This document provides information for attending the Game Developers Conference (GDC) and Global Connect (GC) events, including why they are important industry events and how to best prepare. Key points covered include networking with publishers, investors and partners at GDC/GC; identifying target companies; creating an effective presentation on one's game, studio and objectives; practicing demo materials; and tips for successful meetings at the events. The overall goal discussed is using GDC/GC to find potential publishing, investment or partnership deals.

1. GDC / GC Preparation Workshop

2. Why attending GDC / GC ?
• Network
• Publishers / Investors / Distributors
• PR
• Suppliers / Agencies
• Knowledge / Conference
• Recruiting
GDC / GC Preparation Workshop

3. Key Events 2017
January June December
GDC / GC Preparation Workshop

4. Why going to GDC :
- Biggest Games Conference in the World
- Everybody goes there… and makes business
- US and Asian publishers / developers
- The place for developers to meet publishers
- GDC Events (GDC Play, GC, Indie Festival, Expos,
Parties )

5. feb.27 –mar.03
GDC / GC Preparation Workshop
feb.27 –mar.03

6. Doing Business at GDC
GDC / GC Preparation Workshop

7. Hotels
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8. GDC / GC Preparation Workshop

9. GDC / GC Preparation Workshop

10. You want to meet Publishers / Distributors.
You want to show your game to partners,
press and the public.
You know the few companies you want
to meet.
GDC / GC Preparation Workshop
feb.27 –mar.03
feb.27 –mar.03

11. GDC / GC Preparation Workshop

12. GDC / GC Preparation Workshop

13. Your objectives is…
• a publishing deal for your game
• an investor
• your studio as a development partner
• a local distribution deal (China, US..)
• affiliation partners
• a Steam distribution partner for your game
• a marketing partner
…..match this with the objectives of possible partners!
GDC / GC Preparation Workshop

15. Platform Holders
GDC / GC Preparation Workshop

16. AAA Publishers
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17. Specialist Publishers
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18. Mobile Publishers
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19. Media Groups
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20. Contacting Publishers at GC / GDC
• The Meeting System (GC,GDC)
• Linked-in
• Network
• Agencies
• Phone Calls
Remember : Not all your options are at GC / GDC !
GDC / GC Preparation Workshop

21. Game Connection - Timings
Meeting System Profile
Meeting System Reboot
January 26 February 27
GC Objectives
GC Invitations
Meeting System Opening
February 15
Pitch Material
Select Targets
GDC / GC Preparation Workshop

22. Preparing your material
• Define your USP
• Make sure the USP is visible in all material that
you are showing
• Video vs. Gameplay
• Quality – Quality – Quality
• Get some ideas about your business terms
• Practice your presentation before you go
GDC / GC Preparation Workshop

23. Presentation Content
• Studio Background
• Game Overview
• Gameplay
• Artwork
• Features
• Scope
• Positioning / Audience / Market
• USPs
• KPIs (for free-2-play)
• Timeline / Budget
GDC / GC Preparation Workshop

24. Live Demos / Videos
• Is your USP really present in the demo / video ?
• Practice and test the demo before you go
• Can you talk and demo at the same time ?
• Find the right spot in the game to start a demo
• Create save games to jump around in the demo
Game Connection Recommendation : make a video
of the demo and send a playable version of the game
after the show.
GDC / GC Preparation Workshop

25. During the Meeting…
• Find out who you are talking to…(Position in the
company (QA-trainee or CEO ?)
• Get information about the other company
• Watch the clock (30 minutes at Game Connection)
• 5-10 minutes on the key game is fine …unless they
want to see more.
• Check if they really want to play the game…
• Material -> no need for handouts
GDC / GC Preparation Workshop

26. GDC / GC Preparation Workshop
sla@interactivedenmark.dk