Social media content strategy questionnaire
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I can help point you down the best path with your social media efforts and ensure that the time you spend is aimed at the right places and toward your top goals.
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Social media content strategy questionnaire
- 2. 1. Establish Goals 2. Social Media Audit 3. Establish Your Target Audience 4. Competitive Analysis 5. Build Your Social Media Content Strategy 6. Social Media Marketing Measurement Table of Contents
- 3. Step 1: Establish Goals Understand Why You’re On Social Media Knowing what you want to achieve on social media is the first step toward success. Identify business objectives social media can help you achieve. Then, list social objectives that support those goals. Business Objectives Social Objectives
- 4. Goal Deadline Describe the challenges you face, why your goals are important, and how you intend to achieve them … Establish Specific Goals
- 5. Step 2: Social Media Audit Which social media networks are we on? List them: List abandoned accounts to remove (if any): List duplicate accounts to merge (if any):
- 6. Network URL Active? (Y/N) Fan/Follower # Notes Social Media Account Inventory
- 7. Step 3: Establish Your Target Audience Build Your Persona (Slide 1 of 2) Company Name & Title: Company Registered Email: Registered Phone: Registered Address: Company Mission & Vision: No of Employee in Company: Owner Details for the Company: Challenges & Aspirations:
- 8. Step 4: Competitive Analysis Competitive Inventory Competitor Name URL Notes
- 9. Competitor Facebook Twitter LinkedIn Google+ Pinterest Top Ten Competitor Analysis (Fans/Followers)
- 10. Step 5: Social Media Content Strategy Content Curation Source List Trusted Content Sources List trusted sources you’ll share content from … Source Name Source URL
- 11. Content Types We Will Create: List here …. Content Types We Will Curate: List here ... What Social Media Content Will We Create?
- 12. Network Posts Per Day Posts Per Week Facebook Twitter Instagram Pinterest LinkedIn Social Media Posting Frequency
- 13. List upcoming events, product launches, and important dates to add to your content calendar: [ ] [ ] [ ] [ ] [ ] [ ] [ ] [ ] Our content calendar will include: [Insert %] Original Content (Informative) [Insert %] Original Content (Promotional) [Insert %] Curated Content Social Media Calendar Strategy
- 14. Facebook [ ] Likes [ ] Shares [ ] Comments [ ] Clicks [ ] Engagement Rate [ ] Referral Traffic [ ] Video Views [ ] Conversions Instagram [ ] Follower Count [ ] Likes [ ] Comments [ ] Referral Traffic Twitter [ ] Likes [ ] Retweets [ ] Replies [ ] Referral Traffic [ ] Conversions Pinterest [ ] Repins [ ] Referral Traffic [ ] Conversions LinkedIn [ ] Likes [ ] Comments [ ] Replies [ ] Referrals [ ] Conversions Choose Which Metrics To Monitor Step 6: Social Media Marketing Measurement