The document outlines a series of social media marketing events taking place from August 2-5. Day one of the Social Media Masterclass will cover the importance of social media marketing and tools like Facebook, Twitter, LinkedIn and blogs. Day two will focus on creating a social media strategy and measuring success. Industry days will explore how social media is used in financial services and hospitality marketing, sharing best practices, tools and success stories. The target audience includes professionals in marketing, communications, and related fields seeking to leverage social media.

1. Social
Media
Innovation X
Presents: Marketing
Master-
Class

2. 2-3 August:
Social Media MasterClass
4 August:
Industry Day – Social Media & Financial Services
5 August:
Industry Day – Hospitality Marketing Innovation Camp
This is an in-depth session showing you how to leverage innovative
social tools to boost your bottom line, create awareness and engage a
community around your brand / organisation
Top 3 Learning Objectives:
1. Discover the latest regional and international social media marketing trends and explore
processes which will help you use online platforms to successfully build, launch and
sustain your social media marketing strategy
2. Learn new tools to leverage your brand’s marketing mix, monitor your brand’s online
presence and measure ROI to prove success
3. Explore rules of engagement and best practices from international brands and evaluate
current innovations, solutions and technologies to ensure your social media marketing
campaign is a success
Who Should Attend:
This course is aimed at managers in Marketing, PR, Corporate
Communications, Advertising or anyone who wants to sustain their
social media marketing techniques to provide the cutting edge needed
to increase their market share.

3. Key Take-aways:
1. Discovering social media marketing trends in the region and beyond
2. Learning about new tools to leverage your brand’s marketing mix
3. Determining rules of engagement and best practices from brands in the region and around the world
4. Implementing core set of processes and resources needed to successfully build, launch and sustain a social
media strategy
5. Evaluating current innovations, solutions and technologies
6. Monitoring your brand’s online presence and measuring ROI to prove success
About your expert Facilitator:
Akanksha Goel
Founder and Chief Enthusiast Socialize (A division of Sherazade Group)
A recognised social media specialist and
marketing futurist, Akanksha Goel has worked with renowned hospitality brands in Asia and was later the
editor-in-chief for the world’s biggest consumer technology publication in Singapore. She organised Asia’s first
ever podcamp and was the co-creator of the Digital Media across Asia Wiki.
Akanksha has conducted numerous social media training courses and seminars in Asia and the UAE with such
organisations as Murdoch University, Singapore Management University, Knowledge Village and other event pro-
ducers. She is a reference for social marketing in the Middle East for publications and news sites like the Gulf
Marketing Review and Zawya. Akanksha has been extensively interviewed about business impacts on Web2.0
by the likes of Knowledge@Wharton and Blog Talk Radio.
Named as one of the region’s most compelling tweeters, Akanksha serves as the Chief Operating Officer for the
Sherazade Group and is the founder of region’s first social media training unit: Socialize.
“One of the smartest, sharpest young minds we have worked with”
Ashok Lalla, President (Digital), Euro RSCG
“Insightful session, which gave us practical and measurable social media strategy ideas and a clear
plan to implement them.”
Cherilyn Tan, CEO, Resonance Consulting

4. 2-3 August SOCIAL MEDIA MASTERCLASS
Day One : An introduction to the social web, defining the market shifts that make the social web important to your
business and explore how organizations are using the social web successfully. We will also study a variety of tools that
can help boost your bottom line, whe used correctly.
• The importance of social media marketing for businesses and how influence works online
• Reviewing key statistics and Asian consumer trends
• Leveraging Social Media tools to impact your bottom line (The big 4):
o Facebook: Business uses and essential applications to optimise your brand’s Facebook presence
o Twitter: Key concepts and constructs to connect with customers
o LinkedIn: How to make the most of online business networking
o Blogs: Interaction guidelines and various uses
o And: Introducing new tools and platforms that are taking the world by storm
• Discussing how small businesses can capitalize on their size to make the most of Social Media
• Learning how to draft and publish a social media press release online for free
• Deciding which new media channels make sense for your organization through a strategic framework.
• Discovering case studies from around the world:
o Middle Eastern and Asian brands that have created a measurable buzz online
o Mistakes made by the Fortune100
Day Two : Learn how to create a social media strategy, manage resources and experiment with tactical
approaches. We will use social computing behaviours - also known as Technographics - to build your campaign and
define appropriate success metrics through the different stages of Social Media integration.
• Applying social media monitoring to create the strategic plan and define appropriate success metrics
• Measuring social media success and ROI
• Anticipating required resources ( Discussion: Who should own your social media strategy?)
• Understanding the potentially disruptive forces of social media behaviours, inside and outside the organization.
• Crisis Communication: Effectively respond to online critics and emerging reputation management issues
• Exploring the role of the Social Media Employee Policy and see examples of policies created by other companies
• Leadership branding for Executives:
o Using online platforms and tools to monitor your brand equity and build thought capital
o Pitching to bloggers and community influencers, using a successful personal brand.
o The 2P’s and 4P's of Personal Branding
o Managing multiple Social Media Profiles and getting to the top of Google
o Case studies: CEO’s and business heads aggressively using Social Media
• Digital outlook for 2010: Trends in Social Influence Marketing and what’s next?
4 August INDUSTRY DAY: SOCIAL MEDIA & FINANCIAL SERVICES
Explore how social media is revolutionizing communications in the financial services industry.
Very few financial institutions have a dedicated team to drive their social media initiatives, fewer have put together an
integrated social media strategy. Find out which financial institutions, fund management firms or insurance companies have
been the most active, the most successful, or the smartest in leveraging social media.
Note: This session will primarily explore innovative tools, success stories and digital marketing challenges faced by senior
banking, financial services, and insurance professionals. To get a deeper understanding of social media marketing tools
participants are encouraged to attend the masterclass prior to this session.
Explore, learn and discuss:
• Why companies in the financial services sector should care about and use social media
• How social media affects the Investor Relations department and its role in disclosure of material informatiom
• Savings 2.0: Using social media to connect customers and empower them to save money
• Internal and external company policies and how to navigate the legal waters of social media in the financial services industry
• Best practices worldwide from banks, financial services firms, fund managers and insurance companies
• How senior executives embrace social media to show transparency and drive customer & employee advocacy
• Identify your influencers, detractors and advocates, and successfully engage with them online
• Promising start-ups and innovation in online financial services
• How Twitter drives the news and builds a real time smart market community
Who should attend ? If you work in:
• Public Relations • Corporate Communications • Financial Services • Investor Relations • Marketing • Social Media • Media
Relations • Financial Media

5. 5 August
IINDUSTRY DAY:
HOSPITALITY MARKETING INNOVATION CAMP
Leveraging new online platforms and tools to drive innovation in hospitality marketing and communications
Note: This session will primarily explore innovative tools, success stories, challenges faced and digital guest relations for
the hospitality sector. To get a deeper understanding of social media marketing tools participants is encouraged to attend
the masterclass prior to this session.
Program Outline
• The digital marketing landscape
o Role of digital marketing (scope & context)
o Emerging trends in the hospitality sector
o Technology shifts and the online ecosystem
o The digital customer: guest engagement and how influence works online
• Discover international best practices and success stories :
o Hospitality brands and restaurants that have created a measurable buzz online
o Mistakes made some of the Leading Hotels of the World™
o Guest relations and crisis communication in a wired world
• Learn how-to search engine optimise your profiles, links and content
• Explore mapping, review sites and other consumer generated content (CGC) sites
• Location, location, location: Find out about geo-networking and innovative tools you can use to drive and reward customer
loyalty
• Understand how to generate online advocacy and leverage social media as a viral marketing channel
Benefits of social media marketing for restaurants and hotels
• Heightened online brand awareness of your hotel
• Increased interaction with customers and potential customers
• Increased unique footfall for your restaurant
• Pin-point your digitally influential guests
• Extra authority / relevance / Rankings in Search engines
• Increased traffic to your website
• Positive / official proactive brand representation in social networks
• Extra access to cost effective online channels to deliver news, offers and brand positioning
• Strengthened hotel awareness and room reservation
Who should attend?
PR, marketing and sales professionals, within the hopsitality industry and owners of small hotels/restaurants.

6. SOCIAL MEDIA MARKETING MASTER CLASS
2-3 August: Social Media MasterClass
4 August: Industry Day – Social Media & Financial Services
5 August: Industry Day – Hospitality Marketing Innovation Camp
Three Easy Ways To Register
Call : Christina Khoo 98228876
E-mail : christina@innox-asia.com
Post : 503 Sembawang Road, #01-24, Singapore (757707)
Yes, I want to register for :
Early Bird before Standard Rate from
Workshop Rates
15 June 2010 16 June 2010
Social Media MasterClass S$1695 Social Media MasterClass S$1895
Individual Pass Social Media & Financial – S$895 Social Media & Financial – S$995
Social Media & Hospitality – S$895 Social Media & Hospitality – S$995
Fees includes documentation and light refreshments
Please call 98228876 For Group Discount Rates
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Payment Methods -
By Direct Transfer: Innovation X - Acct Number 629122698001 OCBC BANK
Cheque Payment: Innovation X
Payments:
A con rmation with letter and invoice will be sent upon receipt of your registration.
Please note that full payment must be made prior to the event.
Cancellation:
If you are unable to attend, a substitute delagate will be welcomed in your place. Registrations
called less than 14 days before the event will have to be paid in full.