This document analyzes the quality management system at ADM, a multi-platform media and entertainment organization in the Middle East. It discusses ADM's history and operations across various media platforms. It then examines ADM's vision, mission and values, which focus on being the leading media group in the Arab world through innovation and passion. The document also reviews ADM's critical success factors, quality planning processes, performance management, process management, training of employees, and implementation of the quality management system. It provides recommendations such as increasing EFQM assessment and customer involvement to further improve the system.