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1. Presented by
Inam Ullah Khan 022
Bint e Zahra 034
Naqash Ali 036
Sajida Bibi 048
Samya Bibi 054
TOPIC

2. INTRODUCTION
 Online market place
 Founded in 2013
 Providing localized C2C and B2C products in Africa, Europe and Asia
 #1 online shopping community in Pakistan.

3. AIM
To provide a single platform to buyers and sellers across globe to buy/sell
products with ease of a few mouse-clicks.

4. WORK
The platform lets buyers and sellers meet to make deals
on new and used fashion items, mobile phones, and
jewelry and home appliances.

5. OBJECTIVES
 Awareness of services
 Awareness of brand
 Higher market share
 Beating competitors and remain at top

6. PRODUCTS OF KAYMU

7. Cash on Delivery (COD)
It is the most commonly used payment method in Pakistan. As per estimates, more
than 95% of kaymu users prefer it.
EasyPaisa / MobiCash
Some also prefer these payment models for transferring small amounts.
Credit Card
Most of kaymu users in Pakistan have merchant accounts integrated on portals to
facilitate credit card transactions
PAYMENT METHODS

8. USE OF INTERNET IN ONLINE BUSINESSES
Our founders believe that internet can break economic barriers and change the
way business is done
Therefore, we want to bring e-commerce, to empower local entrepreneurs by
helping them take their business online and to make shopping easy and accessible
to everyone.

9. IMPORTANT FACTS ABOUT KAYMU IN PAKISTAN
Population: 196,174,380.00
Internet Users: 29,128,970
Average Internet Penetration Rate: 29.14%
Facebook Users: 16,000,000
Facebook Penetration Rate: 54.93%
Kaymu Fans: 845,487
Percentage of Kaymu Fans (Facebook Users): 5.28%
Percentage of Total Fans: 31.20%

10. All that you have to need to do is to register for an account to get started.
Simply follow the below steps:
•Click Login/Join button on right top corner of homepage
HOW DOES KAYMU WORKS

11. •Create account page will shown in which put your data
HOW DOES KAYMU WORKS

12. •Fill the form to complete the registration
HOW DOES KAYMU WORKS

13. For example
If I want to buy a tablet, firstly clink on categories and open a tab which you can want.
Then click on buy now option
HOW TO BUY

14. Firstly click on sell now on right side corner
After clinking, next page shown that there are three steps involve in selling your product”
For example:
•In first step put data about your product
•In second step, payments details and shipping information involved:
•In third step successfully upload the product while sign in
HOW TO SELL

15. Global reach Universal standard
Easily everyone reaches kaymu at globe level for selling and buying products.
Richness
All type of materials available on kaymu whether it could be images or video
Interactivity
Kaymu interacts buyer or seller from every place
Information density
All info. about product or seller or buyer present on it, everyone easily reach with each other
Reduce transaction cost
Kaymu also giving the service of home delivery of product.
UNIQUE FEATURES

16. •No checkout queue
•You can shop anywhere in the world
•Easy access 24 hours a day
•No inventory cost
•Electric catalogs
•Bulk transactions
ADVANTAGES

17. •Unable to examine product personally.
•There is possibility of credit card number theft.
DISADVANTAGES

18. Online shopping malls
All categories product available on kaymu because it work as a market
E-BUSINESS MODEL RELATED TO KAYMU

19. •E-mail marketing
•Promotions
Discounts
Free shipping
•Banner Advertisement
•Global Marketing
Various languages
Various currencies
INTERNET MARKETING

20. Age groups
Through the research conducted by
Kaymu and the facts collated, it can be
observed that the younger population
between 18-34 years is most actively
involved in e-commerce trade, as compared
to the rest of population.
RESEARCH CONDUCTED ON TARGET MARKET

21. Gender
Males used kaymu more then the
women in Pakistan
RESEARCH CONDUCTED ON TARGET MARKET

22. Demographyically
LHR: Lahore
KHI: Karachi
ISB: Islamabad
GUJ: Gujranwala
SKT: Sialkot
MUL: Multan
FSD: Faisalabad
PEW: Peshawar
RESEARCH CONDUCTED ON TARGET MARKET

23. C’S USED IN KAYMU

24. Function :
Information easily retrieve:
1: CONTEXT

25. Function :
Linking Structure:
1: CONTEXT

26. Function :
Navigation Tools
1: CONTEXT

27. Aesthetics
Color, graphics, photography and font choices
1: CONTEXT

28. Information changes frequently on front page
2: CONTENT

29. Video clips about process of buying and selling
2: CONTENT

30. Shopping cart
3: COMMERCE

31. Cash on delivery
3: COMMERCE

32. Live chat with us on facebook
4: COMMUNITY

33. Site link to other site
5: CONNECTION

34. Based on past user behavior
6: CUSTOMIZATION

35. Cookies
6: CUSTOMIZATION

36. Site to user or two ways
7: COMMUNICATION

37. E mail newsletters
7: COMMUNICATION

38. Kaymu provides a safe environment for buying and selling of a
product. It reduces the fake online dealings. Daily hundred of
people views kaymu website but two of them can purchases a
product approximately.
CONCLUSION