What does the danish game industry look like in 2014? Turnover: 823mkr (+27%) T.O/Employee: 1.131tkr (+27%) Profit (40 companies): 214 mkr (+133%) Companies: 149 (+3%)

2. Tour de Denmark
Creative Business Cup, Copenhagen – 18.11.2014
Director, Jan Neiiendam

4. Global market growth
Video Games
Global Aggregate Spending ($bn)
CAGR (%)
Total
65.7
70.8
75.3
79.7
84.1
89.0
2013 2014 2015 2016 2017 2018
6.2
PwC: Global entertainment and media outlook 2014-2018

5. Variables for success
• High quality games
• A variety of platforms: Console AAA to casual
mobile and middleware
• Higher education in Games
• First mover on new target groups and
platforms for games

6. Games are entertainment
and much more…

7. Segmentation of the Danish
game developers
Online Casual Games
12%
Games on Mobile
47%
Game middleware and
service providers
6%
MMO games
4%
Games on console
and portable
1%
Boxed and Downloaded
games
30%
Online Casual Games
Games on Mobile
MMO games
Games on console and portable
Boxed and Downloaded games
Game middleware and service providers

8. Most game companies are
located in Copenhagen

9. Danish Game Developer Index 2014
(2013 compared to 2012)
• Turnover: 823mkr (+27%)
• T.O/Employee: 1.131tkr (+27%)
• Profit (40 companies): 214 mkr (+133%)
• Companies: 149 (+3%)
Producentforeningen: Danish developers in numbers 2014, November 2014
Berlingske, Analyse af spilproducenter, October 2014

10. Turnover up 119% from 2009 - 2013
2013
2011
0 100,000 200,000 300,000 400,000 500,000 600,000 700,000 800,000 900,000
2013
2012
2011
2010
2009
Turnover DKK
0 200,000 400,000 600,000 800,000
2009
Export share, +80%

11. 149 companies with +700 employed
0 100 200 300 400 500 600 700 800
2013
2012
2011
2010
2009
Fulltime employed

12. The Danish games
investment eco-system
 New talents +400 annually
 Cultural support 2015-2018
10 mio. DKK annually
 Innovation funds
Estimated 20 mio. DKK annually
 A new fund to support games and
interactive – ”under construction”
“I think the Nordics are really
good at games because of
our consensus driven
management style.”
“Creating games is all about getting very
creative artists to work with some of the best
techies, something that I think requires a work-place
culture where you have respect for one-another.”
Martin Walfisz, founder of Massive
Entertainment

13. Interactive Denmark
Business development aktiviteter
POS
POB
POC
IDEA
Growing Investors konferencer
SOLID + accelerations program
Eksport missioner
SOLID incubation program
Growing Games workshops
Spilbar
“Spilordningen”, DFI
Nordic Game Funding
EU Media
P.O.C, B, S = proof of concept, business & scale

14. Mail: jn@interactivedenmark.dk
Telefon: +45 2010 8178
Twitter: @janneiiendam