The document summarizes web analytics data for the Vermont Partnership for Fairness and Diversity's website from July 1-31, 2010. Key findings include: - There were 79 visits and 63 unique visitors to the site. - Over 50% of traffic came from search engines like Google, while 41.77% came from direct links or bookmarks. - The top page was the homepage, receiving 38.36% of all pageviews. - On average, visitors viewed 3.86 pages per visit and spent 2 minutes and 27 seconds on the site. - The bounce rate was 35.44% and most visitors (78.48%) were new to the site.

1. Web Analytics – Benchmark Summary
for
Prepared by Peter Lloyd Johnson
Marlboro College Graduate Center
Capstone Project
August 7, 2010

2. Peter Lloyd Johnson
Web Analytics – Benchmark Summary
August 7, 2010 Capstone
Overview/Where Are We Today?
The Vermont Partnership for Fairness and Diversity’s website is in the process of undergoing a
change. As mentioned in other Capstone supporting documents, the Vermont Partnership feels
that its existing site does not accurately represent the future of the organization, nor does it
present a compelling argument for readers to spend time learning about the important work the
organization shoulders each day.
A new site that better represents the organization, coupled with social media tools to engage
and build community, represent a significant commitment of resources by an organization
seriously lacking deep pockets. How are we to know whether the actions we’ve taken are
contributing to any legitimate success?
Enter Google Analytics. The following 23 pages shows the breadth of information that can be
tracked on behalf of the Vermont Partnership’s website. (The two immediate pages provide
Google-authored definitions for terms that define the subsequent charts and graphs.)
In the final analysis, what is important is the relative level of engagement that can be tracked by
these tools. The creation of site goals allows us to see how effectively we are moving the
reader through the site; the extent to which our content is interesting; and the degree to which
readers will accept some form of on-going communication from the organization.
Where do we want to be?
Until the new site is launched, the following goals have been implemented for the existing
Vermont Partnership’s website:
Initial Goal Proposed Metric
Goal #1: Time spent on site Five (5) total minutes
Goal #2: Total page views Five (5) pages viewed
Goal #3: E-newsletter signup Arrival at E-newsletter log-in page
Goal #4: “About” page “About” page viewed
Goal #5: Contact Funnel – Home page/About page/Contact
Once the new site is launched, goals will need to be reviewed so that the organization maintains
focus on pages it believes are critical to future growth. Other enhancements to the site will also
require changes to the analytics tool. Among those will be the creation of a “thank-you” page for
anyone signing up for the Vermont Partnership’s e-newsletter and a more important “thank-you”
page for anyone who elects to support the organization through a financial donation.
Expanded content will be important to track. Specifically, the testimonial pages that have been
added as well as the extremely important “Donate” functionality. How will people navigate to
these sections and what is the best way of insuring that roadblocks are not encountered. Is
Facebook generating visits to the site and is our email initiative paying dividends?
Sounds like an HCI challenge that’s answerable by Google Analytics to me.
(Please see the accompanying glossary and Analytics charts that follows this page.)

3. Peter Lloyd Johnson
Web Analytics – Benchmark Summary
August 7, 2010 - Capstone
Google Analytics: - Definitions
Visitors Overview: How many new and returning visitors came to your site and how
extensively did they interact with your content? This traffic overview allows you to drill down into
aspects of visit quality (i.e. average pageviews, time on site, bounce rate) and visit
characteristics (i.e. first time visitors, returning visits)
Content Overview: Which are the most commonly viewed groups of pages on your site
(grouped by title), and how are they used? This report provides the same information that is in
the "Top Content" report, but aggregated by title tag value.
Traffic Sources Overview: This report provides an overview of the different kinds of sources
that send traffic to your site. The graph shows traffic trends; the pie chart and tables show what
is driving the trends. "Direct Traffic" is visits from people who clicked a bookmark to come to
your site or who typed your site URL directly into their browser. "Referring Sites" shows visits
from people who clicked to your site from another site. "Search Engines" shows visits from
people who clicked to your site from a search engine result page.
Visits vs. Visitors: Analytics measures both visits and visitors in your account. Visits represent
the number of individual sessions initiated by all the visitors to your site. If a user is inactive on
your site for 30 minutes or more, any future activity will be attributed to a new session. Users
that leave your site and return within 30 minutes will be counted as part of the original session.
The initial session by a user during any given date range is considered to be an additional visit
and an additional visitor. Any future sessions from the same user during the selected time
period are counted as additional visits, but not as additional visitors.
New vs. Returning: A high number of new visitors suggests that you are successful at driving
traffic to your site while a high number of return visitors suggests that the site content is
engaging enough to keep visitors coming back. You can see how frequently visitors return and
how many times they return in ‘Recency’ report and the ‘Loyalty report’, both under ‘New vs.
Returning’ in the Visitors section.
Absolute Unique Visitors: represents the number of unduplicated (counted only once) visitors
to your website over the course of a specified time period. A Unique Visitor is determined using
cookies.
Pageviews: the total number of pages viewed on your site and is a general measure of how
much your site is used. It is more useful as a basic indicator of the traffic load on your site and
server than as a marketing measure.

4. Peter Lloyd Johnson
Web Analytics – Benchmark Summary
August 7, 2010 - Capstone
Average Pageviews: Is one way of measuring visit quality. A high Average Pageviews number
suggests that visitors interact extensively with your site. A high Average Pageviews results from
one or both of:
1. Appropriately targeted traffic (i.e. visitors who are interested in what your site offers
2. High quality content effectively presented on the site.
Conversely, a low average pageviews indicates that the traffic coming to the site has not been
appropriately targeted to what the site offers or that the site does not deliver what was promised
to the visitor.
Time on Site: Time on site is one way of measuring visit quality. If visitors spend a long time
visiting your site, they may be interacting extensively with it. However, Time on site can be
misleading because visitors often leave browser windows open when they are not actually
viewing or using your site.
Bounce Rate: Bounce rate is the percentage of single-page visits (i.e. visits in which the person
left your site from the entrance page). Bounce rate is a measure of visit quality and a high
bounce rate generally indicates that site entrance (landing) pages are not relevant to your
visitors. You can minimize Bounce Rates by tailoring landing pages to each keyword and ad
that you run. Landing pages should provide the information and services that were promised in
the ad copy.
Length of Visit: In order to capture the length of a visit, Google Analytics tracks the elapsed
time between pageviews. The last page of a visit will not be recorded (as there is no subsequent
pageview). Single-page visits are assigned to the 0-10 second category.
Top Content: Which are the most commonly viewed pages on your site, and how are they
used? The table lists all of the pages, which were viewed on your site. A high bounce rate
indicates a landing page that should be redesigned or tailored to the specific ad which links to it.
Time on Site for all Visitors: A high 'Time on Page' may indicate content that is particularly
interesting to visitors. The significance of exits varies according to each page. For example, it
may be common for visitors to exit your site from a receipt or "thank you" page because they
have completed a conversion activity. In contrast, a high number of exits from a non-goal page
(from a funnel page, for example) may indicate that the page is confusing or that it generates
user errors.
Content by Title: Which are the most commonly viewed groups of pages on your site (grouped
by title), and how are they used? This report provides the same information that is in the "Top
Content" report, but aggregated by title tag value.

5. www.vermontpartnership.org/ Jul 1, 2010 - Jul 31, 2010
Dashboard Comparing to: Site
Visits
20 20
10 10
0 0
Jul 5 Jul 12 Jul 19 Jul 26
Site Usage
79 Visits 35.44% Bounce Rate
305 Pageviews 00:02:27 Avg. Time on Site
3.86 Pages/Visit 78.48% % New Visits
Visitors Overview Content Overview
Visitors
Pages Pageviews % Pageviews
10 10 / 83 27.21%
5 5
/index.php?option=com_conten 36 11.80%
0 0
/index.php?option=com_contact 30 9.84%
Jul 5 Jul 12 Jul 19 Jul 26
Visitors /index.php?option=com_conten 26 8.52%
63 /index.php?option=com_conten 14 4.59%
Traffic Sources Overview Visits for all visitors
Search Engines Visits
41.00 (51.90%)
20 20
Direct Traffic
33.00 (41.77%) 10 10
Referring Sites 0 0
5.00 (6.33%)
Jul 5 Jul 12 Jul 19 Jul 26
Visits
79
New vs. Returning
Visitor Type Visits % visits
New Visitor 62 78.48%
Returning Visitor 17 21.52%
1 Google Analytics

6. Absolute Unique Visitors Pageviews for all visitors
Visitors Pageviews
10 10 60 60
5 5 30 30
0 0 0 0
Jul 5 Jul 12 Jul 19 Jul 26 Jul 5 Jul 12 Jul 19 Jul 26
Visitors Pageviews
63 305
Average Pageviews for all visitors Time on Site for all visitors
Pages/Visit Avg. Time on Site
7.00 7.00 00:05:00 00:05:00
3.50 3.50 00:02:30 00:02:30
0.00 0.00 00:00:00 00:00:00
Jul 5 Jul 12 Jul 19 Jul 26 Jul 5 Jul 12 Jul 19 Jul 26
Pages/Visit Avg. Time on Site
3.86 00:02:27
Bounce Rate for all visitors Length of Visit
Bounce Rate
Duration of visit Visits with this duration
100.00% 100.00% 0-10 seconds 41.77%
50.00% 50.00%
11-30 seconds 7.59%
0.00% 0.00%
31-60 seconds 11.39%
Jul 5 Jul 12 Jul 19 Jul 26
Bounce Rate 61-180 seconds 12.66%
35.44% 181-600 seconds 20.25%
601-1,800 seconds 6.33%
Content by Title
Page Title Pageviews % visits
Vermont Partnership for 117 38.36%
About 36 11.80%
Programs and Services 26 8.52%
Resources 14 4.59%
Immediate Openings 11 3.61%
2 Google Analytics

7. www.vermontpartnership.org/ Jul 1, 2010 - Jul 31, 2010
Visitors Overview Comparing to: Site
Visitors
10 10
5 5
0 0
Jul 5 Jul 12 Jul 19 Jul 26
63 people visited this site
79 Visits
63 Absolute Unique Visitors
305 Pageviews
3.86 Average Pageviews
00:02:27 Time on Site
35.44% Bounce Rate
78.48% New Visits
Technical Profile
Browser Visits % visits Connection Speed Visits % visits
Firefox 38 48.10% Cable 31 39.24%
Safari 18 22.78% DSL 30 37.97%
Internet Explorer 17 21.52% Unknown 9 11.39%
Camino 3 3.80% T1 8 10.13%
Chrome 2 2.53% Dialup 1 1.27%
3 Google Analytics

8. www.vermontpartnership.org/ Jul 1, 2010 - Jul 31, 2010
Traffic Sources Overview Comparing to: Site
Visits
20 20
10 10
0 0
Jul 5 Jul 12 Jul 19 Jul 26
All traffic sources sent a total of 79 visits
41.77% Direct Traffic Search Engines
41.00 (51.90%)
Direct Traffic
6.33% Referring Sites 33.00 (41.77%)
Referring Sites
5.00 (6.33%)
51.90% Search Engines
Top Traffic Sources
Sources Visits % visits Keywords Visits % visits
google (organic) 40 50.63% vermont partnership for 20 48.78%
(direct) ((none)) 33 41.77% vermont partnership 4 9.76%
facebook.com (referral) 2 2.53% alana vermont 2 4.88%
education.vermont.gov 1 1.27% alana community organization 1 2.44%
vbsr.org (referral) 1 1.27% alana name change vermont 1 2.44%
4 Google Analytics

9. www.vermontpartnership.org/ Jul 1, 2010 - Jul 31, 2010
New vs. Returning Comparing to: Site
Visits
20 20
10 10
0 0
Jul 5 Jul 12 Jul 19 Jul 26
79 visits from 2 visitor types
Site Usage
Visits Pages/Visit Avg. Time on Site % New Visits Bounce Rate
79 3.86 00:02:27 78.48% 35.44%
% of Site Total: Site Avg: Site Avg: Site Avg: Site Avg:
100.00% 3.86 (0.00%) 00:02:27 (0.00%) 78.48% (0.00%) 35.44% (0.00%)
Visitor Type Visits Pages/Visit Avg. Time on % New Visits Bounce Rate
Site
New Visitor 62 3.55 00:02:32 100.00% 33.87%
Returning Visitor 17 5.00 00:02:10 0.00% 41.18%
1 - 2 of 2
5 Google Analytics

10. www.vermontpartnership.org/ Jul 1, 2010 - Jul 31, 2010
Absolute Unique Visitors Comparing to: Site
Visitors
10 10
5 5
0 0
Jul 5 Jul 12 Jul 19 Jul 26
63 Absolute Unique Visitors
Thursday, July 1, 2010 0.00% (0)
Friday, July 2, 2010 0.00% (0)
Saturday, July 3, 2010 0.00% (0)
Sunday, July 4, 2010 0.00% (0)
Monday, July 5, 2010 0.00% (0)
Tuesday, July 6, 2010 0.00% (0)
Wednesday, July 7, 2010 0.00% (0)
Thursday, July 8, 2010 0.00% (0)
Friday, July 9, 2010 0.00% (0)
Saturday, July 10, 2010 0.00% (0)
Sunday, July 11, 2010 0.00% (0)
Monday, July 12, 2010 0.00% (0)
Tuesday, July 13, 2010 0.00% (0)
Wednesday, July 14, 2010 0.00% (0)
Thursday, July 15, 2010 0.00% (0)
Friday, July 16, 2010 0.00% (0)
Saturday, July 17, 2010 0.00% (0)
Sunday, July 18, 2010 0.00% (0)
Monday, July 19, 2010 0.00% (0)
Tuesday, July 20, 2010 12.86% (9)
Wednesday, July 21, 2010 11.43% (8)
Thursday, July 22, 2010 11.43% (8)
Friday, July 23, 2010 7.14% (5)
Saturday, July 24, 2010 2.86% (2)
Sunday, July 25, 2010 1.43% (1)
Monday, July 26, 2010 10.00% (7)
6 Google Analytics

11. Tuesday, July 27, 2010 14.29% (10)
Wednesday, July 28, 2010 7.14% (5)
Thursday, July 29, 2010 4.29% (3)
Friday, July 30, 2010 11.43% (8)
Saturday, July 31, 2010 5.71% (4)
7 Google Analytics

12. www.vermontpartnership.org/ Jul 1, 2010 - Jul 31, 2010
Average Pageviews for all visitors Comparing to: Site
Pages/Visit
7.00 7.00
3.50 3.50
0.00 0.00
Jul 5 Jul 12 Jul 19 Jul 26
3.86 Pages/Visit
Thursday, July 1, 2010 0.00
Friday, July 2, 2010 0.00
Saturday, July 3, 2010 0.00
Sunday, July 4, 2010 0.00
Monday, July 5, 2010 0.00
Tuesday, July 6, 2010 0.00
Wednesday, July 7, 2010 0.00
Thursday, July 8, 2010 0.00
Friday, July 9, 2010 0.00
Saturday, July 10, 2010 0.00
Sunday, July 11, 2010 0.00
Monday, July 12, 2010 0.00
Tuesday, July 13, 2010 0.00
Wednesday, July 14, 2010 0.00
Thursday, July 15, 2010 0.00
Friday, July 16, 2010 0.00
Saturday, July 17, 2010 0.00
Sunday, July 18, 2010 0.00
Monday, July 19, 2010 0.00
Tuesday, July 20, 2010 4.11
Wednesday, July 21, 2010 3.62
Thursday, July 22, 2010 3.62
Friday, July 23, 2010 3.00
Saturday, July 24, 2010 1.00
Sunday, July 25, 2010 1.00
Monday, July 26, 2010 4.12
8 Google Analytics

13. Tuesday, July 27, 2010 3.62
Wednesday, July 28, 2010 2.60
Thursday, July 29, 2010 5.33
Friday, July 30, 2010 4.33
Saturday, July 31, 2010 6.20
9 Google Analytics

14. www.vermontpartnership.org/ Jul 1, 2010 - Jul 31, 2010
Bounce Rate for all visitors Comparing to: Site
Bounce Rate
100.00% 100.00%
50.00% 50.00%
0.00% 0.00%
Jul 5 Jul 12 Jul 19 Jul 26
35.44% Bounce Rate
Thursday, July 1, 2010 0.00%
Friday, July 2, 2010 0.00%
Saturday, July 3, 2010 0.00%
Sunday, July 4, 2010 0.00%
Monday, July 5, 2010 0.00%
Tuesday, July 6, 2010 0.00%
Wednesday, July 7, 2010 0.00%
Thursday, July 8, 2010 0.00%
Friday, July 9, 2010 0.00%
Saturday, July 10, 2010 0.00%
Sunday, July 11, 2010 0.00%
Monday, July 12, 2010 0.00%
Tuesday, July 13, 2010 0.00%
Wednesday, July 14, 2010 0.00%
Thursday, July 15, 2010 0.00%
Friday, July 16, 2010 0.00%
Saturday, July 17, 2010 0.00%
Sunday, July 18, 2010 0.00%
Monday, July 19, 2010 0.00%
Tuesday, July 20, 2010 11.11%
Wednesday, July 21, 2010 50.00%
Thursday, July 22, 2010 37.50%
Friday, July 23, 2010 20.00%
Saturday, July 24, 2010 100.00%
Sunday, July 25, 2010 100.00%
Monday, July 26, 2010 25.00%
10 Google Analytics

15. Tuesday, July 27, 2010 46.15%
Wednesday, July 28, 2010 60.00%
Thursday, July 29, 2010 0.00%
Friday, July 30, 2010 33.33%
Saturday, July 31, 2010 20.00%
11 Google Analytics

16. www.vermontpartnership.org/ Jul 1, 2010 - Jul 31, 2010
Content Overview Comparing to: Site
Pageviews
60 60
30 30
0 0
Jul 5 Jul 12 Jul 19 Jul 26
Pages on this site were viewed a total of 305 times
305 Pageviews
240 Unique Views
35.44% Bounce Rate
Top Content
Pages Pageviews % Pageviews
/ 83 27.21%
/index.php?option=com_content&view=article&id=13&Itemid=26 36 11.80%
/index.php?option=com_contact&view=contact&id=2&Itemid=70 30 9.84%
/index.php?option=com_content&view=article&id=14&Itemid=27 26 8.52%
/index.php?option=com_content&view=article&id=31&Itemid=45 14 4.59%
12 Google Analytics

17. www.vermontpartnership.org/ Jul 1, 2010 - Jul 31, 2010
Visits for all visitors Comparing to: Site
Visits
20 20
10 10
0 0
Jul 5 Jul 12 Jul 19 Jul 26
79 Visits 2.55 Visits / Day
Thursday, July 1, 2010 0.00% (0)
Friday, July 2, 2010 0.00% (0)
Saturday, July 3, 2010 0.00% (0)
Sunday, July 4, 2010 0.00% (0)
Monday, July 5, 2010 0.00% (0)
Tuesday, July 6, 2010 0.00% (0)
Wednesday, July 7, 2010 0.00% (0)
Thursday, July 8, 2010 0.00% (0)
Friday, July 9, 2010 0.00% (0)
Saturday, July 10, 2010 0.00% (0)
Sunday, July 11, 2010 0.00% (0)
Monday, July 12, 2010 0.00% (0)
Tuesday, July 13, 2010 0.00% (0)
Wednesday, July 14, 2010 0.00% (0)
Thursday, July 15, 2010 0.00% (0)
Friday, July 16, 2010 0.00% (0)
Saturday, July 17, 2010 0.00% (0)
Sunday, July 18, 2010 0.00% (0)
Monday, July 19, 2010 0.00% (0)
Tuesday, July 20, 2010 11.39% (9)
Wednesday, July 21, 2010 10.13% (8)
Thursday, July 22, 2010 10.13% (8)
Friday, July 23, 2010 6.33% (5)
Saturday, July 24, 2010 2.53% (2)
Sunday, July 25, 2010 1.27% (1)
Monday, July 26, 2010 10.13% (8)
13 Google Analytics

18. Tuesday, July 27, 2010 16.46% (13)
Wednesday, July 28, 2010 6.33% (5)
Thursday, July 29, 2010 3.80% (3)
Friday, July 30, 2010 15.19% (12)
Saturday, July 31, 2010 6.33% (5)
14 Google Analytics

19. www.vermontpartnership.org/ Jul 1, 2010 - Jul 31, 2010
Pageviews for all visitors Comparing to: Site
Pageviews
60 60
30 30
0 0
Jul 5 Jul 12 Jul 19 Jul 26
305 Pageviews
Thursday, July 1, 2010 0.00% (0)
Friday, July 2, 2010 0.00% (0)
Saturday, July 3, 2010 0.00% (0)
Sunday, July 4, 2010 0.00% (0)
Monday, July 5, 2010 0.00% (0)
Tuesday, July 6, 2010 0.00% (0)
Wednesday, July 7, 2010 0.00% (0)
Thursday, July 8, 2010 0.00% (0)
Friday, July 9, 2010 0.00% (0)
Saturday, July 10, 2010 0.00% (0)
Sunday, July 11, 2010 0.00% (0)
Monday, July 12, 2010 0.00% (0)
Tuesday, July 13, 2010 0.00% (0)
Wednesday, July 14, 2010 0.00% (0)
Thursday, July 15, 2010 0.00% (0)
Friday, July 16, 2010 0.00% (0)
Saturday, July 17, 2010 0.00% (0)
Sunday, July 18, 2010 0.00% (0)
Monday, July 19, 2010 0.00% (0)
Tuesday, July 20, 2010 12.13% (37)
Wednesday, July 21, 2010 9.51% (29)
Thursday, July 22, 2010 9.51% (29)
Friday, July 23, 2010 4.92% (15)
Saturday, July 24, 2010 0.66% (2)
Sunday, July 25, 2010 0.33% (1)
Monday, July 26, 2010 10.82% (33)
15 Google Analytics

20. Tuesday, July 27, 2010 15.41% (47)
Wednesday, July 28, 2010 4.26% (13)
Thursday, July 29, 2010 5.25% (16)
Friday, July 30, 2010 17.05% (52)
Saturday, July 31, 2010 10.16% (31)
16 Google Analytics

21. www.vermontpartnership.org/ Jul 1, 2010 - Jul 31, 2010
Time on Site for all visitors Comparing to: Site
Avg. Time on Site
00:05:00 00:05:00
00:02:30 00:02:30
00:00:00 00:00:00
Jul 5 Jul 12 Jul 19 Jul 26
00:02:27 Avg. Time on Site
Thursday, July 1, 2010 00:00:00
Friday, July 2, 2010 00:00:00
Saturday, July 3, 2010 00:00:00
Sunday, July 4, 2010 00:00:00
Monday, July 5, 2010 00:00:00
Tuesday, July 6, 2010 00:00:00
Wednesday, July 7, 2010 00:00:00
Thursday, July 8, 2010 00:00:00
Friday, July 9, 2010 00:00:00
Saturday, July 10, 2010 00:00:00
Sunday, July 11, 2010 00:00:00
Monday, July 12, 2010 00:00:00
Tuesday, July 13, 2010 00:00:00
Wednesday, July 14, 2010 00:00:00
Thursday, July 15, 2010 00:00:00
Friday, July 16, 2010 00:00:00
Saturday, July 17, 2010 00:00:00
Sunday, July 18, 2010 00:00:00
Monday, July 19, 2010 00:00:00
Tuesday, July 20, 2010 00:03:29
Wednesday, July 21, 2010 00:03:08
Thursday, July 22, 2010 00:03:10
Friday, July 23, 2010 00:03:28
Saturday, July 24, 2010 00:00:00
Sunday, July 25, 2010 00:00:00
Monday, July 26, 2010 00:02:44
17 Google Analytics

22. Tuesday, July 27, 2010 00:01:37
Wednesday, July 28, 2010 00:01:25
Thursday, July 29, 2010 00:03:41
Friday, July 30, 2010 00:01:05
Saturday, July 31, 2010 00:04:05
18 Google Analytics

23. www.vermontpartnership.org/ Jul 1, 2010 - Jul 31, 2010
Length of Visit Comparing to: Site
Most visits lasted: 0-10 seconds
Duration of visit Visits with Percentage of all visits
this duration
0-10 seconds 33.00 41.77%
11-30 seconds 6.00 7.59%
31-60 seconds 9.00 11.39%
61-180 seconds 10.00 12.66%
181-600 seconds 16.00 20.25%
601-1,800 seconds 5.00 6.33%
19 Google Analytics

24. www.vermontpartnership.org/ Jul 1, 2010 - Jul 31, 2010
Content by Title Comparing to: Site
Pageviews
60 60
30 30
0 0
Jul 5 Jul 12 Jul 19 Jul 26
33 page titles were viewed a total of 305 times
Content Performance
Pageviews Unique Avg. Time on Bounce Rate % Exit $ Index
Pageviews Page
305 35.44% 25.90% $0.00
% of Site Total: 240 00:00:52 Site Avg: Site Avg: Site Avg:
100.00% % of Site Total: Site Avg: 35.44% (0.00%) 25.90% (0.00%) $0.00 (0.00%)
100.00% 00:00:52 (0.00%)
Page Title Pageviews Unique Avg. Time on Bounce Rate % Exit $ Index
Pageviews Page
Vermont Partnership for Fairness 117 92 00:00:58 31.25% 34.19% $0.00
and Diversity
About 36 26 00:01:26 37.50% 30.56% $0.00
Programs and Services 26 19 00:00:12 0.00% 3.85% $0.00
Resources 14 12 00:00:55 0.00% 14.29% $0.00
Immediate Openings 11 10 00:00:32 0.00% 27.27% $0.00
Policy / Research 11 7 00:00:22 0.00% 0.00% $0.00
Civil Rights Advocacy 10 6 00:00:34 0.00% 0.00% $0.00
Education 9 7 00:00:28 0.00% 11.11% $0.00
Community Residents 7 7 00:00:09 0.00% 14.29% $0.00
Make a Donation 6 5 00:00:24 100.00% 33.33% $0.00
Search 6 3 00:00:51 0.00% 0.00% $0.00
Services 6 6 00:00:52 0.00% 16.67% $0.00
Complainant Tool Kit 5 2 00:00:31 0.00% 20.00% $0.00
Login 5 3 00:00:09 0.00% 0.00% $0.00
Press Page 4 4 00:00:17 100.00% 50.00% $0.00
Arab-American Links 3 3 00:00:00 0.00% 100.00% $0.00
Business Organizations 3 3 00:03:41 0.00% 33.33% $0.00
Educators 3 3 00:09:58 0.00% 33.33% $0.00
Police Survey 3 3 00:00:03 0.00% 66.67% $0.00
April 24, 2009 Church cross is 2 1 00:00:29 0.00% 0.00% $0.00
desecrated
20 Google Analytics

25. Brochure 2 2 00:00:31 0.00% 50.00% $0.00
Bumper Sticker 2 2 00:00:00 100.00% 100.00% $0.00
Events 2 2 00:00:17 100.00% 50.00% $0.00
Facing Change 2 2 00:00:06 0.00% 0.00% $0.00
Newsletter 2 2 00:00:09 0.00% 0.00% $0.00
1 - 25 of 33
21 Google Analytics