The document summarizes website analytics for a sample report between August 1, 2009 and November 30, 2009. There were 1,678 total visits to the site with the majority (61.56%) coming from referrals from elonphoenix.com. The top five pages viewed were related to photos, students, events, and alumni. Most traffic came from North Carolina (52.68%), with the majority from the city of Elon College. Over 80% of visits were from new visitors.
Nathalie Nahai - 15 psych tips to help you sell more onlineNathalie Nahai
Do you want to drive more sales through your website?
In this presentation, Nathalie covers 15 top psychological tips that you can use to sell more persuasively online. Using case studies and examples of best practice, you'll take away key insights that you can apply to your website, whether you run an SME or a Fortune 500 business.
Google Analytics can help you understand what content is getting traction: what gets viewed, what sends traffic and what converts to action.. Dana Chinn, web analytics lecturer at Annanberg USC and Sally Falkow, President of PRESSfeed, the social online newsroom, cover the top10 Google Analytics reports.
Is your company starting to implement online marketing strategies such as SEO, PPC or social media? If this is the case, are you tracking your efforts through a web analytics platform like Google Analytics? If not, you may be wasting your time as you have no idea which strategies are driving traffic and converting visitors to leads or sales. If you are utilizing Google Analytics, what metrics are you looking at to determine campaign effectiveness? This presentation will provide info on the following: Google Analytics setup, advanced reporting features and reports offered by Google's free analytics platform. Learn how to measure your efforts, and better understand what success looks like.
A tutorial on Google Analytics 2017 melvinreceno the magnificentMelvin Receno
This tutorial show how using Google Analytics on a Weebly page benefits companies small and large alike in analyzing how engaged their customers are with their website. It explains briefly the ABC cycle basics going deeper into each report category and finally discussing the most common report viewed as the audience overview.
Nathalie Nahai - 15 psych tips to help you sell more onlineNathalie Nahai
Do you want to drive more sales through your website?
In this presentation, Nathalie covers 15 top psychological tips that you can use to sell more persuasively online. Using case studies and examples of best practice, you'll take away key insights that you can apply to your website, whether you run an SME or a Fortune 500 business.
Google Analytics can help you understand what content is getting traction: what gets viewed, what sends traffic and what converts to action.. Dana Chinn, web analytics lecturer at Annanberg USC and Sally Falkow, President of PRESSfeed, the social online newsroom, cover the top10 Google Analytics reports.
Is your company starting to implement online marketing strategies such as SEO, PPC or social media? If this is the case, are you tracking your efforts through a web analytics platform like Google Analytics? If not, you may be wasting your time as you have no idea which strategies are driving traffic and converting visitors to leads or sales. If you are utilizing Google Analytics, what metrics are you looking at to determine campaign effectiveness? This presentation will provide info on the following: Google Analytics setup, advanced reporting features and reports offered by Google's free analytics platform. Learn how to measure your efforts, and better understand what success looks like.
A tutorial on Google Analytics 2017 melvinreceno the magnificentMelvin Receno
This tutorial show how using Google Analytics on a Weebly page benefits companies small and large alike in analyzing how engaged their customers are with their website. It explains briefly the ABC cycle basics going deeper into each report category and finally discussing the most common report viewed as the audience overview.
3. Sample Report Aug 1, 2009 - Nov 30, 2009
Content Overview
Pageviews
200 200
100 100
0 0
Aug 3 Aug 14 Aug 25 Sep 5 Sep 16 Sep 27 Oct 8 Oct 19 Oct 30 Nov 10 Nov 21
Pages on this site were viewed a total of 4,937 times
4,937 Pageviews
3,908 Unique Views
49.17% Bounce Rate
Top Content
Pages Pageviews % Pageviews
/phanatics/index.php 1,563 31.66%
/phanatics/photos/index.php 497 10.07%
/phanatics/students/index.php 440 8.91%
/phanatics/events/index.php 248 5.02%
/phanatics/alumni/index.php 239 4.84%
3 Google Analytics
4. Sample Report Aug 1, 2009 - Nov 30, 2009
Traffic Sources Overview
Visits
40 40
20 20
0 0
Aug 3 Aug 14 Aug 25 Sep 5 Sep 16 Sep 27 Oct 8 Oct 19 Oct 30 Nov 10 Nov 21
All traffic sources sent a total of 1,678 visits
4.53% Direct Traffic Referring Sites
1,205.00 (71.81%)
Search Engines
71.81% Referring Sites 397.00 (23.66%)
Direct Traffic
76.00 (4.53%)
23.66% Search Engines
Top Traffic Sources
Sources Visits % visits Keywords Visits % visits
elonphoenix.com (referral) 1,033 61.56% photos 48 12.09%
google (organic) 361 21.51% phoenix phanatics 26 6.55%
elon.edu (referral) 83 4.95% pictures 25 6.30%
(direct) ((none)) 76 4.53% organization fair 14 3.53%
images.google.com (referral) 54 3.22% dr. danieley 10 2.52%
4 Google Analytics
5. Sample Report Aug 1, 2009 - Nov 30, 2009
Keywords
Visits
20 20
10 10
0 0
Aug 3 Aug 14 Aug 25 Sep 5 Sep 16 Sep 27 Oct 8 Oct 19 Oct 30 Nov 10 Nov 21
Search sent 397 total visits via 226 keywords
Site Usage
Visits Pages/Visit Avg. Time on Site % New Visits Bounce Rate
397 2.47 00:00:59 84.63% 62.97%
% of Site Total: Site Avg: Site Avg: Site Avg: Site Avg:
23.66% 2.94 (-15.93%) 00:01:05 (-9.10%) 80.99% (4.50%) 49.17% (28.08%)
Keyword Visits Pages/Visit Avg. Time on % New Visits Bounce Rate
Site
photos 48 2.88 00:01:22 68.75% 50.00%
phoenix phanatics 26 5.69 00:03:14 69.23% 19.23%
pictures 25 2.80 00:00:50 96.00% 32.00%
organization fair 14 1.14 00:00:20 78.57% 85.71%
dr. danieley 10 2.00 00:00:29 80.00% 80.00%
elon college fighting christians 8 1.50 00:00:06 87.50% 87.50%
elon university mascot 8 1.62 00:00:27 100.00% 62.50%
phanatics 6 2.50 00:00:54 83.33% 50.00%
phoenix 14 6 1.17 00:00:01 83.33% 83.33%
elon motto 5 1.00 00:00:00 100.00% 100.00%
1 - 10 of 226
5 Google Analytics
6. Sample Report
State Detail: Aug 1, 2009 - Nov 30, 2009
North Carolina
Visits
1 349
This state sent 884 visits via 78 cities
Site Usage
Visits Pages/Visit Avg. Time on Site % New Visits Bounce Rate
884 3.10 00:01:10 78.96% 45.70%
% of Site Total: Site Avg: Site Avg: Site Avg: Site Avg:
52.68% 2.94 (5.50%) 00:01:05 (6.97%) 80.99% (-2.51%) 49.17% (-7.05%)
City Visits Pages/Visit Avg. Time on % New Visits Bounce Rate
Site
Elon College 349 3.01 00:01:05 73.07% 47.28%
Greensboro 106 3.10 00:01:12 80.19% 43.40%
Raleigh 76 3.45 00:01:14 69.74% 42.11%
Charlotte 47 3.19 00:01:18 80.85% 42.55%
Graham 36 2.81 00:01:17 94.44% 38.89%
Winston Salem 25 2.36 00:01:00 92.00% 56.00%
Morrisville 16 3.25 00:01:30 50.00% 12.50%
Mebane 15 2.47 00:00:21 93.33% 53.33%
Cary 13 5.00 00:01:36 76.92% 30.77%
6 Google Analytics
7. Jamestown 12 1.83 00:02:41 91.67% 66.67%
1 - 10 of 78
7 Google Analytics
8. Sample Report Aug 1, 2009 - Nov 30, 2009
All Traffic Sources
Visits
40 40
20 20
0 0
Aug 3 Aug 14 Aug 25 Sep 5 Sep 16 Sep 27 Oct 8 Oct 19 Oct 30 Nov 10 Nov 21
All traffic sources sent 1,678 visits via 23 sources and mediums
Site Usage
Visits Pages/Visit Avg. Time on Site % New Visits Bounce Rate
1,678 2.94 00:01:05 81.17% 49.17%
% of Site Total: Site Avg: Site Avg: Site Avg: Site Avg:
100.00% 2.94 (0.00%) 00:01:05 (0.00%) 80.99% (0.22%) 49.17% (0.00%)
Source/Medium Visits Pages/Visit Avg. Time on % New Visits Bounce Rate
Site
elonphoenix.com / referral 1,033 3.12 00:01:10 80.83% 43.27%
google / organic 361 2.55 00:01:04 84.21% 61.50%
elon.edu / referral 83 3.81 00:01:00 79.52% 43.37%
(direct) / (none) 76 3.14 00:01:04 55.26% 55.26%
images.google.com / referral 54 1.67 00:00:22 96.30% 61.11%
yahoo / organic 15 1.67 00:00:18 100.00% 80.00%
bing / organic 14 1.79 00:00:18 92.86% 71.43%
gallery.pictopia.com / referral 8 2.62 00:01:10 100.00% 37.50%
facebook.com / referral 7 4.14 00:01:39 85.71% 14.29%
aol / organic 6 1.50 00:00:11 50.00% 83.33%
1 - 10 of 23
8 Google Analytics
9. Sample Report Aug 1, 2009 - Nov 30, 2009
New vs. Returning
Visits
40 40
20 20
0 0
Aug 3 Aug 14 Aug 25 Sep 5 Sep 16 Sep 27 Oct 8 Oct 19 Oct 30 Nov 10 Nov 21
1,678 visits from 2 visitor types
Site Usage
Visits Pages/Visit Avg. Time on Site % New Visits Bounce Rate
1,678 2.94 00:01:05 81.17% 49.17%
% of Site Total: Site Avg: Site Avg: Site Avg: Site Avg:
100.00% 2.94 (0.00%) 00:01:05 (0.00%) 80.99% (0.22%) 49.17% (0.00%)
Visitor Type Visits Pages/Visit Avg. Time on % New Visits Bounce Rate
Site
New Visitor 1,362 2.92 00:01:04 100.00% 51.47%
Returning Visitor 316 3.03 00:01:09 0.00% 39.24%
1 - 2 of 2
9 Google Analytics