Sample measurement models for nonprofit news sites, e-mail newsletters and events. Handout at the Community Journalism Executive Training workshop in October 2012
This document discusses key concepts in web analytics including:
1. Different types of metrics like internal metrics for strategic planning vs external metrics for marketing.
2. The importance of defining goals and desired outcomes to determine if a site is successful rather than just reporting data.
3. How audiences, actions, and metrics differ across channels like sites vs social media and the need for different metrics for each.
Managing Nonprofit News Sites with Web AnalyticsDana Chinn
This document discusses using web analytics to measure the success of nonprofit news sites. It recommends developing a measurement model with defined goals, key performance indicators (KPIs), targets, and audience segments. The model should track metrics across channels to understand reach and inform decision-making. Important metrics include email newsletter sign-ups and click-through rates, member sign-ups, comments, and donations. Customizing Google Analytics with profiles, campaign tracking, and custom variables is necessary to track these metrics. Foundations should fund the development of measurement models and provide training and support for using web analytics strategically.
Overview of web analytics for nonprofit news organizationsDana Chinn
This document discusses web analytics for nonprofit news organizations. It provides examples of metrics that are more relevant for nonprofit news sites, such as the percentage of a site's target local audience that is reached and how engaged they are, rather than total page views or unique visitors. The document emphasizes that defining a site's goals and target audience is crucial for understanding which metrics matter and determining if the site is successful.
Using analytics to manage nonprofit digital communication strategiesDana Chinn
This document discusses using analytics to manage nonprofit digital communication strategies. It covers defining goals and audiences for different digital channels like websites and social media. It emphasizes that metrics should be tailored to each channel's role and goals, and should focus on outcomes like engagement and actions rather than just volume metrics. Key performance indicators and targets should be established to indicate success or need for improvement. The document provides examples of analyzing audience segments and using data to make decisions about content, design, campaigns and partnerships.
The document discusses the value of content and how it is affected by different factors such as devices, distribution methods, and cloud storage options. It notes that the lines are blurring between content producers, distributors, and device manufacturers. The value of content varies based on the interests and device ownership of audiences. Web analytics can provide insights into content value by tracking user behavior and content engagement on websites.
Using metrics to understand news audiencesDana Chinn
This document discusses using metrics to understand news audiences across different online channels. It provides examples of key performance indicators to measure engagement for websites, social media, and mobile apps. These include visits, unique visitors, page views, bounce rates, time on site, and content viewed by topic or geography. The document also discusses metrics for measuring influence on social networks like tweets, retweets, and influential users. It emphasizes capturing information from all user actions to understand audiences and assess impact across multiple channels.
Web analytics basics for marketing plansDana Chinn
This document summarizes key metrics for evaluating the success of online marketing plans, including website and social media metrics. It discusses metrics like unique visitors, page views, time on site, bounce rate, and engagement on social media. It emphasizes that success should be defined by whether goals were achieved, not just total numbers. Metrics need to be put in context and compared to baselines and goals. Both quantitative and qualitative data from multiple sources should be analyzed to fully understand performance.
This document discusses key concepts in web analytics including:
1. Different types of metrics like internal metrics for strategic planning vs external metrics for marketing.
2. The importance of defining goals and desired outcomes to determine if a site is successful rather than just reporting data.
3. How audiences, actions, and metrics differ across channels like sites vs social media and the need for different metrics for each.
Managing Nonprofit News Sites with Web AnalyticsDana Chinn
This document discusses using web analytics to measure the success of nonprofit news sites. It recommends developing a measurement model with defined goals, key performance indicators (KPIs), targets, and audience segments. The model should track metrics across channels to understand reach and inform decision-making. Important metrics include email newsletter sign-ups and click-through rates, member sign-ups, comments, and donations. Customizing Google Analytics with profiles, campaign tracking, and custom variables is necessary to track these metrics. Foundations should fund the development of measurement models and provide training and support for using web analytics strategically.
Overview of web analytics for nonprofit news organizationsDana Chinn
This document discusses web analytics for nonprofit news organizations. It provides examples of metrics that are more relevant for nonprofit news sites, such as the percentage of a site's target local audience that is reached and how engaged they are, rather than total page views or unique visitors. The document emphasizes that defining a site's goals and target audience is crucial for understanding which metrics matter and determining if the site is successful.
Using analytics to manage nonprofit digital communication strategiesDana Chinn
This document discusses using analytics to manage nonprofit digital communication strategies. It covers defining goals and audiences for different digital channels like websites and social media. It emphasizes that metrics should be tailored to each channel's role and goals, and should focus on outcomes like engagement and actions rather than just volume metrics. Key performance indicators and targets should be established to indicate success or need for improvement. The document provides examples of analyzing audience segments and using data to make decisions about content, design, campaigns and partnerships.
The document discusses the value of content and how it is affected by different factors such as devices, distribution methods, and cloud storage options. It notes that the lines are blurring between content producers, distributors, and device manufacturers. The value of content varies based on the interests and device ownership of audiences. Web analytics can provide insights into content value by tracking user behavior and content engagement on websites.
Using metrics to understand news audiencesDana Chinn
This document discusses using metrics to understand news audiences across different online channels. It provides examples of key performance indicators to measure engagement for websites, social media, and mobile apps. These include visits, unique visitors, page views, bounce rates, time on site, and content viewed by topic or geography. The document also discusses metrics for measuring influence on social networks like tweets, retweets, and influential users. It emphasizes capturing information from all user actions to understand audiences and assess impact across multiple channels.
Web analytics basics for marketing plansDana Chinn
This document summarizes key metrics for evaluating the success of online marketing plans, including website and social media metrics. It discusses metrics like unique visitors, page views, time on site, bounce rate, and engagement on social media. It emphasizes that success should be defined by whether goals were achieved, not just total numbers. Metrics need to be put in context and compared to baselines and goals. Both quantitative and qualitative data from multiple sources should be analyzed to fully understand performance.
An opinionated summary of integrated content marketing vs. social (Facebook in particular). Some examples from real life combined with some research put into perspective regarding Facebook and business marketing.
The document describes a service that allows companies to create their own branded search engines to better engage with customers. A branded search engine would provide a customized search experience tailored to a target audience's interests related to that brand. This gives users more choice in how they search online and exposes them to relevant brand-related content during searches. It is proposed that a branded search engine could significantly increase audience awareness of and engagement with a company's website compared to generic search engines.
Marketing Automation: Why Email is still the killer app!Chaz McGregor
Marketing automation uses technology to automatically deliver targeted marketing messages to potential and existing customers across multiple channels like email, social media, and websites. It involves defining the customer journey, identifying touchpoints, and planning programs to nurture leads into sales and repeat business. Email is still very effective for marketing automation because it allows for behavioral targeting, drives direct sales, and builds customer relationships when the right content is delivered at the right time through triggered campaigns. To succeed, companies should define the customer journey, create a content plan for each step, invest in the right tools, test and refine campaigns, and measure results.
This document discusses social media and its importance for businesses. It defines social media as internet applications that allow users to create and share content. It notes that social media has transformed passive consumers into active content creators. The document then discusses why businesses need a social media presence, noting that search engines now factor social signals into rankings, meaning social media engagement can improve search visibility. It provides statistics showing the influence of social media on online consumer behavior and purchasing decisions. Finally, it offers advice on how businesses should use social media to build relationships and engage customers.
This document provides an overview of key concepts for digital marketing including how to frame a digital marketing plan, common digital marketing models, using analytics to understand website usage, defining target audiences, understanding user goals through personas, mapping the customer journey, and developing an effective content strategy. The digital marketing models section outlines the discovery, definition, design, development, and delivery phases commonly used to execute digital marketing plans. Analytics, target audiences, personas, customer journeys, and content strategy are discussed as important elements for informing digital marketing strategies and optimizing the customer experience.
The document summarizes a presentation by Jason Burby and Ryan Turner of ZAAZ on measuring success in social media. They argue that companies should focus on quality over quantity by measuring meaningful engagement and value creation rather than superficial metrics like page views or followers. The document provides examples of measuring engagement through indices and discusses how social media can generate business intelligence if companies listen to customers and integrate social data into their decision-making.
This presentation was given by Erica Campbell, Director of Social Media for Dominion Homes.
Your residents, and the prospects you are targeting, are a lot different than they were in the past. Online social networking sites have revolutionized the way people interact with each other and gather information. Renters are talking about your communities, sharing opinions, and making referrals via social media platforms like Facebook, Pinterest, Instagram and Twitter.
Building and maintaining an on-going positive relationship with consumers through these marketing channels is critical to your company’s success! Social media holds tremendous opportunities for companies looking to drive new business, retain customers and increase revenue, but only if you first develop a solid foundation and an understanding of what makes the world of social media tick. Whether you are completely clueless, somewhat familiar, or advanced, we invite you to come listen as Erica Campbell, Director of Social Media for Dominion Homes Media, the umbrella division for Homes Media Solutions and For Rent Media Solutions discusses how to leverage social media and become part of the consumer dialogue. This session will address the latest strategic insights in creating a center of excellence, social media best practices, improving consumer engagement, reputation management and other emerging opportunities.
Bill flitter content marketing now conf_2012_distribution_strategy_day1dlvr.it
Bill Flitter, CEO & Co-founder of dlvr.it, explains how to create a successful content distribution program. #contentnow Content Marketing Strategies Conference - May 2012.
http://ContentMarketingNow.com
This document discusses planning, targeting options, and tools available in the Google Display Network. It begins with an agenda and overview of their vision to simplify performance and openness for display advertising. It then discusses where display advertising is today, providing statistics on the reach and frequency of ads in the Google Display Network. The document reviews the planning tool Ad Planner, walking through how to create a media plan, search for sites by site, audience, or category, and understand the site results. It emphasizes the advantages of Ad Planner for massive scale, increased visibility, and fast execution of media planning.
WordJack Media is a digital advertising agency that provides complete digital marketing services tailored to small businesses. It helps clients overcome obstacles like keeping up with changing trends, lack of time and expertise, and high agency costs. WordJack focuses on search engine optimization, social media marketing, and reporting to bring in new leads and repeat sales so clients can focus on their business.
Content Targeting Moving From Visitors to CustomersAlterian
In today’s highly competitive online world, simply rehashing offline copy or existing collateral for your website doesn't cut it. When visitors come to your website, you have a very small window to engage them before they click away.
Making your website look pretty can grab your visitor’s attention, but that attention is fleeting. What keeps them engaged is content that is relevant to them. On this webinar, you will learn how to use web content targeting to connect with your customers and drive business.
What You Will Learn:
* How to use web analytics to go beyond tracking visitors and understand their intentions
* How to combine usage profiles with content profiles for more effective targeting
* How to leverage the power of a sophisticated Web Content Management (WCM) system for dynamic content targeting
Succeeding With Social Media and FRSocial by For Rent Media SolutionsErica Campbell Byrum
This document provides an overview of social media strategies for real estate companies. It discusses measuring the impact of social media on brand reputation and sales. The presentation recommends developing a social media strategy, creating accounts on key networks like Facebook and Twitter, engaging audiences with compelling visual content and contests, and measuring engagement and reputation through analytics and reputation management tools. It also discusses partnering with For Rent Media Solutions for social media management, advertising, and reporting services.
This document discusses integrated campaign reporting and multi-touch attribution. It begins with an introduction and overview of the topics that will be discussed, including performance across digital channels, multi-touch attribution, integrated reporting, implementing campaign tracking, and client stories. Each topic is then explored in more detail with examples and explanations of key concepts such as how different attribution models work and how to establish a process to implement proper campaign tracking to enable integrated reporting and multi-touch attribution analysis.
Lwhra Presentation So You Have a Social Media Strategy. Now What? 9.13.12 TMP Worldwide
The document discusses developing a social media strategy and influencer strategy. It provides 3 steps for building a social influencer strategy: 1) Identify industry influencers, 2) Motivate influencers, 3) Enable the social influencer strategy. It also discusses developing a robust digital brand ecosystem and leveraging search engine marketing and mobile marketing.
This document provides a summary of a Business Marketing Association (BMA) Chicago event on November 18, 2009. The event featured presentations on evolving digital marketing tactics including search, social media, mobile marketing and their integration. Key points discussed included the growing importance of social media and its influence on search rankings, the need for consistent messaging across touchpoints, and tips for marketers such as developing mobile-optimized websites and understanding interdependencies between tactics. Presenters were from marketing firms Symmetri, Vivid Ascent, Ruder Finn and Interactive Mediums.
G2C is a startup that aims to provide short term visitors to China with a convenient phone/data/app rental service bundled together through partnerships with travel agencies, restaurants, advertisements agencies, and guide publishers to increase vendors and provide localized recommendations and events while building a customer database and monetizing through advertising, paid versions, and event commissions initially and involving phone manufacturers for hardware.
Periscopix and Google are partnering to discuss opportunities in mobile search and performance. The presentation covers trends showing rapid growth in mobile internet and device usage, and how to optimize websites, campaigns and measurement for the mobile environment through testing, analytics and multi-channel attribution modeling. Proper implementation across search, display and mobile sites can help drive both online and offline sales and conversions.
This document discusses the importance of using metrics and data to make decisions, rather than relying on opinions or gut feelings. It emphasizes developing a measurement model that specifies organizational goals and key performance indicators for different channels. A good measurement model defines success and failure, sets targets for metrics, and analyzes segmented data to understand what is driving changes in metrics. The document provides examples of metrics for different channels like website visits, email newsletter opens, and social media engagement. It stresses that metrics should be simple, relevant, timely, and instantly useful for taking action.
Meaningful Measurement: The Complete Story of Your StoryDana Chinn
Slides from the 2015 Online News Association conference.
Here is the link to the full video: http://ona15.journalists.org/sessions/audienceanalytics/#.Vg82SvlVhBc
An opinionated summary of integrated content marketing vs. social (Facebook in particular). Some examples from real life combined with some research put into perspective regarding Facebook and business marketing.
The document describes a service that allows companies to create their own branded search engines to better engage with customers. A branded search engine would provide a customized search experience tailored to a target audience's interests related to that brand. This gives users more choice in how they search online and exposes them to relevant brand-related content during searches. It is proposed that a branded search engine could significantly increase audience awareness of and engagement with a company's website compared to generic search engines.
Marketing Automation: Why Email is still the killer app!Chaz McGregor
Marketing automation uses technology to automatically deliver targeted marketing messages to potential and existing customers across multiple channels like email, social media, and websites. It involves defining the customer journey, identifying touchpoints, and planning programs to nurture leads into sales and repeat business. Email is still very effective for marketing automation because it allows for behavioral targeting, drives direct sales, and builds customer relationships when the right content is delivered at the right time through triggered campaigns. To succeed, companies should define the customer journey, create a content plan for each step, invest in the right tools, test and refine campaigns, and measure results.
This document discusses social media and its importance for businesses. It defines social media as internet applications that allow users to create and share content. It notes that social media has transformed passive consumers into active content creators. The document then discusses why businesses need a social media presence, noting that search engines now factor social signals into rankings, meaning social media engagement can improve search visibility. It provides statistics showing the influence of social media on online consumer behavior and purchasing decisions. Finally, it offers advice on how businesses should use social media to build relationships and engage customers.
This document provides an overview of key concepts for digital marketing including how to frame a digital marketing plan, common digital marketing models, using analytics to understand website usage, defining target audiences, understanding user goals through personas, mapping the customer journey, and developing an effective content strategy. The digital marketing models section outlines the discovery, definition, design, development, and delivery phases commonly used to execute digital marketing plans. Analytics, target audiences, personas, customer journeys, and content strategy are discussed as important elements for informing digital marketing strategies and optimizing the customer experience.
The document summarizes a presentation by Jason Burby and Ryan Turner of ZAAZ on measuring success in social media. They argue that companies should focus on quality over quantity by measuring meaningful engagement and value creation rather than superficial metrics like page views or followers. The document provides examples of measuring engagement through indices and discusses how social media can generate business intelligence if companies listen to customers and integrate social data into their decision-making.
This presentation was given by Erica Campbell, Director of Social Media for Dominion Homes.
Your residents, and the prospects you are targeting, are a lot different than they were in the past. Online social networking sites have revolutionized the way people interact with each other and gather information. Renters are talking about your communities, sharing opinions, and making referrals via social media platforms like Facebook, Pinterest, Instagram and Twitter.
Building and maintaining an on-going positive relationship with consumers through these marketing channels is critical to your company’s success! Social media holds tremendous opportunities for companies looking to drive new business, retain customers and increase revenue, but only if you first develop a solid foundation and an understanding of what makes the world of social media tick. Whether you are completely clueless, somewhat familiar, or advanced, we invite you to come listen as Erica Campbell, Director of Social Media for Dominion Homes Media, the umbrella division for Homes Media Solutions and For Rent Media Solutions discusses how to leverage social media and become part of the consumer dialogue. This session will address the latest strategic insights in creating a center of excellence, social media best practices, improving consumer engagement, reputation management and other emerging opportunities.
Bill flitter content marketing now conf_2012_distribution_strategy_day1dlvr.it
Bill Flitter, CEO & Co-founder of dlvr.it, explains how to create a successful content distribution program. #contentnow Content Marketing Strategies Conference - May 2012.
http://ContentMarketingNow.com
This document discusses planning, targeting options, and tools available in the Google Display Network. It begins with an agenda and overview of their vision to simplify performance and openness for display advertising. It then discusses where display advertising is today, providing statistics on the reach and frequency of ads in the Google Display Network. The document reviews the planning tool Ad Planner, walking through how to create a media plan, search for sites by site, audience, or category, and understand the site results. It emphasizes the advantages of Ad Planner for massive scale, increased visibility, and fast execution of media planning.
WordJack Media is a digital advertising agency that provides complete digital marketing services tailored to small businesses. It helps clients overcome obstacles like keeping up with changing trends, lack of time and expertise, and high agency costs. WordJack focuses on search engine optimization, social media marketing, and reporting to bring in new leads and repeat sales so clients can focus on their business.
Content Targeting Moving From Visitors to CustomersAlterian
In today’s highly competitive online world, simply rehashing offline copy or existing collateral for your website doesn't cut it. When visitors come to your website, you have a very small window to engage them before they click away.
Making your website look pretty can grab your visitor’s attention, but that attention is fleeting. What keeps them engaged is content that is relevant to them. On this webinar, you will learn how to use web content targeting to connect with your customers and drive business.
What You Will Learn:
* How to use web analytics to go beyond tracking visitors and understand their intentions
* How to combine usage profiles with content profiles for more effective targeting
* How to leverage the power of a sophisticated Web Content Management (WCM) system for dynamic content targeting
Succeeding With Social Media and FRSocial by For Rent Media SolutionsErica Campbell Byrum
This document provides an overview of social media strategies for real estate companies. It discusses measuring the impact of social media on brand reputation and sales. The presentation recommends developing a social media strategy, creating accounts on key networks like Facebook and Twitter, engaging audiences with compelling visual content and contests, and measuring engagement and reputation through analytics and reputation management tools. It also discusses partnering with For Rent Media Solutions for social media management, advertising, and reporting services.
This document discusses integrated campaign reporting and multi-touch attribution. It begins with an introduction and overview of the topics that will be discussed, including performance across digital channels, multi-touch attribution, integrated reporting, implementing campaign tracking, and client stories. Each topic is then explored in more detail with examples and explanations of key concepts such as how different attribution models work and how to establish a process to implement proper campaign tracking to enable integrated reporting and multi-touch attribution analysis.
Lwhra Presentation So You Have a Social Media Strategy. Now What? 9.13.12 TMP Worldwide
The document discusses developing a social media strategy and influencer strategy. It provides 3 steps for building a social influencer strategy: 1) Identify industry influencers, 2) Motivate influencers, 3) Enable the social influencer strategy. It also discusses developing a robust digital brand ecosystem and leveraging search engine marketing and mobile marketing.
This document provides a summary of a Business Marketing Association (BMA) Chicago event on November 18, 2009. The event featured presentations on evolving digital marketing tactics including search, social media, mobile marketing and their integration. Key points discussed included the growing importance of social media and its influence on search rankings, the need for consistent messaging across touchpoints, and tips for marketers such as developing mobile-optimized websites and understanding interdependencies between tactics. Presenters were from marketing firms Symmetri, Vivid Ascent, Ruder Finn and Interactive Mediums.
G2C is a startup that aims to provide short term visitors to China with a convenient phone/data/app rental service bundled together through partnerships with travel agencies, restaurants, advertisements agencies, and guide publishers to increase vendors and provide localized recommendations and events while building a customer database and monetizing through advertising, paid versions, and event commissions initially and involving phone manufacturers for hardware.
Periscopix and Google are partnering to discuss opportunities in mobile search and performance. The presentation covers trends showing rapid growth in mobile internet and device usage, and how to optimize websites, campaigns and measurement for the mobile environment through testing, analytics and multi-channel attribution modeling. Proper implementation across search, display and mobile sites can help drive both online and offline sales and conversions.
This document discusses the importance of using metrics and data to make decisions, rather than relying on opinions or gut feelings. It emphasizes developing a measurement model that specifies organizational goals and key performance indicators for different channels. A good measurement model defines success and failure, sets targets for metrics, and analyzes segmented data to understand what is driving changes in metrics. The document provides examples of metrics for different channels like website visits, email newsletter opens, and social media engagement. It stresses that metrics should be simple, relevant, timely, and instantly useful for taking action.
Meaningful Measurement: The Complete Story of Your StoryDana Chinn
Slides from the 2015 Online News Association conference.
Here is the link to the full video: http://ona15.journalists.org/sessions/audienceanalytics/#.Vg82SvlVhBc
The document provides an overview of 10 data analysis strategies for Google Analytics that can provide valuable insights. It discusses segmenting traffic sources, landing pages, goals, conversion funnels, mobile vs desktop, in-page clicks, locations, and site search terms. Understanding these metrics can help optimize the user experience and identify opportunities to improve conversions.
Using Web Analytics for Newsroom DecisionsDana Chinn
Using Web Analytics for Newsroom Decisions is a presentation about using data and metrics to help news and nonprofit organizations build and retain audiences. The presentation discusses [1] setting quantifiable site goals, [2] mapping metrics to goals to determine what needs to be measured, and [3] using key performance indicators like visits, page views, and bounce rates to track traffic by topic and gauge audience engagement. It emphasizes measuring outcomes over weak metrics, tracking new vs. returning visitors, and interpreting data differently for radio vs. web-focused organizations.
This document provides an overview of UK Trade & Investment (UKTI) and the services it offers to help UK companies expand their global trade and investment opportunities. UKTI is the UK government body that supports exporters and helps companies invest in the UK. It has an extensive network of international trade advisers that provide strategic advice, market research assistance, introductions to contacts in foreign markets, and other export support services. UKTI aims to make international business as accessible for UK companies as domestic business. For every £1 spent by UKTI, it generates an estimated £15 for the UK economy.
This document provides an overview of web analytics basics for public relations. It discusses measuring various media channels including websites, social media, newspapers, magazines and more. It outlines key metrics to track, such as unique visitors, page views, bounce rates, and engagement on social networks. The document emphasizes that success is defined by goals and whether audiences take desired actions, rather than total traffic numbers alone. It also cautions that metrics need to be interpreted in context and can indicate positive or negative outcomes depending on the situation. Overall, the document promotes setting clear objectives and measuring a variety of analytics to understand outcomes across all communication channels.
This document discusses using social media analytics to find value through measurement and drive user experience. It provides terminology for key Google Analytics metrics like visits, visitors, bounce rate, and goals. It recommends focusing measurement on outcomes that matter to your organization's goals, using data to determine what marketing strategies and content are most effective, and reallocating resources accordingly. The best use of time on social media is to tie actions to measurable outcomes and use data to inform what drives the desired results.
Advanced measurement: Proving Business Value to Expand or Sustain Your CommunityClaire Flanagan, MBA
The document discusses advanced measurement techniques for proving business value from a community platform. It provides templates and examples for measuring community adoption, engagement, outcomes and impact. Metrics include participation ladders, engagement indexes, place health, outcomes reports, and quantifying impact on areas like revenue, lead generation, brand awareness, customer retention and net promoter scores. The document emphasizes interviewing community members to understand success stories and quantify the financial impact from the community.
SMX West 2013 Presentation - Retargeting Best PracticesLijo Joseph
The document discusses 5 considerations for successful remarketing campaigns: 1) Build a large audience on your website before remarketing, 2) Define customer behaviors to segment your audience, 3) Deliver targeted messages to audiences using dynamic creative, 4) Manage ad frequency to prevent fatigue, and 5) Measure incremental lift from remarketing using control-exposed studies. Proper audience segmentation and targeted, relevant messaging can significantly increase online sales, clicks, and conversions from remarketing campaigns.
This document provides an overview of lean startup metrics and analytics. It discusses vanity metrics and how to define actionable metrics like activation, retention, referral, and revenue metrics. It emphasizes the importance of optimizing for learning through testing assumptions with A/B testing and multivariate testing. Frameworks for metrics like AARRR and cohort analysis are presented. Tips include using an innovation accounting approach and focusing on macro metrics that can change with product changes.
The Fundraising Summit: Maximizing Online Donations with Google Grants Vivanista
A recent study by Blackbaud found that petitioning donors online can triple the amount of funds organizations receive. One of the most effective ways to reach potential donors online is through advertising platforms like Google AdWords. Fortunately for non-profits, the Google Grants program provides free advertising to qualified organizations.
Data analytics-training - Jess Le MerleHayden Armour
The document provides an overview of Jessica Le Merle and her company Afundi. It includes 10 things about Jessica, a definition of the word "afundi", an introduction to Afundi and what services they provide, their approach and values. The rest of the document outlines an agenda for a data analytics training session, covering topics like objective setting, key performance indicators, metrics, and using Google Analytics.
Explains the key drivers for a Freemium software offering with measured examples of companies that have accomplished it. Such as Dropbox, EverNote, Freshbooks, and others.
This document provides an overview of online marketing strategies including search marketing, social media marketing, email marketing, and analytics. It discusses setting goals for digital campaigns, optimizing websites for search engines, managing paid search campaigns, engaging audiences on social networks, designing effective email promotions, and measuring campaign performance through analytics. The document also lists related services such as creative design, application development, online marketing support, and localization.
This document provides an overview of strategic web design services. It discusses analyzing the target audience and current site usage through Google Analytics. Wireframes and usability testing ensure the design meets audience needs. The process then involves designing the site, measuring performance, and ongoing optimization. Key Google Analytics reports and metrics are outlined to track things like traffic sources, top pages, keywords, and changes over time. Search engine optimization tactics like on-page optimization and content marketing are also addressed.
Simply Measured provides a full-funnel social analytics solution to help marketers measure the impact of social media across their entire marketing funnel, from awareness to conversions. It offers listening tools to analyze social conversations, engagement tools to measure performance across channels, and web analytics to track content sharing and social referrals. The solution aims to provide marketers with a unified view of social metrics and insights from impressions to conversions in order to optimize strategies and prove social's impact. Pricing starts at $199 per month and packages are customized based on user needs and goals.
Make it Personal: Accelerating Your Personalization Game PlanOptimizely
While many talk about personalization and the value it can bring, the challenges of implementing it often mean the initiative never gets off the ground. Where should you start, and what tools should you use to test, learn, and create the most powerful and relevant experiences? Join Optimizely’s Senior Strategy Consulting and Solutions Engineering managers to learn how to lay out your personalization strategy and use new product features that make it faster and easier to personalize your campaigns with Optimizely.
In this session you’ll learn:
- How to develop a personalization strategy, and where to get started
- How machine learning capabilities can help you start personalizing today
- A walkthrough of Optimizely’s Personalization solutions, including Extensions, Recommendations, and the recently launched Adaptive Audiences
Analytics is the process of obtaining an optimal decision based on existing data. Many users of analytics tools like Google Analytics do not have time to fully utilize the tools due to large amounts of data and busy workloads. As a result, they can only perform basic monthly or weekly reporting and do not have the capacity to do deeper analysis that could provide more actionable insights. The document discusses how analytics can reveal information about users, intentions, and behaviors from data. It also outlines the key steps in an analytics process from defining metrics to measurement, analysis, reporting and optimization.
Analytics Slides for IDEA Programme @CattolicaGiorgio Suighi
Analytics is the process of obtaining an optimal decision based on existing data. Many users of analytics tools like Google Analytics do not have time to fully utilize the tools due to large amounts of data and busy workloads. As a result, they can only perform basic monthly or weekly reporting and do not have the capacity to do more in-depth analysis that could provide valuable insights. Data from various online and offline sources can reveal customer sentiments, behaviors, and intentions, but effectively analyzing and extracting actionable insights from this cross-channel data requires proper tools, metrics, and processes.
Digital Marketing Course Week 4: Digital AnalyticsAyca Turhan
Digital analytics allows businesses to track key metrics about customer behavior on their online stores and websites. This includes the number of visits, pages viewed, conversion rates, and other data that provides insight into how customers interact with the digital properties. A digital marketer can use tools like Google Analytics to analyze acquisition channels, user behavior, and goals/conversions. This data can then be used to optimize digital marketing campaigns and websites through techniques like A/B testing and multivariate testing in order to improve key performance indicators and drive more conversions.
How can you determine ROI in online communities and social networks? Contrary to popular belief, it’s not impossible.
In this free webinar Gary Angel - President of Semphonic, the largest vendor neutral web analytics consultancy in the US, and Scott K Wilder, community and social media expert and formerly manager of Intuit’s Small Business community and social marketing program – will show you how.
This webinar will provide practical tools, methods and guidance that you can use to understand where and how your audience spends their time, and how to zero in on the key conversations and the key influencers who are impacting what people think of your organization.
We’ll pursue the holy social measurement grail – methods to track leads, sales and more from community and social campaigns. Finally, we will show you how to quantify your success on other sites.
Content Jam Measure What Matters 06/14/12Tim Frick
Good content marketing efforts are for naught if you can’t measure their effectiveness and plan accordingly. In this presentation I will share an in-depth look at measuring the metrics that define online success for your business or organization. Learn how to measure website visitor interactions, track how social media and content sharing efforts affect site performance, and make informed decisions regarding where to focus efforts moving forward.
Attribution and ROI Measurement was presented by Steve Latham at Search Engine Strategies 2010. To request a soft-copy please reach out via Twitter, LinkedIn or Facebook.
http://twitter.com/stevelatham
http://linkedin.com/in/stevelatham
http://facebook.com/slatham
Similar to Nonprofit news org measurement models (20)
This document provides guidance on using metrics to measure engagement on social media. It discusses the importance of setting rules, goals and key performance indicators. It also outlines different types of metrics to track, including counts of followers, likes, comments as well as more qualitative measures of influence. The document stresses mapping metrics to business objectives and assessing metrics in the context of campaigns and topics. It also covers measuring engagement across different social media platforms and examining influencer profiles.
Measuring the Online Impact of Your Information ProjectDana Chinn
Slides for the Knight Community Information Challenge - the "Measuring the Online Impact of Your Information Project: A Primer for Practitioners and Funders" whitepaper on web analytics for news and nonprofit organizations is available at http://www.knightfoundation.org/research_publications/detail.dot?id=370646
This presentation discusses using web metrics to improve a website. It covers distinguishing signals from noise in data, deciding which metrics are most useful, and understanding behavioral and attitudinal metrics. Examples are provided of specific metrics and questions that can provide insights, such as visits per unique visitor, bounce rates, and engagement. Limitations of web analytics are also noted. The goal is to select the right metrics to answer key questions and guide decisions.
This document discusses several metrics used to measure website traffic, including unique visitors, visits, and time spent on site. It explains that (1) a unique visitor counts each computer that visits rather than each person, (2) unique visitors may be over or undercounted depending on how many devices a person uses, and (3) the number of unique visitors depends on the specified time period. It also discusses that (1) a visit is defined as activity separated by 30+ minutes of inactivity, (2) time spent is a flawed metric that does not indicate engagement.
Web metrics for community news organizationsDana Chinn
This document provides an overview of using web metrics to improve websites. It discusses distinguishing signals from noise in data, questions to ask of metrics to guide decisions, and planning sites with metrics in mind. The document concludes with assigning metrics that correspond to target audiences, goals, and decisions needed. Metrics should track who is participating and producing content versus their training to guide efforts to increase participation and credibility.
Basic web analytics for news organizationsDana Chinn
This document provides an overview of basic web analytics for news organizations. It discusses measuring unique visitors, visits, page views, and other common metrics over different time periods like daily, weekly, and monthly. It also covers segmentation of metrics by new versus returning visitors. Social media metrics are briefly discussed, including followers, content, and hashtags on Twitter. The document stresses defining goals and key performance indicators, understanding limitations of data, and using analytics to make decisions.
This document discusses using web analytics in public relations. It begins by explaining how measuring audiences has changed online compared to traditional media, as online audiences are defined more by individual behavior and attitudes rather than demographics. It then discusses how the traditional advertising model of separate media companies has broken down online as barriers to entry are lower and all companies compete directly with each other. The document emphasizes that what really matters online is what people do and think rather than just who they are. It provides examples of useful metrics for public relations professionals like visits per unique visitor and page views per visit, compared to meaningless "famous" metrics like total pageviews.
The document discusses web analytics and metrics for measuring public diplomacy activities online. It notes that measuring the impact of public diplomacy can be difficult as effects may not be seen for decades. It outlines some key performance indicators for websites, social media, and specific activities. These include ratios like visits per unique visitor and page views per visit. The document cautions against misusing metrics like page views and unique visitors without proper context. It emphasizes the importance of defining goals and success metrics specifically for each public diplomacy activity.
This document provides an overview of measuring social media engagement. It discusses how traditional media metrics differ from social media metrics. It outlines a three step process for measuring social media: 1) define goals and objectives, 2) identify participants and their roles, 3) identify key performance indicators to track engagement. Specific metrics for platforms like Twitter, Facebook, and videos are also described. The document emphasizes the importance of listening, engaging audiences, and measuring metrics that map to business goals.
Slides used at the USC Annenberg Journalism Director's Forum, Oct. 13, 2009
See the YouTube video at http://www.newsnumbers.com/web-analytics-overview-video.html
A unique visitor is defined as a unique computer that visits a website within a specified time period, such as daily, weekly, or monthly. However, unique visitors may be overcounted or undercounted depending on if visitors access a site from different computers or IP addresses. A visit is defined as a period of continuous activity on a website separated by at least 30 minutes of inactivity, so a visitor browsing for an extended period with breaks of less than 30 minutes would count as a single visit. The number of unique visitors and visits can vary depending on the time period used for measurement.
During the budget session of 2024-25, the finance minister, Nirmala Sitharaman, introduced the “solar Rooftop scheme,” also known as “PM Surya Ghar Muft Bijli Yojana.” It is a subsidy offered to those who wish to put up solar panels in their homes using domestic power systems. Additionally, adopting photovoltaic technology at home allows you to lower your monthly electricity expenses. Today in this blog we will talk all about what is the PM Surya Ghar Muft Bijli Yojana. How does it work? Who is eligible for this yojana and all the other things related to this scheme?
AI Transformation Playbook: Thinking AI-First for Your BusinessArijit Dutta
I dive into how businesses can stay competitive by integrating AI into their core processes. From identifying the right approach to building collaborative teams and recognizing common pitfalls, this guide has got you covered. AI transformation is a journey, and this playbook is here to help you navigate it successfully.
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Enhancing Adoption of AI in Agri-food: IntroductionCor Verdouw
Introduction to the Panel on: Pathways and Challenges: AI-Driven Technology in Agri-Food, AI4Food, University of Guelph
“Enhancing Adoption of AI in Agri-food: a Path Forward”, 18 June 2024
The Steadfast and Reliable Bull: Taurus Zodiac Signmy Pandit
Explore the steadfast and reliable nature of the Taurus Zodiac Sign. Discover the personality traits, key dates, and horoscope insights that define the determined and practical Taurus, and learn how their grounded nature makes them the anchor of the zodiac.
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Cover Story - China's Investment Leader - Dr. Alyce SUmsthrill
In World Expo 2010 Shanghai – the most visited Expo in the World History
https://www.britannica.com/event/Expo-Shanghai-2010
China’s official organizer of the Expo, CCPIT (China Council for the Promotion of International Trade https://en.ccpit.org/) has chosen Dr. Alyce Su as the Cover Person with Cover Story, in the Expo’s official magazine distributed throughout the Expo, showcasing China’s New Generation of Leaders to the World.
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The Most Inspiring Entrepreneurs to Follow in 2024.pdfthesiliconleaders
In a world where the potential of youth innovation remains vastly untouched, there emerges a guiding light in the form of Norm Goldstein, the Founder and CEO of EduNetwork Partners. His dedication to this cause has earned him recognition as a Congressional Leadership Award recipient.
Unlocking WhatsApp Marketing with HubSpot: Integrating Messaging into Your Ma...Niswey
50 million companies worldwide leverage WhatsApp as a key marketing channel. You may have considered adding it to your marketing mix, or probably already driving impressive conversions with WhatsApp.
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We take a look at everything that you need to know in order to deploy effective WhatsApp marketing strategies, and integrate it with your buyer journey in HubSpot. From technical requirements to innovative campaign strategies, to advanced campaign reporting - we discuss all that and more, to leverage WhatsApp for maximum impact. Check out more details about the event here https://events.hubspot.com/events/details/hubspot-new-delhi-presents-unlocking-whatsapp-marketing-with-hubspot-integrating-messaging-into-your-marketing-strategy/
1Q24_HYUNDAI CAPITAL SERVICES INC. AND SUBSIDIARIES
Nonprofit news org measurement models
1. A measurement model specifies how you define success – and failure
1.
1 What is your organizational goal? What do you do that no one else does?
o o gani ational o
2. What do you need to do to achieve the organizational goal?
3.
3 What channels are essential to do what you need to do?
4. Channel goals: What do you expect each channel to do?
5.
5 Key Performance Indicators: Metrics that tell you when to:
• Celebrate, and expand
• Try harder, or try something else
• Stop doing something that’s not working
6. KPI targets: The numbers to shoot for
7. KPI owner: The decision-maker; the person who takes action depending on
whether the target was met
8. Segments: Slices of the metric that help you understand what’s making the
number go up or down – and take action
9. KPI data sources: Where you get the data
2. Measurement model - SITE
Organizational goal
Inform/serve people who [What are the characteristics of your target audiences?]
so that they [What do you want people to do or change?]
What do you Create awareness. Provide unique information and services that engage Build and maintain a Collect donations.
need to do to stakeholders. database of
achieve the stakeholders.
organizational
goal?
Site goals The destination for calls to action from online Provide _____________________ about _____________ and lets Sign up stakeholders Collect donations from
and offline marketing campaigns. stakeholders do _____________________. for _______; collect individuals.
preferences.
Key Branded traffic Awareness ratings Local visitor [top Visits/unique page Task completion No. of stakeholders No. of stakeholders
Performance (direct, search) from quarterly offline landing page] views/searches/ rate by type by type who donate
Indicators surveys bounce rate downloads to
__________
KPI targets x,xxx type A, xxx x,xxx type A, xxx
x% x% "very aware" x% x,xxx x%
type B type B
KPI owner Marketing director Marketing director Editor Editor Editor Development Development
director director
Segments: Went to more than 2 Are in the Came from a mobile Enter the site from Have come to the site Sign up after receiving Came to the site
Visitors who… pages _________stakeholder device search with keywords more than x times in an email campaign through a campaign.
group about _____ the last _________
Used branded Are aware but don't Came on a weekend Who use internal site Saw at least one page Visited content about
keywords about like ______________ vs. a weekday search with keywords of content about Have come to the site __________
_________ about ______ ____________ more than x times in
the last __________
KPI data source Google Analytics Offline survey tool Google Analytics Google Analytics Online survey tool Contact/donation Contact/donation
(may need database; Google database; Google
customization) Analytics Analytics
3. Measurement model - Weekly e-mail newsletters
Organizational goal
Inform/serve people who [What are the characteristics of your target audiences?]
so that they [What do you want people to do or change?]
What do you Create awareness. Provide unique information Build and maintain a database of Collect donations.
need to do to and services that engage stakeholders.
achieve the stakeholders.
organizational
goal?
Weekly e-mail Inform subscribers about Provide subscribers with time- Give subscribers info on how to change info Direct subscribers to the
newsletter information and services on the sensitive info that's relevant to or unsubscribe. donation page.
goals site that they want and/or need. them.
Key Click to delivery rate (no. of E-mail bounce rate (no. of e- Subscriber retention Completion rate (no. E-mail newsletter donation
Performance clicks / no. of e-mails delivered) mail newsletter visits with a rate (no. of of visits that completion rate (no. of visits
Indicators single page view / no. of e-mail subscribers - bounce completed task / no. from e-mail newsletter donation
newsletter visits) backs - unsubscribes / of visits that started) calls-to-action that completed
no. of subscribers) process / no. of visits that
started)
KPI targets
x% x% x% 100% x%
KPI owner Editor Editor Development Development Development director
director director
Segments: Came from a mobile device Are in the _______ stakeholder Are in the ________ Came through an ad Came to the site through a
Subscribers group stakeholder group in the newsletter vs. campaign.
who… links at the bottom
Came on a weekend vs. a Went to ___________ landing Visited content about
weekday page __________
KPI data E-mail newsletter service, Google Analytics E-mail newsletter Google Analytics Contact/donation database;
source (may Google Analytics service, Google Analytics
need contact/donation
customization) database
4. Measurement Model - Event
Organizational goal
Inform/serve people who [What are the characteristics of your target audiences?]
so that they [What do you want people to do or change?]
What do you Create awareness. Provide unique information Build and maintain a Collect donations.
need to do to and services that engage database of
achieve the stakeholders. stakeholders.
organizational
goal?
Event goals Inform attendees about Provide attendees with the Register new Collect donations and provide
information and services that information, experience and/or stakeholders and info about donating online.
they want and/or need. services that they expected. collect new and/or
updated info from
current stakeholders.
Key Task completion rate (offline Satisfaction ratings from No. of new No. of donors at the event, no.
Performance and/or online) onsite or post-event surveys stakeholders who cited the event on the
Indicators online donation form
KPI targets x,xxx type A, xxx
x% x% "very satisfied" x,xxx type A, xxx type B
type B
KPI owner Event director or editor Event director Development Development director
director
Segments: Are in the ______ stakeholder Are in the _______ stakeholder Are in the ________ Were previous donors
Attendees group group stakeholder group
who…
Knew about the Went to ___________ content Signed up for e-mail Came to the site through a
organization/level of after completing survey online newsletters for more special event URL/offer
engagement prior to the event info about ________
KPI data Onsite and online survey tools, Onsite and online survey tools, Onsite registration Contact/donation database;
source (may Google Analytics Google Analytics process/system, Google Analytics
need contact/donation
customization) database