Juma Al Majid Group interviewed Mohamed Habeeb Abdulla to discuss Kia Motors' marketing strategies, customer satisfaction programs, and loyalty programs. Kia aims to build strong relationships with customers and challenge competitors by focusing on customer satisfaction through warranty programs, spare parts pricing, phone calls, and surveys to ensure customer loyalty.

1. JUMA AL MAJID
INTERVIEW FOR MARKETING STRATEGIES
DONE BY: MOHAMED HABEEB ABDULLA TEAM

2. OUTLINE
1.About the business
2.The interview question
3.Conclusion

3. ABOUT THE COMPANY
1.Juma Al Majid Group
2.Kia Motors
3.Interviewee

4. CUSTOMER SATISFACTION
1.Customer Satisfaction
2.Build relation Ship with the customer
3.Challenging the competitor in the market
4.Kia Promises

5. LOYALTY PROGRAMS
1.Kia philosophy about Loyal program

6. KIA IMPLEMENTATION
1.Phone Call
2.Random Survey
3.Warranty program
4.Spare parts price