Brands need to beware of treating storytelling as an end in itself. Stories work when the audience is engaged. Brands need to get customers involved and help them shape and tell their personal story with the brand.

2. David Berkowitz
Chief Marketing Officer at agency MRY,
David has presented at more than 250+
events: South by Southwest (SXSW),
Consumer Electronics Show (CES), iMedia,
and Web 2.0 Expo; and events run by
Google, Coca-Cola, NBC Universal,
About.com, Canon, and Cox
Communications;,
He is in demand in the US and overseas – he
has spoken to groups Australia, Brazil,
France, Indonesia, Israel, Singapore, Spain,
and Turkey.

3. Sally Falkow
Sally Falkow, CEO of Meritus
Media, a digital PR and content
agency based in Pasadena CA.
She blogs at the Proactive
Report.com
Sally speaks at industry events such
as PR News Digital and Social
Media events, the PRSA
International Conference and trains
in house and agency teams on the
use of social media and digital PR.

4. Should brands be telling stories?

5. Is there a downside to brands telling stories?

6. Story Telling vs Story Making

7. “There are new opportunities for
storytellers to alter the future of business
creating a new on-demand culture that
puts complete power back in the hands
of buyers.”
Ted Karczewski The Content Standard
What are those opportunities?
How does this impact the future
of business and marketing?

8. How does technology affect
what’s happening now?

9. The power of visual content:
The current opportunity in video

10. How, and why, are brands
tapping social influencers and
content producers?

11. How can brands identify trends and
use stories to engage their
audiences?

12. How does this apply to PR?
What are the current PR
opportunities and challenges

13. How do you see the
Future of Story?

14. More on Storytelling: Links
Beginning of the End of Storytelling column in Ad Age
http://adage.com/article/digitalnext/beginning-end-storytelling/294975/
My presentation: A Story about the End of Storytelling
http://www.slideshare.net/davidberkowitz/a-story-about-the-end-of-
storytelling
Technologies powering story making
http://adage.com/article/digitalnext/technologies-brands-bring-storymaking-
life/297985/
Coverage of Ad Age story making panel
http://adage.com/article/special-report-digital-conference/making-stories-a-
digital-world/298059/

15. Questions?
sally@meritusmedia.com
Follow me on Twitter @sallyfalkow