Topic: Ethical issues in advertising | Course: Business ethics | BBA 4th semester

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This document discusses ethical issues in advertising. It begins with an introduction and then covers the role of advertising in modern business, including its psychological, economic, and social functions. Some common ethical issues in advertising are then outlined, such as promoting unhealthy products, creating desire for unnecessary products, and deceptive advertisements. A case study of unethical marketing practices by Philip Morris is also presented. The document goes on to discuss various advertising strategies and how ethical issues can arise, using examples like Tide and Surf Excel. It concludes by noting that what is considered ethical varies globally but that those in advertising and marketing still need an ethical foundation.

ETHICAL ISSUES IN ADVERTISING
Topic
Presented by Reg no.
 Inam Ullah 022
 Bint-e-Zahra 034
 Naqash Ali 036
 Sajida Bibi 048
 Samya Bibi 054

 I N T R O D U C T I O N
 R O L E O F A D V E RT I S I N G I N M O D E R N B U S I N E S S W O R L D
 E T H I C A L I S S U E S I N A D V E RT I S I N G
 C A S E S T U D Y
 A D V E RT I S I N G S T R AT E G I E S
 H O W E T H I C A L I S S U E S A R I S E I N A D V E RT I S I N G
 C O N C L U S I O N
Contents

 W H A T I S A D V E R T I S I N G ?
Introduction (cont.)

1. PSYCHOLOGICAL FUNCTION
2. ECONOMIC FUNCTION
3. SOCIAL FUNCTION
Role Of Advertising In Modern Business World

1. PSYCHOLOGICAL FUNCTION
Linked with consumer behavior
Role Of Advertising In Modern Business World
(cont.)

2. ECONOMIC FUNCTION
 Economic process through which customers become aware about
product.
 Value of product
Role Of Advertising In Modern Business World
(cont.)

3. SOCIAL FUNCTION
Improve the standard of living
Role Of Advertising In Modern Business World
(cont.)

1. PROMOTE UNHEALTHY PRODUCTS
Ethical issues in advertising

2. DRIVE DESIRE FOR UNNECESSARY PRODUCTS
Ethical issues in advertising (cont.)

3. DECEPTIVE ADVERTISEMENT
Ethical issues in advertising (cont.)

4. DANGEROUS STUNT
Ethical issues in advertising (cont.)

5 . G L O R I F Y I N G G L A M O R O U S L O O K
Ethical issues in advertising (cont.)

A D V E R T I S E M E N T U S I N G C H I L D R E N
Ethical issues in advertising (cont.)

 U N E T H I C A L M A R K E T I N G P R A C T I C E S
By Philip Morris
A leading cigarette manufacturing company
Case Study

 ISSUES
Government’s ban on tobacco advertising
Case Study

 P R O D U C T C O M PA R I S O N
 P R I C E C O M PA R I S O N
 C E L E B R I T Y E N DO R S E M E N T
Advertisement strategies

 R I N A N D T I D E
How Ethical Issues Arise In Advertising (cont.)

 B O N U S V S S U R F E XC E L
How Ethical Issues Arise In Advertising (cont.)

 C O M P L A N V S H O R L I C K
How Ethical Issues Arise In Advertising

 M C D O N A L D S
How Ethical Issues Arise In Advertising (cont.)

It is very difficult to identify what is ethical or what is not ethical
conduct in integrated marketing communicating as it varies from country to
country. But everyone both in business, marketing and specially in
advertising must have an ethical base that applies in the business world
Conclusion

Thanks for watching and listening.
Now is there any Question?

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Topic: Ethical issues in advertising | Course: Business ethics | BBA 4th semester

1. ETHICAL ISSUES IN ADVERTISING Topic Presented by Reg no.  Inam Ullah 022  Bint-e-Zahra 034  Naqash Ali 036  Sajida Bibi 048  Samya Bibi 054

2.  I N T R O D U C T I O N  R O L E O F A D V E RT I S I N G I N M O D E R N B U S I N E S S W O R L D  E T H I C A L I S S U E S I N A D V E RT I S I N G  C A S E S T U D Y  A D V E RT I S I N G S T R AT E G I E S  H O W E T H I C A L I S S U E S A R I S E I N A D V E RT I S I N G  C O N C L U S I O N Contents

3.  WHAT IS ETHICS? Introduction

4.  W H A T I S A D V E R T I S I N G ? Introduction (cont.)

5. 1. PSYCHOLOGICAL FUNCTION 2. ECONOMIC FUNCTION 3. SOCIAL FUNCTION Role Of Advertising In Modern Business World

6. 1. PSYCHOLOGICAL FUNCTION Linked with consumer behavior Role Of Advertising In Modern Business World (cont.)

7. 2. ECONOMIC FUNCTION  Economic process through which customers become aware about product.  Value of product Role Of Advertising In Modern Business World (cont.)

8. 3. SOCIAL FUNCTION Improve the standard of living Role Of Advertising In Modern Business World (cont.)

9. 1. PROMOTE UNHEALTHY PRODUCTS Ethical issues in advertising

10. 2. DRIVE DESIRE FOR UNNECESSARY PRODUCTS Ethical issues in advertising (cont.)

11. 3. DECEPTIVE ADVERTISEMENT Ethical issues in advertising (cont.)

12. 4. DANGEROUS STUNT Ethical issues in advertising (cont.)

13. 5 . G L O R I F Y I N G G L A M O R O U S L O O K Ethical issues in advertising (cont.)

14. A D V E R T I S E M E N T U S I N G C H I L D R E N Ethical issues in advertising (cont.)

15.  U N E T H I C A L M A R K E T I N G P R A C T I C E S By Philip Morris A leading cigarette manufacturing company Case Study

16.  ISSUES Government’s ban on tobacco advertising Case Study

17.  P R O D U C T C O M PA R I S O N  P R I C E C O M PA R I S O N  C E L E B R I T Y E N DO R S E M E N T Advertisement strategies

18.  R I N A N D T I D E How Ethical Issues Arise In Advertising (cont.)

19.  B O N U S V S S U R F E XC E L How Ethical Issues Arise In Advertising (cont.)

20.  C O M P L A N V S H O R L I C K How Ethical Issues Arise In Advertising

21.  M C D O N A L D S How Ethical Issues Arise In Advertising (cont.)

22. It is very difficult to identify what is ethical or what is not ethical conduct in integrated marketing communicating as it varies from country to country. But everyone both in business, marketing and specially in advertising must have an ethical base that applies in the business world Conclusion

23. Thanks for watching and listening. Now is there any Question?

Topic: Ethical issues in advertising | Course: Business ethics | BBA 4th semester

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