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Growing	
  Games	
  –	
  Copenhagen	
  	
  
The	
  Comprehensive	
  Guide	
  	
  
of	
  Game	
  Conferences	
  	
  	
  
2016/2017	
  	
  
 
•  Ubiso3	
  	
  Entertainment	
  Nordic	
  AS	
  (1998-­‐2004)	
  
–  MarkeFng	
  Director	
  	
  
•  Ubiso3	
  Montreal	
  Inc.	
  (2004-­‐2008)	
  
–  Editorial	
  Brand	
  Manager	
  	
  
	
  
•  dtp-­‐entertainment	
  	
  A/G	
  	
  (2008-­‐2013)	
  
–  Business	
  Development	
  Director	
  
•  Business	
  Development	
  Consultant	
  (2014-­‐2016)	
  
Søren	
  Lass	
  -­‐	
  CV	
  	
  
SOLID
Growing	
  Games	
  –	
  Copenhagen	
  	
  
Key	
  Events	
  2016/2017	
  
June	
  2016	
  	
   March	
  2017	
  	
  
Growing	
  Games	
  –	
  Copenhagen	
  	
  
Growing	
  Games	
  –	
  Copenhagen	
  	
  
”It’s	
  hard	
  to	
  say	
  what	
  it	
  is	
  about	
  face-­‐to-­‐face	
  contact	
  that	
  makes	
  
deals	
  happen,	
  but	
  whatever	
  it	
  is,	
  it	
  hasn‘t	
  yet	
  been	
  duplicated	
  by	
  	
  
technology.“	
  	
  
-­‐	
  Paul	
  Graham	
  	
  	
  
	
  
If	
  your	
  objecFve	
  is…	
  	
  	
  
–  ge$ng	
  a	
  publishing	
  deal	
  for	
  your	
  game	
  	
  
–  finding	
  an	
  investor	
  	
  
–  introducing	
  your	
  studio	
  as	
  a	
  development	
  partner	
  
–  closing	
  a	
  local	
  distribu8on	
  deal	
  (China,	
  US..)	
  
–  finding	
  affilia8on	
  partners	
  	
  
–  chosing	
  the	
  best	
  marke8ng	
  agency	
  
–  promo8ng	
  your	
  game	
  to	
  your	
  audience	
  	
  
–  finding	
  	
  the	
  next	
  „Game	
  of	
  Thrones“	
  	
  IP	
  
–  growing	
  your	
  network	
  
–  …	
  	
  	
  
	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  ...go	
  out	
  and	
  find	
  	
  it	
  !	
  	
  
	
  	
  
Growing	
  Games	
  –	
  Copenhagen	
  	
  
Where	
  :	
  Cologne	
  	
  
When	
  	
  	
  :	
  August	
  	
  15-­‐21	
  	
   Pitch	
  &	
  Match	
  @	
  gamescom	
  
Gamescom	
  
Growing	
  Games	
  –	
  Copenhagen	
  	
  
Where	
  :	
  Birmingham	
  
When	
  	
  	
  :	
  September	
  22-­‐25	
  
Where	
  :	
  	
  Seacle	
  	
  
When	
  	
  	
  :	
  September	
  2-­‐5	
  	
  
Where	
  :	
  Cologne	
  	
  
When	
  	
  	
  :	
  August	
  17-­‐21	
  
Growing	
  Games	
  –	
  Copenhagen	
  	
  
Consumer	
  Events	
  
Casual	
  /	
  Mobile	
  	
  	
  
Tel	
  Aviv	
  	
  November	
  1-­‐3	
  	
  
San	
  Francisco	
  	
  July	
  18-­‐20	
  	
  	
  
Berlin	
  	
  February	
  7-­‐9	
  
Growing	
  Games	
  –	
  Copenhagen	
  	
  
Where	
  :	
  Helsinki	
  	
  
When	
  	
  	
  :	
  September	
  5-­‐6	
  	
  
Where	
  :	
  Helsinki	
  	
  
When	
  	
  	
  :	
  Nov	
  30	
  –	
  Dec	
  1	
  	
  
Where	
  :	
  Paris	
  	
  
When	
  	
  	
  :	
  October	
  26-­‐28	
  	
  
Game	
  ConnecFon	
  
Growing	
  Games	
  –	
  Copenhagen	
  	
  
Asia	
  	
  
Where	
  :	
  Tokyo	
  	
  
When	
  	
  	
  :	
  	
  September	
  15-­‐17	
  
Where	
  :	
  	
  Busan	
  (Korea)	
  	
  
When	
  	
  	
  :	
  November	
  17-­‐20	
  
Where	
  :	
  Shanghai	
  	
  
When	
  	
  	
  :	
  	
  July	
  28-­‐31	
  
Growing	
  Games	
  –	
  Copenhagen	
  	
  
 
	
  	
  
	
  	
  
Where	
  :	
  	
  Skövde	
  	
  
When	
  	
  	
  :	
  October	
  20-­‐23	
  	
  
Where	
  :	
  Aalborg	
  	
  
When	
  	
  	
  :	
  August	
  25-­‐28	
  	
  
Where	
  :	
  	
  Hamburg	
  
When	
  	
  	
  :	
  November	
  
Local	
  Conferences	
  
Play	
  16	
  
Growing	
  Games	
  –	
  Copenhagen	
  	
  
Thinking	
  outside	
  the	
  box…	
  
Growing	
  Games	
  –	
  Copenhagen	
  	
  
Where	
  :	
  	
  	
  	
  	
  	
  	
  San	
  Francisco	
  	
  
When	
  	
  	
  :	
  	
  	
  Feb	
  	
  27	
  –	
  Mar	
  3	
  	
  
Where	
  :	
  	
  Las	
  Vegas	
  	
  
When	
  	
  	
  :	
  Feb	
  	
  21-­‐23	
  	
  
Going	
  back	
  to	
  the	
  USA…	
  
Key	
  Events	
  2016/2017	
  
June	
  2016	
  	
   March	
  2017	
  	
  
Growing	
  Games	
  –	
  Copenhagen	
  	
  
Recommenda8ons	
  
-­‐  Plan	
  your	
  conferences	
  early	
  	
  
-­‐  Use	
  the	
  informal	
  mee8ng	
  opportuni8es	
  	
  
-­‐  Make	
  	
  targets	
  for	
  each	
  conference	
  
-­‐  Define	
  a	
  focus	
  for	
  your	
  conference	
  	
  
-­‐  Save	
  some	
  8me	
  for	
  explora8on	
  
-­‐  Use	
  trailers	
  to	
  pitch	
  your	
  game	
  	
  
-­‐  Be	
  outgoing	
  !	
  	
  	
  	
  
Growing	
  Games	
  –	
  Copenhagen	
  	
  
Growing	
  Games	
  –	
  Copenhagen	
  	
  
The	
  Comprehensive	
  Guide	
  	
  
of	
  Game	
  Conferences	
  	
  	
  
2016/2017	
  	
  

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The Comprehensive Guide Of Game Conferences.

  • 1. Growing  Games  –  Copenhagen     The  Comprehensive  Guide     of  Game  Conferences       2016/2017    
  • 2.   •  Ubiso3    Entertainment  Nordic  AS  (1998-­‐2004)   –  MarkeFng  Director     •  Ubiso3  Montreal  Inc.  (2004-­‐2008)   –  Editorial  Brand  Manager       •  dtp-­‐entertainment    A/G    (2008-­‐2013)   –  Business  Development  Director   •  Business  Development  Consultant  (2014-­‐2016)   Søren  Lass  -­‐  CV     SOLID Growing  Games  –  Copenhagen    
  • 3. Key  Events  2016/2017   June  2016     March  2017     Growing  Games  –  Copenhagen    
  • 4. Growing  Games  –  Copenhagen     ”It’s  hard  to  say  what  it  is  about  face-­‐to-­‐face  contact  that  makes   deals  happen,  but  whatever  it  is,  it  hasn‘t  yet  been  duplicated  by     technology.“     -­‐  Paul  Graham        
  • 5. If  your  objecFve  is…       –  ge$ng  a  publishing  deal  for  your  game     –  finding  an  investor     –  introducing  your  studio  as  a  development  partner   –  closing  a  local  distribu8on  deal  (China,  US..)   –  finding  affilia8on  partners     –  chosing  the  best  marke8ng  agency   –  promo8ng  your  game  to  your  audience     –  finding    the  next  „Game  of  Thrones“    IP   –  growing  your  network   –  …                                                ...go  out  and  find    it  !         Growing  Games  –  Copenhagen    
  • 6. Where  :  Cologne     When      :  August    15-­‐21     Pitch  &  Match  @  gamescom   Gamescom   Growing  Games  –  Copenhagen    
  • 7. Where  :  Birmingham   When      :  September  22-­‐25   Where  :    Seacle     When      :  September  2-­‐5     Where  :  Cologne     When      :  August  17-­‐21   Growing  Games  –  Copenhagen     Consumer  Events  
  • 8. Casual  /  Mobile       Tel  Aviv    November  1-­‐3     San  Francisco    July  18-­‐20       Berlin    February  7-­‐9   Growing  Games  –  Copenhagen     Where  :  Helsinki     When      :  September  5-­‐6     Where  :  Helsinki     When      :  Nov  30  –  Dec  1    
  • 9. Where  :  Paris     When      :  October  26-­‐28     Game  ConnecFon   Growing  Games  –  Copenhagen    
  • 10. Asia     Where  :  Tokyo     When      :    September  15-­‐17   Where  :    Busan  (Korea)     When      :  November  17-­‐20   Where  :  Shanghai     When      :    July  28-­‐31   Growing  Games  –  Copenhagen    
  • 11.           Where  :    Skövde     When      :  October  20-­‐23     Where  :  Aalborg     When      :  August  25-­‐28     Where  :    Hamburg   When      :  November   Local  Conferences   Play  16   Growing  Games  –  Copenhagen    
  • 13. Growing  Games  –  Copenhagen     Where  :              San  Francisco     When      :      Feb    27  –  Mar  3     Where  :    Las  Vegas     When      :  Feb    21-­‐23     Going  back  to  the  USA…  
  • 14. Key  Events  2016/2017   June  2016     March  2017     Growing  Games  –  Copenhagen    
  • 15. Recommenda8ons   -­‐  Plan  your  conferences  early     -­‐  Use  the  informal  mee8ng  opportuni8es     -­‐  Make    targets  for  each  conference   -­‐  Define  a  focus  for  your  conference     -­‐  Save  some  8me  for  explora8on   -­‐  Use  trailers  to  pitch  your  game     -­‐  Be  outgoing  !         Growing  Games  –  Copenhagen    
  • 16. Growing  Games  –  Copenhagen     The  Comprehensive  Guide     of  Game  Conferences       2016/2017