Global and national games industry numbers. Growth rates, platforms, turnover, export etc. Key Trends in Games – Things to Consider. Presentation from Growing Games Workshop, April 2016, by Jan Neiiendam

3. Viking skib her?

6. • Consumer spent more time on playing
• Consumer time spent on games has seen an 40% YoY increase
• Games are the primary driver on mobile devices
• Games generate >66% of mobile revenues
• From paid to F2P
• Free games generate >95% of mobile games revenue
• Games are no longer seen as boxed products
• Games have evolved into continuous services
Why are games and gamification good business?

8. Latin America
4%
North America
27%
Europe, Middle
East & Africa
24%
Asia- Pacific
45%
+14% YoY
182 mio gamers
$3.3Bn
+1% YoY
195 mio gamers
$22.2Bn
+2% YoY
553 mio gamers
$19.1Bn
+15% YoY
817 mio gamers
$36.8Bn
You can make money in North America & Europe,
but growth is in Asia…
Source: NEWZOO, November 2014

9. Online Casual Games
12%
Games on Mobile
47%
MMO games
4%
Games on console
and portable
1%
Boxed and Downloaded
games
30%
Game middleware and
service providers
6%
Online Casual Games
Games on Mobile
MMO games
Games on console and portable
Boxed and Downloaded games
Game middleware and service providers
Danish game developers focus on mobile, tablet
and the PC platform markets
Source: Interactive Denmark, November 2014

10. Choose your target market carefully…
PC Market Segment is far from dead!
CASUAL WEB GAMES MMO GAMES PC(MID-) CORE GAMES
2014 GAMERS 2014 REVENUES 2013-2017 CAGR 2014 GAMERS 2014 REVENUES 2013-2017 CAGR 2014 GAMERS 2014 REVENUES 2013-2017 CAGR
1,289M $7.6Bn +5.8% 885M $17.8Bn +11,2% 1,045M $7.4Bn +3,3%
Source: NEWZOO, November 2014

11. The big money still comes from consoles, but tablet
and mobile are booming…
SMARTPHONE TABLET CONSOLE
2014 GAMERS 2014 REVENUES 2013-2017 CAGR 2014 GAMERS 2014 REVENUES 2013-2017 CAGR 2014 GAMERS 2014 REVENUES 2013-2017 CAGR
1,268M $15.2Bn +19.0% 527M $6.5Bn +28.2% 727M $23.4Bn +0.8%
Source: NEWZOO, November 2014

12. Our Nordic friends have betrayed us…

13. Neogames
Dataspelsbranschen
Producentforeningen
April 2016

14. Turnover growth +196%
Producentforeningen & Interactive Denmark
Danske Indholdsproducenter i tal, 2014

15. Export growth up 500 millioner kr.
Producentforeningen & Interactive Denmark
Danske Indholdsproducenter i tal, 2014

16. From 72 to 190 companies
Producentforeningen & Interactive Denmark
Danske Indholdsproducenter i tal, 2014

17. 735 full time employed
Producentforeningen & Interactive Denmark
Danske Indholdsproducenter i tal, 2014

18. 1. How flexible are you when it comes to business model? How have you
prepared yourself for change?
2. How will you satisfy the need of consumers to create and share (in addition to
having a cool experience) within your game/marketing experience?
3. How will your game keep the consumer entertained without too much effort
(e.g. content creation) from your side, because time is money?
4. How do you envisage your launch strategy over time? Do you need time or
money?
5. Who will manage your community and who will analyse all the data coming in
after launch?
6. What is the contribution of the typical screens that surround a consumer to
your success? At start and after becoming profitable? Marketing vs experience
vs monetization vs community.
7. With all your new (commercial) responsibilities in running games as a service,
how will you make sure not to compromise your genius creativity and game
concept?
Key Trends in Games – Things to Consider

19. A special thanks to Peter Warman and Newzoo for providing us with industry data