This document discusses how brands can use digital newsrooms to market themselves and compete with traditional media for attention. It recommends that brands act like newsrooms by hiring reporters, editors and designers to curate industry news, conduct interviews, and cover events in order to publish valuable original content that the media and public will engage with. It acknowledges small businesses can also benefit from hosted newsrooms with content management tools and the ability to curate news, create original content, and integrate with social media monitoring and reporting dashboards to increase traffic, media coverage and engagement.
The news agencies, also known as wire services, are among the most powerful and trusted names in news business. Some of them like Reuters have been in existence since the nineteenth century.
However, few are aware of their reach or existence. They do not own physical properties such as newspapers or television channels. But they generate news for all forms of media. Their subscribers include newspapers, magazines, radio stations, television networks and now news sites.
The news agencies, also known as wire services, are among the most powerful and trusted names in news business. Some of them like Reuters have been in existence since the nineteenth century.
However, few are aware of their reach or existence. They do not own physical properties such as newspapers or television channels. But they generate news for all forms of media. Their subscribers include newspapers, magazines, radio stations, television networks and now news sites.
Impact of Internet on Journalism and Digital Media EthicsRashid Hussain
Impact of journalism on the internet.
Usage of the Internet for journalistic tasks
Web revolutionized journalism
Traditional media started the online presence
Digital media Ethics and challenges for CJ
88% of marketers invest in content marketing but only 42% of those content marketers have a documented content strategy in place.
LEWIS PR and Adobe recently hosted an exclusive webinar to help content marketers maximise their investment.
Here are the key takeaways, with tips on how to develop an effective content strategy, leverage your in-house experts, produce engaging content and measure your efforts.
Impact of Internet on Journalism and Digital Media EthicsRashid Hussain
Impact of journalism on the internet.
Usage of the Internet for journalistic tasks
Web revolutionized journalism
Traditional media started the online presence
Digital media Ethics and challenges for CJ
88% of marketers invest in content marketing but only 42% of those content marketers have a documented content strategy in place.
LEWIS PR and Adobe recently hosted an exclusive webinar to help content marketers maximise their investment.
Here are the key takeaways, with tips on how to develop an effective content strategy, leverage your in-house experts, produce engaging content and measure your efforts.
Lazio Digilux is an Ernakulam-based Digital Marketing Agency Located in Thrikkakkara. We assist brands in connecting with their targeted customers through social media and other digital marketing tactics, allowing your company to stand out. Lazio Digilux specializes in developing creative and strategic plans to assist businesses in reaching their objectives. Whether it's developing a creative content strategy or launching effective campaigns, our team is committed to ensuring that your company receives the visibility and reach it requires. We are confident in our 100% customer satisfaction rate because we deliver on time and do not panic even in the most critical situations. We treat our employees and customers with dignity, which has contributed to our success. We place a premium on collaboration and quality work, which is why we've been able to form strong bonds with our clients. Lazio Digilux offers a variety of services such as social media marketing, search engine marketing, search engine optimization, web development, branding, logo design, graphic design, digital data security, photography, Google Ads, Videography, Digital Marketing, Ad campaign, Influencer Marketing
Your company's growth will be at your fingertips with Lazio Digilux.
By embracing digital marketing and integrating it with offline communications, a company will demonstrate thought leadership, reinforce its position as a trusted advisor in the financial services community and fuel new client acquisition.
On June 6, 2013, Digital Influence Group, Skyword and IBM held a webinar on "Generating Leads through B2B Content Marketing." View slides from the webinar to learn how IBM is using organic search, bloggers and news writers, and value-added content to capture customers' attention throughout the purchase process, as a part of IBM's award-winning Midsize Insider program. Also learn how B2B marketers can create Influencer programs to drive prospects further down the sales funnel.
Speakers include:
Leslie Reiser, Program Director, Mid Market Digital Marketing WW, IBM (@LCReiser)
Christine McManus, Director of Strategic Services, Skyword (@ChrissyMac8)
Scott Ludwig, Associate Director, Marketing, Digital Influence Group (@BostonRS)
Kevin Green, Senior Vice President, Strategy, Digital Influence Group (Moderator, @KevinMGreen)
The Science of Content Marketing: How to Create Predictable Revenue in the Pe...Heather Eng
At Content Marketing World 2017, NewsCred CEO and Co-founder, Shafqat Islam, spoke about how content marketing can drive predictable revenue for companies. In addition, he shared the NewsCred Methodology, NewsCred's proven playbook for driving and measuring content marketing ROI, and how NewsCred uses it.
Skapa at West Sweden Chamber of Commerce November 20, 2015Erik Ekholm
This is the presentation "Driving Sales with Content Marketing" that I used when I held a seminar for a group of executives of companies at the West Sweden Chamber of Commerce.
This presentation is for a meeting with CEOs at the West Sweden Chamber of Commerce. They were interested in knowing how to use social media to support marketing an sales.
How To Plan And Build A Successful Content Marketing StrategyMichael Brenner
http://www.b2bmarketinginsider.com/content-marketing/plan-build-successful-content-marketing-strategy -- Did you know that every day on the internet:
There are 4.75 Billion pieces of content shared
There are 1.8 Billion photos uploaded
There are 700 Million Snapchats
There are 500 Million tweets
Marketing, as we know it, is being transformed right in front of our eyes. More and more messages are being promoted every day, on more channels, and as a result, consumers are learning to simply tune out the noise.
Because of this, brands must leverage content marketing to deliver the useful information necessary to educate and build trust with their audiences. But they often fail to document what they are trying to achieve, how they will get it done, and what measures will prove success.
Yesterday I presented to more than 600 attendees of the NewsCred #ThinkContent Webinar: "How To Plan And Build A Successful Content Marketing Strategy." I presented:
The key factors for content marketing success
The core components of a content marketing strategy
I answered the main questions of how to build a solid content marketing strategy
I shared my secret that effective content marketing was relatively simple:
"The buyer journey is nothing more than a series of questions that must be answered." ~ IDC
I shared the Content Marketing Institute's more formal definition of content marketing:
“Content marketing is the marketing and business process for creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action.” ~ Content Marketing Institute
And I shared the rallying cry for why we need to change:
"We have to stop interrupting what people are interested in, and be what people are interested in." ~ Craig Davis (former Chief Creative Office - J. Walter Thompson)
Backed by research and our own customer engagements, I covered
The 6 factors to content marketing success:
Document content strategy
Have someone in charge of content
Consistently publish quality content
Map content to buyer journey
Balance Paid, Owned, Earned Media
Track Content Marketing ROI
I provided an example and a template for anyone to develop:
Your Content Marketing Mission Statement
Become a destination for [target audience] interested in [topics]. To help them [customer value].
This will help us [your content marketing goals]
Earn your audience’s attention vs. just buying it
Reach, engage and convert NEW buyers
AmEx Open Forum Example: Help Small Businesses Do More Business. To become the largest source of inbound leads.
I provided spreadsheets to help anyone conduct a content audit and measure their content marketing results:
Content marketing is a huge buzzword. But what doesn't it really mean for your business. And how do you find the resources and the budget to execute a content marketing strategy today?
In this presentation, delivered at MarketingProfs B2B Forum, I provide the 7 key factors to content marketing success. I outline a roadmap that any business can follow to achieve content marketing success. I demonstrate how you can deliver the content your buyers need at each stage of their journey, and I explain how focusing on subscribers can be the key to success.
Download the presentation and reach out to me for more details or to get your own customized content marketing strategy.
WEBINAR: ClearEdge Marketing VP of Marketing & Digital Services, Michelle Krier, to Host Webinar with the TechServe Alliance on “Content is the Car, Social Media is the Gas.”
Michelle discusses the strategy behind content creation as well as the importance of selecting the right social media channels, when and how to best position your content so you receive maximum exposure, and finding influencers to help promote your content.
A custom measurement dashboard in Google Analytics developed by Sally Falkow (APR) and Tinu Abayomi-Paul to help PR, marketing and social media pros measure the results of their work and show ROI.
Why a Newsroom is the Perfect Google Panda FoodSally Falkow
In July 2015 google rolled out another major Panda Update to their algorithm. A well-designed online newsroom that acts as the brand's content hub fulfills all the criteria for the new Panda update.
As the media landscape continue to shift and newsroom resources dwindle, there are many opportunities for PR to work with the media and create newsworthy content. These three skills will improve your media relations and your brand awareness
Brands need to beware of treating storytelling as an end in itself. Stories work when the audience is engaged. Brands need to get customers involved and help them shape and tell their personal story with the brand.
Every business know they should "Think like publisher" and create branded content. But a business has different goals - they're not only looking for an audience and eyeballs. A business owner or CMO needs to know how to make content that supports the business goals and gets ROI.
Poland, the largest innovative Central and Eastern European market, hosts a week-long series of events in California in November 2014.. American companies and investors can see products, ideas and achievements in technologically-advanced economic sectors.
Online Newsrooms vs Digital Content HubsSally Falkow
The traditional text-based online newsroom which lists press releases but not much else is outdated and needs to be replaced with a visually rich content hub that includes social content, blog posts, images and video and a database of expert bios.
Child Life Month is about events that place a child at risk. Children that don't get a quality preschool education are 25% more likely to drop out of school, 40% more likely to become a teen parent and 70% more likely to commit a violent crime and be incarcerated. CHALK Preschool gives every child access to a better future.
PRESSFeed 2013 Online Newsroom & Media Relations Report Sally Falkow
The results of the PRESSfeed and SNCR 2013 Online Newsroom and Media Relations survey were presented at the SNCR Symposium in Boston on November 6, 2013.
Google's recent update to their webmaster guidelines included links in press releases. This webinar covers questions PR practitioners might have about how to write and optimize press releases that don't trigger Google's penalties.
PRESSfeed, the socially integrated online newsroom, released the 2013 study of the Inc. 500 companies’ newsrooms. Despite the major changes that have taken place in the media landscape over the past 12 months, such as the increased interest in visual content from the public and the media, the Inc. 500 companies seem to be lagging at least a year or two behind.
Media newsroom are undermanned and no longer have the resources to produce in depth stories. Brands can earn media by collaborating with the media and helping them to produce great news stories.
Social Media Mapping Merrimack CollegeSally Falkow
Social Media Mapping - research your audience and map your social graph. This gives you the data you need to produce great content that engages your stakeholders.
Google Analytics can help you understand what content is getting traction: what gets viewed, what sends traffic and what converts to action.. Dana Chinn, web analytics lecturer at Annanberg USC and Sally Falkow, President of PRESSfeed, the social online newsroom, cover the top10 Google Analytics reports.
Sally Falkow Named Kred Top InfluencerSally Falkow
Kred, a social media influence scoring tool, has named Sally Falkow, CEO of Meritus Media, a Top 1% Influencer. Social media is now the number one online activity, surpassing email and 95% of Americans are active on social media. Figuring out who is in a brand’s social graph and who has influence in certain communities and subjects has become very important to marketing and PR success.
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s DholeraAvirahi City Dholera
The Tata Group, a titan of Indian industry, is making waves with its advanced talks with Taiwanese chipmakers Powerchip Semiconductor Manufacturing Corporation (PSMC) and UMC Group. The goal? Establishing a cutting-edge semiconductor fabrication unit (fab) in Dholera, Gujarat. This isn’t just any project; it’s a potential game changer for India’s chipmaking aspirations and a boon for investors seeking promising residential projects in dholera sir.
Visit : https://www.avirahi.com/blog/tata-group-dials-taiwan-for-its-chipmaking-ambition-in-gujarats-dholera/
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
2. Why a Digital Newsroom?
Brands are publishing content – not just
advertising next to what we read
Brand content competes with traditional media
for our attention
The public wants to see how your product or
service fits into their lifestyle – not just the
features of your product
3.
4.
5. The new Coca-Cola.co.uk
website launched in May
2010, with all content created
and managed by a dedicated
editorial team based at Zone.
Content is planned and
updated constantly, with the
latest news from across the
organisation being crafted
into engaging stories using
words, photography, video,
illustration and interactive
functionality.
6.
7.
8.
9. Work with the Media
• Provide content the media no longer has the
resources to cover – medical, travel, visuals.
• Do in-depth stories the media won’t cover on
their own
• Offer access to resources and experts
10. What content should we cover?
1. Act like a traditional newsroom
– Reporters
– Editors
– Designers
2. Monitor and comment on industry news
3. Conduct interviews
4. Go to events and report on the content
11. What makes a newsroom great?
• More than press
releases
• Great original content
• Content that the media
and the public will value
• Talent
• Technology
• Data/Analytics
12.
13.
14.
15. How can a small business do this?
• Be smart with
technology
– Hosted newsroom with
visual features
– Train your team to
curate industry news
and create original
content
24. Traffic
Increase in traffic from the newsroom to other
areas of your website
Added a newsroom
Stopped publishing
content regularly
25. Engagement
• According to 37% of marketing managers, the
most important way to engage customers is
content-led websites. (Source: The CMA)
• 58% of consumers trust editorial content.
(Source: Nielsen)
• 54% of brands cited increased engagement as
the number one value of content. (Source:
Econsultancy and Outbrain)
26. Media
• You have to still do the work to make the media
aware of your newsroom and your editorial
content.
“Once we had the newsroom in place with travel
focused businesses in the area contributing contend
made the media aware of our newsroom as a
resource the media coverage just came rolling in.”
CVB Winston-Salem NC.
27. Combined with a Social Dashboard
• Import media lists
• Email reporters and editors
• Post to all social accounts
• Schedule posts
• Monitor mentions of brand and keywords
• Respond to mentions directly from the
dashboard
• Measure results – easy, automatic reporting.