2. How do we understand and analyze
an online business???
2
3. Potential See Ad
Follow link Order Placed
Customer Cost per
Cost per click Cost per order
impressions
Does not see ad Does not click Does not buy
Customer Out of Process
The Order Acquisition Process
Source: Marketing Metrics, Ph.D. Neil T. Bendle, published by
Wharton School Publishing
4. Hits
Pageviews
Visits
Visitors
Relationship of Hits to Pageviews to Visits to Visitors
Source: Marketing Metrics, Ph.D. Neil T. Bendle, published by
Wharton School Publishing
5. How to stand out from
competition?
“ Every year the
marketing landscape
changes, every year the
How collect the ideas
from users?
customers become more
demanding, every year
they’re wanting more How to get support
from users base?
things. You have to
always be sprinting to
stay ahead of the How to segment our
competition.
”
users properly?
Gary Angel, President and CTO
of Semphonic and creator of Why do users not
the X-Change Conference for convert?
web analysis
Who are our most
valuable users?
6. For the whole metrics picture of web-analytics
Satis-
faction
Visit
Time Demo-
… …
onsite graphic
General In-depth
information
information
Demo-
…
graphics
Source Bounce
of traffic rate
Insight
Insight Ideas
Ideas
Full information for
Marketing and Business
Strategy
7. = = A Web Analytics tool to
1 2 3
Document the Access whether Get ideas and
demographics users are satisfied feedback from
of web-users with the website web-users
4 5
Transfer and
Create your view data on
own survey Google Analytics
and more…
7
8. Aspects you can view
Gender
Age Guest Users
Education and Medium Users
Occupation Frequent Users
User Demo- Income …
graphic
Receive full
demographic
data (eg.
Gender, Age,
Education, …)
of your
website’s
users
Right targeting!
8
9. User
Satisfaction
360 degree evaluation
Measure User
Satisfaction
on your
website Structure
Language
Up-to-
Design
dateness
Function
9
10. Feedback
Forum
Get website
feedback and
ideas from
your visitors, Online feedback forum:
let users vote
Collect new ideas from users
and discuss
ideas Let users comment and vote for the ideas they support
Tighten the connection between users and websites
Give your users the feeling to be listened and appreciated
10
11. Online
Survey
Create online
surveys with
your own
questions,
colors and
logo of your
brand
Ask anything you want to ask
Review questionnaire by looking at the drop out percentage of each question
Rotate the questions randomly to give the equal chance of answering for the
all questions
11
12. Google
Analytics
Integration
Get
demographic
information on
gender, age,
education, and
much more in
your Google
Analytics
reports
Interesting to find out how differently each segment behaves on
the website
Better targeting for advertisers
Identify the power users, potential users, …
12
13. Click
Mapping
Who clicks
where on your
website? Click
tracking and
heat maps with
demographic
information
Get the user’s behavior is very important for improvement of user’s experience
understanding
13
14. Geographic
Reports
Know where
your visitors
Google Maps Fragmenting by Zoom
come from,
within your The World map allows you Visually enhanced by
Top countries
country or all to zoom in and out to see the zoom function, you’ll
over the world how many visitors your have better idea about
Top cites
website gets from where are your visitor
different countries, states, come from
and cities
14
15. 1. Compare your website
World wide
Nation wide
Category
Compare Knowing where we are and
Usability in which ways we should
improve
Compare your
website’s
usability with
other websites 2. Compare your website
in the same
within periods
industry or
within country Keeping track on your
website improvement or the
effectiveness of a campaign
15
16. Newsletter
Sign-up
Get new
signups for
newsletter
through online
survey
Activate the email collect function then you will have a mailing list
for newsletter purpose
16
17. Vietnamese Company
website
Blog Support
sites
English …
Report
Sharing
Share your
reports with
others and
assign users
roles
Colleagues Share holders
Advertisers
17
18. Reviews about UserReport on websites
http://web.appstorm.net/reviews/communications/user-feedback-done-right-with-userreport/#more-32004
18
20. UserReport – Ready to go?
Only 3 steps to get it ready 25 languages available
1 Create free account French
Dutch
Norwegian
Most features are 100% free English
Hungarian
Lithuanian
Danish
2 Copy and paste script Estonian
Vietnamese Russian
Italian
Easy to follow examples and guides Chinese
Latvian
German Polish
3 You’re ready to go
Enjoy our awesome reports
20
21. If you need any help in UserReport installation, reach us at…
HUYNH TU LINH (MS.) THUE QUIST THOMASEN (MR.)
Senior Consultant Director
Email: huynh.tu.linh@userreport.com Email: thue.quist.thomasen@userreport.com
Mobile: +84 122 3131 880 Mobile: +84 946 270 280
Skype: huynhtulinh Skype: thuethomasen
www.userreport.com
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