New Media Essentials for B2B by Suzanne McDonald, Content and Social Strategist at Designated Editor's, presented at Swissnex Boston and the Cambridge Innovation Center.
Designated Editor's presentation to the Newport County Chamber of Commerce on how to use new media sources for business.
Lessons on how to integrate social media and other new media sources (website, blog, email) to optimize content, leverage business, and measure results.
Insight on best digital tools for B2B success.
Leverage LinkedIn for free with tips for prospecting and engaging. These slides complement Suzanne McDonald's demo and Q&A at the Newport County Chamber of Commerce. Suzanne is a Content and Social Strategist at Designated Editor.
How to host events and leverage in-person and social media engagement to boost SEO. Tips from the course I developed and taught for Framingham State University: Event Planning and New Media. Shared with the Boston/Cambridge SEO Meetup.
Suzanne McDonald of Designated Editor explains how Fundraising can be more effective with the utilization of social media. Suzanne explains many easy methods to use social media to maximize your return on investment (ROI) in your non-profit fundraising efforts.
Current tools, tips, and social media platforms for nonprofits and organizations with limited budgets by Suzanne McDonald, Chief Content and Social Strategist at Designated Editor. Presented at AFPRI, Association of Fundraising Professionals.
Tips and strategies for how both digital natives and emigrants can benefit from social media internships. A keynote at the University of Rhode Island Social Media Social, sponsored by the Harrington School of Communication and Media.
Suzanne McDonald, Content & Social Strategist at Designated Editor, presented "Tools to Drive Your Social Media Editorial Calendar With Efficiency & Efficacy" at the Yankee International Association of Business Communicators meeting in Greater Boston.
Designated Editor's presentation to the Newport County Chamber of Commerce on how to use new media sources for business.
Lessons on how to integrate social media and other new media sources (website, blog, email) to optimize content, leverage business, and measure results.
Insight on best digital tools for B2B success.
Leverage LinkedIn for free with tips for prospecting and engaging. These slides complement Suzanne McDonald's demo and Q&A at the Newport County Chamber of Commerce. Suzanne is a Content and Social Strategist at Designated Editor.
How to host events and leverage in-person and social media engagement to boost SEO. Tips from the course I developed and taught for Framingham State University: Event Planning and New Media. Shared with the Boston/Cambridge SEO Meetup.
Suzanne McDonald of Designated Editor explains how Fundraising can be more effective with the utilization of social media. Suzanne explains many easy methods to use social media to maximize your return on investment (ROI) in your non-profit fundraising efforts.
Current tools, tips, and social media platforms for nonprofits and organizations with limited budgets by Suzanne McDonald, Chief Content and Social Strategist at Designated Editor. Presented at AFPRI, Association of Fundraising Professionals.
Tips and strategies for how both digital natives and emigrants can benefit from social media internships. A keynote at the University of Rhode Island Social Media Social, sponsored by the Harrington School of Communication and Media.
Suzanne McDonald, Content & Social Strategist at Designated Editor, presented "Tools to Drive Your Social Media Editorial Calendar With Efficiency & Efficacy" at the Yankee International Association of Business Communicators meeting in Greater Boston.
Former journalist/Designated Editor's Chief Content Strategist Suzanne McDonald examines Google's content refinement algo update "Panda" or "Farmer" change through an editorial lens. Definition of quality content:
Interests humans, integrates SEO, optimizes for social graph.
How to Panda-proof
your content now
& for future algo-evolution
Key take-aways from Boston SEO Meetup member Nancy Wolff Leary available: http://bit.ly/fLfAtC
This presentation teaches the audience how to use new media to grow business and cultivate a relevant, influential network, with a specific focus in the art community.
Find out how do successful consultants, solopreneurs, and small brands with marketing departments of one manage successful social media marketing, so you can, too.
Being effective in social media means being efficient. First, focusing on who your target audience is, which requires knowing your brand and customers and asking the right questions. Then focus on where those select few who want to hear from you are online.
In this highly interactive talk, New Media Education Expert and CEO of Designated Editor Suzanne McDonald will show you how to be both efficient and effective to generate ROI for your brand. Learn from case studies and client stories, like the Strategic Video Award-winning #Ticknado campaign.
Founder of http://www.NewportInteractiveMarketers.com networking-learning group, Suzanne McDonald launched her consultancy http://www.DesignatedEditor.com in 2008 and in October won the International Business Award New Media Internet Company of the Year, in addition to American Business Awards Innovator of the Year.
An educator and communicator at heart, Suzanne voluntary leapt from The Boston Globe newsroom to dive into SEO, web strategy, social, email marketing, and events and spends her days guiding small brands through game-changing communications technology to transform them into highly effective engaged brands, in spite of their budgets.
You may know Suzanne already via Newport Interactive Marketers networking-learning group, which gathers 75+ attendees monthly for networking and an expert speaker. She’s also developed and taught New Media and Social Media courses for the University of Rhode Island and Framingham State University as well as online courses.
Digital Marketing & Social Media Specialist PortfolioBrett Dovey
Portfolio of a world-class Digital Marketing and Social Media Online Specialist with a knack to Think outside the Box. Has expertise in Search Engine Optimization, Social Media Advertising, Digital Strategy, Competitor Insights.
http://www/sensibledesigns.co.za
Adding Social Fuel To Demand Generation Programs [Webinar]G3 Communications
This webinar will demonstrate how sales and marketing leaders are adding social selling strategies to accelerate pipeline creation—including lead generation and qualification, and gaining access to multiple decision-makers.
The webinar will show how companies are using social selling to:
find and engage contacts at target accounts;
expand network of prospects by sharing relevant information with targeted groups;
better profile the right targets;
improve conversion rates and engagement by learning what prospects really care about, and;
accelerating close rates by getting access to the right executives.
Featured Speakers
• Koka Sexton, Sr. Social Marketing Manager, Linkedin
One of the most recognized social experts in the industry, Koka’s expertise extends beyond his endless knowledge of social networks into his skill at employing them to drive lead generation, create new opportunities, and engage customers.
• Andrew Gaffney, Founder and Editorial Director, Demand Gen Report
Covering best practices in lead generation and lead nurturing for more than six years, Andrew is a frequently referenced thought leader in the area of pipeline development. Andrew also helps B2B organizations develop socially-optimized content campaigns.
Social Media Portfolio covering my experience in the Social Media field. Includes examples of posts on Facebook, Instagram, Twitter and Pinterest. Copyright examples, Original concepts, designs, and artwork, along with a mock content calendar. Please contact me if you have any further question!
Keynote Presentation from !gnite Social Media Conference, Great Lakes Bay Soc...Shannon Paul
Slides from my !gnite Social Media keynote presentation with 11 key insights learned from managing social media internally: getting internal support, addressing web shortcomings, working with legal and developing a budget.
Eric Starker - Social Media / Community Manager Portfoliowreckratz
This is my community / social media manager portfolio - includes work at Microsoft and Promethium Marketing (for video game clients), as well as materials from my social media implementation certificate program at the UW and a community I helped to found, Queer Geek.
Social media recruitment marketing strategies to enhance your hiringAgile1RPO
This Social Recruitment Strategy Presentation will provide you a step by step approach to building plan and the cultural factors to think about when executing in your organization. Agile 1 continues to deploy successful social strategies for our clients and have applied this knowledge and lessons learned to this deck.
Wie messe ich den Wert meiner LinkedIn Kampagnen in harter Währung?DIE DIGITALE GmbH
Für die meisten Marken findet Social Media Marketing in erster Linie auf Facebook statt. Aber es gibt einen "hidden champion" unter den Social Networks, der eine immer höhere Relevanz bekommt - besonders für B2B Kampagnen und im Bereich Employer Branding: LinkedIn.
Viele unserer Kunden haben eine dezidierte Contentstrategie für LInkedIn, die wiederum von wachsenden Media Budgets begleitet wird. Als Nutzer jedoch ist man fast schon überfordert von all dem Content, den Gruppenaktivitäten - ganz zu schweigen vom Direktmarketing, das auf der Timeline stattfindet. Da stellt sich die Frage "gibt es so etwas wie organische Reichweite auf LinkedIn noch?", "welchen Media Äquivalenz Wert bringt mein Content?" und "wieviel Budget sollte ich für LinkedIn einplanen?"
Dieser Vortrag stellt die aktuelle State-of-the-Art Methodik der Earned Media Value Berechnung von Aktivitäten im Social Web vor und zeigt, wie es großen Marken gelingt ihre Content Marketing Strategie mit bisher ungeahnten Effizenzsteigerungen zu erzielen und hundertausende von Euro/Dollar pro Quartal einzusparen bzw. optimaler zu investieren.
In diesem Webinar werden aktuelle Methodiken und Tools vorgestellt, welche die Bewertung Ihrer Social Media Initiativen auf LinkedIn in barer Münze ermöglichen.
Marketing with Social Media Business Pages:
Social Media Profiles vs Pages
Explore which options work better for your business
Developing Social Media Pages
Growing in the Social Media Universe
Engaging an audience
Being there is great, being available is better
Social Media Monitoring & measuring
Your Social Media Marketing ROI is up to you!
Former journalist/Designated Editor's Chief Content Strategist Suzanne McDonald examines Google's content refinement algo update "Panda" or "Farmer" change through an editorial lens. Definition of quality content:
Interests humans, integrates SEO, optimizes for social graph.
How to Panda-proof
your content now
& for future algo-evolution
Key take-aways from Boston SEO Meetup member Nancy Wolff Leary available: http://bit.ly/fLfAtC
This presentation teaches the audience how to use new media to grow business and cultivate a relevant, influential network, with a specific focus in the art community.
Find out how do successful consultants, solopreneurs, and small brands with marketing departments of one manage successful social media marketing, so you can, too.
Being effective in social media means being efficient. First, focusing on who your target audience is, which requires knowing your brand and customers and asking the right questions. Then focus on where those select few who want to hear from you are online.
In this highly interactive talk, New Media Education Expert and CEO of Designated Editor Suzanne McDonald will show you how to be both efficient and effective to generate ROI for your brand. Learn from case studies and client stories, like the Strategic Video Award-winning #Ticknado campaign.
Founder of http://www.NewportInteractiveMarketers.com networking-learning group, Suzanne McDonald launched her consultancy http://www.DesignatedEditor.com in 2008 and in October won the International Business Award New Media Internet Company of the Year, in addition to American Business Awards Innovator of the Year.
An educator and communicator at heart, Suzanne voluntary leapt from The Boston Globe newsroom to dive into SEO, web strategy, social, email marketing, and events and spends her days guiding small brands through game-changing communications technology to transform them into highly effective engaged brands, in spite of their budgets.
You may know Suzanne already via Newport Interactive Marketers networking-learning group, which gathers 75+ attendees monthly for networking and an expert speaker. She’s also developed and taught New Media and Social Media courses for the University of Rhode Island and Framingham State University as well as online courses.
Digital Marketing & Social Media Specialist PortfolioBrett Dovey
Portfolio of a world-class Digital Marketing and Social Media Online Specialist with a knack to Think outside the Box. Has expertise in Search Engine Optimization, Social Media Advertising, Digital Strategy, Competitor Insights.
http://www/sensibledesigns.co.za
Adding Social Fuel To Demand Generation Programs [Webinar]G3 Communications
This webinar will demonstrate how sales and marketing leaders are adding social selling strategies to accelerate pipeline creation—including lead generation and qualification, and gaining access to multiple decision-makers.
The webinar will show how companies are using social selling to:
find and engage contacts at target accounts;
expand network of prospects by sharing relevant information with targeted groups;
better profile the right targets;
improve conversion rates and engagement by learning what prospects really care about, and;
accelerating close rates by getting access to the right executives.
Featured Speakers
• Koka Sexton, Sr. Social Marketing Manager, Linkedin
One of the most recognized social experts in the industry, Koka’s expertise extends beyond his endless knowledge of social networks into his skill at employing them to drive lead generation, create new opportunities, and engage customers.
• Andrew Gaffney, Founder and Editorial Director, Demand Gen Report
Covering best practices in lead generation and lead nurturing for more than six years, Andrew is a frequently referenced thought leader in the area of pipeline development. Andrew also helps B2B organizations develop socially-optimized content campaigns.
Social Media Portfolio covering my experience in the Social Media field. Includes examples of posts on Facebook, Instagram, Twitter and Pinterest. Copyright examples, Original concepts, designs, and artwork, along with a mock content calendar. Please contact me if you have any further question!
Keynote Presentation from !gnite Social Media Conference, Great Lakes Bay Soc...Shannon Paul
Slides from my !gnite Social Media keynote presentation with 11 key insights learned from managing social media internally: getting internal support, addressing web shortcomings, working with legal and developing a budget.
Eric Starker - Social Media / Community Manager Portfoliowreckratz
This is my community / social media manager portfolio - includes work at Microsoft and Promethium Marketing (for video game clients), as well as materials from my social media implementation certificate program at the UW and a community I helped to found, Queer Geek.
Social media recruitment marketing strategies to enhance your hiringAgile1RPO
This Social Recruitment Strategy Presentation will provide you a step by step approach to building plan and the cultural factors to think about when executing in your organization. Agile 1 continues to deploy successful social strategies for our clients and have applied this knowledge and lessons learned to this deck.
Wie messe ich den Wert meiner LinkedIn Kampagnen in harter Währung?DIE DIGITALE GmbH
Für die meisten Marken findet Social Media Marketing in erster Linie auf Facebook statt. Aber es gibt einen "hidden champion" unter den Social Networks, der eine immer höhere Relevanz bekommt - besonders für B2B Kampagnen und im Bereich Employer Branding: LinkedIn.
Viele unserer Kunden haben eine dezidierte Contentstrategie für LInkedIn, die wiederum von wachsenden Media Budgets begleitet wird. Als Nutzer jedoch ist man fast schon überfordert von all dem Content, den Gruppenaktivitäten - ganz zu schweigen vom Direktmarketing, das auf der Timeline stattfindet. Da stellt sich die Frage "gibt es so etwas wie organische Reichweite auf LinkedIn noch?", "welchen Media Äquivalenz Wert bringt mein Content?" und "wieviel Budget sollte ich für LinkedIn einplanen?"
Dieser Vortrag stellt die aktuelle State-of-the-Art Methodik der Earned Media Value Berechnung von Aktivitäten im Social Web vor und zeigt, wie es großen Marken gelingt ihre Content Marketing Strategie mit bisher ungeahnten Effizenzsteigerungen zu erzielen und hundertausende von Euro/Dollar pro Quartal einzusparen bzw. optimaler zu investieren.
In diesem Webinar werden aktuelle Methodiken und Tools vorgestellt, welche die Bewertung Ihrer Social Media Initiativen auf LinkedIn in barer Münze ermöglichen.
Marketing with Social Media Business Pages:
Social Media Profiles vs Pages
Explore which options work better for your business
Developing Social Media Pages
Growing in the Social Media Universe
Engaging an audience
Being there is great, being available is better
Social Media Monitoring & measuring
Your Social Media Marketing ROI is up to you!
Ponencia sobre Hiperinnovación TEDxLaRioja 2011Toni Mascaró
Podríamos decir que la innovación ya es un elemento intrínseco de nuestra realidad y ya no nos sorprende tenerla a nuestro alrededor.
La Innovación se ha convertido en un elemento cotidiano con el que convivimos.
Es por ello que la curva de evolución en las diferentes aplicaciones de la Innovación está empezando a iniciar el tramo de subida vertiginosa y en la que pasamos a un nuevo terreno, el de la Hiperinnovación.
De eerste Nederlandse Gazzetta
Buongiorno Olanda!
Nederland heeft er een krant bij! Een Italiaanse krant om precies te zijn. In herinnering de oprichting van de
Corriere della Sera in 1876 (slechts vier pagina’s in een oplage van 3.000 exemplaren) en de eerste editie van
Il Gionale Nuovo in 1974 (aan de vooravond van rode revolutie), werd op 1 mei 2011 opnieuw geschiedenis
geschreven. Il Giornale della Fiera is een feit; de krant van Italië voor de Italianissimi in Nederland.
De liefde tussen Nederland en Italië neemt steeds serieuzere
vormen aan. Na de immigranten met hun marmeren tegels,
roetvegers en ijsbolletjes, hebben ook de pasta, pizza en vino
inmiddels hun waardige plek in de Nederlandse huishoudens meer en
meer veroverd. Maar de liefde gaat dieper. Niet alleen de elleboogjes,
Margherita en Chiantikorven, maar alles uit Italië vindt tegenwoordig
met gemak de weg naar de Hollandse keuken. Sterker nog, de Hollander
eet en drinkt niet alleen Italië, hij rijdt, luistert, draagt en leest het ook!
Tijdschriften als Italië Magazine, De Smaak van Italië en La Cucina
Italiana worden door Italofielen dan ook al jaren beschouwd als lijfblad
en een handvat voor de ware Italiaanse traditie. Maar ook een website
als Italië.nl is een grote gemene deler gebleken.
De relatie tussen Nederland en Italië werpt ook in economisch opzicht
steeds meer vruchten af. In de handel en transport leiden inmiddels vele
wegen naar Rome, maar ook naar Turijn, Milaan, Venetië en minder
bekende steden en regio’s. Niet in de minste plaats door coöperatieve
organisaties als de Italiaanse Kamer van Koophandel, het Italiaans
verkeersbureau ENIT, Italtrade en de ambassades in beide landen. Op
toeristisch gebied weet Italië zich steeds breder op de kaart te zetten, wat
maakt dat Nederlanders niet alleen blijven hangen in de stad, rond het
meer of in Toscane, maar dieper het land intrekken. Ook in de wintermaanden
worden goede zaken gedaan. Bovendien geldt Italië als
dé grote favoriet onder jonge ondernemers met een horeca-droom.
Kortom, de liefde wordt sterker en de mogelijkheden breiden uit.
www.italieevenement.nl
INNOVATION
he future of education, training throughout life, begins with a commitment to the educational community with the youth of today, from within the environment of European Projects.
Know. Choose one to join. Participate in various ways. Share resources, conferences, summer schools, competitions ... are some of the opportunities provided by European Projects.
Earnings are many. We discover the interest and enter.
Suzanne McDonald, President and Chief Content & Social Strategist of Designated Editor, explains how blogging, web content, and optimizing can benefit hospitality businesses. This presentation focuses on FREE resources and tactics to generate content and boost your visibility in Google and other Search Engines.
How to Efficiently and Effectively Manage Social Media and Everything Else
There's little time for marketing for busy consultants and specialists, but it's what keeps the cash flowing. Fast-track to efficient and effective marketing via New Media: social, blogs, email, search, and more. What works and how you can get it done efficiently.
Former Boston Globe journalist, Suzanne McDonald is founder and chief strategist of Designated Editor: Winner of the 2014 International Business Award — ‘Internet / New Media Company of the Year.’
Designated Editor teaches individuals, educators & companies how to create influential interactions & eliminate social media insanity via customized courses & strategic consulting.
You may know Suzanne already through Newport Interactive Marketers networking-learning group, which gathers 50+ attendees monthly for networking and an expert speaker.
She is currently developing the curriculum for URI's social media certificate and previously developed and taught Social Media Strategies as well as Event Planning and New Media.
Social Media works best when there are specific goals to be achieved, such as increasing awareness and event attendance. Learn strategies and tactics to boost engagement with limited time and restricted resources and how it all fits together: promoting your campaigns and events using platforms like Facebook, LinkedIn, Pinterest, Twitter, Instagram, plus time-saving tools like Hootsuite, Eventbrite, and mobile technologies.
Winner of the 2014 International Business Award — ‘Internet / New Media Company of the Year’ — Designated Editor teaches individuals, educators & companies how to create influential interactions & eliminate social media insanity via customized courses & strategic consulting.
Former Boston Globe journalist Suzanne McDonald founded Designated Editor in 2008 along with Newport Interactive Marketers 1,000-strong networking-learning group. Suzanne is currently developing URI’s first Social Media Certificate curriculum and has launched and taught Social Media Strategies at URI and Event Planning and New Media at Framingham State University. She also led URI’s TickSmart Social Media team of interns to win Best Viral Video at the Strategic Video Awards.
Using new media to land your first customer: Low-cost tools and tips to identify and refine your audience, shape your website and social media outreach, and do market research.
Presented to Boston Entrepreneur’s Network by Suzanne McDonald, Content and Social Strategist / President of Designated Editor.
Presentation on how to land a job in social media at Social Media Week Berlin, #SMWBerlin. Suzanne gives tips on what students should study and what skills to have in order to excel in a career in social media, including branding yourself, creating a blog, and connecting to others via social media websites.
Supercharging Business Retention and Expansion with Social MediaAtlas Integrated
With majority of businesses online, EDOs cannot afford not to connect through social media. A key tool to support local businesses, social media allows economic developers to connect with owners, stay up to date on news impacting the business and discover opportunities to help companies expand locally. Discover how to super charge your organization's BRE program using social media.
Small Budget, Big Impact— 23 Social Media TacticsDGdesign
Would you like to raise your brand awareness, increase sales, and provide better customer service? Get inspired with a big list of little ideas that you can start implementing right away. These ideas may not be overnight silver bullets, but they are proven, self-contained strategies that don't take a team of people or a huge budget to implement. No matter your business industry, you should be able to find at least one golden nugget idea that you can start using today.
A few questions that are answered:
-How much money should a small business budget for social media marketing?
-How "big" of an impact are you talking about?
-How can I use social media to increase sales without offering a discount?
-How do I know if social media marketing is "working" for my small business?
According to the Pew Internet & American Life Project half of all adults in the US use social networking sites. Despite its obvious appeal as a marketing channel, social media is far from achieving "equal citizenship" status among the marketing mix, particularly for Business-to-Business marketers. This benchmark report will examine the pressures and challenges social media presents for B2B marketing, and the path taken by top performing companies to achieve success. Aberdeen's research shows that top performing companies have integrated social media marketing with existing, core marketing channels and processes.
Gain Exposure, Engage Customers, Grow Your Business Success on LinkedIn and in fact in all Social Media channels relies on the principle of leveraging and building your reputation with your existing professional (and personal) connections as well as building new connections that will also hold you in high regard. Yet many LinkedIn users fail to do this effectively and damage their reputations because they forget the simple rules of engagement when it comes to interacting with their existing and prospective audience online.
Social Media B2B Marketing: Adhesives and Sealants Industry Entwine Inc
Social Media Revolution - Creating value for your B2B business in the Adhesive and Sealant Industry. A presentation by Entwine Inc at the 2010 ASC Conference
Social Media Revolution - Creating value for your B2B business in the Adhesive and Sealant Industry. A presentation by Ira Kaufman and Patsy Stewart with Entwine Inc., at the 2010 ASC Spring Conference.
Facebook 101 Workshop Suzanne McDonald Designated Editor: Best practices demonstrated by local brands + tips on Facebook posts, Facebook ads, Events, Groups, Insights, and Facebook ROI. Presented at the Newport (RI) County Chamber of Commerce. Thanks to Tom Schuyler of MatchLight Marketing for sharing some slides.
Find out how you can build the brand and generate leads for your business by marketing on LinkedIn. I'll be sharing best practices that both large and medium companies have used to achieve success, as well as tips my own LinkedIn marketing team uses.
After the session, you'll be better able to meet your marketing objectives on LinkedIn by understanding:
- How to build your company's brand on LinkedIn
- How to drive leads on LinkedIn
- How large and medium companies are achieving success
- How to increase performance with LinkedIn solutions like Sponsored Updates, InMail and Display
Social media for b2b - Madhouse Associates seminarSmoking Gun PR
An overview presentation of the use of Social Media in B2B Marketing by www.smokinggunpr.co.uk for Madhouse Associates Seminar #MHSem. Contains stats, setting objectives, creating strategy measurement, top tips and examples.
Live Webinar: Using LinkedIn for Brand MarketingLinkedIn
It’s your job to create and sustain positive awareness for your brand throughout the long buyer’s journey and beyond. We can help.
You're invited to join special guest speaker Adrianne Psarras, Communications Manager at Seed Equity Ventures, and LinkedIn's own Andrew Kaplan as they demonstrate how to get—and keep—your brand in front of the professionals that matter most to your business. They will cover how to:
- Get in front of the right people early and often
- Reach and influence business professionals in the right context
- Educate your audience with the relevant content they crave
- Use awareness and engagement to drive bottom-funnel conversions
- Measure the impact of your branding efforts every step of the way
Similar to B2B New Media Essentials by Designated Editor at Swissnex Boston, Cambridge Innovation Center (20)
Newport Realtors' LinkedIn Tips and Tricks by Suzanne McDonald CEO of Angles & Insights. Use these quick tips & tricks to grow your network and revenue using LinkedIn from Branding-Marketing Solutionist Suzanne McDonald.
You may know Suzanne via Newport Interactive Marketing networking-learning community, which for a decade has provided expert guidance to Rhode Island and New England businesses and organizations.
As Angles & Insights' CEO, she has earned global recognition, including Winner of the International Business Awards for Internet/New Media Company of the Year. Led by Suzanne, the Angles & Insights team guides founders & CEOs, nonprofits & global firms, and marketing & sales teams to long-term ROI & sustainable, compounding growth.
In her spare time, she co-founded and is board president of Sea Rose Montessori Elementary School, making quality alternative education affordable for families with students ages 3 through 9 and growing in Portsmouth, RI.
Select a time to connect with Suzanne on a call at https://anglesandinsights.com/contact-us
Suzanne McDonald, Founder and CEO of Angles & Insights, shares insights on how building a community is a great marketing tool that can help to strengthen and grow your brand! #womenfuture
Following Angles & Insights CEO Suzanne McDonald’s talk on Community Building at Providence Geeks, we gather you’re interested in learning more about how can communities grow your brand? You’ve come to right resource to help you avoid pitfalls and learn from a decade+ of community-building bootstrapping!
Poll results from the Digital Education poll conducted by Digital Cities RI and presented at the Rhode Island Department of Education "Innovation Powered by Technology" Conference.
Social media internships tips: What does it take to be a social media intern? What to look for in a potential intern? How can new skills boost overall strategy to boost business and career growth?
Understanding User Needs and Satisfying ThemAggregage
https://www.productmanagementtoday.com/frs/26903918/understanding-user-needs-and-satisfying-them
We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs.
In this webinar, we won't focus on the research methods for discovering user-needs. We will focus on synthesis of the needs we discover, communication and alignment tools, and how we operationalize addressing those needs.
Industry expert Scott Sehlhorst will:
• Introduce a taxonomy for user goals with real world examples
• Present the Onion Diagram, a tool for contextualizing task-level goals
• Illustrate how customer journey maps capture activity-level and task-level goals
• Demonstrate the best approach to selection and prioritization of user-goals to address
• Highlight the crucial benchmarks, observable changes, in ensuring fulfillment of customer needs
B2B payments are rapidly changing. Find out the 5 key questions you need to be asking yourself to be sure you are mastering B2B payments today. Learn more at www.BlueSnap.com.
Recruiting in the Digital Age: A Social Media MasterclassLuanWise
In this masterclass, presented at the Global HR Summit on 5th June 2024, Luan Wise explored the essential features of social media platforms that support talent acquisition, including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok.
Top mailing list providers in the USA.pptxJeremyPeirce1
Discover the top mailing list providers in the USA, offering targeted lists, segmentation, and analytics to optimize your marketing campaigns and drive engagement.
An introduction to the cryptocurrency investment platform Binance Savings.Any kyc Account
Learn how to use Binance Savings to expand your bitcoin holdings. Discover how to maximize your earnings on one of the most reliable cryptocurrency exchange platforms, as well as how to earn interest on your cryptocurrency holdings and the various savings choices available.
Building Your Employer Brand with Social MediaLuanWise
Presented at The Global HR Summit, 6th June 2024
In this keynote, Luan Wise will provide invaluable insights to elevate your employer brand on social media platforms including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok. You'll learn how compelling content can authentically showcase your company culture, values, and employee experiences to support your talent acquisition and retention objectives. Additionally, you'll understand the power of employee advocacy to amplify reach and engagement – helping to position your organization as an employer of choice in today's competitive talent landscape.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
buy old yahoo accounts buy yahoo accountsSusan Laney
As a business owner, I understand the importance of having a strong online presence and leveraging various digital platforms to reach and engage with your target audience. One often overlooked yet highly valuable asset in this regard is the humble Yahoo account. While many may perceive Yahoo as a relic of the past, the truth is that these accounts still hold immense potential for businesses of all sizes.
B2B New Media Essentials by Designated Editor at Swissnex Boston, Cambridge Innovation Center
1. Designated Editor
Speaking Series
New Media Essentials
for B2B Success
swissnex Boston &
Cambridge Innovation Center
Suzanne McDonald | Content & Social Strategist
Sue@DesignatedEditor.com
@Sue_DesigEditor
2. suzanne’s experience
Social Media
Strategies professor
6 years Page 1
Masters in Journalism
& Mass Communications BA in Journalism
www.designatededitor.com 2
4. Paid media vs. owned media
www.emarketer.com/Article.aspx?R=1008948
@Sue_DesigEditor www.designatededitor.com 4
5. 92% of B2B prospects almost never book
a meeting from a cold call or email.
Sales executives will first seek connections
through social media networks, and then
increase response rates with warm introductions.
—UNC’sKenan-Flagler School of Business study
@Sue_DesigEditor www.designatededitor.com 5
6. Challenges we’ll address
o How to integrate new media
o How to get your team to adapt
o How to tell if it’s working
@Sue_DesigEditor www.designatededitor.com 6
7. 4 stages to activate new media
Stage 1 Your website
Stage 2 Your blog & email
Stage 3 Social media integration
Stage 4 Social media optimization & metrics
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9. Who is your audience?
Who might be your best advocates?
What are their defining characteristics?
What are they looking for?
Are you using the right vocabulary?
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11. Keywords: Include in Titles and Descriptions
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12. who is your audience?
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13. Stage 2 Blog & email
Google & search engines <3 fresh content
Activate keywords & make multimedia
Offers a glimpse inside your brand
Enable and moderate comments
Leverage blog posts to feed email
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14. Blogs cited as least expensive for B2C & B2B
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20. Stage 3 Social Media integration
‘The growth in social media marketing will be exponential:
Smaller companies — with revenues under $25 million —
in particular will increasingly rely on social media outlets
To market their products and services.’
— Duke University's Fuqua School of Business
& American Marketing Association
http://www.fuqua.duke.edu/news_events/releases/cmo_survey_optimism/#.T4RXZY5XJ_k
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21. tactics
Discover major companies with Search
Categorize prospects with Tags
Participate inGroups specific to your industry
Contribute your expertise withAnswers
Find andConnectwith key influencers
Host or attend anEvent and share it
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37. New media success for B2Bs
Website + Blog + Email + Social media
Longer-lasting vs. paid media
Now you’ll know what’s working
Reduced customer service costs
Understand & relate to clients
Your clients see your team as experts
Broader brand-building boosts awareness
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38. Designated Editor
Speaking Series
New Media Essentials
for B2B Success
Questions? Happy to help!
Suzanne McDonald | Content & Social Strategist
Sue@DesignatedEditor.com
@Sue_DesigEditor
Editor's Notes
www.emarketer.com/Article.aspx?R=1008948
Challenge: How to utilize efficiently while running a business?Benefit: Paid vs earned media : Solution: Be strategic from the outset, which tools and platforms make the most sense
Need to develop a hypothesis of personae, whether you are marketing on the web or social. You need to SPEAK to SOMEONE. If everyone is a client, no one self-identifies as YOUR client … no one sees that what you do can solve his/her problem.URI students parents of young children=middle-aged
Demonstrate thought-leadership, brand personality(example) B2B = P2P -> people want to interact with other humans, blogs & social make it possible, changing the way businesses interact forever
Various channels that get leads: 52% of marketing pros said leads via blog had lower cost of acquisition.
Editorial calendar should include: Holidays,Conferences Important dates/events that you’d like to get a post out ahead ofEmbed YouTube,Record your presentations,Review the books you’re reading,Schedule aheadBe sure to appoint an Editor and content quality control, a function DE provides for some clients, along w Editorial Calendar developmenthttp://sncr.org/2010/02/19/journalists-use-of-social-media-is-surging-according-to-2nd-annual-middlebergsncr-survey-of-media-in-the-wired-world/80% of journalists believe bloggers have become “important opinion shapers.” Society for New Communication Research
Set daily or lifetime budget Set your run scheduleChoose CPC or CPM Fewer clicks = CPCBid higher than suggested Track your performance
Most followed topics
81% of respondents said they were more likely to trust a Fortune 1000 CEO if he was on Twitterwww.emarketer.com/Article.aspx?R=1008929
Educate your prospects with a how-to. In just a few minuets after learning about what you do, I could think of a few how-tos you could produce.
There’s actually too much here
Slideshare has 5x more business owner traffic than other platforms, Source: SlideShare, Comscore
Challenge: It’s not working the way we’d thought! Takes too much time! People are complaining.Benefit: Cheaper than paid media & longer-lasting. Take time to focus on what works. Respond and treat complaints on social media as any good customer service pro would Solution: Analyze & adjust & respond (to complainers & yourself)
The more content you create, the feedback you get, the more data to crunch and better understand your audience.Initially, it’s like an echo chamber, but as the voices increase, a clearer picture emergesGoogle Analytics: Map overlay, keywords, where they’re coming from