The document discusses text and fonts. It defines text as a human readable sequence of characters that form words to explain or describe subjects and contexts. Fonts are sets of printable text characters in a specific style and size, also called typefaces. Fonts are classified based on proportion, serifs, shape, weight, and new technological creations. Common font proportions are monospaced and proportional. Software like MS Word and PowerPoint as well as Adobe products can be used to create and edit text.

1. TOPIC 3: TEXTS

2. 3.1 INTRODUCTION TO TEXT
 Human readable sequence of characters to form words to
explain or describe about subjects / contexts / situations /....
 the most fundamental element of any multimedia project.
 Requires small storage
 Types of text:
 Printed text
 Scanned Text
 Electronic Text
 Hypertext

3. 3.1 INTRODUCTION TO TEXT
Font
 A font is a set of printable or displayable text characters in a specific style
and size.
 Also known as typeface (in typography field)
 Classification and choice of font usually based on:
 Proportion
 Serifs
 Shape
 Weight
 ‘new creation’, with technology
 Proportion
 Monospaced (fixed-width): Each letter occupies the same
amount of horizontal space, so the text looks as if
it is typed on a typewriter. Eg: Courier.
 Proportional font: each letter occupies an amount of horizontal space
proportional to width of the character, so the text looks as if it was
printed in a book. Eg: Times New Roman.

4. 3.1 INTRODUCTION TO TEXT
 Serifs
 Serifs: The little stroke added to the ends of character shapes.
Eg Book Antiqua, Lucida
 Sans-Serifs: The text without the stroke feature at the end of
characters eg: Arial
 Shape
 Upright shape: The letters of an Italic font slope to the right, which
imitate certain types of handwriting. It is conventionally used for
emphasis and for identifying foreign words and expressions.
 Slanted shape: It share the rightward slope of italic fonts, but
lack their calligraphic quality. Eg: Lucida Bright in italic.

5. 3.1 INTRODUCTION TO TEXT
 Weight
 Bold: Font with bold features. The thickness of the stroke
making up the letters.
 Other: Ultra-bold, semi-bold, light and ultra-light
 ‘new creation’, with technology
 Fantasy font: This type of font defy characterization, and
often break the rules. They are easily over used.

6. 3.1 INTRODUCTION TO TEXT
 Font Terminology

7. 3.1 INTRODUCTION TO TEXT
 Software for Creating and Editing Text
 Ms Word
 Ms PowerPoint
 Adobe Photoshop
 Adobe Illustrator
 Adobe In design