Topic: Theme decor | Course: Enterpreneurship | BBA 7th semester
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The document is a business plan for a theme decor company called Bint e Zahra. It includes an executive summary and outlines objectives, products/services, industry description, organizational plan, marketing plan, financial plan, and conclusion. The organizational plan includes a SWOT analysis noting strengths like expertise but also weaknesses like low initial budget. The financial plan shows projected profit and loss statements for the first three years with an expected net loss in year one but profits in years two and three as sales increase.
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Similar to Topic: Theme decor | Course: Enterpreneurship | BBA 7th semester
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This document outlines a hospital management system (HMS) presented by several students. It discusses the need for centralized hospital management to replace manual systems. The goals of HMS are to standardize data and provide efficient, cost-effective services. The HMS process links patients, staff, and administrators. Key HMS modules include patient management, pharmacy management, appointment scheduling, and financial management. The major benefits of HMS are immediate access to data, time savings, and improved treatment decisions.
Topic: Covert marketing | Course: Consumer behavior | BBA 5th semester
Group members presented on the topic of covert marketing. Covert marketing is defined as marketing actions where consumers believe the activities are not from the firm. It can take various forms like stealth marketing, viral marketing, and product placements. While covert marketing can provide targeted information, it is also misleading to consumers and can undermine trust if not properly disclosed. Both benefits and risks were outlined, with the conclusion being consumers need awareness to avoid being taken advantage of through covert techniques.
Topic: Fed vs SBP | Course: Money and banking | BBA 5th semester
This document provides information about the structure and functions of the Federal Reserve (Fed) and State Bank of Pakistan (SBP). It discusses:
- The group members and topic of the document.
- An overview of the Fed and SBP, including when each was established and their headquarters.
- How each is organized, with the Fed having a Board of Governors and District Banks, and the SBP having a Board of Governors and Directors.
- Their main functions, which include issuing currency, regulating money supply and interest rates, overseeing the banking system, and acting as a lender of last resort.
- The monetary policy tools used by each, such as open market operations
Topic: Suicide | Course: Business ethics | BBA 4th semester
The document discusses various cases of suicide due to bullying, depression, and other factors. It provides details on specific cases, such as Tyler Clementi, an 18-year-old student who jumped off a bridge after being secretly filmed by his roommate via webcam. Statistics are presented on suicide rates among different populations, with some professions like farming and banking having higher risks. Causes discussed include bullying, depression, and in one case a pilot crashed a plane claiming he was a pedophile.
Topic: Ethical issues in advertising | Course: Business ethics | BBA 4th seme...
This document discusses ethical issues in advertising. It begins with an introduction and then covers the role of advertising in modern business, including its psychological, economic, and social functions. Some common ethical issues in advertising are then outlined, such as promoting unhealthy products, creating desire for unnecessary products, and deceptive advertisements. A case study of unethical marketing practices by Philip Morris is also presented. The document goes on to discuss various advertising strategies and how ethical issues can arise, using examples like Tide and Surf Excel. It concludes by noting that what is considered ethical varies globally but that those in advertising and marketing still need an ethical foundation.
Topic: Methods of research | Course: Psychology | BBA 4th semester
This document discusses various methods of research in psychology, including observation, surveys, case studies, interviews, and experiments. Observation involves systematically collecting data through the senses to examine people in natural settings. Surveys collect information from a large group through questionnaires or interviews and analyze the data. Case studies provide detailed information about an individual. Interviews explore views and experiences through flexible, non-flexible, or pressure interviews. Experiments manipulate an independent variable while measuring a dependent variable to understand how and why something occurs.
Topic: Positioning | Course: Marketing Management | BBA 4th semester
This document discusses product positioning. It begins by defining positioning as designing company offers and images to occupy a distinct place in customers' minds. It provides examples of how Pringles and M&M's are positioned. The document outlines strategies for positioning like using product attributes, association, problem-solving, usage occasions, competitors, and differences. It discusses differentiating products through better, newer, faster, or cheaper offerings. Steps of positioning and criteria for success like clarity, consistency, credibility, and competitiveness are presented. Common errors in positioning like under positioning and over positioning are explained. The document concludes that effective positioning connects products to target markets for competitive advantage and market coverage.
Topic: Job satisfaction | Course: Organizational Behaviour | BBA 3rd semester
This document discusses factors that contribute to job satisfaction, including mentally challenging work, equitable reward systems, supportive working conditions, and supportive colleagues. It presents case studies and research findings on whether employers should provide more satisfying jobs and how managers can create satisfied employees. The conclusion is that improving working conditions, screening out negative people during hiring, and focusing on mentally challenging work, fair pay, and a comfortable work environment can increase job satisfaction. Three profiles of individuals in demanding jobs involving long hours and travel suggest that either certain personalities are attracted to such roles or characteristics of the jobs themselves are satisfying.
The Alchemist | Course: Interpersonal skills | BBA 3rd semester
The document summarizes The Alchemist by Paulo Coelho. It discusses Santiago, a shepherd boy who has a recurring dream of finding treasure in Egypt. He meets an old king who interprets his dream and encourages him to travel to Egypt to find his personal legend. Santiago learns many life lessons from the king and other people he meets along the way. After overcoming various obstacles, he finds his treasure at the pyramids and realizes his destiny.
Topic: HRM of Royalson Hotel | Course: HRM | BBA 3rd semester
This document outlines the human resource management practices at Royalson Hotel. It discusses the hotel's vision, mission, structure of the HR department, and its functions including recruitment, job analysis, selection, orientation, training, performance appraisal, and maintenance. It provides details on the recruitment sources, interview process, orientation program, and training program. It also discusses things employees should avoid, how the hotel handles conflicts, and concludes that the hotel's HR department is well-organized and efficiently provides HR services.
Job Advertisement | Course: HRM | BBA 3rd semester
Nestle is hiring a Marketing Manager for their marketing department who will report to the Chief Marketing Officer. The ideal candidate has an MS in Marketing, 4 years of marketing experience preferably at a reputable organization, is between 28-35 years old, and will be responsible for evaluating customer research and market conditions, overseeing all marketing staff and activities, developing marketing strategies, managing budgets, leading a team, and communicating with customers and other stakeholders. The salary package for this role is 60,000 to 75,000 rupees.
Topic: Habit of effective people | Course: Interpersonal skills | BBA 3rd sem...
This document discusses the habit of beginning with the end in mind. It describes beginning with the end in mind as developing a personal mission statement that focuses on who you want to be and what you want to do. It recommends visualizing life milestones and accomplishments to develop a mission statement. Developing a mission statement provides a stable foundation and allows you to examine your thoughts, values, and roles to ensure they are principle-based. The document concludes by stating a person should have a clear understanding of their destination in life to properly begin with the end in mind.
Topic: Concepts and problems of communication | Course: Communication skills ...
The document discusses key concepts and problems in communication. It covers conventions of meaning including denotation, connotation, and euphemism. It also addresses perception of reality through abstracting and inferring. Specifically, it discusses necessary/desirable abstracts versus slanted statements and necessary/desirable inferences versus the risks of inferences. Finally, it examines how values, attitudes, and opinions can affect communication, noting factors like favorable/unfavorable information, inadequate/incorrect information, closed minds, sender credibility, and other circumstances.
Topic: Economy of Pakistan | Course: Principles of Accounting | BBA 1st semester
The document lists the group members working on the topic and then discusses Pakistan's economy. It states that Pakistan has the 27th largest economy in terms of purchasing power parity and the 44th largest by GDP. It mentions challenges Pakistan faced in 1965 and 1971 like shortages in electricity and energy. It recommends spending more on education and healthcare and pushing productive sectors like agriculture and manufacturing. It also references utilizing youth, technology, and labor while increasing exports and decreasing imports.
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- 17. SWOT ANALYSIS Strength Weakness Opportunities Threats Team of expertise members Low budget High potential market Existing competitors in Lahore ,Islamabad etc. Exceptional customer service Less experience Customers with growing trends New entrants with low pricing strategy Strong relationships with complementary service providers Difficulty of generating awareness in first few years of operation Being one of the first service providers, can focus on appropriate pricing The inability to find qualified, high quality employees
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