This document discusses SWOT analysis and its significance for business strategic planning. It explains that SWOT analysis involves analyzing a business's internal strengths and weaknesses as well as external opportunities and threats. It provides examples of various internal strengths and weaknesses and external opportunities and threats that a business may consider in its SWOT analysis. The document also discusses how businesses can develop strategies based on their SWOT analysis to achieve medium-term success over 3-5 years.