Personal Brand - FS Assignment

1. Project & Portfolio I: Week 1
Digital Marketing
13 January 2024
PERSONAL BRAND EXPLORATION
Ingrid Selk

2. Career Category: Career Change/Entrepreneurial Ventures
GOALS:
Short Term Goal:
• Build my name within the comic art industry as both an artist and marketing professional
• Connect with 25 artists at conventions and through existing connections and follow up with promotional
message via social media accounts by December 31, 2024
Long Term Goal:
• Become the go-to expert for existing and up-and-coming comic artists to promote their work and achieve their
goals as artists.

3. PROFESSION:
OCCUPATION:
Digital Marketing
POTENTIAL JOB TITLES:
• Advertising and Promotions Manager
• Marketing Manager
• Market Research Analyst and Marketing
Specialist
Source: ONET OnLine

4. TARGET AUDIENCE:
Artist Reps, Artist Sponsors, Comic Artists
Source: Book Yourself Solid

5. COMPETITION:
Dusti Tramontano
Work experience: 8 years marketing experience, 2 years as
fandom marketing creator for Fan Expo HQ
Education: Marketing, Brand Engagement and Promotion
Concentration
Noteworthy Experience: Worked as Scheduling Coordinator for
iHeart Media for 3 years
Skills and Proficiencies:
• Social Media, 11 endorsements
• Social Media Marketing, 2 endorsements
Overall Online Presence
387 connections, detailed profile, active on social media
Score: Good
Ingrid Selk
Work experience: 1.5 years of customer service within custom
email marketing design company
Education: Currently enrolled in Digital Marketing, B.A. at Full
Sail University
Noteworthy Experience:
• published comic colorist
• part of a guest artist team with Fan Expo HQ
Skills and Proficiencies: no significant noticeable skills pertaining
for future career
Overall Online Presence
33 connections, adequate profile, not active on social media
Score: Poor
Source: LinkedIn

6. IDENTITY:
CORE VALUES:
• Integrity
• Personal Growth
• Encouragement
• Accountability
• Passion
VISION:
Increase attention to, sales for, and promotion of comic art and artists
GUIDING PRINCIPLE:
Celebrate what makes each artist divinely special through encouragement,
connection, and support.
PASSION:
Comic and Pop Culture Art
SUPER POWER:
Creative expression through words and
imagery
GOLDEN CIRCLE:
Why? Developing the individual value of comic artists within
the pop culture community
How? Helping artists follow their passion and grow their
network of fans and fellow professionals through social
media, industry connections, and self-promotion.
What? Digital marketing for comic and pop culture artists
Conceptual Materials: Start With Why, Questions to Help Discover Your Vs and Ps

7. PROMISE & POSITION:
Promise:
I help comic and pop culture artists with marketing plans to garner the attention they need to become
a successful published comic artist by connecting them with a growing fanbase and industry
professionals.
Position:
Growth in Creativity

8. NETWORKING:
MEGACON Orlando 2024
• February 1-4 in Orlando, FL
• Objective: Make artist connections and discuss their
struggles with self-promotion and marketing to develop
a plan to potentially grow their artist label.
MENTORSHIP:
Seeking comic art or convention industry professional with experience marketing and producing social media content
for up-and-coming artists.
RangerStop & Pop Atlanta 2024
• June 21-23 in Atlanta, GA
• Objective: Connect with talent agents and celebrities
to build network that can be shared with upcoming
artists.
ELEVATOR PITCH:
You know how hard it is to get your art noticed by the right people to become a successful published artist? Well, I can help
you make the right industry connections to get picked up by a publisher and I can help you to market yourself to grow your
fanbase. After less than two years as a professional comic artist, I have 7 published comics already under my belt, am being
looked at by Marvel and DC Comics, and have a network of celebrities and talent agents at my fingertips. I can use my
knowledge and connections to help you gain the notoriety that your art deserves.
Source: MEGACON Orlando, RangerStop & Pop Con Atlanta

9. DIGITAL MARKETING:
ONLINE ID
CALCULATOR SCORES:
• Volume: Average
• Relevance: Average
• Purity: High
• Diversity: Low
• Validation: Low
BRAND ARCHETYPE:
Archetype: Creator
Description: This archetype relies on creativity and imagination to
build a brand. We creators are know for seeing the world through a
different light and expressing ourselves vividly and artistically.
DIGITAL MARKETING STRATEGY TO IMPROVE ID SCORES AND EXUDE
ARCHETYPE:
• Focus Variables: Diversity & Validation
• Type of Content: Social Media posts highlighting current, upcoming, and completed projects as well as
upcoming convention schedules and availability of products online. Convention videos and pictures when
available to be featured on social media site.
• Primary Tools for Distribution: FaceBook, Instagram, YouTube - post promotional material featuring artist’s
work with regular updates on what their fans can look forward to.
Conceptual Materials: CareerBlast, Kaye Putnam, BrandYouSelf

10. PROFESSIONAL DEVELOPMENT:
TECHNICAL:
SEO
• Task: Complete SEO Foundations Course
• Organization: LinkedIn Learning
• Date: March 2024
Google Analytics
• Task: Complete Google Analytics Quick Start
Course
• Organization: LinkedIn Learning
• Date: December 2024
TRANSFERABLE:
Social Media
• Task: Complete Content Creation: Strategy and
Tools Course
• Organizations: LinkedIn Learning
• Date: June 2024
Ecommerce
• Task: Complete ECommerce Fundamentals
Course
• Organizations: LinkedIn Learning
• Date: September 2024
Source: ONET OnLine, LinkedIn Learning

11. REFERENCES
11-2011.00 - Advertising and Promotions Managers. (n.d.). ONET OnLine. Retrieved January 10, 2024, from https://www.onetonline.org/link/summary/11-2011.00
11-2021.00 - Marketing Managers. (n.d.). ONET OnLine. Retrieved January 10, 2024, from https://www.onetonline.org/link/summary/11-2021.00
13-1161.00 - Market Research Analysts and Marketing Specialists. (n.d.). ONET OnLine. Retrieved January 10, 2024, from https://www.onetonline.org/link/summary/13-1161.00
31 Types of content we crave [Infographic]. (2016, June 24). Content Marketing Institute. https://contentmarketinginstitute.com/articles/content-crave-infographic/
Batesole, B. (2020, December 17). Unlock the power of Google Analytics - Google Analytics Quick Start [Video]. LinkedIn. https://www.linkedin.com/learning/google-analytics-quick-start/unlock-the-
Booth, D. (2022, May 5). Leveraging search to accomplish your business goals - SEO Foundations [Video]. LinkedIn. https://www.linkedin.com/learning/seo-foundations-14828080/leveraging-searc
Creator Brand Archetype | Psychology Brand Strategy. (2023, December 15). Kaye Putnam | Psychology Driven Brand Strategist. https://www.kayeputnam.com/brand-archetype-creator/
MEGACON Orlando I A huge four day weekend offering exciting family-friendly attractions, magical events, and incredible celebrities! (n.d.). https://fanexpohq.com/megaconorlando/
Online Reputation Management (2020 Guide) | BrandYourSelf. (n.d.). BrandYourself.com. https://brandyourself.com/online-reputation-management
Port, M. (2013, March). Book yourself Solid illustrated: the fastest, easiest, and most reliable system for getting more clients than you can handle even if you hate marketing and selling. O’Reilly On
Port, M. (2013, March). Book yourself Solid illustrated: the fastest, easiest, and most reliable system for getting more clients than you can handle even if you hate marketing and selling. O’Reilly On
Questions to Help Discover Your Vs and Ps. (n.d.). https://fso-lms4-immortal-assets.s3.us-east-1.amazonaws.com/458/2024_1_5/5a68b6b3-13d8-4130-872b-26a99765f016/BoldQuestions_Discov
RangerStop & Pop Con Atlanta | Power Rangers, Anime and more | Atlanta, GA. (n.d.). Rangerstop & Pop. https://www.rangerstopatlanta.com/
Rauland, P. (2023, July 3). Start your online store - Ecommerce Fundamentals [Video]. LinkedIn. https://www.linkedin.com/learning/ecommerce-fundamentals-22614472/start-your-online-store?u=5
Selk, I. Ingrid Selk LinkedIn Profile. (n.d.). LinkedIn. Retrieved January 10, 2024, from https://www.linkedin.com/in/ingrid-selk-7216b658/
Simon Sink [Simon Sinek]. (2011, July 5). Simon Sinek: How great leaders inspire action [Video]. YouTube. Retrieved January 12, 2024, from https://www.youtube.com/watch?v=7zFeuSagktM
Sinek, S. (n.d.). The Golden Circle - Simon Sinek. Simon Sinek. Retrieved January 12, 2024, from https://simonsinek.com/golden-circle/
Tramontano, D. Dusti Tramontano LinkedIn Profile. (n.d.). LinkedIn. Retrieved January 10, 2024, from https://www.linkedin.com/in/dustitramontano/
Yung, J. (2022, March 25). Learning content creation strategy and tools - Content Creation: Strategy and Tools [Video]. LinkedIn. https://www.linkedin.com/learning/content-creation-strategy-and-to