Global steel production is dominated by China, which produces over half of the world's steel. Other major producers include Japan, the United States, India, Russia, South Korea, Germany, Ukraine, Brazil, and Turkey. Steel production is expected to continue growing in developing countries like India, Brazil, and China. The steel industry faces challenges from availability and costs of raw materials like iron ore and coal.
1. GLOBAL STEEL SCENARIO
• Globally Steel is considered as a cyclic industry.
• After last recession, Global Steel Industry has been
consolidating its position and has been marked by many
mergers and acquisitions.
• Appetite for steel by China has been the driving force of the
growth in production/consumption of Steel.
• Further growth in production/consumption is expected to
come from BRIC countries (Brazil, Russia, India and China).
• Cost/Availability of raw materials (mainly iron ore & coal) – a
major challenge.
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4. World Steel Industry – Top Ten
Source: IISI
9
4
8
3
2
S. Korea
53.6 mT
5
6
Italy
30.6 mT
10
Germany
45.8 mT
Ukraine
38.6 mT
7
USA
91.4 mT
Russia
68.5 mT
Brazil
33.7 mT
1
China
502 mT
Global crude steel Production: 1326.5 million tonnes (mT)
Japan
118.7 mT
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8. IRON MAKING
• For iron making, the essential feature is the blast
furnace, where iron ore is melted (reduced) to
produce pig iron. The furnace is charged from the
top with iron ore, coke and limestone; hot air,
frequently enriched with oxygen, is blown in from
the bottom; and the carbon monoxide produced
from the coke transforms the iron ore into pig iron
containing carbon. The limestone acts as a flux. At
a temperature of 1,600°C the pig iron melts and
collects at the bottom of the furnace, and the
limestone combines with the earth to form slag. The
furnace is tapped (i.e., the pig iron is removed)
periodically, and the pig iron may then be poured
into pigs for later use (e.g., in foundries), or into
ladles where it is transferred, still molten, to the steel-
making plant.
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9. Steel making
• Pig iron contains large amounts of carbon as well as
other impurities (mainly sulphur and phosphorus). It must,
therefore, be refined. The carbon content must be
reduced, the impurities oxidized and removed, and the
iron converted into a highly elastic metal which can be
forged and fabricated. This is the purpose of the steel-
making operations. There are three types of steel-making
furnaces: the open-hearth furnace, the basic-oxygen
process converter and the electric arc furnace . Open-
hearth furnaces for the most part have been replaced
by basic-oxygen converters (where steel is made by
blowing air or oxygen into molten iron) and electric arc
furnaces (where steel is made from scrap iron and
sponge-iron pellets).
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12. INDIA - PRESENT STATUS AND
FUTURE PROJECTIONS
World Ranking in Production : 4th
World Ranking in Consumption : 3rd
Projected Capacity by 2016-17 : 150 MT
Projected Capacity by 2019-20 : 200 MT
Projected Capacity by 2030 : 500 MT
Indian Steel Production is bound to grow
manifold in years to come to sustain Growth in
infrastructure /Construction, Automotive
, Capital Goods and Consumer Durable Sector
i.e economic growth .
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13. Skilled Human
Resources
Abundant Iron Ore
Government
Policy
Huge Potential for Demand
• High GDP growth rate of 7%
• 1 billion population
• Low per capita steel consumption of 33kg (World av. 181 k
Reserves 23 billion tonnes
• Stable currency
• Easing of regulations
• Strong Banking & judicial
system
Growth
factors
for India
•Encouraging trade relations
with ASEAN and other countries
• Infrastructure building
• Exploring new Energy resources
Indian Potential for Steel
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16. SWOT ANALYSIS OF INDIAN STEEL
INDUSTRY
STRENGTHS
•Abundant resources of iron ore
•Low cost and efficient labour
force
•Strong managerial capability
•Strongly globalised industry and
emerging global competitiveness
•Modern new plants & modernised
old plants
•Strong production base
•Regionally dispersed merchant
rolling mills
WEAKNESSES
•High cost of energy
•Higher duties and taxes
•Infrastructure
•Quality of coking coal
•Labour laws
•Dependence on imports for
steel manufacturing
equipments & technology
•Slow statutory clearances for
development of mines
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17. SWOT ANALYSIS OF INDIAN STEEL
INDUSTRY
OPPORTUNITIES
•Huge Infrastructure demand
•Rapid urbanisation
•Increasing demand for
consumer durables
•Untapped rural demand
•Increasing interest of foreign
steel producers in India
THREATS
•Slow growth in infrastructure
development
•Market fluctuations and
China’s export possibilities
•Global economic slow down
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18. MICHAEL PORTERS FIVE FORCES
ANALYSIS
Buyers’ Power
• Increasing Demand for Steel
• Fragmented Coke Suppliers
Suppliers’ Power
• High Raw Material Prices
• Lack of Captive Source Hurting Steel Producers
• Lack of Transportation
• Backward Integration
Intensity of Competition
• Competition from Foreign Players
• Spurt in Merger and Acquisition Activities
Threat of New Entrants
• High Cost of Basic Inputs and Services
Threat of Substitutes
• Use of Aluminum/Plastic
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19. PEST ANALYSIS
Political Factors
• National Steel Policy to Remove Bottlenecks
Economic Factors
• GDP Growth Rate
• Reduction in Customs Duty
Social Factors
• Rural-Urban Divide
• Higher Disposable Income
Technological Factors
• Popularity of Steel Portals
• Application of SML (Steel Markup Language)
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20. TOP PLAYERS
• ArcelorMittal
• Nippon Steel
• Baosteel Group
• POSCO
• Hebei Steel Group
• JFE
• Wuhan Steel Group
• Tata Steel
• Jiangsu Shagang Group
• U.S. Steel
Source: World Steel Association
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