This presentation is about starting a social media campaign and platforms for your crowd funding and start up businesses. Many Kickstarter, IndieGoGo, Go Fund Me campaigns need social media to survive. Here's how to use Facebook and Twitter to make the money and keep moving!

1. +
Beginning Social
Media with
Crowdfunding
Campaigns and
Start Ups
A presentation by Susan Fant
www.susanfant.com
susanchesley@gmail.com
Kickstarter
IndieGoGoGo Fund Me
Entrepreneurship

2. +
Introduction: Social Media, Starting
Up and Crowdfunding
Bottom Line: We need to prove the potential impact
of social media, measure its effectiveness, and align
activities with company financials.
Logo: Kickstarter, IndieGoGo, Go Fund Me
Source: Harvard Business Review & SAS Social Media Surveys - 2010

3. + About Susan
 University of Alabama Instructor in
Masters of Marketing Program –
Create & Teach MKT597: Digital &
Social Media Marketing Courses
 President of Castle Sands LLC –
Create Websites & Social Media
Presences for Professionals
 Executive Director Foresight Education
& Research Network (online network
3,500+ professionals worldwide)
 Education: Birmingham-Southern
College & University of St Andrews
(Business + Technology)
 www.susanfant.com
www.slideshare.net/susanchesleyfant
Twitter: @susanchesley
#CoolestClassAtUA
Time to research Google Glass!

4. +
Outline for Today
 Using Social Media for Your Business
 The Basics: Facebook & Twitter
 Platforms: Emphasis on Facebook Pages
 How to Understand the Platform‟s Analytics
 Social Media for Crowdfunding
 Hints and Pro-Level Tips for Success
 Resources / Questions
Twitter: @susanchesley #CoolestClassAtUA

5. +
Using Social Media Professionally
to Meet Your Goals
 In order to have ROI potential, you must understand:
 How to use different platforms / channels
 How to gauge effectiveness
 How to integrate into other marketing efforts
 You are looking to impact the bottom line (ROI) and
capitalize on the ability to create, listen, analyze and
interact with your customer conversations online.
Twitter: @susanchesley #CoolestClassAtUA

6. +
What Does Social Media Do
(other than promote funny cat videos?)
 Social Media has 4 Core Functions that can help you if
you understand them.
 When you craft your own social media strategy (with
paper and pencil) think about these functions!
 With social media you can:
Monitor, Lead, Amplify & Respond
Twitter: @susanchesley #CoolestClassAtUA
Source: Harvard Business Review & SAS Social
Media Surveys - 2010

7. +
Nothing is for Free
(…but Free is a Great Place to Start)
 Social Media - is not free - but it is a great way to tell
your story & can be tailored to your budget.
 Setting up your accounts can be free. But that‟s
where it ends (and that‟s okay)
 Time is an opportunity cost
 Budget hiring someone to work on your social media
 Budget can be spent on “sponsored” stories and promotions
 Bottom Line: Utilizing social media can be less
expensive and more impactful than other media
resources if you use it correctly.
Twitter: @susanchesley #CoolestClassAtUA

8. +
Facebook =
www.facebook.com/business
 680 million Monthly Active Users in
Dec. „12
 1 out of every 5 page views in the USA
is on Facebook
 Main competition is for attention
 Edge Rank – the more engagement a
user has with content the stronger Edge
Rank believes the user‟s interest is in
similar content and filters newsfeed
accordingly
 Likes, clicks, shares proves interest  It
does not track purchases or conversions
Twitter: @susanchesley #CoolestClassAtUA Source: Jab, Jab, Jab Right Hook by Gary Vaynerchuk

9. +
You Want More ENGAGEMENT
(Likes are Good but Not the End-All)
 LESS Likes MORE Engagement
 With Edge Rank it is more important to get
engaged users who will LIKE & SHARE your
content
 Promote your Facebook presence online and
offline with flyers, banners, in-store
displays, giveaways/coupons, and actively
engaging your audience
Twitter: @susanchesley #CoolestClassAtUA

10. +
In-Depth:
Creating a Facebook Page
1. Set Your Goals
 What do you want? More
Followers?
 More Sales? More Money?
2. Understand Yourself
 This is your chance to tell a
story about your
organization or business.
Twitter: @susanchesley #CoolestClassAtUA

11. +
Create Shareable Content & Calls
to Action (So Your Followers Help You)
Twitter: @susanchesley #CoolestClassAtUA

12. +
Learn About Your Audience
Twitter: @susanchesley #CoolestClassAtUA

13. +
Understand Your Posts
Twitter: @susanchesley #CoolestClassAtUA

14. +
Know the Demographic
(It May Surprise You.)
Twitter: @susanchesley #CoolestClassAtUA

15. +
Twitter = business.twitter.com
 As of 12/2012 more than 100 million users in the USA
 Twitter users post 750 tweets per second
With Twitter you are talking to the world at large
– anyone can find you via a hashtag (#) and you
can talk with anyone – it‟s an open network
Twitter: @susanchesley #CoolestClassAtUA Source: Twitter & Jab, Jab, Jab Right Hook by Gary Vaynerchuk

16. +
Good & Unexpected Things Can
Happen on Twitter
Twitter: @susanchesley #CoolestClassAtUA

17. +
Great Story Telling Happens on
Twitter (When You Set it Up Just Right)
Twitter: @susanchesley #CoolestClassAtUA

18. +
Not So Great Things Happen Too
(You should be aware, but not scared)
Twitter: @susanchesley #CoolestClassAtUA

19. +
What Does it All Mean?
You can tailor fit your marketing to your
target market online which may be the
same or different than who is coming into
your offline business.
You can test content immediately and see
what works and what doesn‟t. A lot of social
media is about experimentation.
Twitter: @susanchesley #CoolestClassAtUA

20. +
Now What Do I Do With
Crowdfunding?
 Be on Facebook & Twitter
BEFORE you launch your
campaign.
 You can have the best
campaign ever – and social
media is a BIG way to tell
people about it.
 Videos, Pictures, Visuals
Make Connections, Gain
Followers, and HELP You!
Twitter: @susanchesley #CoolestClassAtUA Logo: Kick Starter

21. +
Don‟t Depend on Just Your Friends
(Ask them For Help Not Money)
 Utilize Hashtags, Shareable
Content, Newsletters, Emails, Videos  Be Vibrant
 Get Schedule Ready: Crowdfunding is Going to Eat Up
a Lot of Time & Effort  “Content Monster”
 (From IndieGoGo) Don‟t ask for $$ instead ask:
 “Help me spread the word: LINK HERE”
 “Know anyone who might like this? LINK HERE”
 Who can help me find the next backer? LINK HERE”
Twitter: @susanchesley #CoolestClassAtUA Source: PBS Media Shift

22. +
Suggested Resources
 http://www.facebook.com/business
 http://business.twitter.com
 http://www.pbs.org/mediashift/2013/12/10-things-to-
know-about-social-media-savvy-crowdfunding/
 http://www.slideshare.net/susanchesleyfant
 http://socialmediatoday.com
Twitter: @susanchesley #CoolestClassAtUA