The document discusses 5 trends in children's books: 1. The rise of the empowered author as more pursue hybrid publishing models, earning more money through greater control of their work. 2. The rise of the empowered consumer who wants convenience and value and doesn't care about traditional limitations. 3. The rise of the empowered child who is fundamentally in charge of their own inquiry, learning through self-organized exploration on devices. 4. New patterns of content emergence are driven by facilitators like bloggers and crowds in addition to traditional gatekeepers. 5. While drivers of choice like great stories remain stable, delivery methods continue to change rapidly across digital formats.

1. +
THE FUTURE OF
CHILDREN’S BOOKS
IN FIVE TRENDS
Kristen McLean
TOC Bologna 2013
@BKGKristen

2. Hello!
Kristen McLean
Founder & CEO
Bookigee, Inc.

3. <30,000 view image>

4. TREND 1
+ The Rise of the
Empowered Author
#TOCBologna

5. +
Stats - Hybrid
―Hybrid Authors‖

6. +
Stats - Hybrid
―Hybrid Authors‖ = entrepreneurs
www.digitalbookworld.com/2013/what-authors-want-third-of-published-authors-interested-in-self-publishing-next-book/

7. +
Stats - Hybrid
―Hybrid Authors‖ = entrepreneurs
Hybrids earn $10K more per year than traditionally published peers

8. +
Stats - Hybrid
―Hybrid Authors‖ = entrepreneurs
Hybrids are 10% more likely to be blogging and on Facebook

9. +
Stats - Hybrid
―Hybrid Authors‖ = entrepreneurs
Hybrids have been on Twitter 12% longer than their peers

10. +

11. + Value proposition:
access-vs-control

12. Takeaway
+ You now have TWO customers
The consumer, and the author

13. TREND 2
+ The Rise of the
Empowered Consumer
#TOCBologna

14. +
It’s about what, when, & how they want it
And at the price they want it too

15. + They
don’t care
about our
limitations,
processes,
territories,
fears,
concerns,
workflows,
rights,
or profits.

16. + They
DO care
about
ease of use,
price,
narrative,
quality,
novelty,
imagination,
and word
of mouth.

17. Takeaway
+ Your CUSTOMER is in charge
You must become
customer anthropologists
#TOCBologna

18. TREND 3
+ The Rise of the
Empowered Child
#TOCBologna

19. “My child asked for it.”
#1 purchase driver for kids 7-12
#2 for kids 0-6

20. +
Education is a
self-organizing
system,
where learning
is an emergent
phenomenon.‖
-Sugata Mitra, professor
of educational technology at
Newcastle University (UK)
http://www.ted.com/talks/sugata_mitra_the_child_driven_education.html

21. +

22. 441,000 kindle e-books to kids in sub-Saharan Africa
500,000 people reading e-books via mobile

23. Cathedral
One dominant pedagogy –
rewards compliance & diligence

24. Marketplace
Many pedagogies—
rewards critical thinking
gogies –

25. Children are
fundamentally in charge
+
of their own inquiry.
#TOCBologna

26. Takeaway
+ Goodbye gatekeepers,
hello facilitators.
How do we cultivate an
appropriate conversation
with our end readers?
#TOCBologna

27. TREND 4
+ New Patterns of
Content Emergence
#TOCBologna
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28. Publishing 1.0

29. Who are the
Publishing 2.0
facilitators?
mass market
agents,
packagers,
editors?
bloggers,
niche/longtail
reviewers,
tastemakers?
crowd

30. Takeaway
+ New mechanisms are driving the
acquisition of content
Advantage will accrue to those
with creative approaches
#TOCBologna

31. TREND 5
+ Drivers of choice are stable,
delivery is not
#TOCBologna

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37. +

38. Takeaway
+ Great books are still important
As we move forward digital content
will separate from its print forms
#TOCBologna

39. Thanks!
Kristen McLean
Founder & CEO
Bookigee, Inc.