1. AGYEI FREMPON-NTIAMOAH
PERSONAL INFORMATION
 Contact Address : Post Office Box AN 10797, Accra-North
 M- 0202009288,0266000213
 E-mail :
agyei.fremponntiamoah@vodafone.com,agyeif@yahoo.com,agyei3108@gmail
 Marital Status : Married
OBJECTIVE
To be a Marketing Consultant, achieving the success stories of corporate clients and organisations.
OUTSTANDING QUALITIES
 Excellent track record :Sales Distribution, Marketing Communications,Trade Marketing, Key Account
& Client Service. Mgt.& Channel Dev’t and HR practice.
 Team Manager –Achieving set goals
 Innovative,Analytical,Forward Thinking,
EXPERIENCE
YEAR
JULY 2013-Date VODAFONE GH.
COMMERCIAL REGIONAL MANAGER(WESTERN URBAN)
• Head of the Region’s Commercial business ie Market Share,Aitime
Distribution,Customer Acquisitions.
• In charge of Region’s Brand Visibility and Numeric Distribution.
• Manage Regional cell site profitability.
• Manage regional distributor(s) to achieve regional targets for airtime
and sim cards.
• Ensure Regional AD(s) Model complied by Vodafone Commercial
Standards.
• Drive Region’s Distributors to comply with Distribution Efficiency
and Reach.

2. • Achievement of Regional Numeric Distribution,Revenue Growth
Customer target.
• Achievement of Regional Mobile Broadband targets.
• Ensure regional POS visibility standards are met per AC Nielsen
Report.
• Reduce Out of Stock at Point of Sales.
• Timely Delivery of market intelligence report.
• Manage and develop Territorial Sales Reps.
• Project Leader-Win The Western Region Project
ACHIEVEMENTS
• Grew Customer Mkt share from 25%-29% (April,16) Oct,2014.VF
gaining Strong No.2 Position in ranking.
• Acting Commercial Manager-Western Central Region-
23rd
-28th
Feb.2015 ,18th
Feb-12th
Jan,2016 (Achieved 104% and 131%
of Commercial Region’s Dec.15 Airtime and Gross Adds target)
• Increased Region’s Airtime contribution to National Sales Target from
49%-52% as at Jan 2016.
• Grew Distributor Direct Airtime Seconadry Sales from 27%-65% from
Aug.13-Jan 16.
• Increased Numeric Distribution Efficiency and Coverage to 86% and
101%
• Grew Quality Gross Adds/Subscriber Acquisition Contribution from
a National Average of 65% to 75% (from July15-Jan16)
• Project Executioner and Manager-Vodafone Project Win The West.
(Utilisation of New Cell Sites under WTW 2G-9,3G-1 all above 100%,
Excellent Execution of Brand Affinity eg.Essiama and Esikado
Festivals)
• Talent Management for Leadership-Developed Team to be aggressive
in execution and KPI delivery.3 of my Direct Reports were promoted
to Regional Sales Manager for FS and Commercial. in 2014 and 2016.
• Managed 3 Territory Managers, 9 Cus.Care Exes.,5 Team Leaders, and
29 Dist.Sales Agents and Retail base of 3,544.

3. APRIL 2012-JUNE 2013 AIRTEL GH.LTD
ZONAL SALES MANAGER (ACCRA EAST)
• Overall management of Zonal KPIs( Primary Sales and Subscriber Target)
• Recruitment of Distributor Franchise to manage territories.Setting -up
structures and logistics for effective operation.
• Management and monitoring of Sales Team to achieve set targets.
• Ensure Zonal Trade Visibilty,Avaialbility,and Distribution Compliance .
• Propose and Execute Strategic Trade activities to increase Zonal Revenue
and Market Share,Intention to Recommend and gain competitive edge.
• Responsible for Zonal Cell Site Location Planning ,profitability and
performance.
• Drive Sales of Electronic Devices as Customer Acquisition tool through
third parties.
• Project Management as assigned –(Project Blizkreig
-Visibility,Availability,High Value Denom,Gross Adds )
ACHIEVEMENTS
• Managing 12 Distributors, 16 Territories, 8 TSEs and 22 Trade
Developers.
• Recruited 6 New Distributors with average Bank Guarantee of Ghc
500,000 to manage assigned territories.Manages the number 1 airtel
distributor with capital investment of Ghc 5m.
• Grew Gross Adds (Subsciber base from 33,000 Aug12 -53,000 in
March2013)
• Grow Zonal Target Achievement from Ghc 7m-10.2m. ( as at March
2013)
• Instrumental in execution of Tier 1 and 2 Freelancer Project.
• Leader Project BlizkreigTeam ( successfully which grew Gross Adds
from 12% to 26% Feb.13 grew Sec .Sales by Ghc 300,000 above target.
MARCH 2011-MARCH 2012
TERRITORY SALES SUPERVISOR
ACHIEVEMENTS
• Successfully grew Tema Territiry Distributor (Balanced View Co.Ltd.)
Primary Sales from Ghc 400,000 (May 2011)- Ghc 3,100,000 ( March 2012)
representing 700% growth .representing 17% to Natioanl Sales Target..
• Two of my Distributor were among top 5 as adjudged National Best
Distributor(s) for Q2 Aug-Oct 2011 and 2012 . This feet achieved through
Consistent Distributor engagement and Mgt.
• Instrumental is Opening of Two(2) Distributor Franchise Shops in Tema
territory to reduce Customer inconvienience in accessing Airtel shop by 5%.

4. • Organized quarterly training sessions for Distributor Staff to align them to
Airtel RTM norms as well as Airtel Money-Improved upon Retailer Route
Servicing by 30%.
• Set up effective distribution infrastructure and system to cover unstructured
territory.
• Successfully Negotiated for better Wage -Commission Scheme for
Dist.Staff which has been adopted as standard by all distributors in Accra.
• Effectively Managed 69 Network Cell Sites .Increased Minute -per- use of
sitesfrom Ghc 100,000 to Ghc 200,000 through aggressive trade /market
activations within the territory.Reduced Low Utilisation Sites from 3 to 1.
• Aggressively increased LUS (Nyigbenya site) performance from 30% to
50% ( March,2012) which received Commendation from OpCo MD,COO
and GroupCOO.
• Aggressively Managed Freelancer Model in Tema zone by recruiting an
agency which managed 54 Freelancers who contributed 35% to my Gross
Adds month- on- month.
• Won Best Opco Sales Team Member 2010
• Best Territory Sales Supervisor (Primary sales &Gross Adds) for Q2, 2012
OCT 2010-MARCH 2011 AIRTEL GH.LTD.
CHANNEL DEV’T SUPERVISOR
• Development of Speficic Sales Channel Dev’t. Strategy for Execution.
• Recruitment of a Dealer/Key Account to manage and service Channels within
agreed territory.
• Developing Tactic and Business Case for provision of Value Added Services to
Channel partners.
• Drive Sales Revenue and Gross Subsriber Additions in line with KRA’s(Key
Results Areas)
• Recruit and Sign on Internet Cafes to use Airtel’s Internet.Service Support
• Recruit Pharmacies in Accra to retail Airtel’s products.
• Develop other Channels as agreed by Management.
ACHIEVEMENTS
• Team Member-Airtel Channel Dev’t Strategy Doc. (Nov 10-March 2011)
• Increased Primary Sales Revenue from an average Ghc 5,000 to Ghc 50,000 per
month as at April,2011.
• Facilitated the sourcing of Ghc 500,000 Bank Guarantee for a Key Account
Dealer to drive revenue.
• Recruited 200 channel outlets in Accra (Pharmacies and Internet Cafes) to retail
Airtel Recharge Voucher .
• Improved brand visibility and pos of Airtel within the channels by 10%.

5. APRIL-OCT,2010 AIRTEL GH.. LTD
DISTRIBUTION SALES SUPERVISOR (ACCRA 3)
• Manage Distributor Relationship and Drive Numeric Distribution towards
achieving KRA’s.
• Supervise the execution of daily activities of the Sales Team(Reps).
• Develop quarterly Strategic Bus. Plan for the Distributor.
• Provide Support for Field Sales team through Training and Coaching.
• Conduct Monthly Performance Review of Distributor’s Operation.
• Responsible for route to market(RTM) compliance within the sales
territory.
• Initiate Manage and Monitor Trade Marketing Activities and Activations.
ACHIEVEMENTS
• Managed Two (2) Major Strategic Distributors (2i & Voxcom) in Accra
with 50% contribution (Ghc 8m per month) to the National monthly sales
revenue target. and exceeded monthly revenue target from April –Sept.
2010.
• Developed Quartely Strategic Plan for Distributor KPI’s achievemnet
• Team Leader-Succesfully Executed Trade Activation Drives eg. @ Tertiary
Institutions and Open Markets.(eg.888 Trade Campaign,Wisconsin
Univ.,Mallam Market) to increase gross adds.
• Team Leader-aggressively recruited and activated Retailers to buy
MTU(Mobile Top Up) by 10% more within the Distributor’s Territory
Sales intched up from Ghc 5,000 in April to Ghc 270,000 in Sept. 2010.
• Implemented Sales Initiative which increased SIM Sales by 50% and Route
to Market Compliance by 60%
• Recruited 5 major dealers within a month,who contributed Ghc 300,000 a
month.
• Organised Training sessions for Distributors’s Staff –on (Performance
Review, RTM Compliance,Airtel Money and Effective Salesmanship)
SEPT 08-APRIL,2010 AIRTEL GH.LTD

6. CHANNEL KEY ACCOUNTS SUPERVISOR
• Recruit Subscribers through Key Accounts by ensuring availability of SIM
cards and Airtime.
• Recruit and Manage Strategic Key Accounts Nationwide to service
HORECAs.
• Drive/Achieve sales revenue target .
• Initiate and Execute Projects/Plans to drive revenue.
ACHIEVEMENTS
• Achieved 100% of 2009 Annual Sales Revenue Target.
• Recruited and Signed on 400 Key Accounts against 120 set target.
• Managed Strategic Key Accounts like GOIL,Total and Shell,Telenet and
Majicom to drive revenue and availability.
• Successfully Executed revenue generating Initiatives(Hire Purchase
Phones for Young Professionals).
MAY 06—SEPT 08 CADBURY GH.LTD.
TRADE MARKETING REP.(KEY ACCOUNTS,HORECAS)
• Developing and implementing territory trade marketing
Plans which maximize volumes and market share.
• Monitoring distribution and ensuring uninterrupted brand availability
of all brands in the targeted outlets
• Implementing effective presence marketing and trade promotional
programmes to achieve the highest in-store visibility and availability for
Cadbury’s brands.
• Managing team of 10 Merchandisers and monitoring activities that
drive volumes ,with quasal mamagement of 20 F.E.M. Sales Officers.
• Deveoping and implementing tactical plans to push hardline brands. eg.
Trade promos,Market storms,Rural sales drive
• Gathering competitor activities and intelligence report for management
for effective decision making.
• Carry out special trade audit and accompaniments with Distributors’
Salesmen.

7. ACHIEVEMENTS
• Successfully developed a Retail Sales Universe and journey plans for the
team and Distributor’s(FEM )Sales Officers.
• Liquidated 4,000 cartons of hardline confectionary(Buttermint) in two
weeks in March, 2007.
• Successfully Supervised Tomtom promo organized for Dealers in
Okaishie which led to achievement of volumes.
• Deployed POS materials to the retail trade. Ie 2,250 Single Selling
Units, 900 ABS Plaques ,4,320 Branded Richoco Hangers and 45 Tea
Tables 100 Tomtom Hawker Trays to street vendors.
• Developed stronger relationship with 100 Filling Station Marts and
50 Hotels in Accra /Tema Area to sell CGL brands.
• Organised and managed Special Trade Shows and Corporate Social
Responsibility Activities eg.The Africa Cocoa Summit.
((September,2007)
• Organised training sessions for merchandising team on In- Store-
Display and Salesmanship ( Jan & March .07)
SEPT. 02 – MAY. 06 FAN MILK GHANA LTD.
VAN SALES OFFICER
 Manage major customers/key distributors with sales target.
 Ensure Delivery / Compliance to route journeys to avoid Out of stock
situations in among Agents.
 Gather territory market intelligence for Management. Decision making.
 Agent recruitment drive
 Preparation and presentation of territory’s Monthly Reports to
Managent.
 Ensure timely Delivery of orders to Customers.
AUG –SEPT 2002 ADS Leo Burnett
o Developing Clients Marketing Communication Campaigns
o Developing Client Public Relations Campaigns
o Media Planning & Event Coordination
EDUCATION
_____________________________________________________________________________________

8. INSTITUTION QUALIFICATION YEAR
Methodist Univ. College Gh. Bachelor of Bus.Admin,Marketing Sept. 05-Nov.09
I.P.S,Legon Prof. Post Gradute Diploma (C.I.M.,UK) Sept. 1999- July 2005
Accra Academy GCE A. Level ( Bus. Mgt) Sept. 1994 –June 1996
Wesley Grammar Sch. GCE O. Level (Bus. Mgt.) Sept 88 - June 1993
AWARDS/PRIZES WON
• Best Operational Country (Ghana Opco) Sales Team Member 2010 –(For Customer Acquisition
Achievement ) 5 day Holiday Trip to Seychelles Island.
• Best Territory Sales Supervisor for 2012 June-Aug (Customer Aquisition and Primary Sales)-5 Day
Trip to London
TRAINING/SEMINAR ATTENDED
 Defensive Driving Training(Windes Road Safety Ltd.) Feb12-13,2010
 Centum Sales Team Performance Review Exams Sept 2011
 Territory Sales Manager’sExcellence Level 1-Airtel Centum Sales University Oct 6-7,2011
 Airtel Money Training Session Oct 20,2011
 Pro-Active Defensive Driver Training Lessons (CLCL) March 30,2012
 Professional Selling Skills(Centum for ZSM) 23-24 May 2012
 Sales Manager Expert Training-(Airtel Sales Centum Univ, Feb 16 &23 ,2013
 Leadership Essentials,leading the Vodafone Way 20-21 Aug,2013
 Rapid Decision Making for Line Mgrs 19 Sept,2014
 Training for Line Mgrs 19 Nov.2013
 Inclusive Leadership Workshop D&I 20 Jan 2014
 Advanced Excel Training for CRM’s 6-7 Feb,2014
 Driver Mgt Science (RSTCL) 10 Feb.2014
 Road Safety& Transportation Consultancies Refresher Course

9. SOCIAL ACTIVITIES
Charter Member Rotary Club of Accra Cantonments Aug 2013
Asst.Organiser Annual Harvest Committee, K-PCG May-Dec 2010
Team Secretary Cadbury Commercial Team March-Dec 2007
President Youth Welfare Association Oct 04- Oct 05
Vice-Pres. Rotaract Club of Adabraka. Jan02- June 04
President Rotaract Club of I.P.S. Nov 00- May 01
Vice Pres. Liberty Hall, I.P.S. Nov.00- May 01
REFEREES
Available On Request