Suzanne McDonald, President and Chief Content & Social Strategist of Designated Editor, explains how blogging, web content, and optimizing can benefit hospitality businesses. This presentation focuses on FREE resources and tactics to generate content and boost your visibility in Google and other Search Engines.
Suzanne McDonald of Designated Editor explains how Fundraising can be more effective with the utilization of social media. Suzanne explains many easy methods to use social media to maximize your return on investment (ROI) in your non-profit fundraising efforts.
Current tools, tips, and social media platforms for nonprofits and organizations with limited budgets by Suzanne McDonald, Chief Content and Social Strategist at Designated Editor. Presented at AFPRI, Association of Fundraising Professionals.
Designated Editor's presentation to the Newport County Chamber of Commerce on how to use new media sources for business.
Lessons on how to integrate social media and other new media sources (website, blog, email) to optimize content, leverage business, and measure results.
Insight on best digital tools for B2B success.
Leverage LinkedIn for free with tips for prospecting and engaging. These slides complement Suzanne McDonald's demo and Q&A at the Newport County Chamber of Commerce. Suzanne is a Content and Social Strategist at Designated Editor.
How to host events and leverage in-person and social media engagement to boost SEO. Tips from the course I developed and taught for Framingham State University: Event Planning and New Media. Shared with the Boston/Cambridge SEO Meetup.
New Media Essentials for B2B by Suzanne McDonald, Content and Social Strategist at Designated Editor's, presented at Swissnex Boston and the Cambridge Innovation Center.
Tips and strategies for how both digital natives and emigrants can benefit from social media internships. A keynote at the University of Rhode Island Social Media Social, sponsored by the Harrington School of Communication and Media.
Former journalist/Designated Editor's Chief Content Strategist Suzanne McDonald examines Google's content refinement algo update "Panda" or "Farmer" change through an editorial lens. Definition of quality content:
Interests humans, integrates SEO, optimizes for social graph.
How to Panda-proof
your content now
& for future algo-evolution
Key take-aways from Boston SEO Meetup member Nancy Wolff Leary available: http://bit.ly/fLfAtC
Suzanne McDonald of Designated Editor explains how Fundraising can be more effective with the utilization of social media. Suzanne explains many easy methods to use social media to maximize your return on investment (ROI) in your non-profit fundraising efforts.
Current tools, tips, and social media platforms for nonprofits and organizations with limited budgets by Suzanne McDonald, Chief Content and Social Strategist at Designated Editor. Presented at AFPRI, Association of Fundraising Professionals.
Designated Editor's presentation to the Newport County Chamber of Commerce on how to use new media sources for business.
Lessons on how to integrate social media and other new media sources (website, blog, email) to optimize content, leverage business, and measure results.
Insight on best digital tools for B2B success.
Leverage LinkedIn for free with tips for prospecting and engaging. These slides complement Suzanne McDonald's demo and Q&A at the Newport County Chamber of Commerce. Suzanne is a Content and Social Strategist at Designated Editor.
How to host events and leverage in-person and social media engagement to boost SEO. Tips from the course I developed and taught for Framingham State University: Event Planning and New Media. Shared with the Boston/Cambridge SEO Meetup.
New Media Essentials for B2B by Suzanne McDonald, Content and Social Strategist at Designated Editor's, presented at Swissnex Boston and the Cambridge Innovation Center.
Tips and strategies for how both digital natives and emigrants can benefit from social media internships. A keynote at the University of Rhode Island Social Media Social, sponsored by the Harrington School of Communication and Media.
Former journalist/Designated Editor's Chief Content Strategist Suzanne McDonald examines Google's content refinement algo update "Panda" or "Farmer" change through an editorial lens. Definition of quality content:
Interests humans, integrates SEO, optimizes for social graph.
How to Panda-proof
your content now
& for future algo-evolution
Key take-aways from Boston SEO Meetup member Nancy Wolff Leary available: http://bit.ly/fLfAtC
Suzanne McDonald, Content & Social Strategist at Designated Editor, presented "Tools to Drive Your Social Media Editorial Calendar With Efficiency & Efficacy" at the Yankee International Association of Business Communicators meeting in Greater Boston.
This presentation teaches the audience how to use new media to grow business and cultivate a relevant, influential network, with a specific focus in the art community.
Digital Marketing & Social Media Specialist PortfolioBrett Dovey
Portfolio of a world-class Digital Marketing and Social Media Online Specialist with a knack to Think outside the Box. Has expertise in Search Engine Optimization, Social Media Advertising, Digital Strategy, Competitor Insights.
http://www/sensibledesigns.co.za
Find out how do successful consultants, solopreneurs, and small brands with marketing departments of one manage successful social media marketing, so you can, too.
Being effective in social media means being efficient. First, focusing on who your target audience is, which requires knowing your brand and customers and asking the right questions. Then focus on where those select few who want to hear from you are online.
In this highly interactive talk, New Media Education Expert and CEO of Designated Editor Suzanne McDonald will show you how to be both efficient and effective to generate ROI for your brand. Learn from case studies and client stories, like the Strategic Video Award-winning #Ticknado campaign.
Founder of http://www.NewportInteractiveMarketers.com networking-learning group, Suzanne McDonald launched her consultancy http://www.DesignatedEditor.com in 2008 and in October won the International Business Award New Media Internet Company of the Year, in addition to American Business Awards Innovator of the Year.
An educator and communicator at heart, Suzanne voluntary leapt from The Boston Globe newsroom to dive into SEO, web strategy, social, email marketing, and events and spends her days guiding small brands through game-changing communications technology to transform them into highly effective engaged brands, in spite of their budgets.
You may know Suzanne already via Newport Interactive Marketers networking-learning group, which gathers 75+ attendees monthly for networking and an expert speaker. She’s also developed and taught New Media and Social Media courses for the University of Rhode Island and Framingham State University as well as online courses.
Social media tools to help you identify the right people to follow on social networks, trending content, best time to tweet, analytics, small business and enterprise level platforms to monitor, optimize, engage, generate leads and measure your social media marketing.
Keynote Presentation from !gnite Social Media Conference, Great Lakes Bay Soc...Shannon Paul
Slides from my !gnite Social Media keynote presentation with 11 key insights learned from managing social media internally: getting internal support, addressing web shortcomings, working with legal and developing a budget.
Social Media Portfolio covering my experience in the Social Media field. Includes examples of posts on Facebook, Instagram, Twitter and Pinterest. Copyright examples, Original concepts, designs, and artwork, along with a mock content calendar. Please contact me if you have any further question!
A sample of several social media campaigns and events I've managed through my social media marketing LLC, Skylark Media Consultants. http://skylarkmediaconsultants.com/
Marketing with Social Media Business Pages:
Social Media Profiles vs Pages
Explore which options work better for your business
Developing Social Media Pages
Growing in the Social Media Universe
Engaging an audience
Being there is great, being available is better
Social Media Monitoring & measuring
Your Social Media Marketing ROI is up to you!
How to Efficiently and Effectively Manage Social Media and Everything Else
There's little time for marketing for busy consultants and specialists, but it's what keeps the cash flowing. Fast-track to efficient and effective marketing via New Media: social, blogs, email, search, and more. What works and how you can get it done efficiently.
Former Boston Globe journalist, Suzanne McDonald is founder and chief strategist of Designated Editor: Winner of the 2014 International Business Award — ‘Internet / New Media Company of the Year.’
Designated Editor teaches individuals, educators & companies how to create influential interactions & eliminate social media insanity via customized courses & strategic consulting.
You may know Suzanne already through Newport Interactive Marketers networking-learning group, which gathers 50+ attendees monthly for networking and an expert speaker.
She is currently developing the curriculum for URI's social media certificate and previously developed and taught Social Media Strategies as well as Event Planning and New Media.
Using new media to land your first customer: Low-cost tools and tips to identify and refine your audience, shape your website and social media outreach, and do market research.
Presented to Boston Entrepreneur’s Network by Suzanne McDonald, Content and Social Strategist / President of Designated Editor.
Suzanne McDonald, Content & Social Strategist at Designated Editor, presented "Tools to Drive Your Social Media Editorial Calendar With Efficiency & Efficacy" at the Yankee International Association of Business Communicators meeting in Greater Boston.
This presentation teaches the audience how to use new media to grow business and cultivate a relevant, influential network, with a specific focus in the art community.
Digital Marketing & Social Media Specialist PortfolioBrett Dovey
Portfolio of a world-class Digital Marketing and Social Media Online Specialist with a knack to Think outside the Box. Has expertise in Search Engine Optimization, Social Media Advertising, Digital Strategy, Competitor Insights.
http://www/sensibledesigns.co.za
Find out how do successful consultants, solopreneurs, and small brands with marketing departments of one manage successful social media marketing, so you can, too.
Being effective in social media means being efficient. First, focusing on who your target audience is, which requires knowing your brand and customers and asking the right questions. Then focus on where those select few who want to hear from you are online.
In this highly interactive talk, New Media Education Expert and CEO of Designated Editor Suzanne McDonald will show you how to be both efficient and effective to generate ROI for your brand. Learn from case studies and client stories, like the Strategic Video Award-winning #Ticknado campaign.
Founder of http://www.NewportInteractiveMarketers.com networking-learning group, Suzanne McDonald launched her consultancy http://www.DesignatedEditor.com in 2008 and in October won the International Business Award New Media Internet Company of the Year, in addition to American Business Awards Innovator of the Year.
An educator and communicator at heart, Suzanne voluntary leapt from The Boston Globe newsroom to dive into SEO, web strategy, social, email marketing, and events and spends her days guiding small brands through game-changing communications technology to transform them into highly effective engaged brands, in spite of their budgets.
You may know Suzanne already via Newport Interactive Marketers networking-learning group, which gathers 75+ attendees monthly for networking and an expert speaker. She’s also developed and taught New Media and Social Media courses for the University of Rhode Island and Framingham State University as well as online courses.
Social media tools to help you identify the right people to follow on social networks, trending content, best time to tweet, analytics, small business and enterprise level platforms to monitor, optimize, engage, generate leads and measure your social media marketing.
Keynote Presentation from !gnite Social Media Conference, Great Lakes Bay Soc...Shannon Paul
Slides from my !gnite Social Media keynote presentation with 11 key insights learned from managing social media internally: getting internal support, addressing web shortcomings, working with legal and developing a budget.
Social Media Portfolio covering my experience in the Social Media field. Includes examples of posts on Facebook, Instagram, Twitter and Pinterest. Copyright examples, Original concepts, designs, and artwork, along with a mock content calendar. Please contact me if you have any further question!
A sample of several social media campaigns and events I've managed through my social media marketing LLC, Skylark Media Consultants. http://skylarkmediaconsultants.com/
Marketing with Social Media Business Pages:
Social Media Profiles vs Pages
Explore which options work better for your business
Developing Social Media Pages
Growing in the Social Media Universe
Engaging an audience
Being there is great, being available is better
Social Media Monitoring & measuring
Your Social Media Marketing ROI is up to you!
How to Efficiently and Effectively Manage Social Media and Everything Else
There's little time for marketing for busy consultants and specialists, but it's what keeps the cash flowing. Fast-track to efficient and effective marketing via New Media: social, blogs, email, search, and more. What works and how you can get it done efficiently.
Former Boston Globe journalist, Suzanne McDonald is founder and chief strategist of Designated Editor: Winner of the 2014 International Business Award — ‘Internet / New Media Company of the Year.’
Designated Editor teaches individuals, educators & companies how to create influential interactions & eliminate social media insanity via customized courses & strategic consulting.
You may know Suzanne already through Newport Interactive Marketers networking-learning group, which gathers 50+ attendees monthly for networking and an expert speaker.
She is currently developing the curriculum for URI's social media certificate and previously developed and taught Social Media Strategies as well as Event Planning and New Media.
Using new media to land your first customer: Low-cost tools and tips to identify and refine your audience, shape your website and social media outreach, and do market research.
Presented to Boston Entrepreneur’s Network by Suzanne McDonald, Content and Social Strategist / President of Designated Editor.
Social Media works best when there are specific goals to be achieved, such as increasing awareness and event attendance. Learn strategies and tactics to boost engagement with limited time and restricted resources and how it all fits together: promoting your campaigns and events using platforms like Facebook, LinkedIn, Pinterest, Twitter, Instagram, plus time-saving tools like Hootsuite, Eventbrite, and mobile technologies.
Winner of the 2014 International Business Award — ‘Internet / New Media Company of the Year’ — Designated Editor teaches individuals, educators & companies how to create influential interactions & eliminate social media insanity via customized courses & strategic consulting.
Former Boston Globe journalist Suzanne McDonald founded Designated Editor in 2008 along with Newport Interactive Marketers 1,000-strong networking-learning group. Suzanne is currently developing URI’s first Social Media Certificate curriculum and has launched and taught Social Media Strategies at URI and Event Planning and New Media at Framingham State University. She also led URI’s TickSmart Social Media team of interns to win Best Viral Video at the Strategic Video Awards.
Facebook 101 Workshop Suzanne McDonald Designated Editor: Best practices demonstrated by local brands + tips on Facebook posts, Facebook ads, Events, Groups, Insights, and Facebook ROI. Presented at the Newport (RI) County Chamber of Commerce. Thanks to Tom Schuyler of MatchLight Marketing for sharing some slides.
At Our Kids Media's 2010 Meeting of the Minds, Travis Allison, Jim Huinink, and Agnes Stawicki speak to Toronto and Mississauga-area private and independent schools about the changing world of marketing in education. Topics covered are social media, online optimization, and how to make the most of marketing with Our Kids Media.
Social media is not optional. It's been proven to increase website visitors, to help convert more leads and to drive more customers. But do you know how to best navigate the social media landscape? Who to target, and which networks are best for your audience?
This presentation is part of HubSpot's complimentary Inbound Certification. You can learn more at: http://academy.hubspot.com/certification
Amplifying your Content with Social Media 2014 - Class #4 HubSpot Inbound Aca...Sorin Magureanu
Social media: the most underrated tool in your inbound toolkit.
Social media can be used to attract visitors, convert leads, close customers, and even delights existing customers into promoters. So how do you make it work for you? Which platforms are best for your personas, and how do you engage with them once you are there? This class will explore how social media can be an integral part of your inbound strategy.
This class fits into the "Attract" stage of Inbound Methodology - we leverage social media to connect with new faces and to expand our marketing reach.
http://academy.hubspot.com/inbound-marketing-certification/attract/social-media
If you want ROI in your social media efforts, you need a content strategy.
Bernie Borges provides a 15 step plan to organize, execute and measure a digital strategy through a content strategy, using social media.
How To Build Your Inbound Marketing GamePlanPR 20/20
Learn how to generate leads and build loyalty by outthinking, not outspending, the competition. Inbound marketing is powered by content and community. In order to grow smarter and faster, organizations must maintain powerful Websites, participate in social media and continually publish great content. The Inbound Marketing GamePlan follows a proven eight-step system that concentrates on shifting resources to more effective and measurable inbound marketing strategies. Presented June 28, 2010 at Online Marketing Summit Milwaukee.
Social Media Integration | Communicorp Connect 2012 | Social Media Trainer Ke...Kelly Quattlebaum
Social media integration is key to your overall marketing success in today’s interactive world. Learn how to integrate print marketing, email marketing and online marketing with LinkedIn, Facebook, Twitter and YouTube.
The Sophisticated Marketer's Guide to LinkedIn: The WebinarLinkedIn
Once you have downloaded the Sophisticated Marketer's Guide to LinkedIn (Free download here: http://lnkd.in/sgm) It's time to put everything into action. The Sophisticated Marketers Guide to LinkedIn: The Webinar is a one hour strategic live webcast with LinkedIn’s senior content marketing manager Jason Miller.
Jason Miller, Sr. Content Marketing Manager at LinkedIn shows you how to tap into the vast opportunities that await your business —increase brand awareness, influence perception, generate leads, and ultimately drive revenue with LinkedIn.
In this exclusive webinar you will learn:
• Why LinkedIn is a necessary part of your businesses integrated marketing strategy.
• How to tap into LinkedIn’s powerful marketing solutions including Company Pages, Company Updates, and gain value immediately.
• How to expand the reach of your content marketing strategies using LinkedIn by sharing relevant targeted content to the world's professionals.
• Go visual or go home. See real world examples and take away key insights for utilizing SlideShare for thought leadership and lead generation.
• And many more tactics that Jason has implemented for social media marketing domination.
Small Budget, Big Impact— 23 Social Media TacticsDGdesign
Would you like to raise your brand awareness, increase sales, and provide better customer service? Get inspired with a big list of little ideas that you can start implementing right away. These ideas may not be overnight silver bullets, but they are proven, self-contained strategies that don't take a team of people or a huge budget to implement. No matter your business industry, you should be able to find at least one golden nugget idea that you can start using today.
A few questions that are answered:
-How much money should a small business budget for social media marketing?
-How "big" of an impact are you talking about?
-How can I use social media to increase sales without offering a discount?
-How do I know if social media marketing is "working" for my small business?
Social Media Strategies and Tactics for BusinessSweb Development
In order to be successful with your social media efforts, it's important to have a sound strategy in place. Before you tackle the tactics (posting pictures, updating messages, sharing photos) you'll want to focus on why you're entering the social space and the goals you want to achieve.
This presentation will tackle strategy development, various tactics that can work for your business, identifying target markets and engaging with them, along with content creation and developing a process to distribute and and provide value.
Social media strategy and planning waukesha county business allianceWendy Soucie
Wendy Soucie, certified social media strategist, www.wendysoucie.com, presented to the Waukesha County Business Alliance on strategy and planning social media engagements. The examples included B2B, B2C, B2W, Non Profit and small business.
“How Social Media can Supercharge your Recruitment and Retention Efforts”
There is little doubt that social media is among the most underutilized and undervalued economic development business tools. With the rise of social media, how has the business attraction and retention landscape changed? Learn how social media is changing your world and how to utilize it to most effectively market your community!
Similar to Blogging, Web Content & Optimizing Suzanne McDonald (20)
Newport Realtors' LinkedIn Tips and Tricks by Suzanne McDonald CEO of Angles & Insights. Use these quick tips & tricks to grow your network and revenue using LinkedIn from Branding-Marketing Solutionist Suzanne McDonald.
You may know Suzanne via Newport Interactive Marketing networking-learning community, which for a decade has provided expert guidance to Rhode Island and New England businesses and organizations.
As Angles & Insights' CEO, she has earned global recognition, including Winner of the International Business Awards for Internet/New Media Company of the Year. Led by Suzanne, the Angles & Insights team guides founders & CEOs, nonprofits & global firms, and marketing & sales teams to long-term ROI & sustainable, compounding growth.
In her spare time, she co-founded and is board president of Sea Rose Montessori Elementary School, making quality alternative education affordable for families with students ages 3 through 9 and growing in Portsmouth, RI.
Select a time to connect with Suzanne on a call at https://anglesandinsights.com/contact-us
Suzanne McDonald, Founder and CEO of Angles & Insights, shares insights on how building a community is a great marketing tool that can help to strengthen and grow your brand! #womenfuture
Following Angles & Insights CEO Suzanne McDonald’s talk on Community Building at Providence Geeks, we gather you’re interested in learning more about how can communities grow your brand? You’ve come to right resource to help you avoid pitfalls and learn from a decade+ of community-building bootstrapping!
Poll results from the Digital Education poll conducted by Digital Cities RI and presented at the Rhode Island Department of Education "Innovation Powered by Technology" Conference.
Social media internships tips: What does it take to be a social media intern? What to look for in a potential intern? How can new skills boost overall strategy to boost business and career growth?
Presentation on how to land a job in social media at Social Media Week Berlin, #SMWBerlin. Suzanne gives tips on what students should study and what skills to have in order to excel in a career in social media, including branding yourself, creating a blog, and connecting to others via social media websites.
Top mailing list providers in the USA.pptxJeremyPeirce1
Discover the top mailing list providers in the USA, offering targeted lists, segmentation, and analytics to optimize your marketing campaigns and drive engagement.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
At Techbox Square, in Singapore, we're not just creative web designers and developers, we're the driving force behind your brand identity. Contact us today.
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
In the Adani-Hindenburg case, what is SEBI investigating.pptxAdani case
Adani SEBI investigation revealed that the latter had sought information from five foreign jurisdictions concerning the holdings of the firm’s foreign portfolio investors (FPIs) in relation to the alleged violations of the MPS Regulations. Nevertheless, the economic interest of the twelve FPIs based in tax haven jurisdictions still needs to be determined. The Adani Group firms classed these FPIs as public shareholders. According to Hindenburg, FPIs were used to get around regulatory standards.
An introduction to the cryptocurrency investment platform Binance Savings.Any kyc Account
Learn how to use Binance Savings to expand your bitcoin holdings. Discover how to maximize your earnings on one of the most reliable cryptocurrency exchange platforms, as well as how to earn interest on your cryptocurrency holdings and the various savings choices available.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
3.0 Project 2_ Developing My Brand Identity Kit.pptx
Blogging, Web Content & Optimizing Suzanne McDonald
1. Blogging, Web Content
Designated Editor
Speaking Series
& Optimizing
What Do I Get?
Rhode Island Hospitality Association
Suzanne McDonald | Content & Social Strategist
Sue@DesignatedEditor.com
@Sue_DesigEditor
2. suzanne’s experience
Social Media
Strategies professor
6 years Page 1
Masters in Journalism
& Mass Communications BA in Journalism
www.designatededitor.com 2
6. Challenges we’ll address
How to boost brand awareness & loyalty?
How to discover influencers?
Which tools & platforms are worth using?
How to measure and boost ROI?
How to integrate across platforms?
@Sue_DesigEditor www.designatededitor.com 6
7. Google and Bing/Yahoo! serve
& protect their best interests
http://www.ukresistance.co.uk/pics4/jade_raymond_and_team.jpg
@Sue_DesigEditor www.designatededitor.com 7
8. Search engines crave
As any blogger or affiliate marketer will tell you
If no one is using search engines
If no one clicks, then
You won’t generate any income
@Sue_DesigEditor www.designatededitor.com 8
9. While
&
may be all-powerful
@Sue_DesigEditor www.designatededitor.com 9
10. They still have to contend with
@Sue_DesigEditor
http://www.buydarthvadercostume.net/wp-content/uploads/2010/08/darth-vader-costume-300x300.jpg
10
www.designatededitor.com
11. … oops I mean
http://i.huffpost.com/gen/226787/thumbs/r-MARK-ZUCKERBERG-large570.jpg
@Sue_DesigEditor www.designatededitor.com 11
13. Links
Keywords Content
SEO
@Sue_DesigEditor www.designatededitor.com 13
14. Quality
content
Optimizes
Interests humans
social graph
Integrates
SEO
@Sue_DesigEditor www.designatededitor.com 14
15. Who is your audience?
Who might be your best advocates?
What are their defining characteristics?
What are they looking for?
Are you using the right vocabulary?
www.designatededitor.com 15
16. Target
Desired audience
info
Usability
@Sue_DesigEditor
Visitors 16
www.designatededitor.com
17. Where does content live?
Social
Media
Blog
Email
Website
@Sue_DesigEditor www.designatededitor.com 17
18. 4 stages to effectiveness
Stage 1 Your website
Stage 2 Your blog & email
Stage 3 Platforms & tools integration
Stage 4 Optimizing your platforms & metrics
@Sue_DesigEditor www.designatededitor.com 18
19. Stage 1 Your website
@Sue_DesigEditor www.designatededitor.com 19
20. How to fully maximize your content
@Sue_DesigEditor www.designatededitor.com 20
21. WordPress is free & versatile
@Sue_DesigEditor www.designatededitor.com 21
22. who is your audience?
@Sue_DesigEditor www.designatededitor.com 22
23. 4 steps to content planning
Step 1 Your audience & keywords
Step 2 Find & leverage the right tools
Step 3 Integrate social media channels
Step 4 Optimization & metrics
@Sue_DesigEditor www.designatededitor.com 23
29. Stage 2 Blog & email
Google & search engines <3 fresh content
Activate keywords & make multimedia
Offers a glimpse inside your brand
Enable and moderate comments
Leverage blog posts to feed email
@Sue_DesigEditor www.designatededitor.com 29
30. Blogs cited as least expensive
www.designatededitor.com 30
38. Stage 3 Integrate social media
Claim social profiles
Determine most relevant social channels
Monitor, engage & integrate
Understand sentiment analysis
Weave your content across platforms
@Sue_DesigEditor www.designatededitor.com 38
39. Google
Alerts
Twitter
Facebook
Polls Social Trends
LinkedIn
Answers
@Sue_DesigEditor www.designatededitor.com 39
40. Tools to drive blogs & content
@Sue_DesigEditor www.designatededitor.com 40
41. Integrate appropriate social media channels
Bruno Maia, IconTexto
http://www.icontexto.com
www.designatededitor.com 41
44. Show your brand or curate others’
@Sue_DesigEditor www.designatededitor.com 44
45. who is your audience?
@Sue_DesigEditor www.designatededitor.com 45
46. who is your audience?
@Sue_DesigEditor www.designatededitor.com 46
47. who is your audience?
@Sue_DesigEditor www.designatededitor.com 47
48. Stage 4 Social media optimization & metrics
Be more efficient
Be more effective
Optimize for performance
Calculate your ROI
@Sue_DesigEditor www.designatededitor.com 48
49. Maximize Your ROI
Step 1 Business development
Identify your best growth areas
Step 2 Keyword research
What vocabulary are people using?
Step 3 Build topics
Discuss topics that best serve your
growth markets & use keywords
@Sue_DesigEditor www.designatededitor.com 49
58. Blogging, Web Content
Designated Editor & Optimizing
Speaking Series
What Do I Get?
Rhode Island Hospitality Association
Questions? Happy to help!
Suzanne McDonald | Content & Social Strategist
Sue@DesignatedEditor.com
@Sue_DesigEditor