on each other's app store landing pages.There are some very good arguments to just pushing a number of apps to the app store so that you have a larger customer base to cross-promote to
Make sure to have ratings (and high ones at that!)With so much choice in the app stores, social proof becomes more and more important. The main avenue of social proof in the app stores is the number of ratings and stars that a user sees associated with your app. This serves as a bit of a feedback loop as well, considering you can't have high ratings without making a high quality app and listening to your users.--If you were starting a traditional, brick-and-mortar business the app store landing page would be analogous to your store front. In fact, its your distributed store front. You have customers standing right there in front of you, you just have to entice them to walk up to the door and open it. Aka put in their password.Ok, so you have a killer store front/app landing page. Its got thousands of 5 star ratings, you have awesome graphics and just won a whole boatload of awards. But you still need people to find it, to walk past the store front. And here's where it starts to involve some dark magic: app store rankings.
…And of course getting noticed.
Great so now you have a high converting landing page. Let’s step backwards up the user acquisition funnel, how are users going to find your app?
Vyclone’s technique of using a glowing review from TechCrunch provides some seriously good validation for the app. This can serve to intrigue users before they’re fully aware of what your app’s value add is.
Of course, not everything is on you the developer, some of this relies on the platform. For instance, Apple is really pushing “Genius” as an alternative to categories and search. And it makes sense, as the app catalog grows and grows, categories become less and less effective. Ian Sefferman of MobileDevHQ, an ASO SaSS tool, makes a great point that its similar to 1996 on the web when Yahoo categories and dmoz had really run their course and the discovery mechanism shifted towards search. Yahoo & Altavista to Google.But Genius isn’t that good yet, and in my opinion, even iTunes genius needs a lot of work. As you can see here, its recommending a “Productivity” app to me based on the fact that I have the iAds gallery app on my phone. Except this app has to do with calendars and scheduling, not quite related.
In practice, not many outside of the app marketplace providers have a complete understanding of the algorithms, but we can surmise a few things. My former colleague, Terence Eden actually got up close and personal with the Android team and learned a few things. Of the more than 200 metrics that play a part in Google Play rankings, the big three are:Ratings, length on handset and velocity. Remember that the ratings are an average and not an absolute.There are similar guidelines for both the Apple App Store as well as the Amazon Appstore. So far we have stressed the importance of earning and acquiring ratings by making high quality apps, soliciting user feedback, and listening to it. All of these actions lead not only to better ratings but a longer length on the handset because you have happier users.
In practice, not many outside of the app marketplace providers have a complete understanding of the algorithms, but we can surmise a few things. My former colleague, Terence Eden actually got up close and personal with the Android team and learned a few things. Of the more than 200 metrics that play a part in Google Play rankings, the big three are:Ratings, length on handset and velocity. Remember that the ratings are an average and not an absolute.There are similar guidelines for both the Apple App Store as well as the Amazon Appstore. So far we have stressed the importance of earning and acquiring ratings by making high quality apps, soliciting user feedback, and listening to it. All of these actions lead not only to better ratings but a longer length on the handset because you have happier users.
Explain what the velocity means in this contextGreat, well how do we affect that last major metric: velocity of downloads. Its actually significantly easier than anything you've done up till now; way easier than designing and building a high quality app.
You just have to pay money.Its that easy. There are a number of different options for what's known as performance advertising. Basically, that means you pay on a cost-per-download or cost-per-install basis. The cost-per-download will vary drastically from country to country, from genre to genre and from network to network. This is why its good to promote your app on multiple ad networks. And here's the super awesome conclusion:If your cost per acquisition is lower than the LTV of your user, your performance campaign has an essentially limitless budget.Remember, we wanted downloads to not only acquire users, but to affect the velocity of the app in the app store as well. For this, burst campaigns are quite effective. A burst campaign is a campaign over a few days, usually a weekend, that drives a tremendous amount of downloads in a short period of time to dramatically increase the app’s ranking in the app store.If the app breaks into the top 10 or 20 in a given category, then users can start to organically find it on the app store's main pages. It is not a coincidence that once an app breaks into the top 10, it generally stays there for some time.
Great, we've applied our business thinking to steps 1 through 3 of the app development lifecycle. But remember all those annoying analytics APIs that we had put in way back when? Oh and those error reporting SDKs? Those are all going to become super useful right about... now.Analytics can start to help you understand how your users are using (or not using) your app. You might have thought that the killer feature was a certain view or screen but it turns out that users actually hate it and do everything they can to avoid it. The only way to know this in any meaningful way is to have analytics installed from the get-go and continually analyze the usage patterns of your users.Errors are a serious cost to your business. Every error is a lost in-app purchase opportunity, potentially a lost user and almost certainly a less favorable review. Make sure you're aware of the errors and crashes that your users are experiencing by using something like Crittercism or Bugsense. So take all this new data and feedback that you've got and start the whole cycle over again. Of course, except starting with an already live (and hopefully already popular) app. Plan out some features and bug fixes, code them up, push it live and around and around it goes. Of course, you can use these updates strategically and space them out every 2 or 3 weeks to keep users coming back to your app, and new users downloading it.Cool little trick I’ve been noticing more and more in apps is to reward repeat users after a crash. For instance, if the app crashes and that same user opens it again (from what I’ve seen with no time bounds), the developer rewards the user with one of the smaller in-app purchase goods for free. I think this is a great way to generate good will, feedback and repeat usage of your app even if it crashes.
First 200 developers to sign up on InMobi get $100 in ad credit