Curated tips and tricks to get the most out of your content in 2020.
With such an interconnected world, full of rich content and amazing user experiences, the opportunity to reach new customers is more tantalising than ever before. But how will you reach them all? If you're ready to revolutionise your global content strategy and kick off the decade with all the right tricks up your sleeve, then this webinar is for you.
Join Smartling's VP of Marketing, Annette Obermeier, as she unveils her top 10 hacks for Global Content that can improve your content right now.
- Annette’s absolute hacks to supercharge your global content in 2020
- Surefire methods to maximise your reach with actionable content promotion
- How to position your source content for success with an agile localisation strategy
- Proven, real-world stories from brands just like yours that have revolutionised their global content strategy for success
Top social media trends for 2020 with Matt NavarraSmart Insights
We will be joined by Matt Navarra for a deep dive into the latest social media & martech trends.
Social media trends can be fleeting, but some stick around and become pillars of the social media world.
We spoke to over 50 industry experts to find out which trends they thought would be the most crucial for social media teams to act on in 2020.
Here's what will be covered:
- 3 key trends for 2020
- Discover the next generation of social, technology, and marketing
- Campaign inspiration from leading brands
Learn about PYLON for LinkedIn Engagement Insights, a new API solution available through our Analytics Partner DataSift.
We’ll take a deep dive into this new analytics offering that allows marketers to use the privacy-protected LinkedIn data of 467M professionals worldwide to cut through the mass of data points and hone in on those that truly matter: allowing you to make data-informed decisions based on the genuine needs of audiences.
Learn how you can:
-- Discover your audience: Gain insight into where to invest your advertising dollars by discovering the audiences that are the most engaged with your content.
-- Create better content: Design successful content campaigns and develop messaging that resonates with your audiences by determining what topics they are interacting with.
-- Build your brand: Discover how audiences engage with your brand, products or services (or those of your competitors) through company, industry and competitive insights.
In this presentation, the team from DataSift will explain how you can identify and measure the right metrics, keeping a pulse on the needs and interests of your target audiences.
Digital Marketing Consultants encounter many situations in which they need to explain the differences between the Traditional Marketing Vs. Digital Marketing to prospect clients.
Curated tips and tricks to get the most out of your content in 2020.
With such an interconnected world, full of rich content and amazing user experiences, the opportunity to reach new customers is more tantalising than ever before. But how will you reach them all? If you're ready to revolutionise your global content strategy and kick off the decade with all the right tricks up your sleeve, then this webinar is for you.
Join Smartling's VP of Marketing, Annette Obermeier, as she unveils her top 10 hacks for Global Content that can improve your content right now.
- Annette’s absolute hacks to supercharge your global content in 2020
- Surefire methods to maximise your reach with actionable content promotion
- How to position your source content for success with an agile localisation strategy
- Proven, real-world stories from brands just like yours that have revolutionised their global content strategy for success
Top social media trends for 2020 with Matt NavarraSmart Insights
We will be joined by Matt Navarra for a deep dive into the latest social media & martech trends.
Social media trends can be fleeting, but some stick around and become pillars of the social media world.
We spoke to over 50 industry experts to find out which trends they thought would be the most crucial for social media teams to act on in 2020.
Here's what will be covered:
- 3 key trends for 2020
- Discover the next generation of social, technology, and marketing
- Campaign inspiration from leading brands
Learn about PYLON for LinkedIn Engagement Insights, a new API solution available through our Analytics Partner DataSift.
We’ll take a deep dive into this new analytics offering that allows marketers to use the privacy-protected LinkedIn data of 467M professionals worldwide to cut through the mass of data points and hone in on those that truly matter: allowing you to make data-informed decisions based on the genuine needs of audiences.
Learn how you can:
-- Discover your audience: Gain insight into where to invest your advertising dollars by discovering the audiences that are the most engaged with your content.
-- Create better content: Design successful content campaigns and develop messaging that resonates with your audiences by determining what topics they are interacting with.
-- Build your brand: Discover how audiences engage with your brand, products or services (or those of your competitors) through company, industry and competitive insights.
In this presentation, the team from DataSift will explain how you can identify and measure the right metrics, keeping a pulse on the needs and interests of your target audiences.
Digital Marketing Consultants encounter many situations in which they need to explain the differences between the Traditional Marketing Vs. Digital Marketing to prospect clients.
Red Ant: Digital Strategy Whitepaper 2011Brian Crotty
In 2009, the IAB (Internet Advertising Bureau) predicted that internet advertising – just one small part of a digital strategy - would
overtake TV advertising by the end of the year. This was inaccurate – according to the IAB’s own figures, internet ad spend
outstripped TV ad spend a good three months before the end of 2009. The UK is now the world’s first major economy to spend
more on online advertising than on TV – currently, the internet takes 23% of all advertising spend, compared with 21.9% for TV.
And, according to analysis by business consultants Price Waterhouse Coopers, over the last 12 months most digital media
categories grew by more than originally forecast, despite a challenging economic climate which frequently had a devastating
effect on other, more traditional marketing activities. Digital is clearly still the fastest growing area of marketing, customer
retention and engagement. Inevitably, digital channels and engagement through digital channels are now not only an expected
part of audience experience when connecting with a brand - they are often at the core of an audience member’s engagement
with a brand. Audience expectation has increased to such a level when considering brand engagement that:
• it is no longer acceptable for a brand to wait for the audience to visit
• brands must actively communicate to prosper
• positive engagement snowballs, arrogance creates stagnancy
Digital PR :: Toolkits, Reputation and Search Matter More Than Ever BeforeCasey Knox
A brand is defined by the summation of conversations taking place about it—online and offline. Although, this statement has always been true, the online component has never been easier of the two to measure. That is why, having the right narrative in play has never been more important. During this session, Digital PR pro Casey Knox explores real world examples of proactive and reactive narratives, and the must-knows of leveraging digital PR to grow, position, protect and propagate brands.
Developing a Solid Growth Strategy for 2022 Based on the Top Marketing Trends...Samantha Russell
In this webinar, Shauna Mace of SEI and Samantha Russell of FMG Suite shared the top marketing tips for developing a solid growth strategy for your business in 2022.
Checking in on 2014 Content Marketing Must-DosLinkedIn
At the start of the year, we wrote about “14 Content Marketing Must-Dos for 2014.” Now, we wanted to revisit these imperatives and take a pulse on marketers’ performance — are these key areas being sufficiently addressed by marketers? Have some must-dos already become table stakes, while others have been slower to become a priority?
After the session, you’ll understand:
• How forward-thinking marketers are embracing new practices
• How their goals and tactics may have changed as a result
• Which areas have seen notable improvements so far
• Which areas may present unaddressed opportunities
We hope you’re inspired to take a constructive look at your progress and assess any key areas of opportunity to keep in focus for the remainder of 2014.
Social media campaigns - 10 ingredients and examples for effective campaignsDave Chaffey
How do you make social media central to your campaigns rather than an afterthought? Here are 10 tried and tested approaches featuring some of the best examples of content marketing campaigns from 2013.
Presented to Our Social Times #SMM13 - London
Innovating digital, 2019 and beyond - CIM West Yorkshire from Dave ChaffeyDave Chaffey
My presentation for the Chartered Institute of Marketing in Leeds updated to cover Smart Insights RACE planning framework for an April 2019 talk for West Yorkshire CIM members.
A step-by-step approach to content curation for market intelligenceScoop.it
Market intelligence is increasingly complex in today’s real time, open Web. Companies need to collect relevant information from the whole web and it’s easy to feel overwhelmed. Useful content often comes from non-traditional sources but who has time to track them all? And how do you overcome shorter attention span from increasingly busy employees?
LinkedIn Financial Services Webinar Part 2 - 6-19-12LinkedIn
High Net Worth Investors Pt. 2 - Leveraging Social Media to Reach Affluent Investors.
This deck gives insights and best practices for reaching affluent investors with social media, based on new research from LinkedIn and Cogent Research. By Marie Rice, Cogent Research and Eileen Loustau, BlackRock, Inc.
Building the Perfect Content Marketing Mix - Part II - Execution Tactics
Feel like it's time to mix up your marketing playlist? While there’s a lot you could be doing, sometimes it’s hard to know which tracks to start, stop, or pause. To help you find the right mix to meet your marketing goals, we consolidated responses from the 2015 Content Marketing Benchmarks, Budgets, and Trends research report section — “Which content marketing initiatives are you working on now, and in the next 12 months?” We broke out the results as follows:
• By priority
• By business type (B2B, B2C and nonprofit)
• By geography (North America, Australia, United Kingdom)
Part I covered two “playlists”: Internal Processes and Content Marketing Strategy Tactics (find that here on SlideShare as well). From channels to platforms to audience segmentation, we discussed how you can best establish your content marketing strategy and structure your team internally for more efficient processes.
Part II: Playlist 3 is where we show you how to mix things up a bit with different Execution Tactics. See how to create and deliver the best content to meet your business objectives. While some geographies and business types have similar priorities, others are finding their own unique beats — and the differences may surprise you.
We hope you find the following findings insightful and inspirational as you make your plans for the year ahead.
Enjoy!
Joe Pulizzi
Creating LinkedIn Sponsored Content That Earns EngagementPearce Delisle
Learn tips and best practices to help drive engagement with your LinkedIn Sponsored Content posts. See how other brands are achieving top engagement rates across a variety of verticals.
What's new in B2B marketing? 2021 B2B Digital Marketing trendsSmart Insights
A keynote by Dave Chaffey for B2B Expo November 2021
Sagefrog research URL now: https://www.smartinsights.com/b2b-digital-marketing/b2b-marketing-trends/
LinkedIn is a powerful tool for networking, research, and marketing yourself to clients and employers. This session teaches strategic practices for building your LinkedIn internet presence and marketing yourself. The use of hashtags and ampersands are covered as well as going mobile with the LinkedIn app.
Digital marketing has the potential to achieve the dreams marketers have held for generations: the ability to directly reach potential customers at the right time, with the right message, every time. This dream consists of the extraordinary ability to track marketing efforts and consumer behavior in order to optimize budget and understand the audience and what is most effective, as well as the innovation and technology to manage all of this efficiently and easily.
Water Initiative 2014 Canadian Water Network Research Project OverviewJoel Gehman
The Water Initiative research team is preparing an
extensive comparative, multidisciplinary review of
hydraulic fracturing wastewater handling, treatment,
reuse and disposal by comparing the operating
practices, regulatory policies and stakeholder concerns
that have emerged in various jurisdictions regulating
unconventional shale formations in North America. The
research will identify key knowledge gaps and enable
private and public sector decision-makers to develop
specific research approaches to directly address these
identified knowledge gaps.
Red Ant: Digital Strategy Whitepaper 2011Brian Crotty
In 2009, the IAB (Internet Advertising Bureau) predicted that internet advertising – just one small part of a digital strategy - would
overtake TV advertising by the end of the year. This was inaccurate – according to the IAB’s own figures, internet ad spend
outstripped TV ad spend a good three months before the end of 2009. The UK is now the world’s first major economy to spend
more on online advertising than on TV – currently, the internet takes 23% of all advertising spend, compared with 21.9% for TV.
And, according to analysis by business consultants Price Waterhouse Coopers, over the last 12 months most digital media
categories grew by more than originally forecast, despite a challenging economic climate which frequently had a devastating
effect on other, more traditional marketing activities. Digital is clearly still the fastest growing area of marketing, customer
retention and engagement. Inevitably, digital channels and engagement through digital channels are now not only an expected
part of audience experience when connecting with a brand - they are often at the core of an audience member’s engagement
with a brand. Audience expectation has increased to such a level when considering brand engagement that:
• it is no longer acceptable for a brand to wait for the audience to visit
• brands must actively communicate to prosper
• positive engagement snowballs, arrogance creates stagnancy
Digital PR :: Toolkits, Reputation and Search Matter More Than Ever BeforeCasey Knox
A brand is defined by the summation of conversations taking place about it—online and offline. Although, this statement has always been true, the online component has never been easier of the two to measure. That is why, having the right narrative in play has never been more important. During this session, Digital PR pro Casey Knox explores real world examples of proactive and reactive narratives, and the must-knows of leveraging digital PR to grow, position, protect and propagate brands.
Developing a Solid Growth Strategy for 2022 Based on the Top Marketing Trends...Samantha Russell
In this webinar, Shauna Mace of SEI and Samantha Russell of FMG Suite shared the top marketing tips for developing a solid growth strategy for your business in 2022.
Checking in on 2014 Content Marketing Must-DosLinkedIn
At the start of the year, we wrote about “14 Content Marketing Must-Dos for 2014.” Now, we wanted to revisit these imperatives and take a pulse on marketers’ performance — are these key areas being sufficiently addressed by marketers? Have some must-dos already become table stakes, while others have been slower to become a priority?
After the session, you’ll understand:
• How forward-thinking marketers are embracing new practices
• How their goals and tactics may have changed as a result
• Which areas have seen notable improvements so far
• Which areas may present unaddressed opportunities
We hope you’re inspired to take a constructive look at your progress and assess any key areas of opportunity to keep in focus for the remainder of 2014.
Social media campaigns - 10 ingredients and examples for effective campaignsDave Chaffey
How do you make social media central to your campaigns rather than an afterthought? Here are 10 tried and tested approaches featuring some of the best examples of content marketing campaigns from 2013.
Presented to Our Social Times #SMM13 - London
Innovating digital, 2019 and beyond - CIM West Yorkshire from Dave ChaffeyDave Chaffey
My presentation for the Chartered Institute of Marketing in Leeds updated to cover Smart Insights RACE planning framework for an April 2019 talk for West Yorkshire CIM members.
A step-by-step approach to content curation for market intelligenceScoop.it
Market intelligence is increasingly complex in today’s real time, open Web. Companies need to collect relevant information from the whole web and it’s easy to feel overwhelmed. Useful content often comes from non-traditional sources but who has time to track them all? And how do you overcome shorter attention span from increasingly busy employees?
LinkedIn Financial Services Webinar Part 2 - 6-19-12LinkedIn
High Net Worth Investors Pt. 2 - Leveraging Social Media to Reach Affluent Investors.
This deck gives insights and best practices for reaching affluent investors with social media, based on new research from LinkedIn and Cogent Research. By Marie Rice, Cogent Research and Eileen Loustau, BlackRock, Inc.
Building the Perfect Content Marketing Mix - Part II - Execution Tactics
Feel like it's time to mix up your marketing playlist? While there’s a lot you could be doing, sometimes it’s hard to know which tracks to start, stop, or pause. To help you find the right mix to meet your marketing goals, we consolidated responses from the 2015 Content Marketing Benchmarks, Budgets, and Trends research report section — “Which content marketing initiatives are you working on now, and in the next 12 months?” We broke out the results as follows:
• By priority
• By business type (B2B, B2C and nonprofit)
• By geography (North America, Australia, United Kingdom)
Part I covered two “playlists”: Internal Processes and Content Marketing Strategy Tactics (find that here on SlideShare as well). From channels to platforms to audience segmentation, we discussed how you can best establish your content marketing strategy and structure your team internally for more efficient processes.
Part II: Playlist 3 is where we show you how to mix things up a bit with different Execution Tactics. See how to create and deliver the best content to meet your business objectives. While some geographies and business types have similar priorities, others are finding their own unique beats — and the differences may surprise you.
We hope you find the following findings insightful and inspirational as you make your plans for the year ahead.
Enjoy!
Joe Pulizzi
Creating LinkedIn Sponsored Content That Earns EngagementPearce Delisle
Learn tips and best practices to help drive engagement with your LinkedIn Sponsored Content posts. See how other brands are achieving top engagement rates across a variety of verticals.
What's new in B2B marketing? 2021 B2B Digital Marketing trendsSmart Insights
A keynote by Dave Chaffey for B2B Expo November 2021
Sagefrog research URL now: https://www.smartinsights.com/b2b-digital-marketing/b2b-marketing-trends/
LinkedIn is a powerful tool for networking, research, and marketing yourself to clients and employers. This session teaches strategic practices for building your LinkedIn internet presence and marketing yourself. The use of hashtags and ampersands are covered as well as going mobile with the LinkedIn app.
Digital marketing has the potential to achieve the dreams marketers have held for generations: the ability to directly reach potential customers at the right time, with the right message, every time. This dream consists of the extraordinary ability to track marketing efforts and consumer behavior in order to optimize budget and understand the audience and what is most effective, as well as the innovation and technology to manage all of this efficiently and easily.
Water Initiative 2014 Canadian Water Network Research Project OverviewJoel Gehman
The Water Initiative research team is preparing an
extensive comparative, multidisciplinary review of
hydraulic fracturing wastewater handling, treatment,
reuse and disposal by comparing the operating
practices, regulatory policies and stakeholder concerns
that have emerged in various jurisdictions regulating
unconventional shale formations in North America. The
research will identify key knowledge gaps and enable
private and public sector decision-makers to develop
specific research approaches to directly address these
identified knowledge gaps.
Wir leben und arbeiten in einer schnelllebigen Zeit, in der vor allem das "Gut" Information immer mehr zum entscheidenden Wettbewerbsvorsprung und persönlichen Erfolgsfaktor wird. In den unternehmerischen Schwerpunkten und Guidelines unserer Verlagsarbeit stehen innovative Mehrwert-Leistungen im Zuge einer sich rasend schnell verändernden Medien- und Fachinformationslandschaft mit hohen Qualitätsansprüchen von Lesern und Kunden im Vordergrund.
Die Fachwerke des PRAXIUM-Verlages gehen weit über die traditionelle Wissensvermittlung hinaus und unterstützen auch den Lern- und Arbeitsprozess in der HR- und Unternehmens-Praxis mit digitalen Mehrwertleistungen – online downloadbar und auf CD-ROM. Dies sind individuell anpassbare und interaktive Tools von einfachen Checklisten bis zu Analyse- und Planungstools, von denen Sie hier zahlreiche Beispiele finden.
Die Digitalisierung von Fachinformationen gewinnt immer mehr an Bedeutung. Stichworte sind Filesharing im Team, Arbeiten in und mit der Cloud, plattformübergreifende auch mobile Zugriffsmöglichkeiten von Fachinformationen, jederzeit schnelle und komfortable Aktualisierbarkeit von Informationen, das Handling unterschiedlichster Contentarten und Datenformate und mehr. Auch diesen Entwicklungen gegenüber ist der PRAXIUM-Verlag aufgeschlossen und bietet seinen Lesern und Kunden innovative, praxisgerechte und vielseitige Lösungen.
Web2.0 in the classroom…The Who, What, Where and the HowAnne-Mart Olsen
A presentation that briefly introduces the need for technology in education and looks at why it is so important. It also briefly touches on digital design, digital literacies and some basic tools (of many out there) one can start with in order to kick one's classroom into the 21st century.
This presentation serves as an introduction into the world of technology in education.
Social Media For B2B (Business to Business)Digital Vidya
Learn to leverage Social Media for B2B (Business to Business). Presentation by Jessie Paul (CEO, PaulWriter) at Digital Vidya’s Social Media for Business Bootcamp in Bangalore.
A real life example to show the added value of the Phenotype Database (dbNP)....Chris Evelo
NuGO has initiated the development of the Phenotype Database (dbNP). This database is developed together with several other consortia (e.g. Netherlands Metabolomics Centre) and is currently used within several European projects, such as Food4me, NU-AGE, Bioclaims and Nutritech.
The Phenotype Database (www.dbnp.org) is a web-based application/database that can store any biological study. We used this application to perform an analysis on a combination of several studies with the objective to test if it is possible to answer new research questions using a ‘virtual cohort’.
Study comparison:
The assessment of the health status of an individual is an important but challenging issue. Nowadays, challenge tests are proposed as a method to assess and quantify health status. We would like to find mechanistic explanations for differences in clinical subgroups and to develop a metabolomics platform based fingerprint at baseline that represents important parameters of the challenge test. Currently, there is not one single study available that includes enough subjects from specific clinical subgroups to develop such a fingerprint or study the biological processes specific for those subgroups. Therefore, we developed a toolbox that facilitates the combined analysis of multiples studies.
Design Basics for DIY Print and Digital Publications Paul Brown
Originally presented at The Association of College and University Housing Officers International’s (ACUHO-I) Business Operations Conference in Scottsdale, AZ, in October 2016.
Workshop for staffing leaders: Lead generation with social mediaLinkedIn Italia
Alex Charraudeau spiega ai leader nell'ambito dello staffing come far crescere il proprio business con LinkedIn, e in particolare come usare i social media per la lead generation.
How to Create a Content Marketing Tactical Plan for LinkedInLinkedIn
The findings enclosed have been compiled as a result of multiple tests conducted by the LinkedIn Marketing team. We know what content works, the time commitment needed and which metrics to watch -- and now we're sharing them with you.
Social media for b2b - Madhouse Associates seminarSmoking Gun PR
An overview presentation of the use of Social Media in B2B Marketing by www.smokinggunpr.co.uk for Madhouse Associates Seminar #MHSem. Contains stats, setting objectives, creating strategy measurement, top tips and examples.
2013 Digital Marketing in Canada Research ReportDigital Giants
In 2013 Vireo Research conducted a survey in partnership with Digital Giants, among 340 Canadian professionals, from both B2B and B2C companies.
The Great (Dis)connect: A Digital “State of the Nation” for Canadian Companies
Canada is one of the most socially connected nations in the world. Then you would assume that Canadian companies are all over social media and seizing every opportunity to engage with B2B and B2C consumers.
Here at Digital Giants, we’re an inquisitive bunch and we wanted some hard data to prove this assumption. So we teamed up with Vireo Research and did a survey of 340 Canadian senior-level marketing professionals to test the “state of the digital nation” in Canada. It turns out our assumptions were wrong. Canadian companies are not keeping up with socially connected consumers, and this reality is putting them at risk of losing business to their competitors.
Here’s a little snapshot of the survey results:
Only 36% of Canadian companies have embraced social media
Only 20% have a digital marketing strategy
86% admitted to at least one internal barrier to digital marketing
Vireo Research + Digital Giants - Digital Marketing in CanadaCaroline Wilson
For the last few years, there has been no shortage of research to show that Canada is one of the most socially connected and digitally engaged nations in the world. If you don’t believe us, just Google it.
So you would likely assume that Canadian companies are all over social media and seizing every opportunity to engage with both B2B and B2C consumers. But we wanted some hard data to prove this, so Vireo Research and Digital Giants teamed up to do a cross Canada survey. We went out to 340 Canadian senior-level marketing professionals to test the “state of the digital nation” in Canada.
It turns out our assumptions were wrong. Canadian companies are not keeping up with socially connected consumers. In fact, only one-third (36%) of Canadian companies have embraced social media and only one-fifth (20%) have a digital marketing strategy.
Find out how you can build the brand and generate leads for your business by marketing on LinkedIn. I'll be sharing best practices that both large and medium companies have used to achieve success, as well as tips my own LinkedIn marketing team uses.
After the session, you'll be better able to meet your marketing objectives on LinkedIn by understanding:
- How to build your company's brand on LinkedIn
- How to drive leads on LinkedIn
- How large and medium companies are achieving success
- How to increase performance with LinkedIn solutions like Sponsored Updates, InMail and Display
Riding the next wave of PR and social media trends in 2019Lars Voedisch
Where and how to engage your audiences: From IGTV, TicToc and stories to Dark Social
How to connect with today’s audiences: Brand experiences and values
Why it’s all about touchpoints and personas
Speed update: 2019 social media and PR trends brands can’t afford to miss
Webinar - Getting It Done: How large organizations achieve social and content...LinkedIn
Does your company have what it takes to execute an effective content marketing strategy?
Increasingly, brands are becoming publishers and communicating with their audiences directly through social media. What you don’t see in that sponsored update or blog post is all the hard work that has gone on behind the scenes to bring it to life. Content calendars, legal approvals, social publishing tools, reporting, and more… Large organizations in particular are grappling with the best ways to structure their teams to allow them to be effective, always-on content marketers.
We heard firsthand from Visa, a leading global brand, regarding the path to success they have paved. Learn about the various elements needed for an effective social media operation at a large organization.
Watch the presentation:
https://www.youtube.com/watch?v=Nl0OJVwpkMc
Semiocast : LinkedIn the B2B Marketing Platform (2017)Semiocast
Discover in this report by Semiocast new statistics on LinkedIn social network to establish your Social Selling strategy: Who are LinkedIn users? How to reach top 1%? What is the best frequency to share content on the social network?
New Media Essentials for B2B by Suzanne McDonald, Content and Social Strategist at Designated Editor's, presented at Swissnex Boston and the Cambridge Innovation Center.
How to Build Your Inbound Marketing Game Plan
Learn how to generate leads and build loyalty by outthinking, not outspending, the competition. Inbound marketing is powered by content and community. In order to grow smarter and faster, organizations must maintain powerful Websites, participate in social media and continually publish great content. The Inbound Marketing GamePlan follows a proven eight-step system that concentrates on shifting resources to more effective and measurable inbound marketing strategies.
* Paul Roetzer, President, PR 20/20
How to Build Your Inbound Marketing Game Plan
Learn how to generate leads and build loyalty by outthinking, not outspending, the competition. Inbound marketing is powered by content and community. In order to grow smarter and faster, organizations must maintain powerful Websites, participate in social media and continually publish great content. The Inbound Marketing GamePlan follows a proven eight-step system that concentrates on shifting resources to more effective and measurable inbound marketing strategies.
* Paul Roetzer, President, PR 20/20
Similar to Social Media for B2B Tech at PRSA 2013 Digital Impact Conference (20)
McBru customizes LinkedIn forums to create exclusive mindshare for Reaction Design: A small elite group of engineers and scientists from around the world can share ideas, questions and contacts in an exclusive LinkedIn group created and managed by McBru, keeping Reaction Design thought leadership and product capabilities forefront in their perceptions.
McBru's Creative Director, David Smith, demonstrates how to apply insight gained from customer listening into tangible marketing, PR, and sales benefits.
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s DholeraAvirahi City Dholera
The Tata Group, a titan of Indian industry, is making waves with its advanced talks with Taiwanese chipmakers Powerchip Semiconductor Manufacturing Corporation (PSMC) and UMC Group. The goal? Establishing a cutting-edge semiconductor fabrication unit (fab) in Dholera, Gujarat. This isn’t just any project; it’s a potential game changer for India’s chipmaking aspirations and a boon for investors seeking promising residential projects in dholera sir.
Visit : https://www.avirahi.com/blog/tata-group-dials-taiwan-for-its-chipmaking-ambition-in-gujarats-dholera/
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
Social Media for B2B Tech at PRSA 2013 Digital Impact Conference
1. Social Media for B2B
What Works – and What Doesn’t –
In The Tech Sector
2. David Smith
2
Creative Director, McClenahan Bruer
david@mcbru.com
@davidtweets
McClenahan Bruer, or McBru to our
friends, is a full-service, integrated tech
B2B marketing agency. It’s all we do,
so we do it extremely well. We sharpen
strategy. We build, deploy and ride
herd on programs. We scrutinize
results to build a springboard to even
better results.
Strategy + creativity + innovation.
That’s how we add up.
www.mcbru.com
3. @davidtweets at #PRSADIconf
Social Media for Tech B2B Buyers
oWHAT DO THEY WANT?
• Tech B2B content needs
oHOW SHOULD YOU ENGAGE WITH THEM?
• Tools and tactics to address the needs
oWHAT SHOULD HAPPEN?
• Defining analytics, goals and KPIs
3
4. @davidtweets at #PRSADIconf
B2C vs. B2B
4
Social
contact
Awareness Intent Action Satisfaction
One decision maker
Seconds, minutes, days
B2C
Many influencers and decision makers
Days, weeks, months
B2B
11. @davidtweets at #PRSADIconf
B2B buyers are searching for information
11
The Demand Gen 2012 “Inside The Mind Of the B2B Buyer” Survey
72%
research solution purchase
54%
follow discussions to learn more about a topic
24%
connected to topic thought leaders
12. @davidtweets at #PRSADIconf
What B2B buyers want via social media
12
IDG Echo Effect Study, 2012
#1. Respond to questions
#2. Resolve issues
#3. Provide specs
#4. Share reviews/rankings
#5. Let them review products
#6. Take their feedback and opinions
13. @davidtweets at #PRSADIconf
B2B buyers want lots of information
13
2013 B2B Content Preferences Survey, Demand Gen Report
“When asked about overall value, three formats stand
out in 2013: white papers, E-books and webinars.”
17. @davidtweets at #PRSADIconf
Tech B2B pros favor LinkedIn
17
40%
53%
46%
26%
11%
11%
14%
23%
0% 20% 40% 60%
Google+
Twitter
Facebook
LinkedIn
Use All The
Time For
Work
Never Use
For Work
IDG Connect, based on Global IT and Business Respondents
“LinkedIn and YouTube
are the most popular
social networking
services [for engineers].”
- UBM Tech Mind of the
Engineer, 2012
19. @davidtweets at #PRSADIconf
Build a network of tech B2B stars
YOUR CUSTOMERS
YOUR PROSPECTS
YOUR COWORKERS
YOUR BUSINESS PARTNERS
YOUR COMPETITORS
NOW, WHAT ABOUT THE REST OF THE WORLD?
FIND THE TOP INFLUENCERS WITH TOOLS: LITTLE
BIRD, TELLAGENCE, ETC.
19
25. @davidtweets at #PRSADIconf
Content that B2B marketers offer
25
Top Tactics
Social media (other than blogs)
Articles on own website
eNewsletters
Blogs
Important Tactics
Case studies
Videos
Articles on other websites
In Person Events
White Papers
2013 Content Marketing Benchmarks, CMI and MarketingProfs
28. @davidtweets at #PRSADIconf
Facilitate “peer power”
28
“The primary barrier to finding credible information is ITDMs’ perception
of vendor bias. Not surprisingly, they rely on more trusted sources—
friends, business colleagues, and other people in their personal
and professional networks—to help them cut through the clutter and
gather what they see as trustworthy quality information.
These decision-makers also use social media to share the content
they find valuable.”
Connecting the Dots Between Content and Sales, IDG Enterprise
35. Objective Definition Q113 Goal
Q113
Actual
Q213 Goal
Q213 QTD
Actual
2013 Goal Q313 Q413
Social Media
Community
Aggregate of new and unique
members/followers/subscribers/fans/visito
rs across all Product and Personal channels
650 649 500 609 1200 300 500
Broadcast
Aggregate of total impressions (potential
views) across all Product and Personal
channels 5000 4,526 5000 215,000 23,500 6500 7000
Engagement
Aggregate of individual social interactions
(RTs, @mentions, shares, comments, likes,
+1s and link clicks)
1000 1,171 1200 1630 5200 1400 1600
Influence
Personal brand
Goal is based on Personal Klout Score 48 46 50 48 55 52 55
Example scorecard for social contacts
35
40. @davidtweets at #PRSADIconf
Outputs vs outcomes
40
Tactic Output Outcome
Blog 2X weekly Page views
Comments
Requests
Twitter 2-4 interactions/day New followers
RTs
Clicks to landing page
LinkedIn 2X weekly Comments
Followers
YouTube As soon as available (at
least 1 mo)
Views
Comments
Clicks to site
Slideshare As soon as available (at
least 1/mo)
Views
Downloads
Leads
Google+ 2X weekly +1s
Comments
Followers
KPIs
41. @davidtweets at #PRSADIconf
Planning for outputs
oEDITORIAL CALENDAR
o+ EVENTS
o+ PARTNER AND CUSTOMER ACTIVITY
o+ INDUSTRY NEWS AND EVENTS
o+ CHARITABLE CAUSES, PERSONNEL NEWS…
oMIX IT UP – PROMOTION, THANKS, ENGAGEMENT
oSOCIAL MEDIA IS “PEOPLE TO PEOPLE”
41
44. Social Media for B2B
What Works – and What Doesn’t – In The
Tech Sector
David Smith, david@mcbru.com
@davidtweets
Editor's Notes
B2B marketing remains the same.Long sales cycle, lots of decision makers, lots of informationEvidence says B2B buyers want even more information, before they ever talk to you
That hasn’t changed for a long time.We’re in the information business.We need to be in the right place, at the right time, with the right information.Use mobile and social technologies to keep your brand useful to buyers, no matter where they are, or when they need you.
http://www.demandgenreport.com/industry-resources/research/1782-the-2012-b2b-buyer-behavior-survey.html#.UZ02YoKzoYsContrary to what you might hear, B2B buyers do use social media.’Most do some searching. More than half follow discussions, and more and more are connecting.So of course, you need to build out your Twitter, LinkedIn and Facebook networks.
But what kind of content do they look for? Answers to questions.So a broadcast mentality – let’s repost our announcements – is not enough.You need to respond with real answers.Now, if you look at 4, 5, and 6, I think you see a bigger opportunity.
While we’re on the subject of videos, research and experience is proving that video is a very effective way to educate B2B buyers suffering from information overload.They watch them, they learn and – very important – they share them.Sharing content is one of the keys to B2B social media success, as we’lll see.
Discovering Additional Related CommunitiesWho is Talking About What and Where
Who is Talking About What and Where
Connecting the Dots Between Content and Sales, IDG EnterpriseThere’sa simple way to do this: monitor what types of contentITDMs are sharing—by topic or format—andcreate more of it. Our
B2B buyers are starting to sharing content with their networks.Peer-peer sharing and recommendation has been consistently shown to be the most trustworthy content.Look there’s email! We already covered that.Now, over 70% share content on LinkedIn, and 50% on Twitter.Your strategy – help them share your content better.
On average, ITDMs needto consume five pieces of content before they areready to be contacted by a sales rep.
Here’s an example: we set up a LinkedIn Group for a software client. And then very carefully built and controlled membership to only real users and buyers. We feed high-quality topics and questions. Now they interact with each other, and our client, and get their answers.