Here's a tutorial on how to maximize the utilization major of social media sites mainly Facebook, Twitter and Google+. Credits go to the author Thomas Cruz & DMCI Homes -http://www.dmcihomes.com/ Philippines prime home builder.
This document provides an overview of how to use Facebook for business purposes. It discusses setting up a business page on Facebook, tips for promoting the business page such as creating engaging content and advertising, and how to measure the results of Facebook marketing activities.
This document provides tips on how to use Facebook for business purposes. It discusses creating a business page on Facebook, promoting the page through 5 tips such as creating engaging content and leveraging the viral nature of Facebook. It also discusses measuring success through metrics like number of fans, activity, ad click-through rates, and traffic. The overall message is that businesses can benefit from having a presence on Facebook to engage with customers and promote their brand.
This document provides information about social media managed services and technology training from Virtual Options. It discusses using social media profiles like Facebook, LinkedIn, and Google+ for personal and business branding. Key points include:
- Facebook, LinkedIn and other networks can be used to connect with potential customers and build relationships.
- It's important to strategically post engaging content on a regular basis to drive conversation and build an online community.
- Profiles should be used appropriately for each particular network - Facebook is more personal while LinkedIn focuses on professional networking.
- Multiple networks don't need to be used at once - it's best to start with one or two and build a presence deliberately over time.
Blogs and wikis are collaborative tools for communication and information sharing, with blogs allowing individuals to post and edit content on a website and wikis enabling multiple users to collectively create and edit interlinked web pages. Blogs are useful for personal branding, career enhancement, and engaging an audience, while wikis facilitate group projects through their open structure and version control features that record changes to content. Both tools combine elements of websites, newsletters, forums, and other media to connect individuals and foster discussion.
Discover a range of ways to use Pinterest for marketing purposes. In Part 2, learn the basics on how to use Pinterest: creating boards, pinning and re-pinning.
This document discusses social networking and how it can be used for social marketing. It defines social networking as using social media to create and maintain connections based on shared interests and values. It emphasizes that social networking for marketing requires developing relationships, not just promoting sales. It provides examples of social networking platforms like Facebook, Twitter, LinkedIn and blogs and tips for using them to engage customers and drive traffic back to a website. The key is providing valuable, non-sales focused content to build trust and earn followers.
Social Media for Mortgage and Title CompaniesDavid A. Pride
This presentation covers social media marketing for the mortgage and title industries - offering best practices, critiques, tips, tricks, and what's working best.
This document provides an overview of how to use Facebook for business purposes. It discusses setting up a business page on Facebook, tips for promoting the business page such as creating engaging content and advertising, and how to measure the results of Facebook marketing activities.
This document provides tips on how to use Facebook for business purposes. It discusses creating a business page on Facebook, promoting the page through 5 tips such as creating engaging content and leveraging the viral nature of Facebook. It also discusses measuring success through metrics like number of fans, activity, ad click-through rates, and traffic. The overall message is that businesses can benefit from having a presence on Facebook to engage with customers and promote their brand.
This document provides information about social media managed services and technology training from Virtual Options. It discusses using social media profiles like Facebook, LinkedIn, and Google+ for personal and business branding. Key points include:
- Facebook, LinkedIn and other networks can be used to connect with potential customers and build relationships.
- It's important to strategically post engaging content on a regular basis to drive conversation and build an online community.
- Profiles should be used appropriately for each particular network - Facebook is more personal while LinkedIn focuses on professional networking.
- Multiple networks don't need to be used at once - it's best to start with one or two and build a presence deliberately over time.
Blogs and wikis are collaborative tools for communication and information sharing, with blogs allowing individuals to post and edit content on a website and wikis enabling multiple users to collectively create and edit interlinked web pages. Blogs are useful for personal branding, career enhancement, and engaging an audience, while wikis facilitate group projects through their open structure and version control features that record changes to content. Both tools combine elements of websites, newsletters, forums, and other media to connect individuals and foster discussion.
Discover a range of ways to use Pinterest for marketing purposes. In Part 2, learn the basics on how to use Pinterest: creating boards, pinning and re-pinning.
This document discusses social networking and how it can be used for social marketing. It defines social networking as using social media to create and maintain connections based on shared interests and values. It emphasizes that social networking for marketing requires developing relationships, not just promoting sales. It provides examples of social networking platforms like Facebook, Twitter, LinkedIn and blogs and tips for using them to engage customers and drive traffic back to a website. The key is providing valuable, non-sales focused content to build trust and earn followers.
Social Media for Mortgage and Title CompaniesDavid A. Pride
This presentation covers social media marketing for the mortgage and title industries - offering best practices, critiques, tips, tricks, and what's working best.
Daily deal builder training discussing business building, social mediaChris Powell
Driving targeted traffic to your website or business is one of the most important components to running any business. You can have the greatest product, service, and offerings — but if no one sees them, what does it matter and more importantly, who does it help? In this recording of our Daily Deal Builder training presentation “How To Drive Quality, Targeted Traffic to your Website“, we discuss various proven ways to effectively drive traffic to your daily deal website, or any website for that matter.
This document provides tips for bloggers to grow their email list and increase engagement through email subscriptions and RSS feeds. It discusses the differences between email and RSS subscriptions and why email is still a powerful option. It then gives 10 power tips for building a list, such as making the subscription form visible, enabling social media cross-promotion, adding incentives, and using compelling copywriting. The document also covers improving engagement, growing lists through offline events, diversifying with multiple lists, and avoiding spam. The overall message is that a strong email list is important for content marketers and bloggers.
This document provides a visual guide to using Facebook for B2B marketing. It outlines 5 tips for building an effective B2B Facebook page, including building an active wall, using photos and video, highlighting offline marketing, and using clear calls to action. It then profiles 15 successful B2B Facebook pages, providing details on their industry, website, employee size, number of Facebook fans, and key features they employ. The document concludes by listing additional Facebook resources for businesses.
Proven Email Strategies that Build your Audience, Increase Engagement and Grow your Income!
Slides from Phil Hollows' presentation at BlogWorld Expo NY 2011.
Facebook Bootcamp - Facebook Content Strategy By Natalie AlaimoNatalie Alaimo
Natalie Alaimo presents a Facebook content strategy to help businesses get results from their Facebook page. She outlines four types of content: SeeMe content to attract an audience, BelieveMe content to establish expertise, EngageMe content to interact with followers, and PayMe content to convert followers into customers. Natalie recommends businesses brainstorm topics for each content type, create 12 initial Facebook posts, and schedule regular 2-3 daily posts to build their audience and sales pipeline through engaging content on Facebook.
This document discusses the differences between outbound and inbound marketing and how businesses can use inbound marketing tactics like content creation and social media to attract qualified clients. It then focuses on how LinkedIn can be used professionally, including tips for setting up an effective profile, engaging with connections through status updates and questions, and strategies for companies to utilize LinkedIn groups, events, and pages. The overall message is that inbound marketing through useful content and community engagement on platforms like LinkedIn is more effective for businesses than traditional interruptive outbound tactics.
Professionally Social - Marketing Camp SF 2013Rachael King
The document provides tips for using social media platforms like LinkedIn, Twitter, and blogs to market yourself professionally and find your dream job. Some key points include:
1) Developing your personal brand through consistency and maintaining professionalism on all platforms.
2) Networking is the most important part of job hunting - connect with people at target companies through online and in-person meetings.
3) Optimize your LinkedIn profile by including relevant keywords, getting recommendations, and promoting your profile on other sites and business cards.
4) Be interesting on Twitter by adding value to your posts with insights, opinions, media, and attending events to build your professional network and opportunities.
This document provides tips for using Pinterest to boost brands and increase traffic. It discusses how Pinterest works, including pinning images and following boards. The document recommends setting up boards based on topics, choosing board covers, and pinning different types of content like photos, videos, and infographics. It also suggests strategies for building an audience, marketing on Pinterest, measuring results, and collaborating with other Pinterest users. The overall goal is to drive traffic to websites and engage with customers.
This document provides tips for using various social media platforms to promote a business for free. It discusses the major platforms like Facebook, Twitter, Google+, YouTube, Pinterest, LinkedIn, Flickr, Foursquare and blogging. For each platform, it provides statistics on user numbers and demographics and suggestions on what type of content to post and how to build followers. It also recommends cross-promoting across networks and using tools like HootSuite to manage multiple accounts. The overall message is that consistency and engaging content across many social media sites can help small businesses promote themselves without advertising costs.
1. Promote your page on your website. Add a prominent "Like" button and encourage visitors to your site to like your Facebook page.
2. Post engaging content regularly. Post updates, photos, videos, and other content that will attract fans and encourage them to like and engage with your page.
3. Run targeted Facebook ads. Create ads that promote your page and target your ideal customers. Facebook ads allow you to reach new potential fans.
This document provides an overview of social media and best practices for using social media. It defines social media as interactive online conversations using social networking, blogging, microblogging, podcasting, chat, and sharing of photos and videos. The document discusses why companies use social media for marketing, some tips for engaging audiences, and potential downsides. It also outlines tools for social media like Twitter, Facebook, blogs, and Google alerts. Finally, it provides exercises for participants to evaluate social media pages and build their own social media listening dashboard.
Helen Todd is the CEO and co-founder of Sociality Squared, a social media agency. She presented on how to set up an optimize a business Facebook page. The presentation covered creating a Facebook page for a business, optimizing the page details and profile, growing fans organically and through ads, mastering news feed optimization through consistent posting of relevant content, and using Facebook insights to improve performance. The goal is to engage customers and drive awareness, traffic, and sales through an optimized Facebook presence.
This document provides an overview of various social media platforms and tips for using them to promote a business for free. It discusses the large and growing user bases of platforms like Facebook, Twitter, Google+, Flickr, Foursquare, YouTube, and Pinterest. For each platform, it offers advice on setting up pages or profiles, using features like hashtags and tagging, engaging audiences through questions and contests, and focusing content on events, products, and other topics relevant to the business. The overall message is that consistency and engaging audiences in platform-specific ways are keys to successful social media marketing.
This document outlines 20 steps for growing a business online, beginning with establishing basic business elements like a name and mission. It then provides guidance on branding, creating a website and blog, using social media platforms like Facebook, Twitter, and LinkedIn, and setting up email marketing and shopping cart capabilities. Finally, it discusses hosting free and paid online events to promote products and services, creating products from events, and evaluating results to improve future efforts. The overall goal is to establish an online presence and community through content creation and engagement.
This document provides a 5-step workbook for creating and profiting from a Facebook fan page. It discusses defining goals and audience, planning page tabs and content, creating the page, and maintaining it long-term. Key steps include researching if the target audience is on Facebook, planning valuable page tabs and content to support goals, publishing the page, and consistently networking, adding content, and analyzing results to meet goals like increased traffic, sales, or leads.
Simple Steps to Building an Effective B2B Social Media StrategySalesEngine
Social media strategy has become increasingly more important in B2B marketing as more organizations are directing a portion of their marketing budgets towards this area. Are you ready to make social media a bigger part of your overall marketing strategy but not sure where to start? The good news is: an effective B2B social media strategy is easier than you might think. Tonya Severance, Copywriter and Social Media Specialist at Sales Engine International, discusses how to build an effective B2B social media strategy.
1) Former U.S. Army General Joseph Fable, who is running for the Republican nomination for President, gave a speech at Fort Bliss in El Paso, Texas to rally the troops.
2) In his speech, Fable argued that U.S. troops in the Middle East are still enthusiastic about continuing to fight and that the U.S. must persist in fighting and not pull out of Iraq too soon.
3) Fable believes the U.S. needs to help stabilize the Iraqi government before withdrawing troops and fears pulling out too soon could cause the Iraqi government to collapse.
This document provides instructions for a medium dog product and precautions for its use. It should be stored in a cool, dry place and not refrigerated in the original container. Users should monitor their pet's behavior, keep children away, and wear gloves when applying. The document also provides links to order the product and view the company blog.
Ingallina's Box Lunch offers June Month Special Assorted Cookie Box, Summer Combo Party Platter, Father's Day Delight Gift Basket, Tropical Goodie Tray and More.
Computer engineers design and build computer systems and software. They work in laboratories, manufacturing firms, and system design firms, including doing research for the federal government. Computer engineers need at least a bachelor's degree in computer engineering but many get a master's degree as well. The University of Iowa and Iowa State University are two top schools for computer engineering in Iowa, with tuition around $8,000-7,000 respectively. Computer engineers earn salaries between $59,000 to $117,500 annually or $28-56 per hour. The job offers challenges, creativity, good pay, and growth, but requires keeping up with fast-changing technology through work outside normal hours.
Daily deal builder training discussing business building, social mediaChris Powell
Driving targeted traffic to your website or business is one of the most important components to running any business. You can have the greatest product, service, and offerings — but if no one sees them, what does it matter and more importantly, who does it help? In this recording of our Daily Deal Builder training presentation “How To Drive Quality, Targeted Traffic to your Website“, we discuss various proven ways to effectively drive traffic to your daily deal website, or any website for that matter.
This document provides tips for bloggers to grow their email list and increase engagement through email subscriptions and RSS feeds. It discusses the differences between email and RSS subscriptions and why email is still a powerful option. It then gives 10 power tips for building a list, such as making the subscription form visible, enabling social media cross-promotion, adding incentives, and using compelling copywriting. The document also covers improving engagement, growing lists through offline events, diversifying with multiple lists, and avoiding spam. The overall message is that a strong email list is important for content marketers and bloggers.
This document provides a visual guide to using Facebook for B2B marketing. It outlines 5 tips for building an effective B2B Facebook page, including building an active wall, using photos and video, highlighting offline marketing, and using clear calls to action. It then profiles 15 successful B2B Facebook pages, providing details on their industry, website, employee size, number of Facebook fans, and key features they employ. The document concludes by listing additional Facebook resources for businesses.
Proven Email Strategies that Build your Audience, Increase Engagement and Grow your Income!
Slides from Phil Hollows' presentation at BlogWorld Expo NY 2011.
Facebook Bootcamp - Facebook Content Strategy By Natalie AlaimoNatalie Alaimo
Natalie Alaimo presents a Facebook content strategy to help businesses get results from their Facebook page. She outlines four types of content: SeeMe content to attract an audience, BelieveMe content to establish expertise, EngageMe content to interact with followers, and PayMe content to convert followers into customers. Natalie recommends businesses brainstorm topics for each content type, create 12 initial Facebook posts, and schedule regular 2-3 daily posts to build their audience and sales pipeline through engaging content on Facebook.
This document discusses the differences between outbound and inbound marketing and how businesses can use inbound marketing tactics like content creation and social media to attract qualified clients. It then focuses on how LinkedIn can be used professionally, including tips for setting up an effective profile, engaging with connections through status updates and questions, and strategies for companies to utilize LinkedIn groups, events, and pages. The overall message is that inbound marketing through useful content and community engagement on platforms like LinkedIn is more effective for businesses than traditional interruptive outbound tactics.
Professionally Social - Marketing Camp SF 2013Rachael King
The document provides tips for using social media platforms like LinkedIn, Twitter, and blogs to market yourself professionally and find your dream job. Some key points include:
1) Developing your personal brand through consistency and maintaining professionalism on all platforms.
2) Networking is the most important part of job hunting - connect with people at target companies through online and in-person meetings.
3) Optimize your LinkedIn profile by including relevant keywords, getting recommendations, and promoting your profile on other sites and business cards.
4) Be interesting on Twitter by adding value to your posts with insights, opinions, media, and attending events to build your professional network and opportunities.
This document provides tips for using Pinterest to boost brands and increase traffic. It discusses how Pinterest works, including pinning images and following boards. The document recommends setting up boards based on topics, choosing board covers, and pinning different types of content like photos, videos, and infographics. It also suggests strategies for building an audience, marketing on Pinterest, measuring results, and collaborating with other Pinterest users. The overall goal is to drive traffic to websites and engage with customers.
This document provides tips for using various social media platforms to promote a business for free. It discusses the major platforms like Facebook, Twitter, Google+, YouTube, Pinterest, LinkedIn, Flickr, Foursquare and blogging. For each platform, it provides statistics on user numbers and demographics and suggestions on what type of content to post and how to build followers. It also recommends cross-promoting across networks and using tools like HootSuite to manage multiple accounts. The overall message is that consistency and engaging content across many social media sites can help small businesses promote themselves without advertising costs.
1. Promote your page on your website. Add a prominent "Like" button and encourage visitors to your site to like your Facebook page.
2. Post engaging content regularly. Post updates, photos, videos, and other content that will attract fans and encourage them to like and engage with your page.
3. Run targeted Facebook ads. Create ads that promote your page and target your ideal customers. Facebook ads allow you to reach new potential fans.
This document provides an overview of social media and best practices for using social media. It defines social media as interactive online conversations using social networking, blogging, microblogging, podcasting, chat, and sharing of photos and videos. The document discusses why companies use social media for marketing, some tips for engaging audiences, and potential downsides. It also outlines tools for social media like Twitter, Facebook, blogs, and Google alerts. Finally, it provides exercises for participants to evaluate social media pages and build their own social media listening dashboard.
Helen Todd is the CEO and co-founder of Sociality Squared, a social media agency. She presented on how to set up an optimize a business Facebook page. The presentation covered creating a Facebook page for a business, optimizing the page details and profile, growing fans organically and through ads, mastering news feed optimization through consistent posting of relevant content, and using Facebook insights to improve performance. The goal is to engage customers and drive awareness, traffic, and sales through an optimized Facebook presence.
This document provides an overview of various social media platforms and tips for using them to promote a business for free. It discusses the large and growing user bases of platforms like Facebook, Twitter, Google+, Flickr, Foursquare, YouTube, and Pinterest. For each platform, it offers advice on setting up pages or profiles, using features like hashtags and tagging, engaging audiences through questions and contests, and focusing content on events, products, and other topics relevant to the business. The overall message is that consistency and engaging audiences in platform-specific ways are keys to successful social media marketing.
This document outlines 20 steps for growing a business online, beginning with establishing basic business elements like a name and mission. It then provides guidance on branding, creating a website and blog, using social media platforms like Facebook, Twitter, and LinkedIn, and setting up email marketing and shopping cart capabilities. Finally, it discusses hosting free and paid online events to promote products and services, creating products from events, and evaluating results to improve future efforts. The overall goal is to establish an online presence and community through content creation and engagement.
This document provides a 5-step workbook for creating and profiting from a Facebook fan page. It discusses defining goals and audience, planning page tabs and content, creating the page, and maintaining it long-term. Key steps include researching if the target audience is on Facebook, planning valuable page tabs and content to support goals, publishing the page, and consistently networking, adding content, and analyzing results to meet goals like increased traffic, sales, or leads.
Simple Steps to Building an Effective B2B Social Media StrategySalesEngine
Social media strategy has become increasingly more important in B2B marketing as more organizations are directing a portion of their marketing budgets towards this area. Are you ready to make social media a bigger part of your overall marketing strategy but not sure where to start? The good news is: an effective B2B social media strategy is easier than you might think. Tonya Severance, Copywriter and Social Media Specialist at Sales Engine International, discusses how to build an effective B2B social media strategy.
1) Former U.S. Army General Joseph Fable, who is running for the Republican nomination for President, gave a speech at Fort Bliss in El Paso, Texas to rally the troops.
2) In his speech, Fable argued that U.S. troops in the Middle East are still enthusiastic about continuing to fight and that the U.S. must persist in fighting and not pull out of Iraq too soon.
3) Fable believes the U.S. needs to help stabilize the Iraqi government before withdrawing troops and fears pulling out too soon could cause the Iraqi government to collapse.
This document provides instructions for a medium dog product and precautions for its use. It should be stored in a cool, dry place and not refrigerated in the original container. Users should monitor their pet's behavior, keep children away, and wear gloves when applying. The document also provides links to order the product and view the company blog.
Ingallina's Box Lunch offers June Month Special Assorted Cookie Box, Summer Combo Party Platter, Father's Day Delight Gift Basket, Tropical Goodie Tray and More.
Computer engineers design and build computer systems and software. They work in laboratories, manufacturing firms, and system design firms, including doing research for the federal government. Computer engineers need at least a bachelor's degree in computer engineering but many get a master's degree as well. The University of Iowa and Iowa State University are two top schools for computer engineering in Iowa, with tuition around $8,000-7,000 respectively. Computer engineers earn salaries between $59,000 to $117,500 annually or $28-56 per hour. The job offers challenges, creativity, good pay, and growth, but requires keeping up with fast-changing technology through work outside normal hours.
The document provides a salary survey from Collins McNicholas for 2012. It summarizes salaries across several industries and regions in Ireland, based on actual salary data from job vacancies and registrations. Overall, salaries have increased modestly from 2011 due to higher economic activity and demand in certain sectors like software. While demand has increased, employers are still focused on maintaining competitiveness through reasonable salary growth. The survey provides a valuable overview of compensation trends for companies in Ireland and those considering establishing operations there.
Occupational therapists created a guide to help caregivers modify homes to prevent falls in older adults. Falls are a leading cause of injury for those aged 65 and older. Simple, low-cost home modifications like adding grab bars, improving lighting, and removing clutter can significantly reduce fall risks. The guide outlines modifications that can be made throughout the home, including non-slip surfaces in bathrooms, extra handrails on stairs, and easy-to-reach storage in kitchens, to help seniors safely age in place.
Life of π: Continued Fractions and Infinite SeriesDaniel Hermes
This document outlines the presentation "Life of π: Continued Fractions and Infinite Series" which will discuss the history of approximating π. The outline summarizes that Part I will provide introductory facts on π, including how it was once incorrectly defined by the Indiana legislature to be 22/7, approximations found by ancient mathematicians like Archimedes and Zu Chongzhi, and the Taylor series for arctan discovered by James Gregory which led to a method for approximating π. Part II will then focus on representing π as infinite continued fractions and series.
Ingallina's Box Lunch offers August Month Special Combo Party Platter, Assorted Goodie Tray, Assorted Cookie Gift Box, Gourmet Basket, Fruit Basket and more.
The document provides an overview of the GRE (Graduate Record Examination) test. It discusses the importance of the GRE for applicants to U.S. graduate programs, though there are no minimum score requirements. It also outlines the test format, including sections on analytical writing, verbal reasoning, and quantitative reasoning. The analytical writing section consists of two essays, while the other sections include multiple-choice questions testing vocabulary, reading comprehension, and math/data analysis skills. Scoring is done through a computerized adaptive test and results are reported as scaled scores from 130-170. Preparation tips, registration details, and resources for practice tests and vocabulary building are also provided.
Presentation at the FMI: The new French bank resolution mechanismVermeille & Co
The document provides a critical analysis of bank resolution mechanisms in France and Europe. It summarizes the context around the adoption of new bank resolution laws in France in July 2013 and the European proposal from June 2013. It critiques several aspects of the French law, including its questionable valuation mechanism, scope that includes non-systemic banks, and ineffective "no creditor worse off" principle. It also argues the European proposal contains too many safeguard provisions that could have counterproductive effects. The recommendations are for France to offer a new draft not based on current bankruptcy law and for the EU to avoid specific treatments that distort markets.
Dokumen tersebut merupakan modul pelajaran tentang persegi untuk siswa SMP kelas 7. Modul tersebut menjelaskan pengertian, sifat, rumus keliling dan luas, serta contoh soal latihan mengenai persegi.
Peraturan ini mengatur tentang penyelenggaraan pengembangan sistem penyediaan air minum bukan jaringan perpipaan (SPAM BJP) di Indonesia. Dokumen ini menjelaskan definisi kunci terkait SPAM BJP, tujuan pengaturannya, ruang lingkup yang diatur, dan tahapan perencanaan pengembangan SPAM BJP seperti rencana induk, studi kelayakan, dan perencanaan teknis. Lampiran modul yang tercantum memberikan pedoman lebih lanjut tent
Studi evaluasi-normalisasi-saluran-drainase-tanjung-sadari-krembangan-surabay...Elma Puspaningtyas
Studi ini bertujuan untuk mengevaluasi normalisasi saluran drainase Tanjung Sadari Krembangan Surabaya dan menemukan alternatif penanggulangan banjir. Beberapa alternatif yang diteliti meliputi pelebaran saluran sebagai tampungan memanjang dan penambahan kapasitas pompa. Metode yang digunakan meliputi analisis hidrologi, perhitungan debit banjir, evaluasi kapasitas saluran, serta analisis alternatif penanganan genangan.
Dokumen tersebut membahas persiapan yang dilakukan oleh masyarakat Hindu sebelum merayakan Hari Deepavali, termasuk membersihkan rumah, menghias rumah dengan lampu dan kolam, membuat kue tradisional, dan membeli pakaian baru. "
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
Social Media Branding for Media Pros Presented to NATASMelodie Tao
The intention of this 90-minute workshop is to teach professionals in the television and media industries how to successfully integrate social media into their personal and professional brands. The Social Media Branding for Media Pros workshop focuses on strategies to strengthen your brand across various social networks. You will leave the workshop with the following key takeaways that you can implement immediately:
- How to leverage your social media brand to generate more revenue.
- How to ensure your personal online brand is simultaneously optimized to enhance your station’s or company’s brand.
- Knowledge on how to serve as a trusted subject matter expert as a television media professional to have prospects interested in working with you before even meeting you.
1. Post engaging, relevant content regularly to spark interactions. Share your brand story, products, local events, customer stories, and questions to get people commenting.
2. Go live to connect with fans in real-time. Live videos are a great way to share behind-the-scenes content and answer questions.
3. Respond to all comments and messages promptly to build trust and rapport with your audience. Thank fans for engaging and address any questions or concerns. Timely responses show you care.
Circle Marketing's 13 Tips for a Bigger Business in 2013Circle Marketing
In this webinar from Circle Marketing's Louis Tanguay on Broadcast Louder's 12-12-12 webinar, we learn 13 exciting tips for your business to grow in 2013!
Everything is here from how to really use Facebook and Social Media, placing online advertisements, what your website must have to succeed, and much much more!
This document provides tips on how to use Facebook for business purposes. It discusses creating a business page on Facebook, promoting the page through 5 tips such as creating engaging content and leveraging the viral nature of Facebook. It also discusses measuring success through metrics like number of fans, activity, ad click-through rates, and traffic. The overall message is that Facebook can be an important tool for businesses to engage with customers and promote their brand if used strategically.
Facebook For Business Hub Spot Nov2008[1]Kieran Swail
This document provides tips on how to use Facebook for business purposes. It discusses creating a business page on Facebook, promoting the page through 5 tips like creating engaging content and leveraging your network, and measuring results from the page through metrics like friends, fans, activity, ad metrics, and traffic and lead conversions. The presentation was given by Mike Volpe and Ellie Mirman from HubSpot on using Facebook effectively for marketing.
HOW TO USE FACEBOOK & TWITTER FOR BUSINESS (MARKETING)ANKIT VERMA
The document provides an overview of how to use Facebook and Twitter for business marketing. It discusses the differences between inbound and outbound marketing and introduces social media platforms like Facebook and Twitter. The document then offers tips on setting up business pages on Facebook, promoting a business through Facebook, measuring results, and provides examples of successful Facebook marketing campaigns from brands like Nike, Heinz, Intel and Clairol.
Everything you need to know in order to use and abuse Facebook for your business's advantage's.
Four Major Take-aways: Why use Facebook to promote your business?
What’s the right Page for me?
How do we manage our Page?
How do you get customers from FB?
This document discusses social media opportunities and provides tips for using various social media platforms like Facebook, Twitter, LinkedIn, and blogs effectively. It explains that social media is about conversation, engagement, and great content rather than direct marketing. It provides advice on setting up profiles and pages on each platform, how to post and engage others, and how to track analytics. The key is to differentiate your business, target a niche, generate great content, and represent your brand's personality.
Small business best practices presentation - how to effectively market your ...Nick Landers
This document provides guidance on effectively marketing a business using social media. It discusses establishing a presence on key social media platforms like Facebook, Twitter, YouTube, and LinkedIn. It emphasizes using social media to generate leads through high-quality, engaging content and calls to action. Content should be optimized for search engine visibility and promoted across social networks to pull in visitors. Landing pages and forms can then convert visitors into leads for the business.
Small Business Best Practices Presentation - How to Effectively Market you Bu...Nick Landers
This document provides guidance on effectively marketing a business using social media. It discusses establishing a presence on key social media platforms like Facebook, Twitter, YouTube, and LinkedIn. It emphasizes using social media to generate leads through engaging content like blog posts, videos, and webinars. Business should promote this content using social sharing to bring visitors to optimized landing pages with calls to action to collect leads. Tracking social media metrics will help measure return on investment from these efforts. The document advocates for an inbound, pull-based marketing approach using social media to engage customers and prospects.
How to Build a Powerful LinkedIn ProfileAlleli Aspili
Learn how to build a powerful and professional LinkedIn profile through this presentation made by Alleli Aspili, a Strategic Solutions Specialist in Infinit Outsourcing, Inc. (Infinit-O).
This document provides an introduction to social media and discusses Facebook and Twitter specifically. It aims to help people understand social media strategies and the basics of using Facebook and Twitter for business. Some key points covered include:
- The importance of social media for building relationships and spreading word-of-mouth recommendations.
- Basic functions and terminology for Facebook like profiles, pages, images, and interactions.
- Strategies for using Facebook including getting the right content, posting regularly, and using insights to monitor performance.
- Similar introductory information for Twitter including hashtags, mentions, and best practices for building a following.
This document outlines tips and best practices for success on LinkedIn. It discusses optimizing personal and company LinkedIn profiles, different types of content personas, engaging followers, and paid promotion strategies. The top tips include customizing content for audiences, using LinkedIn's autofill button to generate leads, promoting engaging content like tips and videos, and paying for promotion to boost organic reach. Regular posting and engaging with other users is also recommended to build networks and audiences.
Marketing Transformation and The Future of MarketingHubSpot
A presentation by Ellie Mirman on January 16, 2010, at Holy Cross University. The talk was an overview of how marketing has changed and what is the future of marketing: inbound marketing.
SATW Biloxi 2013 Professional Development: Social Media for Travel WritersLiz Borod Wright
Social media can help travel writers get more readers, develop their personal brand, keep up with industry news, make new contacts, and strengthen existing connections - all of which can lead to new writing assignments and trips. The document provides tips for using key social media platforms like Twitter, Facebook, Instagram, Google+, and more to professionally engage with audiences and other travel writers.
Social Media Marketing for small businessesMaureen Wright
A presentation about Social Media and how businesses can use it to promote their businesses. Aimed at small business owners who don't currently use social media, the presentation gives a brief overview of social media and some of the most popular platforms. It also offers advice on how to plan your social media strategy and how to decide which platforms to focus on for your business.
Increasing Inbound Marketing With A Social Media StrategyShona Mackin
Increasing inbound marketing with a social media strategy
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5. Why Utilize Facebook?
• As of April 2012 Facebook has a total users of 901
Million.
• Facebook’s Alexa Rank is 2.
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6. Goals
• We want people to find our page
• We want to establish connection and engagement
• We want to create a community
• We want to promote our content
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7. Difference between Personal Profile and Business Page?
• To be able to create a business page you
first need to have your personal profile
thus:
– A personal profile has friends (mutual acceptance) &
used to create a business page.
This is your personal Profile
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8. Difference between Personal Profile and Business Page? Continued…
• A business page has fans (One way sharing)
This is the business page.
8
9. Common Mistake!
• Profiles are not for companies – profiles are design for people.
• Thus you need to create a business page from your Facebook
account.
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10. Creating a Facebook Fan Page!
• Open http://www.facebook.com/. And click Create a
Page.
10
11. Creating a Facebook Fan Page! continued…
• Choose the type of page!
Often times real
estate refers to
local business.
That’s why in this
example we
picked the first
option.
11
12. Creating a Facebook Fan Page! continued…
• Fill up the data for your business.
Add Company information.
Click “Get Started”
12
13. Creating a Facebook Fan Page! continued…
• If you have an existing user account, you will need to login to
continue.
• Else, you need to sign up for a new user account
• A confirmation link will be sent to your email.
13
14. Creating a Facebook Fan Page! continued…
• After you confirm, you can
now edit information about
your business.
• Add your profile photo.
• Make sure you optimize
your page in order for
search engines can find it.
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15. Here’s how you optimize you FB fan page.
• Optimize page in order for it
to reflect what your business
offers. Surely you won’t add
details that are far to what
you offer.
• In optimizing, using long tail
keywords would be better
than adding your short tail
keywords.
– Ex:
Condominiums for sale in the Philippines
15
16. Creating a Facebook Fan Page! continued…
• Invite your friends to
become fan of your page.
• Ask your friends to
encourage others to be a
fan too!
• Start posting updates,
promos and news about
your real estate business. Sample update
from FB fan page.
16
17. Now that you have you Fan Page, what’s next?
• Having a Fan Page is not enough, you have to PROMOTE!
17
18. Here are simple marketing tips…
• Optimize FB fan page
• Vanity URL – ex.
http://www.facebook.com/dmcihomesofficial
• Connect your Youtube Channel
• Connect you Twitter Account for easy updates
• Use Tags
• Add description to your links
• Post 2-4 posts a day
• Best day to post is Thursday and Friday, @ 11 am, 3pm
and 8pm
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19. Reminder!
• Facebook fans don’t buy houses,
humans do! That is why you have
to established engagement to your
fans. Having a Fan Page is just the
1st step.
19
21. Why utilize Twitter?
• As of March 2012 it was reported that Twitter has 175
Million users.
• Alexa Rank is 8
21
22. What is Twitter?
• It is a micro blogging site that allows users to post
updates in 140 characters or less.
• Twitter is just like a “What are you doing now” type of
blogging.
• It lets you communicate with followers.
22
23. Creating a Twitter Account
• Visit http://www.twitter.com/ and fill the text boxes and click Sign up
for Twitter.
23
24. Creating a Twitter Account… Continued…
• Once you signed up you will be receiving a confirmation
email.
• Click the link on the email.
• Once clicked, you can now update your profile and start
following people within your interests.
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25. Branding Your Real Estate Business
• First thing you need to do is to grab a branded Twitter name.
– Ex. DMCI Homes Official @dmcihomesonline
25
26. Branding Your Real Estate Business… Continued…
• Showcase links from your blog posts.
• Tweet to promote links from your site.
• Tweet about promos to your followers.
• Do not over promote, instead limit it to links only related to
your niche.
26
27. Reminder!
• You have to tweet interesting
topics so that you can get the
ROI you want! Tweeting with
just plain links will not help
you. Remember, make your
tweet interesting so that it will
capture your followers
curiosity and get possible
retweets! :D
27
29. Why utilize Google Plus
• As of April 2012 Google+ has a total of 170 Million users.
• You can create a Google+ Business Page that will rank high
on Google SERPs.
29
30. Creating a Google Plus Business Page
• The first thing as I always say is to create your own account.
In this a Google+ Account is needed. =P
Click +You to create a
Google+ account
30
31. Creating a Google Plus Business Page… Continued…
Log-in here. Sign up new Google+
Account.
31
32. Creating a Google Plus Business Page… Continued…
• After creating a new Google+ account, you can see a create
a page link on the footer of the Google Plus page.
32
33. Creating a Google Plus Business Page… Continued…
• The next thing you need to do is to select a category.
33
34. Creating a Google Plus Business Page… Continued…
• After selecting a category, you can now manage you
Google+ business page
• Fill up the information about you business such as
address, contact number and of course your website.
• Add photos of your services and products being offered.
34
35. Did You Know!
• The Google+ “+1” button is equivalent to Facebook’s
“Like” button.
35
36. Here are 9 ways Google+ can help a Real Estate Business
• Improves your search engine (SE) rankings.
• Plus for collaboration with same niches.
• Google Hangouts let’s you video chat with colleagues,
customers and media (for free!)
36
37. Here are 9 ways Google+ can help a Real Estate Business… Continued…
• With Google+ Circles – it lets you send messages to the right
audience.
• Focus Groups
• Great for B2B Marketing
• Powerful PR Tool
• Helps promote your Brand
• High level way of advertising
37
38. Reminder!
• Google+ might be a new social
media network but it has all the
potential features that can help
boost your sites overall
performance. Make sure you
utilize the business page and start
increasing your circles as well as
posting relevant links related to
your real estate business.
38
39. Conclusion
• Clearly, these major social
media networks would really
help boost not only your
websites traffic but as well as
establish your brand, improve
your search rankings and of
course increase your
conversion rate!
39
40. Credits to the Author:
• This presentation was created by Thomas Cruz, a social
media expert and businessman in the Philippines. Thomas is
currently engaged to real estate property developments and
investments in the country.
• Credits also goes to http://www.dmcihomes.com/ and
http://www.dmcileasing.com/
40