A loyal community can help you create buzz around your game and give constructive feedback. But how do you build a community and when do you to start engaging, how often should you be posting to social media? Kristyna Paskova, Social Media Manager at Unity, got you covered!

1. The ABCs of marketing your
game
Kristyna Paskova
Social media manager
Unity Technologies

2. Insert pitch for how
marketing isn’t all evil
Make a strategy!

3. 1. Who are your users
2. What do you want
3. What to post where
4. How are you doing

4. Target group

5. Goals

6. Content strategy
• Tone
• Channels
• Roadmap
• Resources

7. Social media
- There’s no “success guaranteed” channel
- RESEARCH
- #madewithunity, #indiedevhour, #screenshotsaturday
- ⅓ ⅓ ⅓ rule
• Sharing
• Talking
• Promoting

8. Releasing content early and
alpha testing =
marketing AND design win

9. Demoing your projects

10. Pitching
• RESEARCH
• presskit()
• .gifs (LICE, Giphy capture,
gyazo)
• KISS
• Dropbox

11. Analytics
● Test everything!
● Don’t believe experts
● Eyes on the price

12. How to make the
community successful?

13. Get good player support

14. Set rules for moderation

15. Get a community manager

16. Thank you!
@kristynapaskova
@unity3d
@madewithunity
youtube.com/unity3d
blogs.unity3d.com