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Digital Marketing and Social Media Portfolio
Vineeta Makhija, Social Media Manager,
Dubai
Table Of Content
 About Vineeta
 Expertise on Social Media Platforms
 Experience
 Clients
 Social Media (Paid and Organic Campaigns)
 Strategy
 Certifications
 Articles Written By Me
About Me
 Over 6 years of Experience in Social Media and 2 years in PPC and Off Site SEO
 Google Adwords and Analytics Certified
 Hubspot Inbound Marketing Certified
 Bing Professional
 Community Management
 Content Management
 Client Facing Skills
 Creative
 Easy to Work in Strict Deadlines
 Hard Working and Dedicated
Expertise on Social Media Platforms
(Paid as well as Organic)
 Facebook : Facebook Business Manager and Power Editor for Agencies
 Instagram : Paid and Organic
 Twitter : Twitter for Business
 Linkedin : Sales Navigator, Linkedin Advertising
 Pinterest : Organic
 SnapChat : Organic
 Vine : Organic
 Google Adwords : Paid
 Google Analytics
 YouTube : Paid and Organic
Current Experience
Time To Nova (Agency) Dubai :
 Managed Social Media Strategy through research and In-Depth Analysis
 Managed various campaigns on Social Media such as Carousel Ads, Website Clicks, Improving Engagement etc.
 Managed Google Adwords and worked on Display, Search and Video Ads
 Track, Measure and Analyze via Google Analytics and other tools
 Use social media tools like Hootsuite, Engagor, Tweetwall, Tweetonomy, & Statigram
 Manage team of 2
 Work on Wikipedia Page
 Get in touch with PR Agencies for Press Release etc.
 Community management; including posting relevant content calendars, and responding to fans
Clients in Dubai:
 Vesna Dubai (Hospitality)
 VIP Room Dubai (Night Club)
 La Terrazza Restaurant (Restaurant)
 Glee Hospitality (Hospitality)
 Luxury Souq (E-Commerce)
 Aero Private Jet (Private Jet)
 DMS Diamonds (Diamonds)
 Amber Palm (Amber)
 Super Fix Garage (Car Garage for Luxury Cars)
Content and Campaigns
Paid and Organic
Luxury Souq (E-Commerce)
Ad Type : Carousel Ads on Facebook and Instagram
Objective : Increase the Engagement and website clicks. The campaign was successful and we
achieved 238 clicks in 2 days and 20,721 people reached.
Super Fix Garage
Objective: Maximize Link Clicks and Brand Awareness on Facebook and Instagram
La Terrazza & Vesna
Channel : Facebook and Instagram
Objective: Awareness and click on the event.
VIP Room Dubai
Objective : Get more views on YouTube (In-stream Ad)
Campaign running through Google Adwords
Social Media Strategy
 Determine your goals and objectives with S.M.A.R.T approach.
 Know your audience
 Research the market and SWOT Analysis
 Choose the correct social media channel
 Create Quality Content and Prepare Calendars
 Focus more on Engagements
 Decide Budget
 Assign Advertiser Roles
 Track Progress by using tools such as Google Analytics and make necessary changes for continuous
improvement.
Certifications
Note : All are clickable links
 Google Adwords Search Certification
 Google Adwords Display Certification
 Google DoubleClick Search Basics
 Google Analytics
 Bing Ads Accredited Professional
 Hubspot Inbound Certified
Articles Written By Me
Note : All are clickable links
 UTM Parameters
 3 Myths about Google Adwords
 Quick Tips On Social Media
 Social Media Strategy
THANK YOU
Vineeta Makhija
Social Media Manager
Dubai
Linkedin Profile

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Social Media/Digital Marketing Portfolio

  • 1. Digital Marketing and Social Media Portfolio Vineeta Makhija, Social Media Manager, Dubai
  • 2. Table Of Content  About Vineeta  Expertise on Social Media Platforms  Experience  Clients  Social Media (Paid and Organic Campaigns)  Strategy  Certifications  Articles Written By Me
  • 3. About Me  Over 6 years of Experience in Social Media and 2 years in PPC and Off Site SEO  Google Adwords and Analytics Certified  Hubspot Inbound Marketing Certified  Bing Professional  Community Management  Content Management  Client Facing Skills  Creative  Easy to Work in Strict Deadlines  Hard Working and Dedicated
  • 4. Expertise on Social Media Platforms (Paid as well as Organic)  Facebook : Facebook Business Manager and Power Editor for Agencies  Instagram : Paid and Organic  Twitter : Twitter for Business  Linkedin : Sales Navigator, Linkedin Advertising  Pinterest : Organic  SnapChat : Organic  Vine : Organic  Google Adwords : Paid  Google Analytics  YouTube : Paid and Organic
  • 5. Current Experience Time To Nova (Agency) Dubai :  Managed Social Media Strategy through research and In-Depth Analysis  Managed various campaigns on Social Media such as Carousel Ads, Website Clicks, Improving Engagement etc.  Managed Google Adwords and worked on Display, Search and Video Ads  Track, Measure and Analyze via Google Analytics and other tools  Use social media tools like Hootsuite, Engagor, Tweetwall, Tweetonomy, & Statigram  Manage team of 2  Work on Wikipedia Page  Get in touch with PR Agencies for Press Release etc.  Community management; including posting relevant content calendars, and responding to fans
  • 6. Clients in Dubai:  Vesna Dubai (Hospitality)  VIP Room Dubai (Night Club)  La Terrazza Restaurant (Restaurant)  Glee Hospitality (Hospitality)  Luxury Souq (E-Commerce)  Aero Private Jet (Private Jet)  DMS Diamonds (Diamonds)  Amber Palm (Amber)  Super Fix Garage (Car Garage for Luxury Cars)
  • 8.
  • 9.
  • 10.
  • 11.
  • 12.
  • 13.
  • 14. Luxury Souq (E-Commerce) Ad Type : Carousel Ads on Facebook and Instagram Objective : Increase the Engagement and website clicks. The campaign was successful and we achieved 238 clicks in 2 days and 20,721 people reached.
  • 15. Super Fix Garage Objective: Maximize Link Clicks and Brand Awareness on Facebook and Instagram
  • 16. La Terrazza & Vesna Channel : Facebook and Instagram Objective: Awareness and click on the event.
  • 17. VIP Room Dubai Objective : Get more views on YouTube (In-stream Ad) Campaign running through Google Adwords
  • 18. Social Media Strategy  Determine your goals and objectives with S.M.A.R.T approach.  Know your audience  Research the market and SWOT Analysis  Choose the correct social media channel  Create Quality Content and Prepare Calendars  Focus more on Engagements  Decide Budget  Assign Advertiser Roles  Track Progress by using tools such as Google Analytics and make necessary changes for continuous improvement.
  • 19. Certifications Note : All are clickable links  Google Adwords Search Certification  Google Adwords Display Certification  Google DoubleClick Search Basics  Google Analytics  Bing Ads Accredited Professional  Hubspot Inbound Certified
  • 20. Articles Written By Me Note : All are clickable links  UTM Parameters  3 Myths about Google Adwords  Quick Tips On Social Media  Social Media Strategy
  • 21. THANK YOU Vineeta Makhija Social Media Manager Dubai Linkedin Profile