Integrating Social Media and Events | the Hive Rhode Island by Suzanne McDonald
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Social Media works best when there are specific goals to be achieved, such as increasing awareness and event attendance. Learn strategies and tactics to boost engagement with limited time and restricted resources and how it all fits together: promoting your campaigns and events using platforms like Facebook, LinkedIn, Pinterest, Twitter, Instagram, plus time-saving tools like Hootsuite, Eventbrite, and mobile technologies. Winner of the 2014 International Business Award — ‘Internet / New Media Company of the Year’ — Designated Editor teaches individuals, educators & companies how to create influential interactions & eliminate social media insanity via customized courses & strategic consulting. Former Boston Globe journalist Suzanne McDonald founded Designated Editor in 2008 along with Newport Interactive Marketers 1,000-strong networking-learning group. Suzanne is currently developing URI’s first Social Media Certificate curriculum and has launched and taught Social Media Strategies at URI and Event Planning and New Media at Framingham State University. She also led URI’s TickSmart Social Media team of interns to win Best Viral Video at the Strategic Video Awards.
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Integrating Social Media and Events | the Hive Rhode Island by Suzanne McDonald
- 1. Integrating Events & Social Media Designated Editor Speaking Series Lunch & Learn @TheHiveRI Suzanne McDonald | New Media Strategist & Education Expert Sue@DesignatedEditor.com @NewMediaStrategist
- 2. o Which tools will help me organize my event? o Which tools are best for promoting my event? www.designatededitor.com 2 Challenges we’ll address o How can I possibly manage more? o How can I measure and show ROI? o How can I grow my attendance? @NewMediaStrategist
- 3. Masters in Journalism & Mass Communications BA in Journalism www.designatededitor.com 2 New Media / Internet Company of the Year
- 5. www.designatededitor.com 5 4 stages to leverage new media Stage 1 Setting up your event Stage 2 Promoting your event Stage 3 Day-of event Stage 4 Post-event analysis & ROI @NewMediaStrategist
- 8. Traffic sources www.@NewMediaStrategist http://blog.eventbrite.com/social-commerce-a-global-look-at-the-numbers/ designatededitor.com 8
- 9. ü Utilize online ticketing platforms ü Use your target audience’s vocabulary ü Establish an integrated editorial calendar ü Determine which platforms are best ü Choose a distinct but natural hashtag ü Pick venues and suppliers who are active www.designatededitor.com 9 Stage 1 Setting up your event @NewMediaStrategist
- 11. Keywords: Your prospects’ vocabulary www.designatededitor.com 11 @NewMediaStrategist
- 12. Keywords: Include in Titles and Descriptions www.@NewMediaStrategist designatededitor.com 12
- 13. www.designatededitor.com 13 Editorial calendars @NewMediaStrategist
- 14. ü Think multichannel and integration ü Make your website the information hub ü Share and link back to your blog ü Feature your speakers and guests ü Create social incentives to bring friends ü Keep in touch with attendees & RSVPs www.designatededitor.com 14 Stage 2 Promoting your event @NewMediaStrategist
- 16. www.designatededitor.com 16 Events @NewMediaStrategist
- 17. www.designatededitor.com 17 ! • Location • Education • Gender • Married • Interests & Likes • Age Targeting ads @NewMediaStrategist
- 19. www.designatededitor.com 19 email http://www.readwriteweb.com/cloud/assets_c/2011/09/infographic_@NewMediaStrategist abs_final-33590.php
- 20. www.designatededitor.com 20 Blog: helpful, not boring @NewMediaStrategist
- 21. Groups worth joining? www.designatededitor.com 21 @NewMediaStrategist
- 23. Other ways to get the word out www.designatededitor.com 23 @NewMediaStrategist
- 24. QR codes: How to make ’em http://www.comscoredatamine.com/2011/12/20-million-americans-scanned-a-qr-code-in-october/ www.designatededitor.com 24 @NewMediaStrategist
- 25. ü Encourage live blogging & sharing ü Be sure to display hashtag everywhere ü Engage and respond, address issues ü Create a lounge for social users to meet ü Take questions via Twitter ü Broadcast the event via UStream www.designatededitor.com 25 Stage 3 Day-of event @NewMediaStrategist
- 27. www.@NewMediaStrategist http://mashable.com/2012/05/06/instagram-america/ designatededitor.com 27
- 31. Show your expertise visually or curate others’ www.designatededitor.com 31 @NewMediaStrategist
- 32. Stage 4 Post-event analysis & ROI ü Determine power users ü Keep in touch with influencers ü Share upcoming events, offer discounts ü Monitor chatter & assess success ü Publicize event’s impact across all channels ü Compile promo material for next year now www.designatededitor.com 32 @NewMediaStrategist
- 33. Tools to drive blogs & content www.@NewMediaStrategist designatededitor.com 33
- 37. www.designatededitor.com 37 who is your audience? @Sue_DesigEditor
- 39. www.designatededitor.com 39 Stage 4 How are we doing? @NewMediaStrategist
- 42. www.designatededitor.com 42 Facebook Insights @NewMediaStrategist
- 43. www.designatededitor.com 43 Google Analytics @NewMediaStrategist
- 44. Perks: Social media for event planning ü Understand & relate to donors ü Boost attendance and awareness ü More efficient & effective ü You’ll know what’s working ü Longer-lasting vs. paid media ü Hear and address issues as they arise ü Broader brand-building boosts awareness www.@NewMediaStrategist designatededitor.com 44
- 45. www.designatededitor.com 45 In-person engagement
- 46. Integrating Events & Social Media Questions? Designated Editor Speaking Series Happy to help! Suzanne McDonald | New Media Strategist & Education Expert Sue@DesignatedEditor.com @NewMediaStrategist