Daily deal builder training discussing business building, social media

Welcome to the Daily Deal Builder
Members Training Webinar. Grab a pen /
paper and let’s get started.
Presented on March 26th
2013 by Marc D. Horne
Blog | FB | Twitter | Email

If You Have Questions Along the Way?

Type them in the questions box or if you
are not watching this live you can always
reach us at support@hcdesk.com

Presented by Marc Horne

Today’s Outline

• Business Building
• Utilizing Social Media
• Holding Contests
• Utilizing “The Crowd”
• Growing Your Search Traffic
• Daily Deal Builder Upgrades & Plugins


Know your SWOT


Business Building – Using Tools

• Support Desk Software: Solve Support, Zendesk, Gmail
• Quickbooks or an Accountant.
• Project Management Software: Basecamp, Asana,
SmartSheet
• Using Google Drive: Spreadsheets, Docs, Presentations
• Photoshop, Premiere Pro, HandBrake, Expression Web,
Notepad, Paint, Jing, Microsoft Office, 7zip, Calculator…
• Skype, Google voice, RapidFax.com, Instant-Scheduling.com,
Itele (coasecure.com), GoToMeeting


Business Building – Canned Responses

• Create a Google Shared Document with top 20 most
frequently asked questions and answers.
• Update your site’s auto emails to answer the questions
(Thanks for registering emails, feedback emails, etc.).
• Use Jing to create short video presentations.
• Input FAQ’s into Forums or a Knowledgebase.
• Go beyond canned responses. Use them as a framework,
but treat each support inquiry uniquely. Upsell, downsell,
and gain loyalty from your users through support.


Business Building – Canned Responses

• Upsell Support.
• Downsell support
• The Gift & Freebie. The Save.
• The calls to action. FB Like? Testimonial?
Signature?


Preparing for Refunds and Chargebacks

• Keep all info, emails, and records.
• Respond Timely. Don’t wait until after the ‘respond
by’ date.
• Follow chargeback instructions and provide detailed
response. The more details you can provide, the
better.
• Keep a record of all chargeback responses submitted.
• Let’s look at some example refund policies…


Business Building – Hiring & Firing

• Know your local laws
• Compensation and Commission
• Contract Workers vs. Employees
• Virtual Workers
• CrowdSourcing
• Street teams


Utilizing Social Media

• Facebook
• Twitter
• LinkedIn
• Google +
• Pinterest


Facebook
• Don’t Spam. Treat it like you would a real party.
• FB wants brands to connect and share.
• Don’t buy likes. Build a tribe. Incentivize?
• Use pictures, infographics. Go for the “big share.”
• Join groups, subscribe to people, status open ended
questions.
• Add FB links on email signatures, business cards, etc.
• Start the conversations on FB and move them over to
your website.


Create a Facebook Page


Follow Facebook’s Instructions


• Create a Pinterest.com account for your site. Pinterest
basically allows users to pin images, videos, and gifts from
all of the web.
• Take special notice of pinterest.com/gifts
GREAT IDEA to capitalize of this and add your daily deals in
this section.
• Pinterest is more valuable (IMO) than Twitter and will
continue booming. Capitalize off of this brand new social
media outlet, get on board, create your presence. Upload
images. RE-pin images.
• Let’s look at some examples of folks using it effectively.


• The site is young and blossoming before our very eyes. It has a long way to go,
and there is still a chance that it could become a Myspace if spammers have
their way, but for now, the culture is that of sharing information and
emphasizing content over popularity of the pinner, which gives brands a level
playing field with everyone else to get involved, be interesting, be consistent,
be visually appealing and give back, and don’t be shy about trying to push
traffic back to your own sites or offering a call to action.


• Create a YouTube account with your domain name –
youtube.com.
• Edit & update your profile appropriately.
• Remember to title your actual video file with your major
keywords and title the video similarly.
• Add your siteURL (with http://) in first line of description
and make description be an actual transcript of the video.
At the end of your description – add the full youtube URL
of the actual video.
• Find similar videos and model the popular keywords.


• Create and upload videos often.
• Always keep your keywords in mind.
• YouTube Insights…
• Same rules apply as FB.


• Create a new Twitter account with your domain
name.
• Hubspot data recommends ~20 Twitter updates a
day. Use popular and trending #hashtags whenever
you can to reach a larger audience. Post links to
popular industry news stories.
• Follow everyone in your industry (and then some).
You can have your VA go through and follow
thousands of folks.
• Add a custom logo / design that has your URL and
contact info.

• Sign up for Google Plus google.com/plus
• Follow everyone in your industry (and then some).
You can have your VA go through and follow
thousands of folks.
• Add a custom logo / design that has your URL and
contact info.
• Hangouts and more…
• Let’s take a look.


Holding Contests
• Regularly hold engaging contests to grow your
audience. Have clear goals in mind. Subscribers? New
Users? Sales? Branding? Etc…
• Software: ContestBurner, Wildfire Apps,
wizehive.com/contest/,
www.myreviewroom.com/Contests
• Know your target market’s desirable items and offer
incentives accordingly.
• Organic & Paid Traffic to jumpstart campaign (Google,
FB, Twitter, Yahoo, etc.). Issue press releases and gain
as much exposure as possible.


The Crowd
• What is “The Crowd”
• Crowdfunding: Kickstarter.com
• Crowdsourcing
• Let’s look at a few examples


SEO… in laymen’s terms
• When someone searches Google or another search engine, SEO
helps you show up in the search results…
• Your goal is to be #1 (or at least the first page) of Google for the
keywords that make perfect sense for your business. If you get 1st
page of Google, you are likely to also get the 1st page on Bing and
Yahoo.
• The higher up you are ranked in the search engines, the more
organic traffic your website will get.
• It starts by choosing your keywords, and then doing activities to
help you rank for those keywords.


Benefits of SEO
• Low Cost Results (In Comparison to Paid Traffic): Organic listings are
free. When you are listed at the top of the search engines for your primary
keywords, you don’t need to pay for traffic. One of the primary benefits of SEO is
that it can deliver you consistent traffic. You don’t have to pay money for every
person who clicks on your ad. Unlike paid ads, your traffic will not drop to nothing
when it stops. SEO gets rid of the need to have thousands of ads across the web.
• Brand Credibility: People Trust Google’s search results.
• Increase in Traffic and Exposure: With Analytics and reporting tools, you’ll
see a clear cut increase in traffic. This is a definite way to maximize your business
efforts. SEO will give you results (not immediately but rather quickly) and as soon
as you start your SEO efforts, traffic will increase at a steady rate.
• The Results are Permanent: Unlike advertisements the affects of SEO are
permanent. They don’t suddenly stop if you stop paying for them.


Keyword Research & Selection


Keyword Research & Selection
• Choose 5-10 primary keywords. Put yourself in your targets market
shoes. What would they type in Google?
• 10-50 secondary keywords
• Use long-tailed and short tail keywords
• The lower the search volume, the easier it will be to rank for the
keyword.
• Be sure to include your primary keywords on your webpage and the
content that you create.
• Map out the top results for your chosen keywords. Study what
they have done to get that top spot.


Grow Your Search Traffic through Content
• Search Engines want you to release regular, remarkable content.
• Coming up w/ content ideas.
• Types of content: Videos, images, articles, press releases, podcasts,
social bookmarking, info-graphics, blog posts…
• Mediums to use for submission
• Tools to make it easier
• Share your voice. The internet makes sharing our stories easy as
possible.


Track Your Progress


SEO | Who you are & what you do.
• Video – Post “Who you are, what you do, who you
cater to, and when you’re launching” video to video
sharing sites (include primary keywords).
• Article – “Who you are, what you do, who you cater
to, and when you’re launching.”
• Press Release – Use above content to begin drafting
up your press release.
• Images – Ranking for image search plan.


Creating a Blog
• Wordpress or Blogspot
• Syndication of related industry news
• Be sure to add images to your posts
• Create engaging content and after posting, proceed to share that
content on your social media pages and twitter.
• Find authority figures to do a guest post on your site. Ideally, have
them share their guest post with their audience.
• Add images to your posts and tag them properly.


Your Blog
• Add “Create Blog Posts” on your calendar a month
in advance.
• Post your first article and video on your blog and a
‘welcome to my blog’ post.
• Wordpress or Blogspot
• Syndication of related industry news. See how
DailyDealMedia.com does this (as well as every
other major blog), but also add Engaging &
Remarkable Unique Content
• Be sure to add images to your posts and tag / label
them properly.


Search Engine Optimization & Traffic
• Guest contributing
• Use VA’s for lead gen
• Use HC Traffic Pro as a content syndication tool
• Release press releases every couple of weeks (when
applicable).
• Contact news sources, strategic partnerships, blog
owners, editors, etc.
• Record Videos, Podcasts, articles, etc.


Set Up Your Content Calendar


New Upgrades and Plugins

a. Default landing page Today's Deal with new PopUp Subscribe
Form option plugin.
b. Update to the "More Offers" and "all Offers" section plugin.
c. Buy Button & Countdown Timer update plugin.
d. Fb, Twitter icons on footer plugin.
e. Shipped / Download / Coupon plugin. Add in ability to
choose Shipped, Download, or Coupon when creating an
offer. If shipped is checked the system will not send coupon.
If Coupon or Download is checked the system will function
how it currently functions.



f. Multiple Price Points plugin: This plugin allows admins
or merchants to input multiple pricing options
g. Copy Deal Plugin: Making it so that an admin has the
option to “Copy Deal” would open up the previous
deal with the information pre-populated inside
h. Incentive Program: “Refer X Friends and Get a {Free
Voucher, $X.XX, etc.). This plugin lets the admins set
referral incentives and specify the terms.



i. Quantities Per Attribute plugin: Allows admin to
set the number of items for sale per attribute.
j. Buy For a Friend plugin: This plugin allows users
to place orders and specify that they are buying
it for a friend.


Questions?
Thank you for joining us. Have a
great day. Make 2013 HUGE!

To learn more and launch a daily deal venture, we invite you to
visit us on the web at:
http://dailydealbuilder.com

To download the PDF of these slides, visit:
http://dailydealbuilder.com/members/3-26-2013.pdf


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