- Teens get books from a variety of sources, with Amazon.com and public libraries being the top sources.
- Barnes & Noble bookstores and school libraries are also commonly used acquisition sources.
- Females acquire books from more sources than males, with swapping books among friends being more common for females.
Digital 2022 Mauritius (February 2022) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in Mauritius in 2022. Includes the latest reported numbers for internet users, social media users, and mobile connections in Mauritius, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Digital 2021 Palestine (January 2021) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in Palestine in 2021. Includes the latest reported numbers for internet users, social media users, and mobile connections in Palestine, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
All the data, statistics, and trends you need to make sense of digital in Egypt in 2021. Includes the latest reported numbers for internet users, social media users, and mobile connections in Egypt, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Digital 2022: Essential Facebook Stats for Q2 2022 v01DataReportal
This presentation contains DataReportal’s update on Facebook adoption and use around the world in April 2022, including the number of Facebook users by country, and insights into Facebook’s audience demographics (i.e. Facebook users by age and gender). Find similar reports for other top social platforms – and loads more great insights – at https://datareportal.com/social-media-platforms
Content + Community + Commerce -- Polyvore @ Commercism by 500 Startups March...Jess Lee
My presentation from the Commercism conference put on by 500 Startups.
Lifestyle commerce requires inspiration.
Inspiration requires content.
Content requires community.
Here are some tips on how we do all 3 at Polyvore.
3 Influential Digital Subcultures: Youth, Women and Netizens is Chapter 3 of Marketing 4.0 Moving From Traditional To Digital by Kotler. This outline is used for class discussion
Digital 2022 Mauritius (February 2022) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in Mauritius in 2022. Includes the latest reported numbers for internet users, social media users, and mobile connections in Mauritius, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Digital 2021 Palestine (January 2021) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in Palestine in 2021. Includes the latest reported numbers for internet users, social media users, and mobile connections in Palestine, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
All the data, statistics, and trends you need to make sense of digital in Egypt in 2021. Includes the latest reported numbers for internet users, social media users, and mobile connections in Egypt, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Digital 2022: Essential Facebook Stats for Q2 2022 v01DataReportal
This presentation contains DataReportal’s update on Facebook adoption and use around the world in April 2022, including the number of Facebook users by country, and insights into Facebook’s audience demographics (i.e. Facebook users by age and gender). Find similar reports for other top social platforms – and loads more great insights – at https://datareportal.com/social-media-platforms
Content + Community + Commerce -- Polyvore @ Commercism by 500 Startups March...Jess Lee
My presentation from the Commercism conference put on by 500 Startups.
Lifestyle commerce requires inspiration.
Inspiration requires content.
Content requires community.
Here are some tips on how we do all 3 at Polyvore.
3 Influential Digital Subcultures: Youth, Women and Netizens is Chapter 3 of Marketing 4.0 Moving From Traditional To Digital by Kotler. This outline is used for class discussion
Digital 2021 Slovakia (January 2021) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in Slovakia in 2021. Includes the latest reported numbers for internet users, social media users, and mobile connections in Slovakia, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
CRM software helps your business to manage contact information in an organized way, making it easy to follow up on your interactions and activities with customers.
https://runfrictionless.com/b2b-white-paper-service/
Driving growth and differential performance among Class I railroadsDeloitte United States
Building a precision-scheduled railroad generated substantial benefit for Class I railroads and their shareholders when compared to their prior performance. However, with nearly all railroads pursuing the same strategy, we see differential performance among the Class I railroads driven primarily by changes in industrial production rather than strategic choices by management and Boards of Directors. Breaking away from the narrow range of industry peer performance will likely require more deliberate choices about the scope of operations and services that offer good prospects for returns on capital. Railroad executives should shift attention from operations to the configuration of commercial functions to help realize distinct competitive advantages and improved shareholder returns.
Digital 2022 Palestine (February 2022) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in Palestine in 2022. Includes the latest reported numbers for internet users, social media users, and mobile connections in Palestine, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Digital 2022 Turkmenistan (February 2022) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in Turkmenistan in 2022. Includes the latest reported numbers for internet users, social media users, and mobile connections in Turkmenistan, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Digital 2022 Botswana (February 2022) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in Botswana in 2022. Includes the latest reported numbers for internet users, social media users, and mobile connections in Botswana, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Federal Technology Vision 2021: Full U.S. Federal Survey Findings | Accentureaccenture
Leaders don’t wait for a new normal, they build it. The Accenture Federal Technology Vision 2021 identifies five key trends that agencies must address to lead in the post-pandemic world. Explore the full survey findings here. https://accntu.re/3sIBI0k
Digital 2021 Thailand (January 2021) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in Thailand in 2021. Includes the latest reported numbers for internet users, social media users, and mobile connections in Thailand, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Digital 2023 Turkey (February 2023) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in Turkey in 2023. Includes the latest reported numbers for internet users, social media users, and mobile connections in Turkey, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Digital 2022: Essential Facebook Messenger Stats for Q3 2022 v01DataReportal
This presentation contains DataReportal’s update on Facebook Messenger adoption and use around the world in July 2022, including the number of Facebook Messenger users by country, and insights into Facebook Messenger’s audience demographics (i.e. Facebook Messenger users by age and gender). Find similar reports for other top social platforms – and loads more great insights – at https://datareportal.com/social-media-platforms
Digital 2023 India (February 2023) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in India in 2023. Includes the latest reported numbers for internet users, social media users, and mobile connections in India, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Digital 2022 Singapore (February 2022) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in Singapore in 2022. Includes the latest reported numbers for internet users, social media users, and mobile connections in Singapore, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Digital 2019 South Africa (January 2019) v01DataReportal
Everything you need to know about mobile, internet, social media, and e-commerce use in South Africa in 2019. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Digital 2022 Tuvalu (February 2022) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in Tuvalu in 2022. Includes the latest reported numbers for internet users, social media users, and mobile connections in Tuvalu, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Digital 2022 Kuwait (February 2022) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in Kuwait in 2022. Includes the latest reported numbers for internet users, social media users, and mobile connections in Kuwait, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
2020 Banking Consumer Study: Making Digital More Human – UK Findingsaccenture
The 2020 Global Financial Services Consumer study surveyed 48,710 banking & insurance customers globally including 3,000 UK respondents. Read more here.
Digital 2022: Essential Facebook Messenger Stats for Q2 2022 v01DataReportal
This presentation contains DataReportal’s update on Facebook Messenger adoption and use around the world in April 2022, including the number of Facebook Messenger users by country, and insights into Facebook Messenger’s audience demographics (i.e. Facebook Messenger users by age and gender). Find similar reports for other top social platforms – and loads more great insights – at https://datareportal.com/social-media-platforms
In this presentation at Launch Kids, Jonathan Nowell of Nielsen Book will examine the data his company has developed about the habits and preferences of younger readers and children's book buyers. He will offer insight about the consumption habits of younger readers with some thoughtful speculation about how children's book buying is changing over time (across formats and channels) and why young people today continue to remain attached to the printed book.
Digital 2021 Slovakia (January 2021) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in Slovakia in 2021. Includes the latest reported numbers for internet users, social media users, and mobile connections in Slovakia, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
CRM software helps your business to manage contact information in an organized way, making it easy to follow up on your interactions and activities with customers.
https://runfrictionless.com/b2b-white-paper-service/
Driving growth and differential performance among Class I railroadsDeloitte United States
Building a precision-scheduled railroad generated substantial benefit for Class I railroads and their shareholders when compared to their prior performance. However, with nearly all railroads pursuing the same strategy, we see differential performance among the Class I railroads driven primarily by changes in industrial production rather than strategic choices by management and Boards of Directors. Breaking away from the narrow range of industry peer performance will likely require more deliberate choices about the scope of operations and services that offer good prospects for returns on capital. Railroad executives should shift attention from operations to the configuration of commercial functions to help realize distinct competitive advantages and improved shareholder returns.
Digital 2022 Palestine (February 2022) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in Palestine in 2022. Includes the latest reported numbers for internet users, social media users, and mobile connections in Palestine, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Digital 2022 Turkmenistan (February 2022) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in Turkmenistan in 2022. Includes the latest reported numbers for internet users, social media users, and mobile connections in Turkmenistan, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Digital 2022 Botswana (February 2022) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in Botswana in 2022. Includes the latest reported numbers for internet users, social media users, and mobile connections in Botswana, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Federal Technology Vision 2021: Full U.S. Federal Survey Findings | Accentureaccenture
Leaders don’t wait for a new normal, they build it. The Accenture Federal Technology Vision 2021 identifies five key trends that agencies must address to lead in the post-pandemic world. Explore the full survey findings here. https://accntu.re/3sIBI0k
Digital 2021 Thailand (January 2021) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in Thailand in 2021. Includes the latest reported numbers for internet users, social media users, and mobile connections in Thailand, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Digital 2023 Turkey (February 2023) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in Turkey in 2023. Includes the latest reported numbers for internet users, social media users, and mobile connections in Turkey, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Digital 2022: Essential Facebook Messenger Stats for Q3 2022 v01DataReportal
This presentation contains DataReportal’s update on Facebook Messenger adoption and use around the world in July 2022, including the number of Facebook Messenger users by country, and insights into Facebook Messenger’s audience demographics (i.e. Facebook Messenger users by age and gender). Find similar reports for other top social platforms – and loads more great insights – at https://datareportal.com/social-media-platforms
Digital 2023 India (February 2023) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in India in 2023. Includes the latest reported numbers for internet users, social media users, and mobile connections in India, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Digital 2022 Singapore (February 2022) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in Singapore in 2022. Includes the latest reported numbers for internet users, social media users, and mobile connections in Singapore, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Digital 2019 South Africa (January 2019) v01DataReportal
Everything you need to know about mobile, internet, social media, and e-commerce use in South Africa in 2019. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Digital 2022 Tuvalu (February 2022) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in Tuvalu in 2022. Includes the latest reported numbers for internet users, social media users, and mobile connections in Tuvalu, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Digital 2022 Kuwait (February 2022) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in Kuwait in 2022. Includes the latest reported numbers for internet users, social media users, and mobile connections in Kuwait, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
2020 Banking Consumer Study: Making Digital More Human – UK Findingsaccenture
The 2020 Global Financial Services Consumer study surveyed 48,710 banking & insurance customers globally including 3,000 UK respondents. Read more here.
Digital 2022: Essential Facebook Messenger Stats for Q2 2022 v01DataReportal
This presentation contains DataReportal’s update on Facebook Messenger adoption and use around the world in April 2022, including the number of Facebook Messenger users by country, and insights into Facebook Messenger’s audience demographics (i.e. Facebook Messenger users by age and gender). Find similar reports for other top social platforms – and loads more great insights – at https://datareportal.com/social-media-platforms
In this presentation at Launch Kids, Jonathan Nowell of Nielsen Book will examine the data his company has developed about the habits and preferences of younger readers and children's book buyers. He will offer insight about the consumption habits of younger readers with some thoughtful speculation about how children's book buying is changing over time (across formats and channels) and why young people today continue to remain attached to the printed book.
PlayCollective is a global research and strategy group focused on the impact of changing media and technology on education and entertainment for children and families. For the last two years, PlayCollective has also partnered with Digital Book World to track the growth of e-reading among families with children ages 2-13 and parents’ increasing belief in the beneficial power of ebooks. Join David Kleeman, PlayVangelist for PlayCollective, to get some insight on how parents', teachers', and kids' attitudes toward digital media are changing and what today's brands and tech companies are integrating into their products and content for both the home and the classroom.
Founder of Children’s Tech Review and host of the Dust or Magic Institute, Warren Buckleitner knows the ins and outs of children’s apps, ebooks, and digital games. Children’s Tech Review offers some of the best and highest quality ongoing trends reporting in the children's digital app space. Warren will explain what works and what’s next in children’s digital technology.
Nielsen regularly tracks the children’s book consumer market through its BookScan data and on-going consumer surveys. In this presentation, they’ll look at trends in book buying behaviors among parents and kids – and help publishers understand what that means for the future of both print and digital children’s book sales.
Through the Looking Glass: The Past, Present and Future of Children's Publish...Dominique Raccah
At Digital Book World 2016, as part of the Launch Kids pre-conference day, I spoke about what we've seen in children's publishing in the last 5 years and where we could be headed. The evolution of digital, content as a driver, and the development of Put Me In The Story, which is adding significant revenue to author and book brands.
How ebooks Have Changed the Print Book Marketplace
Jonathan Nowell heads Nielsen Book. Their Bookscan service tracks sales of books and ebooks in the US, the UK, and other markets around the world.
In this presentation, Nowell will look back over a decade or more of Nielsen book sales data to tell us how the print world has changed. It is accepted fact now that ebooks work commercially for narrative books, but not so well for reference and illustrated books. What that means by category is the focus of Nowell's presentation. He will tell us both how the proportion of print and ebook sales break down in various categories, but also will show how the share of printed books has changed across categories as ebooks have taken hold in the marketplace. The data from Nowell will indicate to us what bookstores might look like in the future as the mainstay sales of bestselling authors move increasingly to digital.
2017 Edelman Trust Barometer - Canadian ResultsEdelman
The Canadian data this year Edelman Trust Barometer uncovers some very worrying trends that we ignore at our peril. And this is true whether you hail from a business, the government or the media.
Take a look at the results of this year’s Trust Barometer in Canada.
9- Making Information Pay 2009 -- THOMPSON, DAVE (Random House)bisg
Presentation Title: "Using Data". Presented May 7, 2009 at BISG's 6th annual Making Information Pay conference (http://www.bisg.org/conferences/mip6.html).
Lee Rainie will describe the latest findings of the Pew Internet Project about libraries and the new mix of services they are offering their patrons – and considering offering.
The Changing World of Libraries: Lee Rainie, Director of the Pew Research Center’s Internet & American Life Project, will discuss the Project’s latest research about how people use technology and how people use libraries. He will discuss the implications of this work for libraries.
It’s a very important time to be paying attention to children’s books. Today’s children’s book market is a bright spot in a quickly evolving market—offering comparative stability in format and sales
even as the industry grapples with the future. Even in a down economy, adults still invest in quality children’s books.
But will this be true in five years from now? Ten? What place will books and reading have in an increasingly technological future? By looking at the children’s market now, perhaps we can understand what the future holds for the rest of the industry. After all, the attitudes of future book consumers are being formed right now—in the children’s market.
The Children’s Book Consumer in the Digital Age is the first ever deep-dive study of children’s book consumers. It asked
more than 75 questions to 1,500 consumers in three groups: adults who bought a book for 0-6, adults who bought a book for 7-12, and teens living in a household where books have been
bought.
This presentation shares the results form the survey which covered a wide range of questions about attitudes, behavior, and awareness. The results were startling, and have a lot to say about the future of books and reading.
As the publishing industry has been looking for a crystal ball to help see the future—we’re happy to report that we just found one.
A marketing research project on viability of an online peer-to-peer used textbook trading business. The research was conducted on viability of TextMark business model using Qualtrics and SPSS.
Understanding the Children's Book Consumer in the Digital AgeBookNet Canada
A focused look at activities, purchasing influences, and behaviours of today's book consumer.
Chuck Lamantia (Bowker) presents on reading and purchasing habits of parents and children. The findings are based on Understanding the Children’s Book Consumer in the Digital Age, Bowker’s ongoing biannual survey that tracks attitudes, drivers, and trends in the children’s book market in the US.
Lee Rainie, Director of the Pew Research Center’s Internet & American Life Project, will share findings from a new report on e-book lending at libraries. He will also discuss other research about the rise of e-books, their impact on people’s reading habits, and the way that library patrons are hoping to avail themselves of e-book borrowing. Finally, he will explore general reading trends and describe the next steps in the Project’s ongoing research about the evolving role of libraries.
What has, during 2012, changed for B2B copywriters? Check out this presentation to find out. Find our kinetic typography video - as mentioned in this SlideCast - here http://www.youtube.com/watch?v=5LnbXy3OrnU
Bowker Market Research: The Magic and Mystery of Book Consumer ResearchNielsen Market Research
Bowker Market Research - The Magic and Mystery of Book Consumer Research: A Focused look at activities, purchasing influences and behaviors of today’s book consumer. Presented to the YPG (Young to Publishing Group) on 7/28/11.
The growth of digital devices, digital reading, and online purchasing is opening up new opportunities for publishers around the world, and this is particularly true in the classroom environment. Shane Armstrong, Executive Vice President of Scholastic Corporation and President of International Growth Markets, will present an overview of Scholastic’s big plans for global educational publishing, especially in the core areas of math and reading. He’ll talk about new opportunities with assessment, how ancillary products support Scholastic’s goals, and how trade pubs can take advantage of an increasingly global (and increasingly digital) education market.
These publishers share details about their newly launched products, partnerships, imprints and ventures. Both relatively new and long established children’s publishers will discuss how they’ve built their companies and retooled their strategies for a more digital future.
Publishers are following their customers into mobile as handheld devices take over, developing new strategies to extend print and digital products into the mobile space. This panel will review the latest data about mobile usage among kids and will discuss the impact of mobile on how children’s book consumers find, buy, and interact with books and book-related content.
SARAH MLYNOWSKI is the author of nineteen books for tweens, teens and adults, including the upcoming DON’T EVEN THINK ABOUT IT from Random House, theWhatever After series from Scholastic, TEN THINGS WE DID (AND PROBABLY SHOULDN’T HAVE) from HarperCollins, SEE JANE WRITE: A GIRL’S GUIDE TO WRITING CHICK LIT from Quirk and MILKRUN from Harlequin. Her books have more than 3 million copies in print, and have been translated into twenty-seven languages and optioned to Hollywood. Sarah started her career in the marketing department of Harlequin, and has embraced every sort of social media tool – from her own website to Instagram, Wattpad, Facebook, Twitter, Pinterest, Goodreads, Google Plus, and even, once upon a time, MySpace. You can visit her at http://www.sarahm.com or find her at @SarahMlynowski.
Insight Strategy Group provides research and consulting services to big brands and media companies. CEO Stacey Matthias will take a look at general kids' digital media trends and how books fit into larger digital ecosystem. She'll look at how, when, where kids are consuming their books, games, movies, and video; and she’ll examine how child development impacts media consumption at each stage, and the role of books at each level.
Eric Huang, formerly at Disney, Penguin, and Mind Candy, now works with all manner of kids' brand owners and creators of IP – from publishers to broadcasters to museums and film studios – helping them build forward-thinking digital strategies and multi-format/multi-media approaches to brand development. Eric has seen licensing, franchising, and brand development from all angles, and he will help book publishers better understand both the business of buying licenses to publish books and the business of selling licenses to make product from powerful book brands.
Reaching a Global Audience of Readers -- Presented by Allen Lau, CEO and Co-Founder, Wattpad
At Publishers Launch Frankfurt, Frankfurt Book Fair, 8 October 2013
Wattpad has a fast-growing user base of over 15 million members, including readers and emerging writers from the English-speaking world as well as from Spain, Mexico, Germany, the Philippines, Vietnam, the BRIC countries, Singapore, Saudi Arabia, and elsewhere around the globe. Wattpad will describe how some pioneering publishers are using the Wattpad platform as a marketing tool: building author-reader connections, publishing original short stories and prequels within existing series, and creating direct relationships with an increasingly global audience that buys their ebooks. And they'll point to the major markets where their user base is growing quickly, like Germany.
Digital Publishing in the Developing World -- Presented by Octavio Kulesz, Director, Editorial Teseo - Alliance Lab
At Publishers Launch Frankfurt, Frankfurt Book Fair, 8 October 2013
Octavio Kulesz studies the world’s emerging markets: China, India, Russia, Africa, and Latin America. In this quick summary, he will tell us what we can expect to see as they develop into real ebook markets in the near future. How do local players and cultural differences change the game for publishers hoping to find new readers? Where can we expect to see the biggest breakthroughs soonest? How should publishers approach new business partnerships in these markets?
Data-Driven Publishing: Using Big Data and smart analysis to make better decisions across the business -- Presented by Ken Brooks, Senior Vice President, Global Supply Chain Management, McGraw-Hill
At Publishers Launch Frankfurt, Frankfurt Book Fair, 8 October 2013
With more data from more internal and external sources available to publishers than ever before, and with ever-more powerful tools and service providers to crunch them, it is incumbent on C-level executives to build Big Data capabilities into their organizations. The possibilities, and the imperatives, will be the topic for Ken Brooks, who has held senior management positions at Bantam Doubleday Dell, Simon & Schuster, Barnes & Noble, and Cengage, and is both a master of data and experienced with all kinds of publishing.
Although there are service providers to do Big Data crunching, and any publisher might use them for some challenges, Brooks believes that learning to use available tools routinely will become a necessary skill set in most publishing houses. He says the key is to become more “data-driven” in analysis and decision-making, because data-driven decisions are possible in more ways than ever before and because publishing is particularly amenable to improvement through the skilled use of data.
Brooks also points out that routine Big Data analysis will become increasingly accurate and beneficial over time. He believes it is an emerging competitive tool of great importance and that the companies that get it soonest will gain great advantage. In this presentation, he will give publishers ideas about how to use Big Data across their enterprise: marketing, editorial, operations, and finance.
Hachette Book Group has rebuilt their own digital infrastructure in the past several years to leverage the advantages of scale — scale which they believe can be achieved through efficiency as well as through size. Under the leadership of Ken Michaels, President and COO of Hachette and Chair of the Book Industry Study Group, the company is focused on better providing value to authors by investing in services, capabilities, and agility, rather than relying strictly on volume and size.
Benedict Evans of Enders Analysis in London tracks the big companies that manage so much of the environment and ecosystem in which publishers operate. In this presentation, he will review the strategies of Amazon, Apple, Facebook, Google, and Microsoft, with a special focus on the aspects of their activities that affect book publishers. Then Evans will talk about how publishers can best take advantage of the opportunities these companies make available while avoiding the pitfalls of dancing with partners who dwarf the publishing industry—let alone any single player—in size.
In several short years, F+W Media has built its thriving ecommerce business to revenues in the tens of millions. Economies of scale have made this possible. David Nussbaum, Chairman & CEO will share how applying a single strategy to its direct-to-consumer ecommerce business has benefitted even the Company’s narrowest communities through increased efficiencies and shared resources. By focusing on creating best practices to serve its largest six communities and by deploying a centralized service model, two dozen of its smaller sub-communities have achieved greater reach and growing revenues. Hear from Nussbaum and learn how economies of scale make ecommerce success possible for publishing companies of any size.
Linda Leonard and Sonia Nash Gupta will present about teen list destination RandomBuzzers.com. They will talk about the importance of creating content that engages readers and draws in new members as well as how they are evolving and amplifying members' interests while promoting RH titles and authors.
Important changes to copyright law are being made by governments and in courtrooms around the world changes that can have a direct impact on the business of publishing and the ways in which content is licensed and used outside the country whose legislature or court took action. Michael Healy, formerly the head of the Book Industry Study and Group and the Book Rights Registry, is now Executive Director at Copyright Clearance Center, the leading global provider of content and licensing solutions.
In this talk, Healy reviews recent copyright developments around the world and some that are pending and explain how business-critical their implications are for publishers and users everywhere.
Rebecca Smart is the CEO of Osprey Group, which began as a military specialist publisher but is rapidly expanding into other verticals. When they bought the fledgling sci-fi imprint Angry Robot from HarperCollins, Smart remarked at the time that military buffs love science fiction. They also own two businesses publishing for the UK heritage market, Shire and Old House. Recently they acquired the UK publisher Duncan Baird, which owns a substantial and long-standing religion imprint called Watkins as well as a list with many mind body spirit books and titles in food and health. That gives Osprey at least two more vertical areas to work in and a start on some others. In this presentation, Smart describes Osprey's vertical strategy and discusses how what Osprey has learned and developed for its original market of military buffs benefits them in other areas far afield from where they started.
Yuvi Kochar, the CTO of the Washington Post holding company, is delivering diverse ERP and SaaS solutions as a streamlined and well-defined set of technology services. The Shared IT Services team is providing services to the different businesses the Washington Post newspaper and Kaplan education, among others, that his holding company owns. He will discuss the service model, organization structure and the technology architecture the Post has developed to ensure success of this new IT services delivery model. His team has to vet the solutions, enable their distribution, and do all that being mindful of how things will look (and work) a level removed from the solution provider.
Handling permissions is one of the most labor-intensive and low-revenue tasks in any publishing house. But new cloud services provide automation and efficiency to make small licensing transactions less onerous and more remunerative. Alfredo Santana, Associate Director of Global Rights Operations at John Wiley & Sons will share how Copyright Clearance Centers RightsLink service has freed up staff time, improved workflow, and increased permissions revenue for the publisher.
Book retailing is in a dynamic period where sales are moving from brick stores to online channels. That's partly driven by the switch of immersive reading to digital; it's also driven by the reduction of shelf space. There is anecdotal evidence suggesting that stores are shifting their attention to books that need to be seen and touched to be purchased: adult illustrated books and children's books. And those books are the very books that have not benefited proportionately from the growth of digital book consumption. In this presentation, Ingram Book Company will share data about recent shifts in online and print sales and insight into how retail outlets are shifting their stock and trade.
2. WHO ARE WE… ?
Market
Research
Kristen McLean Carl Kulo
Project Editor Lead Analyst
Founder & CEO Senior Data Analyst
Bookigee, Inc. Bowker Market Research
www.bookigee.com www.bookconsumer.com
www.kristenmclean.org #Bowker
@BKGKristen
3. Methodology
Core questions about influences and activities
Collaborative effort among all subscribers
Proprietary questions for individual clients
Fielding Periods:
• Fall 2011 (October 7 2011 through November 2 2011)
• Spring 2012 (April 4 2012 through April 24 2012)
• Fall 2012 (October 15 2012 through November 4 2012)
Fall 2012…
2 Online Surveys:
• 0 to 12: N= 2000 (Parents/Guardians respond)
(0 to 6: N = 1000)
(7 to 12: N = 1000)
• 13 to 17: N = 1000 (Young Adult responds, with parental OK)
At 95% confidence level, Margin of Error = +/- 3.1% for each segment of 1,000
2
4. EXECUTIVE SUMMARY
BASELINE FINDINGS FROM FIRST THREE FIELDINGS
• Children’s market very stable
• Changes are incremental, not exponential
• Kids are omnivorous media consumers
• Highly local influences on decision-making
• Kids 7-12 a very clear consumer force
• Although rising, teen eBook adoption does not align with
sales
3
5. EXECUTIVE SUMMARY
KEY FINDINGS WAVE FOUR (NOV 2012)
• Marked decline in bookstore and library influence
• “Friends & family” take top spot as influencers
• Parental attitudes toward kids’ e-books evolving
• Girls outpacing boys in almost every area of media use
• Teens attitudes toward e-books “snapping back” to print
DBW Bonus: The YA Crossover Market
4
7. Nature of Book Acquisition:
Where specifically do they get the books they read for fun? (Fall 2012)
Public Library 28%
34% -6/-8%
26%
Amazon.com 29%
12%
WalMart or Sam's Club 21%
14%
Barnes & Noble bookstore 15%
School Library 22%
6% -16/-16%!
Scholastic book clubs 12%
10%
Other Big Box store (Target, Costco, etc.) 5%
9%
Scholastic book fairs 9%
4%
4%
Garage sale/sidewalk sale/secondhand shop 8% Has a child 7-12
4%
Used bookstore 6% Has a child 0-6
Half-Price Books 4%
4%
Books-a-Million bookstore 2%
3%
ebook apps 2%
2%
Other online retailer (B&N.com, etc.) 1%
3%
iTunes 2%
2%
Independent / local bookstore (not a major national or regional … 1%
3%
1%
Other, please specify 2%
0% 10% 20% 30% 40%
8. Trends in acquisition by key sources…..
45% 45%
42%
41%
40% 40%
35% 34% 35% 34%
32%
31% 31%
30% 29%29% 30%
28% 28%28%
27%
26% 26% 26% 26%
25% 23% 25%
22%
21% 21%
20% 20%
15%
15% 15% 14%
12%
10% 10%
5% 5%
0% 0%
Libraries B&N Amazon WalMart Libraries B&N Amazon WalMart
Fall 2011 Spring 2012 Fall 2012 Fall 2011 Spring 2012 Fall 2012
• 0 to 6 • 7 to 12
9. Nature of Book Acquisition:
Highest ranking influencers for children (Fall 2012)
Child asked for it in store 44%
27%
Familiar character or series 32%
33%
18%
Written by an author I trust and know 16%
10%
Attractive book (good paper, beautiful illustrations, etc.) 23%
13%
Was discounted/on sale 19%
Recommendation by a friend 16%
15%
Illustrations 8%
21%
Front cover image 11% Has a child 7-12
17%
Seen or read the book previously 11%
16%
Age rating on the cover 12%
15%
Descriptive copy on the back cover 12%
8%
Has a child 0-6
Customer reviews 9%
10%
Award winner 9%
9%
Nothing. I just needed to pick something fast 9%
8%
Best seller list 8%
8%
Descriptive copy on the front cover 7%
8%
5%
Was hardcover 10%
5%
Table display 7%
0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50%
10. How have purchase habits changed?
Compared to three years ago, which of the following is true…
(Fall 2012)
35%
I buy more books on Amazon, fewer in a bookstore
26%
26%
I continue to purchase my books in a real bookstore
30%
26%
I buy fewer books, overall
27%
I buy more books in a general merchandiser, such as Walmart or 12% Child 7-12
CostCo. 13% Child 0-6
7%
I buy more ebooks rather than print books
6%
6%
Other, please specify
9%
6%
I buy more books on iTunes.iBooks; fewer in a bookstore
6%
11. Sources of Book Recommendation:
Where do you get book recommendations for a child? (Fall 2012)
Friend/family 26%
30%
Bookstore - browsing the shelf 17%
20%
Teacher 20%
14%
On-line research on a retail site 9%
11%
School book clubs & flyers 13%
9%
Has a child 7-12
Parenting Magazine 4%
9%
Public Librarian 9%
8%
On-line research on a non-retail site 7%
8% Has a child 0-6
School Book Fairs 15%
7%
Mommy/Parenting blog 3%
6%
Bookstore - asking the sales clerk 5%
5%
School Librarian 8%
4%
On-line advertisement 2%
3%
0% 5% 10% 15% 20% 25% 30% 35%
12. Changes in recommended sources
35% 35%
30%
30% 30% 28%
27%
26% 26% 26%
25% 25% 25%
25% 24% 25%
20%
20% 20%
17%
15% 15% 14%
13% 13%
11%
10% 10% 9%
8%
5% 5%
0% 0%
Fall 2011 Spring 2012 Fall 2012 Fall 2011 Spring 2012 Fall 2012
Friends Bookstore Library Friends Bookstore Library
• 0 to 6 • 7 to 12
13. Key Takeaways - Acquisition:
• Friends and family influence increasing, especially in 0-6;
highly local pattern of influence
• Significant drop in bookstore and library as source of
acquisition & recommendation
• Online children’s book purchasing speeding up
• Children central drivers of purchase behavior, especially
7-12
14. Insert
Image
Here
Section 1.1:
Children’s Books in the Household –
The Child’s Environment
13
15. Household Device Census (Fall 2012)
86%
A television 82%
A laptop 74%
74%
A video game system 75%
63%
A home computer (not a laptop) 67%
58%
Cable TV box 47%
45%
37%
Another type of Smart Phone 38%
A simple cell phone (no video, gaming, apps) 41%
33%
An iPhone 33%
33%
A Kindle e-reader 28%
26%
28%
An iPad 25%
An iTouch 21%
13%
Another type of tablet 17%
16%
A device for streaming video (e.g. Roku, Boxee, AppleTV) 12%
12%
A Nook e-reader 10%
9%
Another type of e-reader 8%
8%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Child 7-12 Child 0-6
16. The Child’s Environment:
How important are the following media for a child?
(Fall 2012)
Print books 7.6
7.8
Children's DVDs 5.8
6.2
Cable or broadcast television 6.3
5.7
Educational Websites 6.0
5.6
Board games 5.8
5.4
Video game systems 5.9
4.3
Children's magazines 4.9
4.8
Handheld games 5.2
4.3
Online games 5.3
4.2
Mobile apps 4.4
4.4
Video streaming services such as Hulu or Netflix 4.2
4.3
E-books 4.3
4.2
Kid-specific social networks like Club Penguin 4.2
3.9
- 1.0 2.0 3.0 4.0 5.0 6.0 7.0 8.0 9.0
7 to 12 0 to 6
17.
18. Do you (the parent) currently read eBooks?
100%
90%
80%
57%
70% 62% No
74%
60%
50%
40%
Yes
30%
43%
20% 39%
26%
10%
0%
Fall 2011 Spring 2012 Fall 2012
19. The Child’s Environment:
E-Books – how do parents prefer children read?
100%
90% 22% 25% 24%
29% No preference
33% 34%
80%
6%
5% 7%
70%
5%
4%
6%
60%
50% In ebook
format
40%
72% 71% 69%
66% 63%
30% 61%
20%
In print
10%
0%
Child 0-6 Child 7-12 Child 0-6 Child 7-12 Child 0-6 Child 7-12
Fall 2011 Spring 2012 Fall 2012
20. Why do parents prefer print?
60%
Reading a print book helps them focus
56%
Less distraction from other content (links to video 57%
clips, games, etc.) 55%
57%
Prefer the look and feel of print 0-6
48%
7-12
50%
They'll read more
46%
46%
They've already got enough technology in their life
44%
0% 10% 20% 30% 40% 50% 60% 70%
20
21. Why do parents prefer eBooks?
43%
Easier to carry around more titles
45%
38%
They think it's fun and cool
44%
37%
They're drawn to the technology 0-6
44%
7-12
37%
More convenient
42%
31%
Easier to find more titles
37%
0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50%
21
22. Key Takeaways – eBooks 0-12:
• Parental eBook adoption continues to rise
• Attitudes toward kids’ e-reading ambivalent
• Is this developing into a “flat until Q4” pattern?
23. Insert
Image
Here
Section 3:
The Young Adult
Market
23
24. Are books as important to them?
(Spring vs. Fall 2012)
100%
15% 17%
90% 22% 20% 22%
27%
A more important role
80%
70%
43%
60% 46%
44% 47%
48%
50% 45%
An equally important role
40%
30%
20% 42%
34% 37%
33% 29%
28% A less important role
10%
0%
Total Male Female Total Male Female
Spring 2012 Fall 2012
25. Nature of Book Acquisition:
Where specifically do teens get the books they read for fun?
(Fall 2012)
Amazon.com 43%
+6% 41%
Public Library 43%
-4% 39%
Barnes & Noble bookstore 36%
-3% 32%
School Library 22%
27%
Swap them among friends 14% Female
7%
WalMart or Sam's Club 9%
9%
Used bookstore 6%
6%
Other, please specify 6%
7% Male
Half-Price Books 5%
6%
Other online retailer (B&N.com, Borders.com, etc.) 5%
5%
Books-a-Million bookstore 5%
5%
Independent / local Bookshop (not a major national or regional … 5%
5%
0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50%
26. Device Census (Regular Use):
A reduction in home computers is offset by increased laptop use.
Simple cell phones decline; iPhone and iPad escalate.
77%
A television 73%
77%
72%
A laptop 70%
66%
Fall 2012
71%
A video game system 64%
58%
61%
A home computer (not laptop) 59%
64%
40%
Cable TV box 38%
39%
Spring 2012
28%
A simple cell phone (no video, gaming, apps) 29%
34%
26%
Another type of Smart Phone 27%
24%
24%
An iPhone 19%
15% Fal 2011
23%
An iTouch 24%
24%
20%
An iPad 15%
11%
13%
A Kindle e-reader 15%
7%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90%
27. Teen Technology Install-base
By Gender (Fall 2012)
Which device do you use on a regular basis?
A television 78%
77%
A laptop 75%
72%
A home computer (not laptop) 57%
61%
A video game system 39%
71% Female
Cable TV box 39%
40%
A simple cell phone (no video, gaming, apps) 29%
28%
An iPhone 30%
24%
Male
An iTouch 28%
23%
Another type of Smart Phone 26%
26%
An iPad 21%
20%
A Kindle e-reader 14%
13%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90%
28. Media Behavior: Girls -vs- Boys
How often do you…?
Read books for fun 40%
29%
Discuss books with my parents 15%
12%
Discuss books with friends 18%
12%
Make your own status updates on Facebook or Twitter 30%
21%
Discuss books with my siblings or other relatives 14%
11%
''Like'' a brand or series on Facebook 18%
14%
Stream content on services such as Netflix or Hulu 19%
18%
Swap books to read with your friends 14%
7%
Post videos online 8%
6%
Follow authors or characters on Facebook, Twitter or any other social network 10%
sites 7%
Discuss books online 6%
6%
0% 5% 10% 15% 20% 25% 30% 35% 40% 45%
Females - Very Often Males - Very Often
28
29. Key Takeaways – Teens:
• Books still holding their own against other media for
perceived value
• Girls are outpacing boys in almost every area of media
behavior
• Girls more engaged by content “around” the book
30. Trends in eBook reading among teens flat:
94%
100%
78%
90% 71%
80% 71%
70%
60%
50%
29%
40% 29%
22%
30%
20% 6%
10%
0%
Fall 2010 Fall 2011 Spring 2012 Fall 2012
Yes No
31. Do you currently read eBooks?
(Fall 2012)
100%
80%
71% No
60% 76% 67%
40%
20% 29%
Yes
24%
0% 33%
Total
Male
Female
32. Binding Preference: A snap back to “p”
100% 8% 11% 10%
Ebook
90%
26% 24%
80% 28%
70%
60% No Preference
50%
40%
66% 66%
61%
30%
Print
20%
10%
0%
Fall 11 Spring 12 Fall 12
33. What does the future hold?
100% Don't know
17% 17% 16%
90%
80% 14% 18%
18%
I will be reading both print and e-
70%
books equally
60%
50%
I will mainly read print books
40% 61% 54% 57%
30%
20%
I will mainly be reading e-books
10% 11% 10%
8%
0%
Fall 11 Spring 12 Fall 12
34. Resistance to eBooks…..
None of the above: I already read e-
100% 10% books
14% 16%
90% Other, please specify
33%
80% 26% 31%
Don't see a need
70% 14% 17%
17%
8%
60% 7% Too many restrictions on re-using or
8% swapping the content
50%
53% Privacy concerns
46% 40%
40%
30% Cost of getting a device is too high
20%
37% 37% 41%
Prefer the experience of a printed
10% book
0%
Fall 11 Spring 12 Fall 12
35. Insert
Image
Here
Section 4:
The YA Crossover Market
A closer look at consumers 18 to 29
reading YA Fiction
35
36. Demographic breakdown of Young Adult book
purchases*
7% 4% 16%
11%
Teen 13 - 17
18 - 29
35% 30 - 44
27%
45 - 54
55 - 64
65 +
*(Full Year 2012 Bowker Tracker)
36
37. (Spring 2012)
Percent of YA Genre Bought for Self vs Others
100% 3% 6%
15%
90% 22% 23%
80% 48%
70%
76%
60%
50% 97% 94% For other/gift
87%
40% 80% 78% For self
30% 67%
20%
27%
10%
0%
Base Teens 13-17 18-29 Years 30-44 Years 45-54 Years 55-64 Years 65+ Years
Years
*(Full Year 2011 Bowker Tracker)
39. (Spring 2012)
Does having a book in e-book form
make you more likely to read a "guilty
pleasure" book, such as a teen fantasy
book?
31%
42% Yes, very much so
Somewhat
28%
No
40. (Spring 2012)
If one of your favorite titles was not available in E-Book…
• This demographic is a committed reader-base.
8%
I would buy a print version instead
15%
I would not buy the book at all
77%
Other, please specify
41. THANKS!
Market
Research
Kristen McLean Carl Kulo
Project Editor Lead Analyst
Founder & CEO Senior Data Analyst
Bookigee, Inc. Bowker Market Research
www.bookigee.com www.bookconsumer.com
www.kristenmclean.org #Bowker
@BKGKristen