This document outlines the components that should be included in a business plan. It discusses that a business plan is a written representation of an entrepreneur's vision for their business. The key components that should be included are an executive summary, introduction and concept, management team, market opportunity analysis, industry attractiveness, competitor analysis, target market, unique product/service offering, operations, marketing plan, financial plan, and appendices. The executive summary specifically should attract investors' interest by highlighting the business idea and management team's ability to execute it in 4 pages or less.

1. WRITING OF A BUSINESS PLAN

2. What is a Business Plan?
 A business Plan is the written representation
of your vision for your business
 The business plan is a key tool for an
entrepreneur who is seeking to raise finance

3. Components of a Business Plan
 Executive summary
 Introduction & Concept
 Management team
 Macro market – Market Opportunity
 Industry attractiveness
 Competitor analysis
 Target market
 Unique Offering in terms of Product or service
 Operations
 Marketing Plan
 Financial Plan
 Appendices

4. Executive Summary
 The Executive Summary must attract the
investors’ interest by highlighting the potential
idea and the ability of management to realize that
potential.
 For early stage technology companies, it is
particularly important to stress the unique
selling points of the company’s product and
service and what barriers to entry will exist or
be created by the company to prevent other
companies entering into the same market.
 The Executive Summary should only be a
maximum of four pages, and should be focused

5. Components of Executive
Summary
 Introduction of a company with mission statement
 Identifying the problem, perceiving as a business
opportunity in terms of the market and the how u
plan to solve that problem
 the product or service offering, and unique selling
points, intellectual property rights, etc
 management team, their experience and how they
will realize

6. Components of Executive
Summary
 business operations & strategic alliances
 sales and marketing strategy
 critical milestones
 financial projections and risks (including
quick financial overview with key figures
linking to the milestones)

7. Introduction & Concept
 Give the general background, current trends
and then problem and introduce your concept
 Make the reader familiar with the industry

8. Management team
 Team is the most important component of
Business Plan
 Give details of all team members

9. Macro market – Market Opportunity
 Collect data from secondary sources regarding
the market size, trends in growth
 This indicates the scope of scalability and
indicates existence of business opportunity

10. Industry attractiveness
 Furnish details on characteristics of the
industry in terms of organized or unorganized
 What kind of business model sellers follow in
this industry
 Phase of the industry : is it emerging,
matured?

11. Competitor analysis

12. Unique Offering in terms of Product or
service
 Be market-led.
 Distinguish your product or service via a
tabular comparison with competitors, by key
market factors such as price, delivery time,
quality, payback period, etc.

13. Thank You