CHAPTER 1 :
INTRODUCTION TO
FOOD AND
BEVERAGE SERVICE
FOOD SERVICE
INDUSTRY
SECTOR
3
 Food Service
Sector
4
SECTOR PURPOSE OF
SECTOR
HISTORICAL SUMMARY
Hotels
 Tourist
accomodation
 Provision of food and
drink together with
accommodation
 Developed from inns.
Supported by
developments in transport
and increases in business
and leisure related tourism
Restaurants
 Including
conventional
specialist ‘Carveries’
 Provision of food and
drink are generally
at high price with
high levels of service
 Grew out of hotel
restaurants (Escoffier/Ritz
influenced which were
originally highly formal)
through chefs wishing to
start their own business
5
Catering
services
 Including cafes, pizza,
grills, specialist coffee
shops, steak houses
 Provision of food and
drink are generally at
high price with high
levels of service
 Developed from ABC and
Lyons concepts. Gone
through various phases
and influenced by
Americans.
Fast Food
 McDonalds, Burger
King and KFC
 Provision of food and
drink are generally at
low/medium price
with limited levels of
service
 A combination of popular
catering and take-away,
heavily influenced by
American companies:
sophisticated meal
packaging and marketing.
6
Fast Food Take away
*Banqueting
*Conference
*Exhibitions
Leisure
Attractions
7
SECTOR PURPOSE OF
SECTOR
HISTORICAL SUMMARY
Take -away
 ‘KFC’, snacks, fish
and chips, sandwich
bars, kiosks
 Quick provision of
food and drinks.
 Developed from original
fish and chips concept.
Influenced by all
American companies:
sophisticated meal
packaging and marketing
Banqueting/confere
nce/Exhibitions
 Provision of food and
drink on large scale
usually pre-booked
 Originally associated with
hotels but has now
hecome major sector in its
own right
8
SECTOR PURPOSE OF
SECTOR
HISTORICAL SUMMARY
Leisure
attractions
 theme park
 Galleries
 Theatres
 Airlines terminals
Provision of food and
drink for people engaged
in another leisure pursuit
Increases in leisure have made
profit from food and drink,
attractive to leisure amenity
providers
INDUSTRY’S
OBJECTIVES &
EXPECTATIONS
10
1. Physiological
2. Economical
need for
special foods
need for good
value
ex: fast service
3. Social
 friends or business
colleagues
 attending functions
to meet others
4. Psychological
need for
enhancement of
self-esteem
5. Convenience
 Being unable
to get home
 attend some
other events
Organization
Chart
Modern
organization chart
(simplify – involve
less staff)
12
RESTAURANT MANAGER (Line Manager)
ASSISTANT RESTAURANT MANAGER (Assistant Line Manager)
RECEPTION HEADWAITER(Supervisor)
MAITRE D’HOTEL (Headwaiter / Supervisor)
STATION HEADWAITER (Section Supervisor)
CHEF DE RANG (Station Waiter)
SOMMELIER
(Wine Butler)
COMMIS DU WIN
Wine Waiter)
DEMI CHEF DE RANG
(Assistant Station Waiter)
COMMIS DE RANG (Waiter)
COMMIS DEBARRASSEUR
(Apprentice)
TRANCHEUR
(Carver)
13.
ASSISTANT RESTAURANT MANAGER
SUPERVISORS HOSTESS (Reception Waiter)
CAPTAIN
WAITER / WAITRESS
BUSBOY / BUSGIRL
RESTAURANT MANAGER
Organization of the
modern system
JOB
SPECIFICATION
○ Responsible for the organization
and administration of particular
food and beverage service areas.
○ Sets standards for service in dining
room.
15
Restaurant Manager
16

 Make Up :
duty rosters
holiday lists
hours on and
off duty
“
Head Waiter / Maitre D’hotel / Supervisor
Overall charge of the staff team
Responsible for seeing all the duties for the pre-
preparation of service
Aid the reception headwaiter during the service
17
18
 Overall responsible for a team or staff serving a set
of tables
 good knowledge of food and wine
 able to instruct other staff in doing the correct and
appropriate service
 Carry out all the service at the table with the help of
the chef de rang
Station Head Waiter / Section
Supervisor/Captain
○ • Acts by instruction
from the chef de rang
○ • Mainly fetches and
carries
○ • Help to clear tables
after each course
○ • Known as a learner
○ • Keep the sideboard
well filled with
equipment
○ • Help to fetch and
carry items
19
Waiter /
Waitress
Apprentice / Commis
Debarrasseur
20
Wine Butler/Wine
Waiter/Sommelier
 Responsible of the service of all alcoholic drinks
during the service meals, sales person,
 have knowledge of all drinks to be served.
Cocktail Bar Staff
 Well versed in skills of shaking & stirring cocktails
 have knowledge of all alcoholic & non-alcoholic
drinks
 Responsible in making cocktailsBusboy/Busgirl
 Assist the servers during busy/peak periods
 Responsible to do the clearing after service
 positions may be assumed by the same person.
QUALITY ??
21
DEFINITION OF
QUALITY
SERVICE
23
DEFINITION OF QUALITY
SERVICE
QUALITY ??
Involves a valued judgment in terms of “good” and
“bad”.
E.g. – “This hotel has a quality operation” /
“We sell a quality steak”
Everyone has his own idea of what good and bad
quality means.
All service has some “quality”.
24
Personal
Hygiene
Knowledge
of Food &
Beverage
Punctuality
Personality
Honesty
Loyalty
Customer
satisfaction
PRINCIPLE ATTRIBUTIONS OF F & B
SERVICE PERSONNEL
“
GUEST SERVICE SKILLS
○ The waiter and waitresses should have
the to meet the
customer satisfaction.
25
26
Knowledge of
Food and Drink
• The staff must
have sufficient
knowledge of all
the items on the
menu and wine
list
• In order to advise
and offer
suggestions to
customers
Punctuality
• Punctuality is
vital.
• If the staff are
continually late for
duty it might
shows lack of
interest in work
Personality
• The staff must be
tactful, courteous
and good
humoured
• Able to converse
with the customer
in a pleasing
• well spoken
manner
27
Honesty
• Trust & respect in
the triangle of staff,
customer and
management
relationships.
• create a
atmosphere of work
which encourages
efficiency and a
good team.
Loyalty
• It is a priority for
staffs to oblige
and be loyal to
the establishment
and its
management.
Customer
Satisfaction
The food and
beverage staff
must see that the
guests have all that
they require and
are completely
satisfied.
28
Reliable Cooperative
Personable Healthy
Clean & Net Knowledgeable
GUEST SERVICE SKILLS
29
• Management must be able to
depend on the server to fullfill
the responsibilities for which
they were hired.
Reliable
• A waiter or waitress must have a
good attitude.
• willing to work hard with co-
workers in a common effort
towards completing work
assigned
Cooperative
30
• Take the initiative to be friendly,
patient, and courteous to guest, co-
workers, and management, and
never be rude.
Personable
• A serving job requires the server
to be in close contact with guests,
co-workers, and food.
• A healthy server looks good,
performs well on the job, and is
able to lift and carry heavy tray.
Healthy
31
• A server may be one of the only
restaurant employees that the
guests see at first
• Present a tidy appearance that
reflects the image of a clean and
neat restaurant.
Clean and neat
• A good waiter or waitress must
learn appropriate serving methods
and know how to apply them in a
smooth, efficient manner.
Knowledgeable
Thanks!
Any questions?
32

Topic 1 .1 introduction of food service

  • 1.
    CHAPTER 1 : INTRODUCTIONTO FOOD AND BEVERAGE SERVICE
  • 2.
  • 3.
  • 4.
    4 SECTOR PURPOSE OF SECTOR HISTORICALSUMMARY Hotels  Tourist accomodation  Provision of food and drink together with accommodation  Developed from inns. Supported by developments in transport and increases in business and leisure related tourism Restaurants  Including conventional specialist ‘Carveries’  Provision of food and drink are generally at high price with high levels of service  Grew out of hotel restaurants (Escoffier/Ritz influenced which were originally highly formal) through chefs wishing to start their own business
  • 5.
    5 Catering services  Including cafes,pizza, grills, specialist coffee shops, steak houses  Provision of food and drink are generally at high price with high levels of service  Developed from ABC and Lyons concepts. Gone through various phases and influenced by Americans. Fast Food  McDonalds, Burger King and KFC  Provision of food and drink are generally at low/medium price with limited levels of service  A combination of popular catering and take-away, heavily influenced by American companies: sophisticated meal packaging and marketing.
  • 6.
    6 Fast Food Takeaway *Banqueting *Conference *Exhibitions Leisure Attractions
  • 7.
    7 SECTOR PURPOSE OF SECTOR HISTORICALSUMMARY Take -away  ‘KFC’, snacks, fish and chips, sandwich bars, kiosks  Quick provision of food and drinks.  Developed from original fish and chips concept. Influenced by all American companies: sophisticated meal packaging and marketing Banqueting/confere nce/Exhibitions  Provision of food and drink on large scale usually pre-booked  Originally associated with hotels but has now hecome major sector in its own right
  • 8.
    8 SECTOR PURPOSE OF SECTOR HISTORICALSUMMARY Leisure attractions  theme park  Galleries  Theatres  Airlines terminals Provision of food and drink for people engaged in another leisure pursuit Increases in leisure have made profit from food and drink, attractive to leisure amenity providers
  • 9.
  • 10.
    10 1. Physiological 2. Economical needfor special foods need for good value ex: fast service 3. Social  friends or business colleagues  attending functions to meet others 4. Psychological need for enhancement of self-esteem 5. Convenience  Being unable to get home  attend some other events
  • 11.
  • 12.
    12 RESTAURANT MANAGER (LineManager) ASSISTANT RESTAURANT MANAGER (Assistant Line Manager) RECEPTION HEADWAITER(Supervisor) MAITRE D’HOTEL (Headwaiter / Supervisor) STATION HEADWAITER (Section Supervisor) CHEF DE RANG (Station Waiter) SOMMELIER (Wine Butler) COMMIS DU WIN Wine Waiter) DEMI CHEF DE RANG (Assistant Station Waiter) COMMIS DE RANG (Waiter) COMMIS DEBARRASSEUR (Apprentice) TRANCHEUR (Carver)
  • 13.
    13. ASSISTANT RESTAURANT MANAGER SUPERVISORSHOSTESS (Reception Waiter) CAPTAIN WAITER / WAITRESS BUSBOY / BUSGIRL RESTAURANT MANAGER Organization of the modern system
  • 14.
  • 15.
    ○ Responsible forthe organization and administration of particular food and beverage service areas. ○ Sets standards for service in dining room. 15 Restaurant Manager
  • 16.
    16   Make Up: duty rosters holiday lists hours on and off duty
  • 17.
    “ Head Waiter /Maitre D’hotel / Supervisor Overall charge of the staff team Responsible for seeing all the duties for the pre- preparation of service Aid the reception headwaiter during the service 17
  • 18.
    18  Overall responsiblefor a team or staff serving a set of tables  good knowledge of food and wine  able to instruct other staff in doing the correct and appropriate service  Carry out all the service at the table with the help of the chef de rang Station Head Waiter / Section Supervisor/Captain
  • 19.
    ○ • Actsby instruction from the chef de rang ○ • Mainly fetches and carries ○ • Help to clear tables after each course ○ • Known as a learner ○ • Keep the sideboard well filled with equipment ○ • Help to fetch and carry items 19 Waiter / Waitress Apprentice / Commis Debarrasseur
  • 20.
    20 Wine Butler/Wine Waiter/Sommelier  Responsibleof the service of all alcoholic drinks during the service meals, sales person,  have knowledge of all drinks to be served. Cocktail Bar Staff  Well versed in skills of shaking & stirring cocktails  have knowledge of all alcoholic & non-alcoholic drinks  Responsible in making cocktailsBusboy/Busgirl  Assist the servers during busy/peak periods  Responsible to do the clearing after service  positions may be assumed by the same person.
  • 21.
  • 22.
  • 23.
    23 DEFINITION OF QUALITY SERVICE QUALITY?? Involves a valued judgment in terms of “good” and “bad”. E.g. – “This hotel has a quality operation” / “We sell a quality steak” Everyone has his own idea of what good and bad quality means. All service has some “quality”.
  • 24.
  • 25.
    “ GUEST SERVICE SKILLS ○The waiter and waitresses should have the to meet the customer satisfaction. 25
  • 26.
    26 Knowledge of Food andDrink • The staff must have sufficient knowledge of all the items on the menu and wine list • In order to advise and offer suggestions to customers Punctuality • Punctuality is vital. • If the staff are continually late for duty it might shows lack of interest in work Personality • The staff must be tactful, courteous and good humoured • Able to converse with the customer in a pleasing • well spoken manner
  • 27.
    27 Honesty • Trust &respect in the triangle of staff, customer and management relationships. • create a atmosphere of work which encourages efficiency and a good team. Loyalty • It is a priority for staffs to oblige and be loyal to the establishment and its management. Customer Satisfaction The food and beverage staff must see that the guests have all that they require and are completely satisfied.
  • 28.
    28 Reliable Cooperative Personable Healthy Clean& Net Knowledgeable GUEST SERVICE SKILLS
  • 29.
    29 • Management mustbe able to depend on the server to fullfill the responsibilities for which they were hired. Reliable • A waiter or waitress must have a good attitude. • willing to work hard with co- workers in a common effort towards completing work assigned Cooperative
  • 30.
    30 • Take theinitiative to be friendly, patient, and courteous to guest, co- workers, and management, and never be rude. Personable • A serving job requires the server to be in close contact with guests, co-workers, and food. • A healthy server looks good, performs well on the job, and is able to lift and carry heavy tray. Healthy
  • 31.
    31 • A servermay be one of the only restaurant employees that the guests see at first • Present a tidy appearance that reflects the image of a clean and neat restaurant. Clean and neat • A good waiter or waitress must learn appropriate serving methods and know how to apply them in a smooth, efficient manner. Knowledgeable
  • 32.